Adloonix

Adloonix used Facebook as part of its overall strategy to increase brand awareness, attract new customers and maintain loyalty in existing markets. Our agency used lookalike audiences based on its customers to inform new customers about its brand value proposition to new customers and expand its audience. Then our team then used the Facebook pixel to target the website visitors who are most likely to convert into customers. We used carousel ads, link ads and video ads to notify our potential customers about the company’s full range of services and premium products. This has substantially reduced its cost per action.

All ad campaigns were segmented by the main target audiences, grouped mainly by demographics, and designed to drive brand new visitors to the website. With a steady flow of new web traffic, the teams then ran highly relevant dynamic ads featuring different products, which were based on different social user profile segments.

Adloonix's team used Facebook & Instagram to grab the attention of potential students. We offered free resources, like the video masterclass and a podcast about the self-publishing industry, which we promoted through its popular Facebook Page and with targeted ads. To launch the online course, Adloonix ran a one-month campaign that used series of ads with specific campaign objectives. First, we got people to click through promarketing website with photo and video ads, increasing awareness of its course and encouraging people to sign up for the mailing list. So, statistics showed that women aged 23, 29 have the most of interest. That's why we continue to advertise for that audience. We tested that fact & then ROI indicator showed the excellent result.