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Best Marketing Automation Software

Looking for top-notch marketing automation software to streamline your marketing efforts? Goodfirms has meticulously researched and curated a list of the best marketing automation platforms. These systems offer a range of features, including A/B testing, customizable CTAs, email marketing, Google AdWords visibility, lead management, sales intelligence, search marketing, segmentation & targeting, social media marketing, campaign management, ROI tracking, analytics, and reporting. Use our comprehensive list to find the perfect marketing automation software for your business, with filters for features, business size, deployment type, and pricing model. Don't forget to check the verified user reviews to make an informed decision.

Goodfirms conducts a thorough review and verification process before including any company in the listings. Some listings may involve fees. [How Goodfirms ensures trust]
Rankings updated: Apr 20, 2026
462 Software

List of the Best Marketing Automation Software

  • Viral Suite

    Viral Suite helps brands, creators, and agencies manage social media and influencer campaigns with a unified platform. We bring structure to influencer marketing and social media management by combining campaign coordination, content ... read more about Viral Suite

    Entry Level Price
    Contact vendor
    Free Trial
    7 Days
    Pricing Type
    Contact Vendor
    0% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Lead Management
    • Search Marketing
    • Social Marketing

    Key Details
    Industries
    • Consumer-electronics
    • Consumer-goods
    • Consumer-services
    • Food-beverages
    • Graphic-design
    • Internet
    • Marketing-advertising
    • Public-relations
    • Real-estate
    • Restaurants
    • Retail
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • On Premises
    • Web-based
    Support
    • Email
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    • In-person
    • Documentation

    Packages
    Pricing Type
    • Contact Vendor
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Free Trial
    • 7 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page Try Software Demo
    Visit website

  • ZodQR

    ZodQR is a powerful and user-friendly QR code generator designed for businesses, marketers, and creators who want more than just static codes. With ZodQR, you can create dynamic QR codes that can ... read more about ZodQR

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    30% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Landing Pages
    • Lead Management
    • Social Marketing

    Key Details
    Industries
    • Marketing-advertising
    • Retail
    • Wholesale
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • 24x7 Support
    Training
    • Documentation
    Knowledge Base
    • Help Center
    • Blog

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page

    Integration
    Integrated With
    • Zapier
    • Canva
    • Telegram
    Visit website

  • Lifesycle AI CRM

    Lifesycle AI Estate Agency CRM is a powerful AI Operating CRM for estate agents, combining estate agency CRM, marketing automation, and artificial intelligence into one platform. Built for UK estate and letting ... read more about Lifesycle AI CRM

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Customizable CTAs
    • Email Marketing
    • Landing Pages
    • Lead Management
    • Segmentation and Targeting
    • Social Marketing
    • AI Features

    Key Details
    Industries
    • Real-estate
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • Chat
    • Phone
    • Weekdays
    Training
    • Webinar
    • In-person
    • Documentation

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • GBP (£)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page

    Integration
    Integrated With
    • Zapier
    • Zoom
    • slack
    Visit website

  • hubsell

    The traditional B2B go-to-market playbook has reached a point of structural exhaustion. For the last decade and a half, the industry relied on the high-volume numbers game. If the pipeline was thin, ... read more about hubsell

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Per User
    20% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Lead Management
    • Sales Intelligence
    • Segmentation and Targeting
    • Social Marketing
    • AI Features

    Key Details
    Industries
    • Computer-software
    • Information-technology-services
    • Internet
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • Phone
    • Weekdays
    Training
    • Webinar

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • EUR (€)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page

    Integration
    Integrated With
    • HubSpot CRM
    • Salesforce CRM
    • Pipedrive
    Visit website

  • GMapsScraper.AI

    GMapsScraper.AI (https://gmapsscraper.ai) is a cloud-based Google Maps scraper built for bulk data extraction. Most Maps scraping tools are browser extensions that break when Google updates, or desktop apps that crawl one listing ... read more about GMapsScraper.AI

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Marketing Automation Software

    Features
    • Email Marketing
    • Lead Management
    • Search Marketing
    • AI Features

    Key Details
    Industries
    • Computer-software
    • Consumer-services
    • Marketing-advertising
    • Market-research
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • 24x7 Support
    Training
    • Documentation

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Visit website

  • Maloo

    Maloo® turns brand intelligence into business growth. Encode your identity, voice, visuals, and audience as structured data. Create content with your brand's story built into the AI. Validate every output with Brand ... read more about Maloo

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Usage Based
    30% in Marketing Automation Software

    Features
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Social Marketing
    • AI Features

    Key Details
    Industries
    • Design
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Phone
    • Support Days
    Training
    • Webinar
    • In-person
    • Documentation

    Packages
    Pricing Type
    • Usage Based
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page Try Software Demo Get Free Trial
    Visit website

  • StackDeal

    StackDeal.io is an all-in-one real estate platform built for investors, operators, and teams that want everything in one place. Our software combines a powerful property map, deep prospecting, a unified Unibox, and ... read more about StackDeal

    Entry Level Price
    Contact vendor
    Free Trial
    7 Days
    Pricing Type
    Flat Rate
    10% in Marketing Automation Software

    Features
    • A/B Testing
    • Analytics/ROI Tracking
    • Campaign Management
    • Email Marketing
    • Lead Management
    • Segmentation and Targeting
    • Social Marketing

    Key Details
    Industries
    • Commercial-real-estate
    • Real-estate
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • 24x7 Support
    Training
    • Webinar

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 7 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page Try Software Demo
    Visit website

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Frequently Asked Questions

Can Both Sales And Marketing Teams use the Marketing Automation Software?

Yes, it is a potential tool for both your sales and marketing teams. Marketing automation software enables the journey of prospects through the sales funnel with optimal use of resources. With automated processes, marketing automation tools engagingly manage the leads and provide your sales and marketing teams to push the prospects through the sales funnel without any hassle. Automated marketing campaigns, social media campaigns, and email marketing save your team's time and resources.

What Type of Marketing Automation Sales And Marketing Teams Need?

Sales and Marketing teams need automated marketing solutions for: 

  • Qualified lead generation
  • Lead nurturing
  • Lead scoring
  • Marketing Analytics
  • Email automation
  • Social media marketing automation
  • Customer onboarding 
  • Setting sales and marketing funnels.

What is a Sales Funnel? How Marketing Automation Software Helps to Set up a Sales Funnel?

Sales Funnel refers to the series of activities that leads/prospects go through to become your paid customers. From lead generation, sales calls, follow-ups, and conversion to customer retention, the sales funnel includes the complete journey of a prospect toward becoming a paid customer. Marketing automation software increases the customer's awareness, interest, and knowledge about your business and your products and services. It also helps customers in decision-making and purchase action. Marketing automation tools can establish, optimize, and also measure the success of sales funnels.

How Beneficial Is the Marketing Automation Software for Small Businesses?

Marketing automation software for small businesses is an application specifically designed to execute, manage, and automate marketing tasks for small businesses. Sales and Marketing teams of SMBs and startups can deploy this application to increase leads, revenues, and profits. The software offers functionalities such as content management, lead generation, automated sales funnels, lead onboarding, automated campaigns, and more.

How Much Does a Marketing Automation Platform Cost?

The price of marketing automation software varies depending on its functionalities, the number of campaigns it can automate, the types of sales funnel it can set, and other scalability factors. The cost of marketing automation platforms can be as low as $9/month to $1250/month. If you have budget constraints, try free and open-source marketing automation software.

Can Marketing Automation Improve Sales?

Marketing automation deploys integrated processes, automated marketing techniques,  and optimized sales pipelines to mitigate all challenges related to sales and marketing processes. It improves diminishing lead quality and decreases customer retention rate. Marketing automation leads aligned dynamic marketing processes that help businesses improve sales and ROI. It also improves the chances of a lead's readiness for buying by providing the best sales journey experience.

Can I automate my social media outreach campaigns with a marketing automation tool?

Yes, apart from lead generation, workflow automation, email marketing automation, and analytics, the marketing automation system is a robust tool for the automation of social media marketing campaigns. It has features such as RSS feed auto-updates, automated comments, social bots, and many more functions specifically designed for social media campaign automation.

What Are the Popular Integrations Recommended with Marketing Automation Software?

Marketing automation software tools can be paired with CRM systems, ERP solutions, Email marketing software, Social media marketing tools, and Inbound marketing tools for enhanced functionality.

Related Categories

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