The ICICI Careers Recruitment Chatbot uses state of the art Artificial Intelligence, Machine Learning, and Natural Language Processing to understand user queries and provide them with the best possible responses. The Chatbot is trained to answer user queries about career opp...
The ICICI Careers Recruitment Chatbot uses state of the art Artificial Intelligence, Machine Learning, and Natural Language Processing to understand user queries and provide them with the best possible responses. The Chatbot is trained to answer user queries about career opportunities with ICICI Bank. With infinite employment-related search engines in the world, Recruitment chatbot is a breath of fresh air as it serves as an up-to-date source of information about careers in ICICI.
CHALLENGES
Since the turn of digital age, there have been many employment search engines catering to job opportunities across every industry. Due to this huge information pile, a career posting with ICICI would often fail to reach its applicant.
On that note, the notion of an on the clock, response-oriented recruitment chatbot from ICICI had to take matters into its own hands. Being a relatively new service, the chatbot with the help of an explainer video needed to educate a prospective user and inturn be considered as the most lucrative option.
The bank was home to a huge customer base of 37 million users. There was no dearth in challenges.
- To come up with a much better attempt at clarifying the objective of the chatbot contrary to a readable version of the same.
- o help the audience access information from pan India or any corner of the world.
- To set up an easily shareable content that quickly explains the product and its benefits in a few minutes.
- Retain customer attention and generate interest by having users develop a strong emotional connection to the brand.
An explainer video was by far the best solution to achieve the above mentioned key targets.
- Chatbot was directed at millennials who would rather watch a video than read content or browse on a website to find job openings.
- A simulation of the chatbot needs to be shown so that customers are aware of the aesthetics and the functioning even before the download.
- Establish the chatbot’s presence on Whatsapp, google assistant and Alexa.
- The video needed to be used for investor pitching, and on the company website, e-mails or the app description page on Playstore.
Scripting
We believe that the key ingredient to a high quality video always lies in a good script.
Our creative director and scripting team tried to push all the right buttons to craft a script that delivers the correct message clearly and compellingly for the target audience, all based on the marketing goals.
The ideal target audience for recruitment chatbot were millennials. Therefore, we had to create an output that matched the expectations of the customer base.
In the table below you get a detailed rundown of our entire thought process during the scripting process.
Storyboard
We pry hard on the key elements of what makes the storyboard turn into our end goal: a cool explainer video. Frames, descriptions, voice-overs are the key elements that ultimately help a video gain prominence.
Illustration and style frames
Once the storyboard is approved by the client, we forward it to the illustrators to create the characters and the digital universe they are in. The newly created illustrations then makeup the style frame for the explainer video. We made sure the ICICI Brand Colors were used extensively in the video to maintain brand consistency with the target audience.
Animation
The style frames are then forwarded to the animators who inspect and give life to all these frames.
We believe animated explainer videos are very effective as they help to cut through the noise to capture the attention of the viewer.
Another reason why we believe our animations are perfectly capable of arousing the viewer's attention are the transitions that make the video visually appealing.
In simple words, now the ideas and the functioning of the product will finally get a context to showcase its performance.
Results
In Linkedin, the video reached a whopping 206346 people and was in fact a huge success on other social networking channels too.
Whereas in Facebook, it has reached 18.8K views within the first few weeks
