WSI Optimized Web Solutions

Whiteplains

Industry: Automotive Sales & Service
WSI Service: SEO

Company Background:

– An established car dealership in downtown White Plains NY. At White Plains Chrysler Jeep Dodge, we offer new Jeep, Dodge, Ram and Chrysler cars in White Plains, along with used cars, trucks and SUVs by top manufacturers. Our sales staff will help you find that new or used car you have been searching for in White Plains. Our auto financing staff offers expert advice for those seeking a great car loan or lease. Our service doesn’t stop there. White Plains customers can come in and take advantage of our knowledgeable service and auto repair technicians and a fully-stocked inventory of auto parts and accessories. You can reach us any time by filling out our contact form, by calling us, or simply visiting our White Plains Jeep, Dodge, Ram and Chrysler dealership at 70 Westchester Ave.

The Challenges:

The client felt that they had an insufficient amount website traffic so our objective was to increase the site’s search results rankings and increase and measured traffic.

WSI Solutions:

WSI Paid Search Results advised that a custom solution was required. This expanded their top level Ranker Pro package to include extra key words and pages. In addition to the SEO , we provided a concise executive report which included insights as well as some basic data.

The Results:

– Visits in June increased to 3327 from 838 in August.
– Unique visits in June were 2348 compared to 609 in August
– Total page views in June 10,652 compared to 3145 in August
– Nine targeted key words that were not on page one in August are now on page 1.

Signs Of San Antonio
 

Website: https://www.signsofsa.com/
Industry: Sign Company
WSI Service: SEO and enhancement to the existing site

Challenge:

Business was not doing very well
Website had lots of technical issues and was hacked
Client was not happy with previous provider
Client wanted to increase online presence organically
Pre-campaign the client had no analytics installation – No historical data available.

WSI Solutions:

The first phase included making changes to their existing site to make it more SEO friendly and adding a call to action features. The second phase included implementing local SEO strategy including keyword research, local citations, content marketing and blogging strategy to help build traffic and backlinks to the site. Ten highly searched keywords are selected and mapped to the relevant pages of the site.

Off Page optimization plan is also implemented. This includes the creation of blogs, infographics, social media posts and video optimization to build links and social signals around the keywords.

Initial off page strategy includes an intensive blogging effort. These high quality blogs are syndicated to WIX, Reddit, Blogger, Tumblr and Google +. WSI is also doing regular social media postings to facebook, Twitter and Linkedin.

Each month of the SEO implementation is monitored and carefully tracked. Key metrics include links, rankings, organic visits and leads from organic visitors.

Campaign Duration- Dec 2017- July 2019 ( still continuing)

Traffic
Month to month increase in traffic- 178%
Increase in traffic ( over one year)- 246%

Mike Chavez Painting
 

Website: http://mikechavezpainting.com/
Industry: Home Building, Improvement & Maintenance
WSI Service: Website Build, Content/Copy Creation, SEO,

Company Background:

Mike Chavez Painting is an established painting company in Sonoma County with a longstanding commitment to honesty, communication, and quality of work. They work with homeowners, general contractors, facility and plant managers, tenants, or owners for residential and commercial painting needs.

Challenges:

The website previously was not converting clicks to calls. The layout, look, feel and flow were not conversionbased. Mike Chavez needed more regular phone calls and leads.

WSI Solutions:

We provided Mike with a beautiful, conversion based website. We then launched an aggressive search engine optimization and content marketing campaign in order to achieve multiple first page listings.

Looking at Q2 vs Q3 of this year, Mike Chavez Painting has had session increase of 23%, a user increase of 17%,a session duration increase of 28% and a pages per session increase of 26%. All due to the complete redesign of his website. In the same period of time the organic search increased at a rate of 61%! If we look at the first month we began SEO and content marketing (January 2017), vs the last 30 days (October 2017) we have experienced a 74% Organic Increase in traffic. We are currently generating between 15 and 40 phone calls monthly for this account. Since the conception of the SEO, Mike has seen a 133% increase in Organic Search volume.

Client Testimonial:

WSI is an amazing company to work with. They said they could fix my website and make it look better. They did. They said that they could drive more people to it. They did. They said they could get my phone to ring. They do! My business could not have grown at the rate it has this year without the help of WSI. I would highly recommend them and look forward to continuing our relationship.

Family Pest Control

Website: https://familypestcontrol.com/
Industry: Pest control
WSI Service: New Responsive site and SEO

Challenge:

Business was not doing very well
Client was not happy with previous provider
Client wanted to increase online presence organically
Client wanted to increase online inquiries
Pre-campaign the client had no analytics installation – No historical data available.

WSI Solutions:

WSI started with a digital audit and competitive analysis to inventory existing assets and assess online discoverability. In addition to creating a blueprint for the website, WSI developed a strategy for on-page optimization that included keyword research and content development.

The Results:

Organic traffic went up by 58% from 2015 to 2017
More than 100 unique callers every month
All the 10 keywords ranked on first page of google
Increase in leads and sales by more than 800% from 2015-2017
We are seeing continuous improvement in the organic and referral traffic for the site

Accurate Pest Control

Website: https://www.accuratepest.net/
Industry: Pest control
WSI Service: New Responsive site and SEO

Challenge:

Business was not doing very well
Client was not happy with previous provider
Client wanted to increase online presence organically
Client wanted to increase online inquiries
Pre-campaign the client had no analytics installation – No historical data available.

WSI Solutions:

WSI started with a digital audit and competitive analysis to inventory existing assets and assess online discoverability. We created the new SEO friendly website. In addition to creating a blueprint for the website, WSI developed a strategy for on-page optimization that included keyword research and content development.

Key Metrics:

Campaign Duration- Feb 2018–July 2019 ( still continuing)

Traffic
Month to month increase in traffic- 185%
Increase in traffic ( over one year)- 425%

Peace Of Mind Dental Studio
 

Website: https://www.pomdental.com/
Industry: Dentist
Services Provided: Local SEO & Content Marketing

Challenge:

Brand new Dental Practice and website was struggling to get traction
The client was not happy with the previous provider
The website did not have the required content to drive traffic and conversions.
Client wanted to increase online presence organically
Client wanted to increase online inquiries and gain new patients

WSI Solutions:

To begin the project, WSI conducted a thorough digital audit and competitive analysis to take stock of existing assets and gauge the website’s online discoverability. Based on their findings, WSI crafted a detailed website blueprint and devised a comprehensive strategy for on-page optimization, which encompassed keyword research and content creation. We added fresh content to the website, incorporating targeted keywords to improve the website visibility across the search engine and performed conversion rate optimization to increase leads

The Results:

Our digital marketing efforts led to significant improvements in critical areas. Organic ranking, brand awareness, and conversions increased significantly, resulting in a substantial boost in lead flow.

Organic traffic went up by 115% in 2023 as compared to 2022
The Page views have increased by 30.50% in 2023 as compared to 2022
Sessions on the website increased by 60.64%.
8 keywords are ranking on the first page of Google
Goals conversions increased by 210%
We are seeing continuous improvement in the organic and referral traffic for the site
The client is happy with the results. Through our efforts, they have seen significant growth in their practice.

New Mexico Metal LLC

Website: https://newmexico-metals.com/

Industry: Metal Supplier

Services Provided: Local SEO & Content Marketing

Challenge:

Brand new website and website was struggling to get traction
The existing content was insufficient to attract visitors and facilitate conversions.
Enhancing the website’s visitor numbers and broadening the customer base was essential.
It was crucial for the business to establish and reinforce their brand’s presence and trustworthiness in the market.
The website’s design and functionality needed to be optimized for lead generation.

WSI Solutions:

WSI initiated the project by performing an in-depth digital assessment and market comparison, evaluating current resources and the website’s visibility online. Drawing from these insights, WSI developed a strategic plan for the website and formulated an extensive on-page optimization strategy that included in-depth keyword analysis and content development. New, keyword-rich content was introduced to enhance search engine visibility, with a focus on local SEO to ensure relevance for community-based searches. Additionally, strategies for conversion rate optimization were implemented to boost lead generation.

The Results:

The website showed drastic improvement owing to our digital marketing efforts. Last year 2023, we witnessed improvement in the most critical areas. We not only succeeded in improving their organic ranking, brand awareness, and conversions, but we saw a great boost in engagement.

Organic traffic went up by 292.37% in 2023 as compared to 2022
The Page views have increased by 89.4% in 2023 as compared to 2022
Sessions on the website increased by 91.86%.
12 keywords are ranking on the first page of Google
Goals conversions increased by 189% in 2023 compared to 2022
We are seeing continuous improvement in the organic and referral traffic for the site
The client is pleased with the outcomes. Our work has helped their brand new company grow significantly