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Frequently Asked Questions

What services does a digital marketing agency offer to businesses?

A digital marketing agency offers businesses a wide range of services based on the contract or package they choose. The digital marketing services include Google Ad management, email marketing campaigns, content marketing, SMM (social media marketing), SEO (search engine optimization), PPC (Pay-Per-Click), web design and development, video production & marketing, influencer marketing, marketing automation, public relations, market research, and many more. Organizations can collaborate with affordable digital marketing service providers to pick the right digital marketing requirements that best fit their business goals and objectives.

Why hire a digital marketing agency?

Digital marketing is not easy. Companies need to hire a digital marketing agency to develop winning strategies. Top digital marketing companies have talented digital marketers onboard to help brands promote their products or services online.

  1. Affordable: Outsourcing to digital marketing agencies makes it easier for businesses to receive accurate and comprehensive online advertising solutions. Moreover, hiring a digital marketing company is more cost-efficient than building multiple teams to handle different marketing channels.
  2. Better Insights: Marketing firms are better equipped to analyze the changing trends. Marketers use innovative digital marketing tools and techniques to deliver the desired result. Moreover, years of expertise in this field allow them to predict and prevent potential risks that can negatively impact the client's online reputation.
  3. Focus on Core Business: With their vast experience, digital marketing companies can handle any advertising needs of their clients, leaving the decision-makers and staff with valuable time to focus on their core responsibilities. This further increases the efficiency of the entire team, improving the ROI.
  4. Transparency: A reliable digital marketing agency maintains transparency with the client by notifying them concerning the quantum of the investments and the expected outcomes. These companies adopt practices to continually review timelines and performance of the marketing strategies to optimize the deliverables further.
  5. Maintenance and Expansion: The responsibility of digital marketing companies does not end with implementing marketing tactics. They offer additional support following the enforcement of these advertising plans to ensure the clients receive an efficient and result-oriented campaign. Moreover, they help scale the policies to match the company's growth.
What are the types of digital marketing agencies?

Digital marketing agencies are divided into several types based on their business and service models. The popular ones include full service agencies, in-house agencies, and niche-specific/specialized digital marketing agencies. Besides these, collaborative agencies, integrated agencies, traditional agencies, single/multi-channel agencies, etc. are also making their way to the digital marketing landscape.

What should I look for when hire a digital marketing company?

When hiring a digital marketing company, you should look at various factors like industrial experience, services offered, result delivery and success. Do check out the service portfolio, reviews, client testimonials, employee skills for communication, transparency, project management, etc., to determine their expertise and relevant experience in the digital marketing domain. Also, clarify from the selected company about their one-time cost and recurring costs.

  1. Budget: A company must analyze its budget before hiring a digital marketing agency. Digital marketing strategies can be built over the smallest of investments. The main concern must be deciding how much you are willing to spend and finding an agency that can match your prices. However, stay open to modifications, as marketing companies are more informed about the investments required to achieve the desired goals. It is advisable to take quotations from multiple vendors to shortlist the right partner.
  2. Analyze Their Online Presence: An efficient digital marketing company must have an appealing online presence. By looking at their website and social media handles, you can get valuable insights into their caliber and quality of work. If there are numerous typographical errors or substandard designs on their site, chances are your brand will not receive apt treatment. On the other hand, studying their features lets you comprehend their digital marketing services and solutions expertise.
  3. Check Credentials: Before you hire a digital marketing agency, check their references. Request to view case studies and past projects accomplished by them. It would help if you also got referrals to existing and former clients. It is advisable to contact such customers to examine whether they deliver what they promised. Also, explore standalone review and rating platforms like GoodFirms to obtain genuine customer recommendations.
  4. Tools and Certifications: Inquire about the digital marketing tools and technologies employed by the team of experts and the certifications they bagged, depending on the services offered. This will give you an idea of how advanced their marketing strategies are. It is better to discuss their add-on costs since specific tools are free, while you may be charged additionally for some of the paid tools. 
  5. Mock Assignment: Most digital marketing agencies offer free site audits to detail the improvement areas in your marketing strategies. Moreover, an audit report will allow you to understand the marketing capabilities of the service provider. If the agency highlights obstacles thoroughly, it exhibits its in-depth knowledge of marketing strategies and competence in managing your account. You may also request that they provide a research-based proposition that illustrates a high-level plan to help adhere to your digital marketing goals.

Once evaluated, hire a digital marketing company that can offer what you have asked and improve ideas, boosting your market reputation. Remember that digital marketing strategies take time to exhibit results; stay calm and focus on continually improving marketing strategies.

GoodFirms have evaluated and ranked companies to help businesses pick the apt firm for their digital marketing needs. The rankings are based on information gathered about the companies from the Internet and client feedback.

How can we drive business growth from digital marketing services?

Along with increasing your brand awareness and extending your online reach, opting for digital marketing services can help you drive business growth in a number of ways. Here are a few:

  • Target precise audience
  • Increased followers, and user-base
  • Increased customer satisfaction
  • Better ROI.
  • Improved conversion rates and sales.
  • Increased profit
  • Enhanced business growth
  • Follow the trends quickly
How much do agencies charge for digital marketing services?

Agencies normally charge in the range of $1,000 to $20,000 monthly for their digital marketing services, including advertising, branding and promotional services. The hourly rates of digital marketing experts can range between $50-$200. Factors influencing the overall costs include the types of services chosen, promotional platforms, challenges, targeted audience and location, pricing structure, employees engaged in the project, etc. The monthly charges for SEO and social media services can be in the $1,000-$15,000 range, relatively lower than PPC services, which regularly need a huge budget to achieve better results. Remember to confirm with your vendor regarding the charges. This is because not all digital marketing agencies charge monthly. Some companies charge based on the services and time frames.

What should I consider while outsourcing digital marketing experts for my brand?

There are certain factors that you should consider while outsourcing digital marketing experts, like their years of experience, resources and expertise, access to tools, project budget and timeline, number of team members to be inducted for the project, customer support, and readiness to work across different time zones. Also, discuss the strategies and procedures they would follow for carrying out the digital marketing tasks. Communication and reporting are critical while outsourcing digital marketing projects; clarify with vendors on how often they will report and what will be the mode of communication. In addition to these, you can even ask outsourcing companies about tracking performance metrics and what other plans they have if the marketing campaigns fail.

How long does it take to see the results of digital marketing efforts?

Digital marketing is a continuous process, and multiple factors impact the timeframe to see results from your digital marketing efforts. These include; your target audiences, type of marketing, strategy used, and so on. Also, the results can be either short-term, or long-term. For example, if you have hired the best digital marketing agency to carry out your one-time content marketing activity, then it can have an immediate effect in terms of generating awareness, engagement, and increased traffic. Visibility and interest shoot up immediately. Results are seen in real-time ranging from 15 days to 3 months. Similarly, if a digital marketing service provider is hired for your social media marketing campaign, you can see the results in less than 2 months. But, if you have implemented a website optimization strategy, then the result can take 6 months to 1 year.  An excellent SEO results can take upto a year and beyond for keywords with high traffic. Results of PPC and social media marketing efforts can take a few weeks to 6 months. So, it is necessary to evaluate the best digital marketing strategy that fits your goal, and the results will follow from 15 days to 1 year.

How can Goodfirms help me to find the best digital marketing firms?

GoodFirms is a well-known B2B listing, ranking, and review platform for service companies and software in diverse categories worldwide that empowers businesses to make informed decisions. It conducts an in-depth and systematic evaluation process to curate, list, and rank the service providers on various parameters like services they offer, quality, experience, pricing, and verified user reviews. GoodFirms can thus help you find the best digital marketing companies for your business from the top digital marketing agencies across the globe.

To find the right global digital marketing agency, you can refer to the GoodFirms list of best digital marketers. Sort and filter the list based on services, location, industry, pricing, reviews, and ratings to shortlist and choose the perfect digital marketing service provider for your next project.

Do you know why your business should be using digital marketing services?

Your business should use digital marketing services to help you enhance brand awareness and promote your products and services using trending online marketing strategies. Top digital marketing services also allow your business to connect with the right audiences and prospective customers. Engage with them at the right time, increase sales and profit, and gain a competitive advantage in the market.

How can digital marketing help local businesses?

Digital marketing agencies can help local businesses through

  1. Local SEO
  2. Locally targeted content marketing
  3. Social media promotions with native influencers
  4. Creating marketing programs for local events
  5. Social media ads targeting the local communities
  6. Optimizing their website for native users

Such data-driven strategies will allow businesses to refine their marketing protocols, engage with local customers, and expand their presence and revenue.

What are the most effective digital marketing strategies?

Any well-planned digital marketing strategy with the top digital marketing companies can be effective and fetch results within a certain time frame. However, if you wish to know the most effective digital marketing strategies, we can suggest search engine optimization, search engine advertising or pay-per-click, content marketing, social media marketing, email marketing, mobile marketing, video marketing, and influencer marketing.

Can digital marketing consultants help boost audience targeting and customer engagement?

By leveraging advanced data analytics methodologies, digital marketing consultants can help boost audience targeting and customer engagement. By purely understanding their behavior and preferences, all marketing strategies can be tailored to specific audiences.

Also, by considering the industry and the competitive landscape, digital marketing consultants can build your brand that resonates with your values and target audiences. Right from discovering the users to converting them to advocate your brand, there are different strategies implemented to engage the customers.