WWG s.r.l.

Ecommerce Selleria Tombini

Tombini means very high quality standards. Selleria Tombini is active since 1920 in the sale of riding equipment.

Together with the sale of items in physical stores, operating in the sign of tradition, Selleria Tombini needed to stay updated on new trends. Here's why decided to launch a new process of digital transformation. The goal is to become the clothing ecommerce N.1 in Italy inside the sector.

In addition to the desire to try to sell through the web (and social!) the products of the catalog, create an online store, the priority of the group has always been to convey  the values that have distinguished the history and brand identity.

WWG instead of offering a service available "by shelf" setted a real path of change 

That’s why WWG started with the labelling of over 30,000 items in the warehouse. Once encoded, it has integrated the system to manage the warehouse with the new digitized catalog in order to synchronize the storage of products with the customer journey.  

In a second phase the activity of the online store started. With a communication campaign everyone was warned that the Bergamo-based Tombini arrived on the web and could deliver in a few hours throughout Italy.

17Tons

17Tons is an innovative technological solution that measures the value of nature. It operates in the Ecosystem Services market for the monitoring of Carbon Offset and Biodiversity, stimulating sustainable investments by planting trees. 
The challenge is to connect nature and make businesses more virtuous by developing an ecosystem that has positive social and environmental impacts. 

17 tons needed a tool to illustrate the project to potential investors and make clear both the value and the message: 
build an entire digital ecosystem that allows you to trace the entire path of a tree from its planting. 
The goal was to show the impact that plants have on our ecosystem. 
This is to give awareness, but also to raise awareness and sensitize a virtuous circle that shifts the attention from mere planting to the whole life cycle of plants.

WWG created a model of the project, which replicated an app that could show the whole process from planting trees forward.

We also held a workshop in which he helped 17tons define the customer journey and gamification as a process of promotion and use of the app especially aimed at generation Z and Millennial.

Kippy Mobile App

Kippy is an innovative Italian start-up that develops Customer IoT (Internet Of Things) devices able not only to locate their pet at any time, but also to monitor its daily activities.

After an MVP and the first release of the app, an investment round ended with great success. Kippy, a company founded in Milan in 2014, was therefore looking for a technology partner that would allow it to take its pet-tracker to a higher level. The goal was to realize a real platform (Api, Mobile per Android e per iOS & Web App) able to communicate in real time with an Iot device.

In phase two of the project, vice versa, the basic idea was not only to exploit the most advanced localization technologies and some proprietary algorithms, but it was above all to build a system of messages in real time to improve the health of the dog or cat according to its actual needs and its behavior. All traced with an activity monitor system.

In addition to geo-localization, thanks to it's possible visualize the position of your four-legged friend in real time so you can easily find it, through an  un algorithm owner,, Kippy recognizes the animal’s activity and indicates a personalized program based on race, age and weight. It’s possible to know what the animal is doing at any time and keep track of running, sleep, play, calories consumed during the day, relaxation, number of steps. 

With the life messages, thanks to the use of a mobile app you are always connected and close to your pet. By receiving personalised messages, you will better know its needs and state of well-being, keeping under constant monitoring what happens to your animal at all times of the day.

Monetization strategy for a marketplace mobile app

Goodeat Group is the most famous food marketplace in Milan, Brianza, Como and Florence. The company has always offered food & beverage services focused on the search of the highest quality, to satisfy the needs of consumers in fast-growing B2C business. WWG enables Goodeat Group to bring to market and sell different goods of different brands across one marketplace. In order to have a single order and a wide range of sellers the data analysis must never stop. Everything matters: plans, forecasts, engage the customers, the incentive to buy, track, delivering, supporting, analyzing the process. WWG developed DOOR MOBILE APP based on customer journey- driven strategy. The system collects data like the geolocation of the users, “assigns” the right shops (or the closest digital laboratory) with every single potential customer and makes a good connection across a usable mobile app with a simple and attractive interface.

How to create a New business innovation model for fashion industry based on Traceability, Data availability and Accountability

1Trueid is an innovative start-up that handles an advanced system of quality and authenticity certification of products. Ensuring valid certification for the major brands it’s necessary to employ IoT technologies, a blockchain system to protect the transaction and AI to monitor some phases. WWG implemented all these features in a single prototype 100% scalable ready to market – a very important step for a startup! – and a flexible tool. End customers can scan QR codes or read NFCs and view a detailed product information sheet. At the same time, thanks to the AWS cloud technologies, the vendor has access to a high number of data useful for business research, marketing analysis, and information about the entire production chain. 1Trueid leverage on different technologies: microservices to interact with db, AI, serverless computing, DevOps, Risk Assessment, Continues delivery (Testing Automation) and a Q&A test with dedicated tool.

Real-time data analysis and real-time control of data warehouse, leftover, customer journey and partner ecosystem

Manifattura Mario Colombo & C., an Italian company based in Monza, owns the brand Colmar, produces and sells sportswear. COLMAR is synonymous with innovation. The company that has a dense network of agents and retailers, a vast ecosystem of partners, an e-commerce platform in a rapid growth, and a distribution channel that now reaches all over the world, exceeds 100 million revenues per year. All these processes can take place thanks to a big data analysys (warehouse, production, marketing, operations). WWG has developed a B2B and B2C platform, a store locator, an interactive catalog to give maximum visibility to the products of the new collections, but has created a digital innovation project that allows analyzing in real-time of the enterprise data (thanks to a hybrid cloud approach), connects all people engaged in the various processes, manages the data warehouse and monitors the customer’s journey. A complex system (but agile!) to achieve the goal of continuous improvement and production with zero waste.

Product configurator for custom e-commerce project

Whether you sell a customized product or have one that combines many standard components, you will need a solution to interact with customers in a simple, direct and clear way. The main challenge when trying to promote and sell your products online is to choose the most effective way to complete the purchase, propose the customizations of the individual parts and above all not to put your departments in crisis (sales, packaging, transport). . With the difficulties related to Covid-19 this need has become even more evident. In the industrial market, configurators are powerful components that help customers choose bespoke parts through an engaging and largely automated process. For this reason COLMAR, starting from 2020, with the restrictions related to the pandemic, has chosen a configurator to show the news regarding its COLMAR brand, to build a sales process anyway and to make the new products of the collection available to the children of the ski schools. Just like it did every year.

Liquid Vineyards is a start-up which introduced on the market an innovative concept of wine products’ buying and selling. Wine lovers can buy the rights on one or more vineyards of a fine selection in Italy, France, California and Argentina.
Liquid Vineyards needed a technological partner to give support and shape to their idea, translating the ambitious project into a real solution.
WWG planned and realized the framework supporting Liquid Vineyards’ project. A mobile app was created in order to allow the end users to buy the digital vineyards’ rights, display their information and be constantly informed on the working progress. The rights purchase is being translated through the use of an NFC tag, which is placed on every single vineyard and on the bottles tool. It certifies the uniqueness of an investor's property.
Moreover, if the user wants to withdraw his employed capital may use the LiquidVineyards Exchange™, a blockchain-based system that allows to transfer the investment to another entity or regain it with the stored income.
WWG also created a webapp in additional support to the project. 
Thanks to it, the winegrowers can expose their winery in a digital showcase accessible from worldwide investors, opening up to a wider and more prolific market. Besides a very targeted and effective advertising, this platform’s usage allows the winegrowers to obtain revenues even before the wine production starts, assuring a considerable advantage. In terms of technology it allows them to be a part of the social universe, encouraging the establishment of a tighter and more direct relation with the final customers.

Match Center... FOR A NEW LIVE ONLINE EXPERIENCE!

How to create a football fan community with innovative live streaming software. 

Football as a great live sports show is OK!  But how can a federation, a sports club, a professional league, or a single champion manage the event together with their staff? Maybe the live stream? Today a football match, a boat, car or bike race is one of those ceremonies that not only interest an increasing audience, but generate an induced and produce a verifiable and therefore valuable ROI. Sporting events generate a positive orientation and it gives value to a brand, a service, a product, an authority or a territorial reality like a few other kinds of events. Everything happens thanks to an emotional and experiential action based on high-value content: results, statistics, photos, video clips, video replays (VOD), information about the team, players, statistics, live streaming, and many other data. WWG created a platform that allows the customer to manage a calendar of football matches and every single match. Each game can be configured with the teams, the initial training, substitutes, coaches, referees, locations, the season and more. Early in the game, the federation hires users as for a community of fans. You can send: push messages/web notifications and more, live game notifications, updates on match data (goals, replacements, yellow/red cards, etc).

America’s Cup needed an innovative, powerful and fully customizable solution, a platform that could manage the event in all its declinations. 

The use of our CMS is essential for a 24/7 event that never stops. Editors, photographers, photo editors, video editors and content managers work in our all-in-one solution that allows them to manage normal website content but also live streaming, results, rankings, newsletters, press releases, accreditation, press area and much more.

WWG has developed, for the 35th America’s Cup presented by the Louis Vuitton website, the apps and all the digital platforms needed for the event. In 2018/19 we started developing the 36th America’s Cup presented by Prada.

Photographers and video editors upload their images and videos in bulk, which the system converts into all the sizes needed for the website, the app and even for the print area where you can download external media in high resolution.

At the same time, editors can create and illustrate stories and decide whether the content will go to the website, the app or both.

Full case study here: https://www.wwg.it/en/portfolio/americas-cup-case-study/