Yeti Studio

The Kathmandu Ghantaghar is a famous clock tower that was built right in the heart of Kathmandu.

It was established back in the year 1894 by the then Prime Minister Bir Shumsher during the Rana regime and still stands as a significant landmark showcasing the city’s architectural and historical inheritance.

After being severely destroyed by a strong earthquake in 1934, the tower which was originally designed based on Big Ben in London was remodeled.

Ghantaghar is among the well-known towers in many countries in the world.

KROMJA is a luxury Tibetan wool rug manufacturer established in 2015. Our rugs are custom and handmade using traditional weaving techniques in Nepal. It takes an average of four months for our artisans in Nepal to craft a rug.

KROMJA’s ethos as a company is based on the relentless pursuit of quality. Every single rug crafted by the company is overseen by the founder, Purna Kromja, who heads the production team based in Kathmandu, Nepal. Everyone in the company, from professionals at the in house design studio to the time honored artisans like spinners, weavers, and dyers endeavor to create the most desirable rugs in the world.

KROMJA caters to the custom rug building experience. Although we don’t stock rugs, and craft exclusively to your designs, our in house designers can help you create a rug that is per- fectly tailored to your requirements. They are ever present for recommendations and sharing their experiences for the best outcome of your design. We also have an extensive array of de- signs which can be adapted to your liking in terms of colors, shapes, sizes, yarns, patterns, piles, and knots. The company has a very creative bespoke service team as well. It will adhere to all the imagination and distinctions you may have in terms of techniques, materials, geometry, and other variables; helping you realize your own special rug.

Blog Background
BiographyVerce is an online platform that lets you take a deeper insight into some of the most influential and inspirational people in the world.

Design Brief
Since the blog is focused on biographies, the identity design should have an academic feel and be inspiring. It should be able to scale across different display sizes hence needing to be minimalistic, and timeless so that it can be used on different sizes of displays.

Blog Background
The design contains a simple wordmark, in which most of the letters of “Biography Verce” have been partly cut off but only the “G” and “Y” remain in “biography”. These small changes show that things are never quite done and that there is always room left for growth and learning.

Additionally, clever letter-playing is incorporated into the design. The “O” is made for the purpose of creating a negative space image of a person. The versatility of such a design is seen in its ability to serve as a blog favicon.

The aim of the design of “A” and “P” is to have them designed such that they look like each other in a mirror except that the leg of “P” is shortened to balance visually. It may arouse suspicion of incorrect pronunciation at first, but the misuse of letters will not affect the recognition of “biography” because we are used to reading it.

Design Concept
The design features “Yeti School of Technology” as a wordmark. The letter “e” and “i” are somewhat cus- tomized. The small letter “e” is inside a yeti foot and represents e-learning platform. Where as the letter “i” represents student.

Design Brief
We are looking for something unique and versatile. The design should be unique and fresh. Our design preference is of a wordmark. Except that we are leav- ing typography, color and creative design choices to you.

Organization Background
Yeti School of Technology is an e-learning platform focused on providing affordable, high-quality IT education. It offers comprehensive training in areas like computer programming, data science, data analysis, database management, and web development. Additionally, the platform provides design courses in Photoshop, Adobe Illustrator, motion graphics, UI/UX design with Figma, and branding. Yeti School guarantees internship and job placement for its students.

MeroAdda.com, under SiliconHire Pvt, develops digital products for legal professionals, offering free legal consultations for general users and a bridge of verified lawyers in Nepal. It enhances firm management and develops software for case management and billing by Partnering with law firms and lawyers.

MeroAdda also provides corporate services and promotes legal awareness through social media, fostering access to law and justice in Nepal.

OBJECTIVES
Fresh UI & Improve User Experience.
YetiStudio revamp the MeroAdda’s design to improve user experience, modernize aesthetics, and strengthen brand identity, ultimately improving engagement and supporting continued growth to added company value. We provide wireframes, design sketches, and conversion files to the MeroAdda development team, utilizing Personas, empathy mapping, and User Journey. The following are key objectives for this redesign:

Enhance User Experience
Improve navigation and accessibility to ensure a seamless and intuitive user journey.

Modernize Aesthetics
Update the design to reflect contemporary visual trends and create a more visually appealing interface.

Optimize for Mobile
Ensure the design is responsive and mobile-friendly to accommodate users accessing MeroAdda on various devices.

Improve Performance
After completing entire process, increase visitor interaction and encourage repeat visits from returning users to the portal.

Context
MeroAdda offers free legal consultation via Q&A between users and licensed lawyers, creating a diverse pool of legal experts accessible to the public. These pages were crafted for the new launch meroadda.com 

Problem
MeroAdda has faced challenges with limited user engagement due to an unaligned design, struggled with comprehensive legal expertise, resulting in a gap in the available services offered, struggleed mobile adopts.

Role
Crafting a modern, user-friendly design for MeroAdda, focusing on enhancing user engagement and easy navigations, improving accessibility, and ensuring optimal user journies across all small to big devices.

PostLaunch Testing & Updates

After crafted a design and before conversion, we conduct a thorough design audit followed by A/B testing and completed necessary updates. This ensures that our design meets the desired standards and remains effective in delivering the intended user experience. Through post-launch testing and updates, we continuously refine and improve our design to adapt to evolving user needs and preferences.

Client Requirement: Yeti Nails & Spa required a brand identity that resembled their services, starting with a logo that captures their essence and a user-friendly website to enhance their online presence. The goal was to appeal to a discerning audience that values quality and elegance.

Challenges:

1. Brand Logo: Creating a visually pleasing logo that captures the essence of Yeti Nails & Spa.

2. Digital Experience: Developing a user-friendly website that offers seamless navigation, visually appealing design, and detailed information about their services.

Our Solutions:

1. Logo Design: our team of designers made an elegant logo for Yeti Nails & Spa. The design was inspired by a lotus flower that symbolizes beauty and purity, reflecting the values of the Yeti Nails and Spa. The harmonious color palette of soft red colors resembles warmth and professionalism.

2. Website Development: We developed a modern, responsive website that is both aesthetically pleasing with smooth functionalities. We ensured easy access to information about services, pricing, and booking options of Yeti Nails & Spa. We integrated features like customer reviews and a blog section for beauty tips and tricks.

Conclusion:

We designed a brand logo and a unique website for them. They were delighted with the logo, which met their requirements perfectly, and they appreciated our team for their professionalism and high-quality work.

Background:

Kromja is a unique brand that produces and exports authentic Nepalese rugs worldwide. They make custom and handmade rugs using traditional weaving techniques in Nepal.

Client Requirements:

Our client needed a distinct logo that could resemble a sense of trust and reliability. The logo should reflect the company's rich cultural heritage and craftsmanship. The logo should convey a sense of quality and authenticity, symbolizing traditional artistry and exceptional craftsmanship. They also required a simple yet appealing website that reflects their brand in the local as well as global market.

Challenges

Our primary challenge was to craft a distinct logo that could resemble the traditional artistry of Nepalese craftsmanship and visually appeal to the target audience for Kromja.

Our Solutions:

1. Logo Design: Yeti Studio crafted an authentic logo for the Kromja brand, capturing its unique identity on a global scale. Our team developed a unique logo concept inspired by the shape of a stupa. From an aerial perspective, the logo resembles the top view of the Boudhanath Stupa of Kathmandu, Nepal.

2. WordPress Development: We developed their website with WordPress framework integrating stunning web design and managed content for their website.

Outcomes:

1. Strong Brand Recognition: Our logo and brand identity for Kromja have significantly boosted its market presence, gaining the trust of numerous clients.

2. Client Satisfaction: Our clients were highly satisfied with the logo design, as it effectively represented their brand vision and values.

Our client was delighted with the final logo draft and expressed their admiration for the team's work.

BACKGROUND:

MeroAdda.com, under SiliconHire Pvt, develops digital products for legal professionals, offering free legal consultations for general users and a bridge of verified lawyers in Nepal. It enhances firm management and develops software for case management and billing by Partnering with law firms and lawyers.

CHALLENGES:

Our clients faced challenges with limited user engagement due to an unaligned design, struggled with comprehensive legal expertise, resulting in a gap in the available services offered, and struggled with mobile adopts.

OUR SOLUTIONS:

1. Fresh UI & Improve User Experience.

   YetiStudio revamped MeroAdda’s design to improve user experience, modernize aesthetics, and strengthen brand identity, ultimately improving engagement and supporting continued growth to add company value. We provide wireframes, design sketches, and conversion files to the MeroAdda development team, utilizing Personas, empathy mapping, and User Journey. The following are key objectives for this redesign:

   Enhance User Experience
   Improve navigation and accessibility to ensure a seamless and intuitive user journey.

   Modernize Aesthetics
   Update the design to reflect contemporary visual trends and create a more visually appealing interface.

   Optimize for Mobile
   Ensure the design is responsive and mobile-friendly to accommodate users accessing MeroAdda on various devices.

   Improve Performance
   After completing the entire process, increase visitor interaction and encourage repeat visits from returning users to the portal.

2. Post Launch Testing & Updates

   After crafting a design and before conversion, we conducted a thorough design audit followed by A/B testing and completed necessary updates. This ensures that our design meets the desired standards and remains effective in delivering the intended user experience. Through post-launch testing and updates, we continuously refine and improve our design to adapt to evolving user needs and preferences.

   OUTCOMES:

   Our team built a modern, user-friendly design for MeroAdda, focusing on enhancing user engagement and easy navigation, improving accessibility, and ensuring optimal user journeys across all small to big devices.

BiographyVerce: 

BiographyVerce is an online platform that lets you take a deeper insight into some of the most influential and inspirational people around the world. 

Challenges:

1. Content Organization: Organizing a huge amount of real-world biographical data in an easily accessible and navigable to the users.

2. Visual Design: Creating visually appealing designs that resemble the personalities of the influential people featured on the website.

3. Web Design: Building a user-friendly responsive design that provides a smooth user experience.

4. Website Development: Providing reliable backend solutions to handle large amounts of content without affecting the performance of the website

Our Solutions:

1. Responsive Web Design:
   We helped our clients create a design that was responsive on every digital device to have a smooth user experience.

2. Website Development:
   Our developers built reliable backend solutions using the latest technologies to ensure the platform could handle large amounts of data. We optimized the website to ensure fast loading times and a smooth user experience.

3. SEO and Digital Marketing:
   Our team implemented effective SEO strategies to improve the organic rankings of BiographyVerce on different search engines. Our digital marketing team also developed ad campaigns to increase user engagement.

Outcomes:

• Enhanced Online Presence: Our digital marketing strategies helped our client rank in the Google SERPs and saw increased organic traffic. 

• Positive User Feedback: Biography Verce users appreciated the platform's rich content, ease of navigation, and visually appealing design.

• Successful Launch: The biography platform launch saw an increase in several sign-ups and active users, establishing BiographyVerce as a go-to resource for biographical content.

YetiStudio's collaboration with BiographyVerce successfully transformed our client’s vision into reality. Our comprehensive approach, from strategic content management to responsive design and features, enhanced the platform's success.