20 Best BigCommerce Apps to Have in 2021: Recommendations by 15 eCommerce Experts

BigCommerce Apps to Market Your Products

eCommerce businesses need to focus on utilizing proper marketing channels to grab the attention of their target audience. It can be search engine optimization, social media marketing, content marketing, affiliate marketing, email marketing, or any other form. Various BigCommerce plugins enable online stores to help to acquire customers and establish brand value.

1) Mailchimp

"Email marketing offers a lot of chances to grow your sales, but manually emailing leads and consumers takes a lot of time. Imagine how much time it would need to send new consumers a verification email every time they purchased something. Or how long it would take to email fresh leads when they share their email address," says Jeff Cooper, Manager at Messagely.

He explains, "With the Mailchimp BigCommerce app, you can automate your email selling. 

• For example, when consumers leave your website without purchasing the items in their carriage, you can use Mailchimp to assign an abandoned cart email automatically. 
• You can also send an email drive that involves multiple emails to re-engage lapsed consumers or send current consumer suggestions or exclusive offers.
• There's also a reporting characteristic that shows you how strong subscribers are involved with your emails. For instance, the data will reveal to you what portion of email subscribers open emails and click on links. 
• You can also see income reports to see if your emails are affecting sales.

Overall, the Mailchimp app clarifies email marketing so you can develop stronger relationships."

2) Facebook Easy Ads

"One of the best approaches to reach your target audience is with Facebook ads. With over 2.7 billion steady monthly active users, there's no deficiency of potential leads on this social carrier. However, if you're fresh to Facebook ads, it demands time to comprehend various elements — like establishing a budget or distinguishing your ideal end audience — that are needed to build ads," says William Cannon, CEO of Signaturely. 

He explains, "The Facebook Easy Ads application does a lot of the hefty lifting for you if it comes to ad making. Prior expertise with Facebook ads isn't needed. With this app, you can-

• Drive ads on Facebook and also on Google to increase your reach. 
• Operate two different types of ad drives from one place. 
• Instantly create Facebook ads to re-engage your viewers.

The process also signifies you can be confident that your ads are viewed by the right people and drawing traffic to your store. The remarketing characteristic lets you build search ads and shopping ads for Google without having to log into your AdWords account."

3) Google Shopping by Sales & Orders

"This app helps you tie in your Google Shopping efforts to get the best results possible. By doing so, you'll be able to create perfect product feeds so that there aren't any errors or discrepancies. This will give you complete control over what you're using Google Shopping to advertise for and how you can best modify your feeds to perform as well as possible. This app will also help you create and manage your campaigns to stay on top of your budgets and spending," says Charlie Worrall, Marketing Executive at Imaginaire.

4) SMSBump

"SMSBump is a high-quality SMS marketing platform that integrates with BigCommerce. It's used by over 90,000 businesses worldwide. It allows eCommerce businesses to register subscribers, collect customer data, and execute personalized SMS campaigns," says Bruce Hogan, CEO of SoftwarePundit.

He elaborates, "SMSBump has a few standout features when compared to competitors. One of the most important is its workflow builder, which allows customers to build a series of targeted SMS messages that are triggered based upon specific user actions. It is also powerful for segmentation and comes with useful message templates.

One of the major drawbacks of BigCommerce is that A/B testing is not available. Besides, the application does not let you create fields to store customer information.

SMSBump offers a free subscription that only costs $0.0149 per SMS that you want to send."

5) Constant Contact

"I am a die-hard fan of the Constant Contact app. This is here to simplify your email marketing and make it more impactful. It comes with an in-built email builder. One simply needs to drag-and-drop to generate professional-looking email templates. And offers more than 100 pre-made templates as well," says Caroline Lee from CocoSign.

She adds, "I use it for email marketing, reporting, and analysis. It offers great help when it comes to email management as it has an intuitive dashboard that organizes all your emails perfectly. You don't have to make much effort to capture email contacts as it auto-captures the details from platforms like Facebook, online store, phone, and business contact list."

6) Justuno

"To draw new buyers and grow your business, you run multiple marketing campaigns during the year. But with so many drive types with various targets and goals, you end up pursuing them across multiple platforms. For instance, you track email and social media drives separately, which results in incoherent campaign evaluation," says Julian Goldie, CEO of Goldie Agency.

He explains, "Justuno traces conversions. It's intended to simplify drive insights, so the data indicates a coherent story despite the types of drives you run. For instance, if cart abandonment is an issue on your website, you can run campaigns that include time-sensitive exclusive offers, token codes, and more to track conversions for all of these drives. 

Justuno also offers access to features like:

• Online store publicity
• Email lead forms
• Cart abandonment proffers
• Customer targeting and segmenting

With the penetrations you get from these characteristics, you're able to build new, targeted drives that allow you to keep discovering about your customers."

7) ViralSweep

"ViralSweep is one of my favorites because it improves audience engagement while simultaneously increasing sales, growing our social channels, email list, and brand awareness," says Jon Torres, Digital Marketing Consultant. 

He says, "ViralSweep lets you create social contests, giveaways, referral promotions, sweepstakes, and instant win promotions. You can collect email addresses from everyone who joins the contents for current and future promotions. 

Meanwhile, you can hold voting contests to increase customer engagement and hashtag campaigns to viral out your campaign. Then you can collect user-generated content--from photos to videos--to use as social proof in ads and emails. 

Besides, you can award participants more entries for taking desirable actions such as referring friends, following your channel, or sharing your contest or promotion. Participants can see how close they are to unlocking a prize, encouraging them to take more of those desirable actions you set up. On top of all that, you can integrate it with around 40 marketing, analytics, and conversion optimization tools you probably already use. 

That's awesome for me because it's usually a pain to try to get separate apps to work together using sophisticated automation. No need for those here. Few eCommerce apps are as engagement-focused as ViralSweep."