Heatmap Software

Explore the list of best heat map software to generate powerful heatmaps for your purpose: 
The ability to track a browser’s move and understanding where the shoppers congregate on a real-time basis is catching up as a tremendous interest in recent days. Such a facility can help ecommerce businesses, retailers, and other industries to reduce bottlenecks and improve business. Heat mapping software can act as a powerful analytical, business intelligence, and visual representation tool. Interestingly, the best Heat mapping system can help you improve user experience (UX) on websites, help to revamp websites, conduct A/B testing, and re-structure factors that act as a slow seller for you.

What is a Heatmap Software?

Heat map software is an application that integrates with websites, computer systems, or data applications to generate a visual representation of critical information in color-coded format. Heat map software can create density heat maps, 3D heat maps, data matrix heat maps, bubble heat maps, and many more. In addition, heat map tools come with features such as behavioral mapping, clusters, element analytics, radial mapping,  territorial mapping, geospatial mapping, website analytics, broken link detection, content positioning, navigation optimization, and many more. 

How to Select the Best Heat Map Software?

Choosing the right heatmap application is critical for reaping the benefits associated with heat mapping.  With multiple options available in the market, one can get confused while selecting the right tool. GoodFirms, a trustworthy software research firm, has an unequaled track record of assisting businesses from various industries in selecting the best software solutions for their purpose. You can rely on the researched list of the best heat mapping software compiled by GoodFirms to make a profitable investment in a heatmap software solution.  Check the features, apply filters and see the pricing of the top heat mapping tools and finalize the best one for your organization.

FilterReset
Back IconBack
Filter Reset
Popular Features
Select
Pricing Model
Select
Devices Supported
Select
Deployment
Select
Business Size
Select

List of The Best Heat Mapping Software

  • Tableau

    Changing the way you think about data.
    Visit website

    Tableau Software helps people see and understand data. Offering a revolutionary new approach to business intelligence, Tableau allows you to quickly connect, visualize, and share data with a seamless experience from the PC to the iPad. Create and publish dashboards and share them with colleagues, partners, or customers—no programming skills required. ... learn more about Tableau

    "Tableau 2013.3 Desktop"
    Ojoswi Basu
    Entry Level Price
    $70.00 per Month
    Free Trial
    14 days
    20%

    Category Focus

    Heatmap Software
  • Freshworks CRM

    A fresh approach to customer engagement.
    Visit website

    Freshworks CRM software is an AI-based customer relationship management software used for lead-scoring, sending a targeted email, activity capture, and finding sales leads. With over 40k customers, Freshworks is an inexpensive professional CRM software that requires minimal customization. It is super easy to set up, and it tracks everything from customer interactions to sales activities. Freshwork... learn more about Freshworks CRM

    "Most affordable CRM with best features and functionalities"
    Gautham Ramakrishnan, Head of Marketing at Zomentum
    Entry Level Price
    Free version
    Free Trial
    Available
    20%

    Category Focus

    Heatmap Software
  • Looker

    BI & Data Visualization Software for Interactive Analytics
    Visit website

    Looker is a complete data platform that offers data analytics and business insights to every department and easily integrates into applications to deliver data directly into the decision-making process. ... learn more about Looker

    "Really great for visualizing data"
    Arpan Shah , Founder at Intricare Technologies
    Entry Level Price
    Contact Vendor
    Free Trial
    21 days
    25%

    Category Focus

    Heatmap Software
  • VWO

    A/B Testing and Conversion Optimization Platform
    Visit website

    VWO is world’s leading web testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. ... learn more about VWO

    "Best A/B Testing Software & Support Team!"
    kate ambrose
    Entry Level Price
    Contact Vendor
    Free Trial
    30 days
    50%

    Category Focus

    Heatmap Software
  • Crazy Egg

    Make your website better. Instantly.
    Visit website

    Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire. A Crazy Egg heatmap lets you collect more than 88% of the data you would using a traditional eye-tracking process. At a fraction of ... learn more about Crazy Egg

    "Video Review"
    Tomas Kolafa, Co-Founder at Growth Media
    Entry Level Price
    $24.00 per Month
    Free Trial
    30 days
    33%

    Category Focus

    Heatmap Software
  • JMP

    Data analysis software
    Visit website

    JMP is the data analysis tool of choice for hundreds of thousands of scientists, engineers and other data explorers worldwide. Users leverage powerful statistical and analytic capabilities in JMP to discover the unexpected. ... learn more about JMP

    Entry Level Price
    Contact Vendor
    Free Trial
    30 days
    33%

    Category Focus

    Heatmap Software
  • Zoho PageSense

    The Complete A/B Testing and Conversion Rate Optimization Platform
    Visit website

    The Complete A/B Testing and Conversion Rate Optimization Platform.Goals help you track the key metrics of your website across segments. Use Funnel Analysis to find out which pages on your site cause significant drop-off.Our heatmaps show your visitors' clicking and scrolling patterns, and session recording helps you understand individual visitor behavior. ... learn more about Zoho PageSense

    Entry Level Price
    Contact Vendor
    Free Trial
    30 days
    50%

    Category Focus

    Heatmap Software
  • Matomo

    A web analytics revolution has begun ...
    Visit website

    This is where tools like Google Analytics becomes extremely limited and cashes in with their GA360 Premium suite. At Matomo, we believe all data should be reported 100% accurately, or else what’s the point?With Matomo, the philosophy around data ownership is simple, you own your data, no one else. ... learn more about Matomo

    Entry Level Price
    Free version
    Free Trial
    Available
    33%

    Category Focus

    Heatmap Software
  • Maptive

    Create a Custom Google Map in Minutes
    Visit website

    Our mapping software helps you transform your spreadsheet data into a customized Google Map in seconds. Simply sign up, load your location-based data, and we will do the rest. Once your data is mapped, there are hundreds of ways to customize your map and find the answers you are looking for. Whether you need a free map or an enterprise level mapping solution, Maptive's map maker that will work for... learn more about Maptive

    Entry Level Price
    $1250 per Year
    Free Trial
    10 days
    50%

    Category Focus

    Heatmap Software
  • Map Business Online

    The Best Mapping Solution for Your Business
    Visit website

    Map Business Online is a cloud business mapping software used by a large variety of businesses to organize and analyze their business data geographically. This map software can be used by any large or small business to visualize business data, manage sales territories, explore new markets, and optimize logistics. Simply import an Excel spreadsheet of your business data and visualize business resou... learn more about Map Business Online

    Entry Level Price
    $600.00 per Year
    Free Trial
    30 days
    50%

    Category Focus

    Heatmap Software
  • eSpatial

    All-in-one Mapping Software
    Visit website

    eSpatial delivers powerful mapping in minutes. With eSpatial mapping software you can easily upload and visualize multiple layers of data. Quickly create dynamic reports. Analyze key areas and share results. It's rapid visual insight that takes the guesswork out of decision making. ... learn more about eSpatial

    Entry Level Price
    $1295 per Year
    Free Trial
    Available
    50%

    Category Focus

    Heatmap Software
  • Hotjar

    The fast & visual way to understand your users
    Visit website

    Hotjar is the fast & visual way to understand your users. Hotjar is everything your team needs to get instant visual feedback, see how people are really using your site and uncover insights to make the right changes. ... learn more about Hotjar

    Entry Level Price
    $89 per Month
    Free Trial
    15 days
    33%

    Category Focus

    Heatmap Software
  • Clicktale

    We help your teams solve digital experience challenges
    Visit website

    Customer experience analytics platform that helps businesses of all sizes track visitors' browsing behavior, attributes and more using advanced filtering, segmentation, heat maps and other tools. ... learn more about Clicktale

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    33%

    Category Focus

    Heatmap Software
  • FullStory

    FullStory tells you everything you need to know about your digital experience.
    Visit website

    FullStory offers digital experience analytics, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools—all while integrating with leading software-as-a-service (SaaS) products. ... learn more about FullStory

    Entry Level Price
    Free version
    Free Trial
    Available
    33%

    Category Focus

    Heatmap Software
  • Lucky Orange

    The Original All-in-One Conversion Optimization Suite.
    Visit website

    Take a peek behind the digital curtain with Lucky Orange to see how your visitors use your site and turn them into customers and clients. Nearly 60,000 websites utilize Lucky Orange’s complete conversion optimization package to help turn more visitors into customers. This comprehensive package includes dynamic heatmaps, real-time visitor recordings, digital dashboard, interactive chat, daily ema... learn more about Lucky Orange

    Entry Level Price
    $10 per Month
    Free Trial
    7 days
    50%

    Category Focus

    Heatmap Software
  • Whether you want to instantly deliver personalized reports to thousands of users, empower business users with self-service analytics, or boost analytics adoption to 100% across your enterprise, MicroStrategy provides the technology to make it happen. MicroStrategy's powerful analytical engine, comprehensive toolsets, variety of data connectors, and scalable, open architecture ensure you have every... learn more about MicroStrategy Enterprise Analytics

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    20%

    Category Focus

    Heatmap Software
  • Ptengine

    Improve your online marketing funnel, landing pages and advertisements.
    Visit website

    Best way to find gaps in your website's visitor experience and optimize digital marketing tactics to win more customers. Understand what attracts or loses your site visitors by visualizing their behavior and experiences. Improve your online marketing funnel, landing pages and advertisements to generate more conversions and sales.... learn more about Ptengine

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    50%

    Category Focus

    Heatmap Software
  • Howuku

    Start optimizing your website.
    Visit website

    Howuku is a set of easy to use UX testing tool to helps you visually understand your visitors so you can focus on improving conversion rates. Howuku gives you detailed, real-time insight into how people interact with products. With data at your fingertips, you can iterate continuously, focus on the most impactful features, and innovate faster. Howuku shows you how users actually experience your we... learn more about Howuku

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Heatmap Software
  • Inspectlet

    Google Analytics tells you what, Inspectlet tells you why.
    Visit website

    Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how visitors are using your site again. See exactly what users are looking for and how they use your site. Understand their mindset and increase your conversion rate. ... learn more about Inspectlet

    Entry Level Price
    $39 per Month
    Free Trial
    N/A
    50%

    Category Focus

    Heatmap Software
  • SeeVolution

    Click, Eye tracking, and Attention Scroll Heat Maps.
    Visit website

    SeeVolution is a real-time website analytic web service that shows a heatmap of a website, detailing where visitors are clicking, mouse moves and scrolls. The data is used to allow webmasters to see what areas of a website visitors are using. ... learn more about SeeVolution

    Entry Level Price
    Contact Vendor
    Free Trial
    14 days
    50%

    Category Focus

    Heatmap Software
  • Instapage

    Instapage is where conversions happen.
    Visit website

    Instapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel. With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages. ... learn more about Instapage

    Entry Level Price
    $199 per Year
    Free Trial
    N/A
    100%

    Category Focus

    Heatmap Software
  • Heatmap

    Understanding users is key to performance optimization.
    Visit website

    The heatmaps appear in seconds on your screen, and are constantly updated: no need to reload your page! Edit your content, change a picture, then see the impacts of your change immediately. You need analysts to dig up the info and they sometimes cannot get it because of sampling. ... learn more about Heatmap

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Heatmap Software
  • Mouseflow

    Mouseflow heatmapping reveals why your visitors aren't converting into customers.
    Visit website

    Mouseflow recognizes the forms on your page automatically and populates results retroactively. More data, less planning. Mouseflow heatmapping reveals why your visitors aren't converting into customers. Mouseflow records your website visitors sessions, so you can make decisions based on all your data. ... learn more about Mouseflow

    Entry Level Price
    $24 per Month
    Free Trial
    N/A
    100%

    Category Focus

    Heatmap Software
  • LogRocket

    Modern Frontend Monitoring and Product Analytics.
    Visit website

    LogRocket combines session replay, performance monitoring, and product analytics – empowering software teams to create the ideal product experience. ... learn more about LogRocket

    Entry Level Price
    $99 per Month
    Free Trial
    14 days
    50%

    Category Focus

    Heatmap Software
  • Browsee

    Powerful Tool to Increase Retention and Conversions.
    Visit website

    Browsee is a tool to help applications in understanding and giving flawless experience to their users via session recordings, heatmaps, and widgets. A step to improve your conversions by understanding user behavior and taking actions on it. ... learn more about Browsee

    Entry Level Price
    $12 per Month
    Free Trial
    N/A
    50%

    Category Focus

    Heatmap Software
  • Plerdy

    Website Heatmap Tools.
    Visit website

    Heatmaps are a set of online tools for user behavior tracking and analysis. Experienced marketers, UX experts, and SEO specialists rely on such software to record clicks, hovers, scrolls, and other interactions with a website. Many heatmaps, including Plerdy, have a free trial mode that allows you to benefit from their features free of charge. ... learn more about Plerdy

    Entry Level Price
    $23 per Month
    Free Trial
    N/A
    50%

    Category Focus

    Heatmap Software
  • Reactflow

    Reactflow dynamic heatmaps visualize every element clicks, hovers, and scrolls.
    Visit website

    Reactflow playback your customer's activity recordings as a video, Compile Heatmaps, Funnel Analytics, Bugs, Console Logs and provide feedbacks which helps you to understand customer's pain points, solve them and produce outstanding flows. Reactflow dynamic heatmaps visualize every element clicks, hovers, and scrolls. Analysis of elements based on the attention your users give to them. ... learn more about Reactflow

    Entry Level Price
    $19.99 per Month
    Free Trial
    N/A
    100%

    Category Focus

    Heatmap Software
  • Mapline

    Use our powerful visualization tools to discover all your data has to offer!
    Visit website

    Mapline can help to quickly convey information using dynamic pins. Automatically set colors, shapes, sizes, add labels based on data from your spreadsheet. Heat mapping offers a variety of solutions, including territory-based maps that make it easy to emphasize your success. Organize your map pins by adding territory boundaries like states, counties, and postal codes, or create your own custom sha... learn more about Mapline

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    50%

    Category Focus

    Heatmap Software
  • Acrylic WiFi Heatmaps

    Acrylic WiFi Heatmaps is a wifi planning and wifi site survey tool.
    Visit website

    Acrylic WiFi Heatmaps is a wifi planning and wifi site survey tool. It allows to design, analyze and detect wifi problems easily and generate reports. Acrylic Wi-Fi Heatmaps also offers WiFi planning (predictive survey), essential in the pre-deployment stage, with which to predict the propagation of the WiFi signal and obtain the optimal location and configuration of the access points. ... learn more about Acrylic WiFi Heatmaps

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Heatmap Software
  • Inpixon Mapping

    Give your data context with indoor maps.
    Visit website

    Inpixon mapping is the process of converting floorplans into digital, interactive representations of indoor spaces. In addition to serving as a wayfinding platform, indoor maps leverage business rules, localization and the IoT to enable users to visualize spatial data, creating real-time indoor location intelligence. With our indoor mapping platform, any system can be enhanced to display data in t... learn more about Inpixon Mapping

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    50%

    Category Focus

    Heatmap Software
  • UserExperior

    Heatmaps for Mobile Apps
    Visit website

    UserExperior is an iOS & Android mobile app UX analytics tool that helps businesses narrow down on usability issues in real-time and presents useful insights. Know how your users use the app, problems they face, focus on the areas of least popularity on app screens, fix app crashes & ANR exceptions with UserExperior. ... learn more about UserExperior

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Heatmap Software
compare software image

Frequently Asked Questions

  • Who Can Use Heat Map Software?

    Heatmap software caters to a number of industries, professions, and sectors for creating heat maps. Website owners and marketing managers use heat map analytics to understand their visitors better and improve user experience. Heat Maps are used in the corporate world for business mapping and intelligence, in financial markets to depict various types of information, in molecular biology to visualize DNA microarrays, by scientists to study numerical datasets, clusters, etc. by meteorologist for studying climate data, by statisticians, taxonomists, and many more other groups and people. Other applications of heat maps include correlation studies, geopolitical interpolation, proteomic studies, environmental studies, etc. 

  • How Does Heat Map Software Work?

    Heat maps integrate with data sources such as websites, scientific applications, online maps, etc., and represent the information in a specific visual form. The data is represented in numerous small structures called heat map cells (each cell containing information datasets). Heatmaps differentiate phenomenons and their intensities with various color codes. Thus, the heat map cells with similar information are represented by similar colors. Users can explore visual data on each heat map cell by hovering the cursor over it.  The most popular heat map types are image-based heat maps and data matrix heat maps. Image-based heat maps display numerical data separated by color codes on an image. Geospatial data, website pages, etc., are generally represented by image-based heat maps. The data matrix heat maps represent data in a matrix or tabular form—for instance, taxonomic, correlation, or distance heat maps. 

  • What is the Purpose of a Website Heatmap Software?

    Heat maps are highly beneficial marketing tools. Online businesses use website heatmaps that tell them how far the website visitors scroll down on a webpage (scroll heat map), where the visitors are clicking (click map), and the hotspots where visitors are pausing mouse during navigation (move map). By providing critical information about visitor activity on your website, heatmaps not only help in analyzing website content and its effectiveness but also provide critical insight about visitor’s requirements. Successful implementation and interpretation of heat maps can drastically improve a website’s content, structure, and relevant traffic. Heat maps help you separate relevant and irrelevant content, popular and unpopular sections, and most important and least important pages on your website. Heat maps are particularly useful in detecting user engagement issues. They also assist website managers in finding reasons for higher bounce rates and poor click-through rates. They are powerful tools for conversion rate optimization. They collect anonymized user data to protect visitor privacy and maintain GDPR compliance. 

  • How Can the best Heat Map Software Help in Conversion Rate Optimization (CRO)?

    Modern businesses know how important is the user experience on their website to run their operations efficiently. Skipped CTAs, abandoned web pages, overlooked fields, or bypassed forms, etc., point towards poor visitor engagement on your website and can ruin your website's overall effectiveness, conversion rates, and traffic. But how can you know what a user or thousands of visitors to your website are doing on your website? What content are they accessing, or which sections they spend more time on? This is where a heat map comes into the picture. Heatmaps trail user behavior on websites and display the same in a visual representation (at a glance structure). The analytical insights provided by heatmap software help improve the website's usability, experience, and relevance. Significant changes in website layout, content, and CTAs after heatmap analysis help in conversion rate optimization, and help tie up in the sales funnel. 

  • What is the Best Heat Map Software?

    The best heatmap software solutions are competitively priced, full-featured, easy to use, customizable, and provide extensive services without compromising quality.   Some of the best heat map software listed by GoodFirms are Tableau, Hotjar, Map Business Online, VWO, Crazy Egg, Looker, Heatmap, etc. For the complete list of the best heat mapping software solution, check the product section on this page.