Mobilizing Enterprises for Awesome Experience
Please introduce your company and give a brief about your role within the company?
Nextbrain Technologies is a Bangalore based mobile app development company, that offers mobile app development solutions to startups, medium-sized companies, enterprises, and IT giants. The mobile apps range from simple on-demand food ordering mobile apps to sophisticated chatbot, IoT, AI, and Blockchain solutions. We started our journey of Nextbrain Technologies in early 2016. We started with a handful of people who had a passion for flying high. Gradually our team increased in size, and now we are a team of 60+ members. In these two years, we have achieved various milestones and customer satisfaction. In a short period, our dedication and excellence satisfied our clients, and we have worked on 100+ projects till now.
I am the founder and CEO of Nextbrain technologies. This company is my brainchild, and I own the responsibility of being the CEO, business and operations head of the company.
What was the idea behind starting this organization?
The increase in popularity of the mobile. Mobile apps and its acceptance all over the world made me realize about the longevity of the mobile app development market. Hence, I came up with my startup and materialized the dream.
What are your company’s business model–in house team or third party vendors/ outsourcing?
Our company’s business model is in-house app development. We have various in-house teams skilled in different niche technologies for mobile and web app development. We have our developers in Laravel PHP framework, NodeJS, Swift, Java, IOT, Chatbot, and DevOps skills.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
We work in dedicated teams for our client projects with the collective experience of team members. With their extensive experience and knowledge, we can meet our client’s expectations better as compared to our competitors. Since we have worked on more than 100 projects with excellence and perfection, we use that experience to achieve nothing but the best customer satisfaction. Moreover, with competitive and optimized pricing, we offer better services to our customers, than our competitors.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repeated to you?
The mobile apps we develop cater to a broad range of industries which includes restaurant and food, grocery, FMCG, manufacturing, education, banking and finance, and retail.
Yes, we do have repetitive customers, and they keep coming back because of the quality and efficiency of the products developed. Around 70% of clients are our repeated customers.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
The various factors or parameters that are critical in determining the time frame of the developing mobile app includes the following:
● UI/UX design
● Customer response time on our requests
● Third party integration
● UAT period
How much effort in terms of time goes into developing the front end and back end of a mobile app?
It purely depends on the scope of the project. Suppose if we are building the custom development product, we need to spend 40% of the time in making the back-end development with API and remaining 40% of the time into building the iOS and Android apps. Another 20% time need to spend on UX, QA and project management. But if it is an existing code based products, more efforts won't be required to spend on back-end development.
What are the key parameters to be considered before selecting the right platform for a mobile application?
The key parameters to be considered before selecting the right platform for a mobile application are:
● Target audience
● Features of application
● Monetization potential
● Development budget
Which platform do you suggest your clients begin with when they approach you with an idea (Android or iOS) and why?
Usually, we suggest them to build together. Suppose if they don't have the budget, we recommend them to do with Web back-end development + Android for a non-USA customer. But if there is a customer from the USA, we suggest them to go with iOS as the first option.
Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
We recommend our customers to go with native iOS and Android code. We can fulfill their 100% expectation in native code. Suppose if we go with Hybrid, it will be having compatibility problem based on device, OS, and components.
What are the key factors that you consider before deciding the cost of a mobile application?
The key factors to be considered before deciding the cost of the mobile application are:
● Hourly rates
● Number of hours required
● Number of employees
● Number of screens/ development platforms
● Native or hybrid
● The complexity of the business logic
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions, etc.)
We work with fixed project cost and the monthly cost of dedicated resources based on the agreement.
Do you take in projects which meet your essential budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
Yes, we work on the projects from $10000.
What is the price range (min and max) of the projects that you catered to in 2018?
The price range in which we worked for different projects was from $10,000 to $150,000.
Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
All our customers come up with business requirements to build their apps to start the business or streamline the existing market. For instance, we have created food ordering and delivery apps to many startups. They used to generate the revenue by commission from restaurants and delivery fee. Also, I would like to mention that nowadays ads based app requirements have stopped.
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