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Heatmap Software

Explore the list of best heat map software to generate powerful heatmaps for your purpose: 
The ability to track a browser’s move and understanding where the shoppers congregate on a real-time basis is catching up as a tremendous interest in recent days. Such a facility can help ecommerce businesses, retailers, and other industries to reduce bottlenecks and improve business. Heat mapping software can act as a powerful analytical, business intelligence, and visual representation tool. Interestingly, the best Heat mapping system can help you improve user experience (UX) on websites, help to revamp websites, conduct A/B testing, and re-structure factors that act as a slow seller for you.

What is a Heatmap Software?

Heat map software is an application that integrates with websites, computer systems, or data applications to generate a visual representation of critical information in color-coded format. Heat map software can create density heat maps, 3D heat maps, data matrix heat maps, bubble heat maps, and many more. In addition, heat map tools come with features such as behavioral mapping, clusters, element analytics, radial mapping,  territorial mapping, geospatial mapping, website analytics, broken link detection, content positioning, navigation optimization, and many more. 

How to Select the Best Heat Map Software?

Choosing the right heatmap application is critical for reaping the benefits associated with heat mapping.  With multiple options available in the market, one can get confused while selecting the right tool. Goodfirms, a trustworthy software research firm, has an unequaled track record of assisting businesses from various industries in selecting the best software solutions for their purpose. You can rely on the researched list of the best heat mapping software compiled by Goodfirms to make a profitable investment in a heatmap software solution.  Check the features, apply filters and see the pricing of the top heat mapping tools and finalize the best one for your organization.

Goodfirms conducts a thorough review and verification process before including any company in the listings. Some listings may involve fees. [How Goodfirms ensures trust]
Rankings updated: Dec 31, 2025
31 Software

List of The Best Heat Mapping Software

  • Tableau

    4.345 ReviewsVerified

    Tableau Software helps people see and understand data. Offering a revolutionary new approach to business intelligence, Tableau allows you to quickly connect, visualize, and share data with a seamless experience from the ... read more about Tableau

    Tableau Reviews

    Tableau is user-friendly and can be used by beginners alsoreviewed by: Jordan Farrar, Owner/Director at Akoca SEO
    Entry Level Price
    $75 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    20% in Heatmap Software
    Visit website

  • VWO

    4.48 ReviewsVerified

    VWO is world’s leading web testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital ... read more about VWO

    VWO Reviews

    Goal setup is simple and ideal even for newbie A/B testersreviewed by: Alvin Wei, Co-founder & CMO at SEOAnt
    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Pricing Type
    Contact Vendor
    50% in Heatmap Software
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  • MicroStrategy Enterprise Analytics

    4.54 ReviewsVerified

    Whether you want to instantly deliver personalized reports to thousands of users, empower business users with self-service analytics, or boost analytics adoption to 100% across your enterprise, MicroStrategy provides the technology to ... read more about MicroStrategy Enterprise Analytics

    MicroStrategy Enterprise Analytics Reviews

    MicroStrategy is impressive as it focuses on hyperintelligence, federated analytics, and cloud solutionsreviewed by: Christopher Pappas, Founder & CEO at eLearning Industry Inc.
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    20% in Heatmap Software
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  • Crazy Egg

    4.33 ReviewsVerified

    Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing ... read more about Crazy Egg

    Crazy Egg Reviews

    One doesn't need to be a coder. It is easy and intuitive reviewed by: Leszek Dudkiewicz, Head of Marketing at Passport-Photo Online
    Entry Level Price
    $24.00 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    33% in Heatmap Software
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  • Looker

    4.52 Reviews

    Looker is a complete data platform that offers data analytics and business insights to every department and easily integrates into applications to deliver data directly into the decision-making process. Looker is Google ... read more about Looker

    Looker Reviews

    Really great for visualizing datareviewed by: Arpan Shah , Founder at Intricare Technologies
    Entry Level Price
    Contact vendor
    Free Trial
    Available
    Pricing Type
    Contact Vendor
    25% in Heatmap Software
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  • Busatools Heatmap Tool

    5.01 Review

    Our heatmap software, offered by Busatools, provides comprehensive data visualization tools to analyze user behavior on your website. With customizable heatmaps including scroll maps, click maps, geo maps, and device-specific heatmaps, you ... read more about Busatools Heatmap Tool

    Busatools Heatmap Tool Review

    Best Website Heatmap Toolreviewed by: Firdaus Khan
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in Heatmap Software
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  • JMP

    4.01 Review

    JMP is the data analysis tool of choice for hundreds of thousands of scientists, engineers and other data explorers worldwide. Users leverage powerful statistical and analytic capabilities in JMP to discover the ... read more about JMP

    JMP Review

    It has got you covered in all manners that will wow your stakeholders and key decision-makers. reviewed by: Shiv Gupta, CEO at Incrementors Inbound Marketing
    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Pricing Type
    Contact Vendor
    33% in Heatmap Software
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  • Matomo

    This is where tools like Google Analytics becomes extremely limited and cashes in with their GA360 Premium suite. At Matomo, we believe all data should be reported 100% accurately, or else what’s the point?With Matomo, the philosophy around data ownership is simple, you own your data, no one else.

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    33% in Heatmap Software
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  • Maptive

    Our mapping software helps you transform your spreadsheet data into a customized Google Map in seconds. Simply sign up, load your location-based data, and we will do the rest. Once your data is mapped, there are hundreds of ways to customize your map and find the answers you are looking for. Whether you need a free map or an enterprise ... read more about Maptive

    Entry Level Price
    $1250 Per Year
    Free Trial
    Available
    Pricing Type
    Flat Rate
    50% in Heatmap Software
    Visit website

  • Map Business Online

    Map Business Online is a cloud business mapping software used by a large variety of businesses to organize and analyze their business data geographically. This map software can be used by any large or small business to visualize business data, manage sales territories, explore new markets, and optimize logistics. Simply import an Excel spreadsheet of your business data and visualize ... read more about Map Business Online

    Entry Level Price
    $600.00 Per Year
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    50% in Heatmap Software
    Visit website

  • eSpatial

    eSpatial delivers powerful mapping in minutes. With eSpatial mapping software you can easily upload and visualize multiple layers of data. Quickly create dynamic reports. Analyze key areas and share results. It's rapid visual insight that takes the guesswork out of decision making.

    Entry Level Price
    $1295 Per Year
    Free Trial
    Available
    Pricing Type
    Flat Rate
    50% in Heatmap Software
    Visit website

  • Hotjar

    Hotjar equips product teams with Product Experience Insights, showing them how users behave and what they feel strongly about, so those teams can deliver real value. Discover product opportunities, consolidate qual and quant, and communicate user needs. Our team works on the compelling challenges that come with large-scale web traffic and analytics, on a product that has a real impact ... read more about Hotjar

    Entry Level Price
    $89 Per Month
    Free Trial
    15 Days
    Pricing Type
    Flat Rate
    25% in Heatmap Software
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  • Clicktale

    Customer experience analytics platform that helps businesses of all sizes track visitors' browsing behavior, attributes and more using advanced filtering, segmentation, heat maps and other tools.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    33% in Heatmap Software
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  • FullStory

    FullStory offers digital experience analytics, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools—all while integrating with leading software-as-a-service (SaaS) products.

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    33% in Heatmap Software
    Visit website

  • Lucky Orange

    Take a peek behind the digital curtain with Lucky Orange to see how your visitors use your site and turn them into customers and clients. Nearly 60,000 websites utilize Lucky Orange’s complete conversion optimization package to help turn more visitors into customers. This comprehensive package includes dynamic heatmaps, real-time visitor recordings, digital dashboard, interactive chat, daily emailed insights, conversion funnels ... read more about Lucky Orange

    Entry Level Price
    $10 Per Month
    Free Trial
    7 Days
    Pricing Type
    Flat Rate
    50% in Heatmap Software
    Visit website

  • Ptengine

    Best way to find gaps in your website's visitor experience and optimize digital marketing tactics to win more customers. Understand what attracts or loses your site visitors by visualizing their behavior and experiences. Improve your online marketing funnel, landing pages and advertisements to generate more conversions and sales.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Heatmap Software
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  • Howuku

    Howuku is a set of easy to use UX testing tool to helps you visually understand your visitors so you can focus on improving conversion rates. Howuku gives you detailed, real-time insight into how people interact with products. With data at your fingertips, you can iterate continuously, focus on the most impactful features, and innovate faster. Howuku shows you how ... read more about Howuku

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Heatmap Software
    Visit website

  • Inspectlet

    Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how visitors are using your site again. See exactly what users are looking for and how they use your site. Understand their mindset and increase your ... read more about Inspectlet

    Entry Level Price
    $39 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Heatmap Software
    Visit website

  • SeeVolution

    SeeVolution is a real-time website analytic web service that shows a heatmap of a website, detailing where visitors are clicking, mouse moves and scrolls. The data is used to allow webmasters to see what areas of a website visitors are using.

    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Contact Vendor
    50% in Heatmap Software
    Visit website

  • Instapage

    Instapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel. With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.

    Entry Level Price
    $199 Per Year
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Heatmap Software
    Visit website

  • Heatmap

    The heatmaps appear in seconds on your screen, and are constantly updated: no need to reload your page! Edit your content, change a picture, then see the impacts of your change immediately. You need analysts to dig up the info and they sometimes cannot get it because of sampling.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Heatmap Software
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  • Mouseflow

    Mouseflow recognizes the forms on your page automatically and populates results retroactively. More data, less planning. Mouseflow heatmapping reveals why your visitors aren't converting into customers. Mouseflow records your website visitors sessions, so you can make decisions based on all your data.

    Entry Level Price
    $31 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Heatmap Software
    Visit website

  • LogRocket

    LogRocket combines session replay, performance monitoring, and product analytics – empowering software teams to create the ideal product experience.

    Entry Level Price
    $99 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    50% in Heatmap Software
    Visit website

  • Browsee

    Browsee is a tool to help applications in understanding and giving flawless experience to their users via session recordings, heatmaps, and widgets. A step to improve your conversions by understanding user behavior and taking actions on it.

    Entry Level Price
    $12 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Heatmap Software
    Visit website

  • Plerdy

    Heatmaps are a set of online tools for user behavior tracking and analysis. Experienced marketers, UX experts, and SEO specialists rely on such software to record clicks, hovers, scrolls, and other interactions with a website. Many heatmaps, including Plerdy, have a free trial mode that allows you to benefit from their features free of charge.

    Entry Level Price
    $23 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Heatmap Software
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  • Reactflow

    Reactflow playback your customer's activity recordings as a video, Compile Heatmaps, Funnel Analytics, Bugs, Console Logs and provide feedbacks which helps you to understand customer's pain points, solve them and produce outstanding flows. Reactflow dynamic heatmaps visualize every element clicks, hovers, and scrolls. Analysis of elements based on the attention your users give to them.

    Entry Level Price
    $19.99 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Heatmap Software
    Visit website

  • Mapline

    Mapline can help to quickly convey information using dynamic pins. Automatically set colors, shapes, sizes, add labels based on data from your spreadsheet. Heat mapping offers a variety of solutions, including territory-based maps that make it easy to emphasize your success. Organize your map pins by adding territory boundaries like states, counties, and postal codes, or create your own custom ... read more about Mapline

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Heatmap Software
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  • Acrylic WiFi Heatmaps

    Acrylic WiFi Heatmaps is a wifi planning and wifi site survey tool. It allows to design, analyze and detect wifi problems easily and generate reports. Acrylic Wi-Fi Heatmaps also offers WiFi planning (predictive survey), essential in the pre-deployment stage, with which to predict the propagation of the WiFi signal and obtain the optimal location and configuration of the access points.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Heatmap Software
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  • Inpixon Mapping

    Inpixon mapping is the process of converting floorplans into digital, interactive representations of indoor spaces. In addition to serving as a wayfinding platform, indoor maps leverage business rules, localization and the IoT to enable users to visualize spatial data, creating real-time indoor location intelligence. With our indoor mapping platform, any system can be enhanced to display data in the context ... read more about Inpixon Mapping

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Heatmap Software
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  • UserExperior

    UserExperior is an iOS & Android mobile app UX analytics tool that helps businesses narrow down on usability issues in real-time and presents useful insights. Know how your users use the app, problems they face, focus on the areas of least popularity on app screens, fix app crashes & ANR exceptions with UserExperior.

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Heatmap Software
    Visit website

  • Graph Maker

    makegraph.app is a free online chart-making website that can create standard charts such as bar charts, line charts, and pie charts. It also supports the creation of box plots and maps, allows free customization of data and styles, supports theme switching, and enables SVG export.

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    20% in Heatmap Software
    Visit website

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Frequently Asked Questions

Who Can Use Heat Map Software?

Heatmap software caters to a number of industries, professions, and sectors for creating heat maps. Website owners and marketing managers use heat map analytics to understand their visitors better and improve user experience. Heat Maps are used in the corporate world for business mapping and intelligence, in financial markets to depict various types of information, in molecular biology to visualize DNA microarrays, by scientists to study numerical datasets, clusters, etc. by meteorologist for studying climate data, by statisticians, taxonomists, and many more other groups and people. Other applications of heat maps include correlation studies, geopolitical interpolation, proteomic studies, environmental studies, etc. 

How Does Heat Map Software Work?

Heat maps integrate with data sources such as websites, scientific applications, online maps, etc., and represent the information in a specific visual form. The data is represented in numerous small structures called heat map cells (each cell containing information datasets). Heatmaps differentiate phenomenons and their intensities with various color codes. Thus, the heat map cells with similar information are represented by similar colors. Users can explore visual data on each heat map cell by hovering the cursor over it.  The most popular heat map types are image-based heat maps and data matrix heat maps. Image-based heat maps display numerical data separated by color codes on an image. Geospatial data, website pages, etc., are generally represented by image-based heat maps. The data matrix heat maps represent data in a matrix or tabular form—for instance, taxonomic, correlation, or distance heat maps. 

What is the Purpose of a Website Heatmap Software?

Heat maps are highly beneficial marketing tools. Online businesses use website heatmaps that tell them how far the website visitors scroll down on a webpage (scroll heat map), where the visitors are clicking (click map), and the hotspots where visitors are pausing mouse during navigation (move map). By providing critical information about visitor activity on your website, heatmaps not only help in analyzing website content and its effectiveness but also provide critical insight about visitor’s requirements. Successful implementation and interpretation of heat maps can drastically improve a website’s content, structure, and relevant traffic. Heat maps help you separate relevant and irrelevant content, popular and unpopular sections, and most important and least important pages on your website. Heat maps are particularly useful in detecting user engagement issues. They also assist website managers in finding reasons for higher bounce rates and poor click-through rates. They are powerful tools for conversion rate optimization. They collect anonymized user data to protect visitor privacy and maintain GDPR compliance. 

How Can the best Heat Map Software Help in Conversion Rate Optimization (CRO)?

Modern businesses know how important is the user experience on their website to run their operations efficiently. Skipped CTAs, abandoned web pages, overlooked fields, or bypassed forms, etc., point towards poor visitor engagement on your website and can ruin your website's overall effectiveness, conversion rates, and traffic. But how can you know what a user or thousands of visitors to your website are doing on your website? What content are they accessing, or which sections they spend more time on? This is where a heat map comes into the picture. Heatmaps trail user behavior on websites and display the same in a visual representation (at a glance structure). The analytical insights provided by heatmap software help improve the website's usability, experience, and relevance. Significant changes in website layout, content, and CTAs after heatmap analysis help in conversion rate optimization, and help tie up in the sales funnel. 

What is the Best Heat Map Software?

The best heatmap software solutions are competitively priced, full-featured, easy to use, customizable, and provide extensive services without compromising quality.   Some of the best heat map software listed by Goodfirms are Tableau, Hotjar, Map Business Online, VWO, Crazy Egg, Looker, Heatmap, etc. For the complete list of the best heat mapping software solution, check the product section on this page.

Related Categories

Data Visualization Software
Business Intelligence Software
GIS Software
Web Analytics Software

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FeatureTableau4.3VWO4.4MicroStrategy Enterprise Analytics4.5Crazy Egg4.3Looker4.5Busatools Heatmap Tool5.0JMP4.0Matomo
All features (11 features)
Behavioral Mapping
Clusters & Markers
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
Geographical Search
Radial Mapping
Territorial Mapping
Website Analytics
AI Features
Total supportedout of 11 features7/118/115/116/116/115/116/117/11
Full supportNot supported
Feature scores: supported = 1, not supported = 0

What the matrix tells you

Which Heatmap Software products lead on features, and where the rest fall short.

Feature-count leaders

3 products tie at 8 of 11 features supported - choose on price and category fit, not breadth.

  • VWO8 / 11
  • Howuku8 / 11
  • Inspectlet8 / 11
  • Tableau7 / 11
  • Matomo7 / 11

Most features (6-10)

Solid all-rounders just behind the leaders - strong picks if a top choice does not fit your budget or stack.

  • Maptive7 / 11
  • Clicktale7 / 11
  • FullStory7 / 11
  • Ptengine7 / 11
  • SeeVolution7 / 11

Watch-outs - missing table stakes

These products support the fewest features - confirm they cover your must-haves before shortlisting.

  • Graph Maker1 / 11
  • Mapline5 / 11
  • LogRocket5 / 11
  • Heatmap5 / 11
  • Map Business Online5 / 11

Related Feature Matrices

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