Top SEO Companies in Minnesota

Researched by:Goodfirms Research TeamUpdated:September 21, 2026

Goodfirms has reviewed 114 SEO Companies in Minnesota as of September 2026. The top-ranked firm is Searchbloom (4.9 stars, 94 verified reviews, $100 - $149/hr, founded 2014, Minneapolis). Across the category, the median hourly rate is $25, median client rating is 4.9, and 10% of firms employ 50+ members. Explore the vetted SEO Companies in Minnesota below, compare their strengths, and connect with the provider best suited to your requirements.

Goodfirms has verified 114 SEO Companies in Minnesota - part of 34,257+ SEO Companies, each passing Goodfirms' 4-step verification process (background check, client interviews, portfolio audit, ongoing quality review). Listings marked "Sponsored" are agencies that pay for premium placement - sponsorship does not affect star ratings or review content.

Top 10 at Glance

Compare the highest-ranked firms first side by side.

Rank
Company
Rating
Reviews
Hourly Rate
Team Size
Founded
Location
Action

List of Best SEO Companies in Minnesota

Find a SEO Company Near you
Find a SEO Company Near you
Service
Hourly Rate
Employees
ReviewsAll Companies
Industry
Client Type
  • Searchbloom has earned its place among trusted SEO companies through one consistent focus: search engine optimization services that move revenue, not just rankings. Their professional SEO services cover organic and paid search with methodical precision. Among the best SEO agencies operating in the performance-first segment, ... read Searchbloom reviews & insights

    $100 - $149/hr
    10 - 49
    2014
    Minneapolis, United States
    They put our company’s interests first and acted like it was their own product. - Özge Oğuz
    Visit Website
  • Post your project. Get proposals from PRO-verified firms.

    Goodfirms recommends the top 3. You pick the winner.

  • Branding | Content Creation | Graphic Design | Paid Media | PR Management | Social Media Management | Website Design Finden Marketing is a Duluth, Minnesota-based marketing firm that provides comprehensive marketing solutions to all sizes of businesses. With plans starting at less than $750 Finden Marketing works with all marketing budgets. Their team offers ... read Finden Marketing reviews & insights

    $50 - $99/hr
    2 - 9
    2020
    Duluth, United States
  • Nationwide Leads offers a best of both worlds solution for entrepreneurs, small businesses and startups to boost business growth cost-effectively with an ultimate DIY all-in-one business software as well as expert "Done for You" digital marketing all in one place. Our core objective is to ... read Nationwide Leads reviews & insights

    $25 - $49/hr
    10 - 49
    2020
    Minneapolis, United States
    It was beyond our expectation - Modelling at BRE
  • Epic Web Techno is an award-winning Digital Marketing Agency working towards creating a top-notch digital environment for our users. Our agency offers high-quality digital services like SEO and other Web Development services. Our company believes in delivering what is best for the end-user and we ... read Epic Web Techno reviews & insights

    < $25/hr
    10 - 49
    2015
    Minneapolis, United States
    Great Website Optimization Work done by Epic - Charlie Brown
  • We can help with everything from conventional PR and thought leadership initiatives to innovative social media management and storytelling. This isn’t your typical dealer that takes orders. Since they trust our experience, some of the largest agencies and brands in the world choose us as ... read Meta Gen Verse reviews & insights

    $50 - $99/hr
    10 - 49
    2024
    East Bethel, United States
    Meta Gen Verse excels at delivering innovative, custom logo solutions! - Business Owner at Natura
  • randpoint is a full-service digital marketing agency that helps clients tell their brands’ stories. Our three core focuses include digital marketing strategy, content creation and content distribution. We work with agencies and companies of all sizes to create a custom content strategy tailored to their brand’s values and goals. Our in-house strategists, designers and writers ... read Brandpoint reviews & insights

    NA
    50 - 249
    1996
    Hopkins, United States
  • We know sales and marketing transformation can be overwhelming because it requires big, structural changes to your organization. We make change possible using a structured and collaborative approach to problem-solving. We get to know your business, envision the future for it, and make that future possible by supporting everyday decisions and actions that generate lasting ... read Lake One reviews & insights

    < $25/hr
    2 - 9
    2014
    Minneapolis, United States
  • Align Marketing Group is a full-service Financial Services and Accounting Firms marketing agency that helps businesses grow and achieve their goals through strategic online marketing solutions. The agency specializes in creating customized marketing strategies that align with their clients' unique needs, objectives, and target audience. For more information visit us: https://alignmarketinggroup.com/ Contact us: +1 651-592-4662

    NA
    2 - 9
    2022
    Stillwater, United States
  • We are a software development company that offers high quality, innovative, and robust software solution. At IconicTek, we have exceptional expertise for designing, development, and deploys a latest technology applications on the market. We are the pioneer of our industry. Our comprehensive creativity, curiosity and ... read IconicTek reviews & insights

    $50 - $99/hr
    50 - 249
    2014
    Minneapolis, United States
    Professionalism As We Speak. - April ONeil
  • Using AI Tools

    • CanvaCanva

    STOLBER Digital Marketing Agency | Scientific SEO & High-ROI PPCSTOLBER Digital Marketing Agency takes the guesswork out of search marketing. While most agencies rely on trend-chasing and black-box tactics, we apply a rigorous, data-driven, and scientific approach to SEO and PPC.We optimize your website to be fast, secure, and highly efficient - creating an engine ... read STOLBER Digital Marketing Agency reviews & insights

    $150 - $199/hr
    2 - 9
    2019
    Stillwater, United States

    Why STOLBER Digital Marketing Agency?

    • Decades of proven search experience
    • Five-Star Track Record & Client Trust
    • Modern Search Engineering Approach
  • WE DON’T JUST BUILD WEBSITES, WE BUILD BRANDS Design + Strategy = Results. Our strategic approach starts with an understanding of our clients’ business and marketing goals to create smart, customized solutions through a collaborative, iterative process. Our expertise goes beyond the web, creative a ... read Windmill Design reviews & insights

    $50 - $99/hr
    10 - 49
    2006
    Minneapolis, United States
    Windmill is a reliable and hardworking partner - Web & Creative Services Manager
  • Phone: 612-361-2292 Website: https://www.lakecenterconsulting.com/ We are a digital consulting agency located in Plymouth, MN. With years of experience in the digital consulting/marketing space, our team has a wide range of skills and technology to generate more high quality customers to our clients. We offer a complete set of digital services from search engine optimization, website ... read Lake Center Consulting reviews & insights

    NA
    2 - 9
    2016
    Plymouth, United States
  • Clayton Johnson SEO, based in North Loop Minneapolis, specializes in working with clients who want to reach their target audiences online through expert SEO services. Clayton Johnson knows how to incorporate search engine optimization techniques to gain more visibility for clients'​ businesses online.

    $25 - $49/hr
    2 - 9
    Minneapolis, United States
  • SEO Genics is one of the best digital marketing agencies and holds the number one position in many countries. We say so because of the proven results given to the clients. Our services like – SEO, Advance SEO, SMM, Reputation management would help the client to make it's business profitable. We generate traffic which ends ... read SEO Genics reviews & insights

    < $25/hr
    10 - 49
    2019
    Minneapolis, United States
  • DATAMYTE is a leading provider of manufacturing and quality management solutions that help companies ensure product safety, comply with the law, accelerate production, reduce costs and increase revenue. We offer services such as PFMEA, quality planning, data collection from mobile and fixed stations and other integrations such as software and hardware solutions such as digital ... read DATAMYTE reviews & insights

    NA
    2 - 9
    1982
    Plymouth, United States
  • Gold & Fourth is a black-owned marketing and branding consultancy trusted by businesses to transform ideas into impactful realities. Our mantra is simple, just like our design style, and we plan to keep it that way. We're out to make a name for ourselves based on our less is more approach, our good as gold ... read Gold & Fourth reviews & insights

    $100 - $149/hr
    2 - 9
    2020
    Minneapolis, United States
  • We partner with busy owners & executives at small & medium-sized companies to establish a professional digital marketing foundation that helps build a brand, generate leads, shorten sales cycles, and increase customer loyalty. Owners and executives partner with Touchline so they can spend less time on marketing and more time on the day-to-day business without ... read Touchline Marketing reviews & insights

    NA
    2 - 9
    2010
    Minneapolis, United States
  • Gorilla Webtactics is a Legal Growth Agency passionate about helping law firms grow better and scale through web design, paid search, SEO, email, content, social, inbound, re-marketing or re-targeting & more. Contact us today and find out how we can help your law firm grow better.

    NA
    2 - 9
    Minnetonka, United States
  • The Digital Synergy team is a group of digital media specialists that have worked for some of the largest companies and marketing agencies in the world. Collectively we have managed hundreds of online projects for the biggest name brands you see everyday. We take pride and strive to be the best at what we do ... read Digital Synergy LLC reviews & insights

    NA
    10 - 49
    2011
    Minneapolis, United States
  • Using AI Tools

    • ChatGPTChatGPT

    Starmaker Marketing is a results-driven digital marketing agency specializing in professional website design and SEO services for small businesses and growing enterprises. Founded in 1999 by Joel Virtue and based in Bruno, Minnesota, Starmaker Marketing has over two decades of experience helping businesses across Minnesota build a powerful online presence.We design clean, modern, and conversion-focused ... read Starmaker Marketing reviews & insights

    $25 - $49/hr
    10 - 49
    1999
    Minneapolis, United States

    Why Starmaker Marketing?

    • 25 Years of Proven Experience
    • We Build Websites That Convert
    • SEO That Gets You Found
  • Using AI Tools

    • ClaudeClaude
    • ChatGPTChatGPT
    • GeminiGemini
    • PerplexityPerplexity
    • CanvaCanva

    Augurian was founded to give digital marketing executives confidence in their marketing investments. We are a team of industry veterans who specialize in SEO, paid search, content marketing, and analytics. We most commonly work with medium-large multi-location businesses, but also partner with ecommerce, SaaS, and service-based lead gen businesses.

    $200 - $300/hr
    10 - 49
    2016
    St. Paul, United States

    Why Augurian?

    • Transparency of work and methodologies
    • We have a deep bench of talent and skills
    • We view our clients as partners
  • PSM Marketing, works with legal and financial industry clients by serving as our client's outsourced marketing department, conducting one-on-one marketing coaching, and by providing marketing education and training. Our clients benefit from working with PSM.

    NA
    50 - 249
    1996
    Saint Paul, United States
  • We succeed when you do. Pollywog works with brands in their formative stages. As one of the top naming agencies in the country, we’ve created names for organizations of all sizes — from startups to the Fortune 200 — and have served clients locally, nationally and abroad. When we founded Pollywog, we committed to the ... read Pollywog Inc reviews & insights

    $150 - $199/hr
    2 - 9
    2007
    Minneapolis, United States
  • We believe in building long-lasting relationships with our customers and taking a data-driven approach to marketing. We work closely with our customers to understand their unique challenges and tailor our services to their specific needs and goals.

    NA
    2 - 9
    2022
    Grand Rapids, United States
  • Websites that are as aesthetically beautiful as they are easy to use. Built with both the user and search in mind, we combine the best aspects of web design, SEO and content to create gorgeous and highly functional websites.

    < $25/hr
    2 - 9
    Minneapolis, United States
  • That is the process that Leads To Revenue (LTR). Just as our name suggests…the LTR Digital Group will take you there. We are firm believers in utilizing data to help our clients make sound business decisions around their digital marketing efforts. The data doesn't lie, it is what it is. But, you need to understand ... read LTR Digital Group reviews & insights

    NA
    2 - 9
    2013
    Minnetonka, United States
  • First, our team works with you to identify your ICP, their pain points, and their buying windows. We do this through panels, past client interviews, ICP research, and one on one onboarding meetings. Then, we create granular ICP decks. This helps us craft effective messages that are relevant to each segment. Once we understand your ... read SocialBloom reviews & insights

    NA
    2 - 9
    Rochester, United States
  • HyperX Design is a Minneapolis website design, and SEO services company. We specialize in mobile-friendly website design, WordPress website design, internet marketing, including search engine optimization (SEO), social media marketing, and creative design for small and medium sized businesses. Website design for lead generation is our specialty, and we work with businesses to help them ... read HyperX Design reviews & insights

    NA
    2 - 9
    2014
    Minneapolis, United States
  • We provide innovative web strategy and development that inspires a competitive advantage for our clients. We design engaging and rich web experience that captivates audiences and delivers business real results. We develop those cool sticky sites which not only drive traffic but build success for our clients. We provide solutions to give our clients scalable ... read Mind Active reviews & insights

    NA
    10 - 49
    1998
    Saint Louis Park, United States
  • We help your business reach more customers, drive leads and build your brand through integrated digital marketing services + award-winning technology.

    NA
    2 - 9
    Rosemount, United States
  • The Mighty Mo! Design Co. was founded in Minneapolis 18 years ago. What began as a small WordPress development studio has grown into a trusted web design, development, and SEO partner for organizations across the country, serving local businesses, consultancies, national brands, and nationally-known non-profits.

    $100 - $149/hr
    2 - 9
    2006
    Minneapolis, United States
  • Raging Bull Digital is a boutique digital marketing company. We work with all categories and business sizes to offer customized solutions to enhance your digital footprint. Why Work with Us? Nimble operations without red tape We have been in business for a decade+ Excellent Communication Excellent response time and work turnaround times Easy process to ... read Raging Bull Digital reviews & insights

    $100 - $149/hr
    2 - 9
    0
    Minneapolis, United States
  • Support Unlimited, located in Minneapolis, Minnesota, is more than a website development company—we’re your internet support specialists. Now, more than ever, your business depends on a valuable website. We understand that. We also understand that as your business grows, so will your website needs and functions. Support Unlimited works with you to meet your basic ... read Support Unlimited reviews & insights

    < $25/hr
    2 - 9
    1997
    Minneapolis, United States
  • Minnesota web design and development agency based out of Stillwater. We’re just 15 minutes east of the Twin Cities and have had the pleasure of working with some amazing companies both in the area and out of state. Our business model thrives in a narrow niche market, providing web design, web development and organic search ... read PXL Technologies reviews & insights

    < $25/hr
    2 - 9
    2008
    Minneapolis, United States
  • Total Expert is a fintech software company that built the first experience platform purpose-built for the modern financial institution. The platform enables sales and marketing teams to leverage data to seamlessly deliver products and services relevant to each customer based on their financial goals. Total Expert focuses on the unique compliance needs of financial services ... read Total Expert reviews & insights

    NA
    250 - 999
    2001
    Saint Louis Park, United States
  • Start putting your website to work for you. Let’s face it, you need a website that is beautifully designed, easy to use and update, and that gets you leads for your business. That’s where we come in. We partner with you to create and build a website that not only is nice to look at, ... read Honeybee Creative reviews & insights

    < $25/hr
    2 - 9
    2020
    Minneapolis, United States
  • Good design is a group effort. A steady balance of push and pull. Questions and answers. Camaraderie and critique. Fortunately for us, we have a good crew. We’re here to do great work with the people who drive us to be better. To start and end the day with the same level of passion and ... read LITTLE reviews & insights

    < $25/hr
    10 - 49
    1979
    Minneapolis, United States
  • We Help Businesses Manage, Maintain, Support, and Secure their WordPress Website. You have a business to run, let us take the hassle and stress away from managing, maintaining, and securing your website. We help business owners, entrepreneurs, and office managers with these common website frustrations: I don't have the time to mess around and update ... read Smart Web Ninja reviews & insights

    NA
    2 - 9
    2016
    Saint Paul, United States
  • At Brick Inc, we specialize in helping brick-and-mortar businesses thrive in the digital world. From custom website development to high-performance digital advertising, we design and execute strategies that drive measurable growth. With over 430 websites launched and $9M+ in ad spend managed, our results speak for themselves. We bring together creativity, technology, and data-driven insight ... read Brick Inc reviews & insights

    $25 - $49/hr
    2 - 9
    2000
    Minneapolis, United States
  • Using AI Tools

    • ClaudeClaude
    • GrammarlyGrammarly
    • GeminiGemini

    Why Accessibility + AI Search?We’re a Minneapolis-based digital marketing agency that specializes in two things most agencies treat as afterthoughts: web accessibility compliance and AI-powered search optimization.We built our practice around businesses and organizations that have something real to say, we just help the right people find them.Our clients don’t have time for vague strategy ... read SANscript reviews & insights

    $100 - $149/hr
    2 - 9
    2000
    Minneapolis, United States

    Why SANscript?

    • Accessibility know-how and lived experiences
    • SEO and AI Search experts
    • Real world marketing strategies that get results
  • TheSiteEdge is a web design and SEO company that places a high value on producing results and providing exceptional customer service. Some of the digital marketing services we offer include search engine optimization, search engine marketing, content management and hosting for any size business. We've established a particular set of fundamentals that help our clients ... read The site edge reviews & insights

    $25 - $49/hr
    2 - 9
    2013
    Minneapolis, United States
  • Siren is a leading digital marketing company, focused on helping small and medium-sized businesses succeed online. We provide a complete ecosystem of internet marketing services that work together to drive results, revenue, and new customers to our clients.

    $100 - $149/hr
    2 - 9
    2018
    Woodbury, United States
  • Professional Services Marketing, LLC, works with legal and financial industry clients by serving as our client's outsourced marketing department, conducting one-on-one marketing coaching, and by providing marketing education and training. Our clients benefit from working with PSM.

    NA
    10 - 49
    1996
    Alger, United States
  • Great story telling doesn’t end with the shoot! Some of our clients need entire videos produced - from concept through completion. Minneapolis Video and Film Production Company, BusyBoy Productions can handle all of your video communication needs - from design & scripting, through shooting, editing & distribution on TV, DVD, the internet, and new media. ... read BusyBoy Productions reviews & insights

    $25 - $49/hr
    2 - 9
    1997
    Minneapolis, United States
  • Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public at a more personal and memorable level.” At its core, The Guerrilla is a content marketing ... read The Guerrilla Agency reviews & insights

    $100 - $149/hr
    2 - 9
    2018
    Minneapolis, United States
  • After years of personal and professional experience, we founded Maven Marketing to help companies integrate marketing as an intentional, strategic part of the business. With our comprehensive methodology and framework, you will discover new ways to focus and maximize your investment to help your business thrive.We start with understanding the company level mission, values and ... read Maven Marketing reviews & insights

    NA
    10 - 49
    2022
    Eden Prairie, United States
  • Great media planning is much more than just negotiating low rates. Brant Media Group believes it is first and foremost about understanding a client’s unique set of circumstances, including: the industry, the market, prospective clientele, position within the marketplace/industry, advertising landscape, past-experience, future expectations, etc. At Brant Media Group, we pride ourselves on drilling down ... read Brant Media Group reviews & insights

    < $25/hr
    2 - 9
    Minneapolis, United States
  • Using AI Tools

    • ClaudeClaude

    Minnesota Web Studio is a St. Paul-based web design and WordPress development studio serving small businesses, healthcare providers, and professional practices across the Twin Cities metro and greater Minnesota. We specialize in building fast, mobile-friendly, conversion-focused WordPress websites tailored to each client's industry and goals. Our healthcare web design work spans mental health practices, behavioral ... read Minnesota Web Studio reviews & insights

    $50 - $99/hr
    2 - 9
    2024
    St. Paul, United States

    Why Minnesota Web Studio?

    • Healthcare & small business specialists
    • 1-2 week turnaround, transparent pricing
    • You own your site. No lock-in, ever

Post your project. Get proposals from PRO-verified firms.

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Where the firms are.

Bubble size shows how many firms each country has; colour shows its average hourly rate. Tap any country for its firm count, average rate, rating, and Value Score.

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All cities ranked by Value Score.

Every city in scope, ranked by Value Score.

CityFirmsAvg RateAvg RatingValue ScoreAction
USMinneapolis58$71/hr4.973View firms
USEden Prairie3$25/hr-71View firms
USAnoka1$25/hr-69View firms
USRoseville1$25/hr-69View firms
USSauk Rapids1$25/hr-69View firms
USEly1$25/hr-69View firms
USHutchinson1$25/hr-69View firms
USBurnsville3$31/hr-69View firms
USBlaine1$25/hr-69View firms
USBloomington4$37/hr-67View firms
USNorthfield1$37/hr-65View firms
USEdina1$37/hr-65View firms
USEast Bethel1$75/hr4.864View firms
USMinnetonka3$75/hr-52View firms
USPlymouth4$75/hr-52View firms
USDuluth2$75/hr-51View firms
USHastings1$75/hr-50View firms
USChamplin1$75/hr-50View firms
USBrooklyn Park1$75/hr-50View firms
USWoodbury2$125/hr-32View firms
USRed Wing1$125/hr-31View firms
USSt. Paul2$163/hr-17View firms
USWhite Bear Lake2$175/hr-13View firms
USSaint Paul2--13View firms
USSaint Louis Park2--13View firms
USRochester2$175/hr-13View firms
USStillwater2$175/hr-13View firms
USNorth Saint Paul1$175/hr-11View firms
USAlger1--8View firms
USHopkins1--8View firms
USNew Brighton1--8View firms
USGrand Rapids1--8View firms
USDouglas County1--8View firms
USRosemount1--8View firms
USLakeville2$300/hr-3View firms
USAlbert Lea1$250/hr-2View firms
USMinneapolis
58 firms$71/hr4.9
Value Score73 / 100
USEden Prairie
3 firms$25/hr
Value Score71 / 100
USAnoka
1 firms$25/hr
Value Score69 / 100
USRoseville
1 firms$25/hr
Value Score69 / 100
USSauk Rapids
1 firms$25/hr
Value Score69 / 100
USEly
1 firms$25/hr
Value Score69 / 100
USHutchinson
1 firms$25/hr
Value Score69 / 100
USBurnsville
3 firms$31/hr
Value Score69 / 100
USBlaine
1 firms$25/hr
Value Score69 / 100
USBloomington
4 firms$37/hr
Value Score67 / 100
USNorthfield
1 firms$37/hr
Value Score65 / 100
USEdina
1 firms$37/hr
Value Score65 / 100
USEast Bethel
1 firms$75/hr4.8
Value Score64 / 100
USMinnetonka
3 firms$75/hr
Value Score52 / 100
USPlymouth
4 firms$75/hr
Value Score52 / 100
USDuluth
2 firms$75/hr
Value Score51 / 100
USHastings
1 firms$75/hr
Value Score50 / 100
USChamplin
1 firms$75/hr
Value Score50 / 100
USBrooklyn Park
1 firms$75/hr
Value Score50 / 100
USWoodbury
2 firms$125/hr
Value Score32 / 100
USRed Wing
1 firms$125/hr
Value Score31 / 100
USSt. Paul
2 firms$163/hr
Value Score17 / 100
USWhite Bear Lake
2 firms$175/hr
Value Score13 / 100
USSaint Paul
2 firms
Value Score13 / 100
USSaint Louis Park
2 firms
Value Score13 / 100
USRochester
2 firms$175/hr
Value Score13 / 100
USStillwater
2 firms$175/hr
Value Score13 / 100
USNorth Saint Paul
1 firms$175/hr
Value Score11 / 100
USAlger
1 firms
Value Score8 / 100
USHopkins
1 firms
Value Score8 / 100
USNew Brighton
1 firms
Value Score8 / 100
USGrand Rapids
1 firms
Value Score8 / 100
USDouglas County
1 firms
Value Score8 / 100
USRosemount
1 firms
Value Score8 / 100
USLakeville
2 firms$300/hr
Value Score3 / 100
USAlbert Lea
1 firms$250/hr
Value Score2 / 100

Match by work-hour overlap with your team.

Cost matters - but so does being able to actually talk to your developer during your workday. Here are the best destinations for each major hub.

If you're in US (PT/ET)Recommended

Look for nearshore LATAM partners - same-day collaboration, similar time zones, and 50-60% cost savings vs domestic.

MXMexico~7h overlap
ARArgentina~6h overlap
BRBrazil~5h overlap
CACanada~8h overlap
If you're in Europe (CET/GMT)Recommended

Eastern Europe is your sweet spot - 1-2h time zone shift, EU GDPR alignment, and 40-50% lower rates than Western Europe.

PLPoland~8h overlap
UAUkraine~7h overlap
RORomania~7h overlap
ZASouth Africa~8h overlap

How firms are placed on the matrix

Every position on this chart is the output of the Goodfirms ranking algorithm - a weighted composite of signals across two axes. The algorithm is recomputed regularly and is fully documented.

Sponsorship does not affect placement. PRO members receive visible badges and ad placements, but their algorithmic scores are calculated identically to free listings.

Read the full methodology
Algorithm at a glance
1
X-axis (Core Competencies): Service Focus Ratio + Portfolio Depth + Quality + Experience
2
Y-axis (360-Performance): Client Reviews + Market Presence + Goodfirms Score
3
Missing signals are excluded from a firm's score, not substituted with defaults - weights redistribute across remaining inputs
4
Recency decay over the last 18 months keeps stale reviews from dominating
5
Eligibility floor: ≥ 1 published review in this category scope

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