What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?
Woww is very much a technology-driven agency, and we pride ourselves on our tech stack and capabilities. Here’s an overview of what we have and use:
On the web development side, our core capability is WordPress development. We are experts in WordPress and have deep knowledge of its ecosystem. We follow a custom workflow (using Asana for project management) to build and maintain sites safely and efficiently. A big part of our approach is leveraging page builders and low-code tools where appropriate – notably, Elementor is our go-to page builder for many projects because it allows us to create custom, pixel-perfect designs while keeping the build process efficient. We pair Elementor with custom CSS/HTML when needed, so we get the best of both worlds – speed and flexibility. For more complex WordPress needs, we can leverage advanced plugins or integrations.
For e-commerce, we specialize in WooCommerce (which is WordPress’s e-commerce framework). Our team can handle advanced WooCommerce setups, from multiple payment gateway integrations to inventory management hookups. We’ve also worked with other e-commerce platforms (Shopify) on occasion, but WooCommerce is where we have the strongest capability, especially when a client needs their store tightly integrated with their content site.
When it comes to performance and hosting, we’ve invested in tools and partnerships. We often host client sites on managed WordPress hosts like WP Engine and Rocket.net, which gives us great speed, security, and support. We also configure things like content delivery networks (CDNs) and caching solutions (we frequently use WP Rocket and server-level caching) to ensure sites are fast and can handle traffic spikes. Our team conducts thorough performance optimization – image compression, code minification, database tuning – it’s a core technical capability because site speed is crucial for user experience and SEO. In fact, we have internal checklists and processes (almost like our own IP) for optimizing any site we launch.
On the SEO and data side, we have strong capabilities with tools like Google Analytics (moving into GA4), Google Tag Manager, Search Console, and a suite of SEO tools such as SEMrush, Ahrefs, SurferSEO, etc. We’re adept at technical SEO (our developers and SEO specialists work together on that), and we use schema markup and structured data tools to help our clients’ content stand out in search results and now in AI answers. For tracking marketing performance, we set up dashboards (often using tools like Looker Studio) to give clients insight.
Our design capability includes proficiency in tools like Figma and Adobe Creative Suite. We create high-fidelity prototypes in Figma, which allows for efficient collaboration between designers and developers (everyone can comment and iterate in the cloud). We’re always updating our design software and asset libraries to keep things fresh.
In terms of team collaboration tech, we use Slack, Asana, Everhour (for project management and time tracking), and other cloud-based tools to keep our remote team synchronized. We’ve recently been investing in improving our internal knowledge base/wiki and SOP documentation.
Now, for ongoing or planned investments, a big area is AI and automation. We are exploring AI tools to enhance content creation, development, and data analysis. For example, we’re testing some AI writing assistants to see if they can help our content team be more efficient in drafting copy (always human-edited for quality, of course). We’re also looking at AI-driven analytics
tools that can surface insights from marketing data faster. Given our push with Generative Engine Optimization, we’re also investing in tracking tools specifically for AI search visibility (there are new tools coming out that track how often a brand is mentioned by AI like ChatGPT, etc., and we want to integrate those).
To sum up, our current capabilities cover the leading technologies in web design, e-commerce, SEO, and digital marketing (WordPress, WooCommerce, Elementor, WP Engine, SEO suites, design tools, analytics, etc.). And we are continuously upgrading – whether it’s adopting a new tool or refining our existing ones. The tech world changes fast, so a portion of our budget and time is always reserved for staying cutting-edge. The goal is to ensure our clients benefit from efficient, modern solutions that keep them ahead of their competition.
.png)
.png)
.png)
