Applover was founded by a group of technology enthusiasts in 2014. Since then it has grown to over 50 employees. Our developers have a natural curiosity. We keep up to date with the latest developments in technology and we apply this to our projects. We work in our offices i...
Applover was founded by a group of technology enthusiasts in 2014. Since then it has grown to over 50 employees. Our developers have a natural curiosity. We keep up to date with the latest developments in technology and we apply this to our projects. We work in our offices in the heart of the capital of Lower Silesia - Wrocław. We believe that every software company is built not by the process but by people.
Technological solution
Together with the KBSR team, we conducted a thoughtful assessment of their needs so our product could meet them all. After writing out a specification of all the necessary functionalities and external integrations like Google Calendar, we started th...
Together with the KBSR team, we conducted a thoughtful assessment of their needs so our product could meet them all. After writing out a specification of all the necessary functionalities and external integrations like Google Calendar, we started the product design process. After the approval of all the mockups of individual screens, presented by our UX and UI designer, we started the application development. The product is a mobile app so we developed it both for iOS and Android devices using Java and Swift. After thorough testing by our QA tester, we presented the application to the client.
The outcome
The client’s approved the product quickly as they were really happy with the result. Our team is highly satisfied with the outcome of the cooperation with the client, especially as all of it was held remotely. We could make the work of over 65 employees easier and smooth the process for their clients. Law firms in Poland rarely follow the newest technologies, that is why we are even happier that we could change that for KBSR! Moreover, they noticed over 20% increase in scheduled appointments with the clients which resulted in more deals!
If you wish to reach new customers online, then Google ads can help you out. You can grow your business with the help of Google ads. These Google ads enable you to get in front of the customers whenever they search for businesses on Google Search and Maps.Make your website approved to run Google ads by following steps:Basic terms – You can focus on basic terms like keywords, bid, quality score, Ad rank, CPC (cost-per-click), and conversion.Keywords- In Google search, people type words or phrases that help trigger the ad to appear. You will pick up the list of keywords while setting up an ad campaign. People might search for these keywords as per their requirements.Bid- When someone clicks on your ad, then you pay the maximum amount.Quality Score- With this metric, you can come to know how relevant your keywords are to your ad and your landing page.CPC (Cost-per-click)- If someone clicks on your ad, then the total amount you pay comes in CPC.Conversion – If someone has clicked your ad and then goes to another vital action like making a purchase, making a call, and signing up for a newsletter.Organize your account- Within a Google Ads account, there are two organization levels- campaigns (the higher level) and ad groups (the lower level). If you represent larger categories in your business, then go for campaigns, and for smaller ones, go for ad groups.Set your budget- You can control how much you spend by using two different settings – the daily budget and the bids. The amount you spend on each campaign per day is termed as budget, and the amount spends on a keyword if someone searches for that term and then clicks the ad is known as bid. Across your campaigns, you can spread your overall budget in case you are first starting. You can set different campaign budgets and bid amounts based on your business goals. Within your account, you can balance picking a bid to get the desirable ranking to your ad.Choose the keywords- While picking keywords, the goal is to choose terms that people can be searched by people when searching online for what you offer. Your keywords should be relevant to the ad they trigger, along with the landing page where people arrive at when they click that ad.Landing Pages- The place where potential customers arrive after clicking on the ad is known as a landing page. The page that is relevant to your ad and keywords can help people quickly search for what they are looking for.Write the ads- The first impression many people will have of your business is through the ad. Make sure your ad should be able to communicate the potential customers' requirements, which will help increase the quality score. In your ad, you can include a “call to action” and a clear, concise message that guides the reader on what to do after seeing the ad.Summing UpActivate your campaigns and see how they perform. Pay attention to which ads are bringing the maximum clicks and conversions. With time, you start seeing which strategies are helping in meeting the goals.You can even set a budget that works for your business. The Google ads can work for any advertising budget. With Google Ads, you can drive website visits, get more phone calls, and increase shop visits.
If you wish to reach new customers online, then Google ads can help you out. You can grow your business with the help of Google ads. These Google ads enable you to get in front of the customers whenever they search for businesses on Google Search and Maps.Make your website approved to run Google ads by following steps:Basic terms – You can focus on basic terms like keywords, bid, quality score, Ad rank, CPC (cost-per-click), and conversion.Keywords- In Google search, people type words or phrases that help trigger the ad to appear. You will pick up the list of keywords while setting up an ad campaign. People might search for these keywords as per their requirements.Bid- When someone clicks on your ad, then you pay the maximum amount.Quality Score- With this metric, you can come to know how relevant your keywords are to your ad and your landing page.CPC (Cost-per-click)- If someone clicks on your ad, then the total amount you pay comes in CPC.Conversion – If someone has clicked your ad and then goes to another vital action like making a purchase, making a call, and signing up for a newsletter.Organize your account- Within a Google Ads account, there are two organization levels- campaigns (the higher level) and ad groups (the lower level). If you represent larger categories in your business, then go for campaigns, and for smaller ones, go for ad groups.Set your budget- You can control how much you spend by using two different settings – the daily budget and the bids. The amount you spend on each campaign per day is termed as budget, and the amount spends on a keyword if someone searches for that term and then clicks the ad is known as bid. Across your campaigns, you can spread your overall budget in case you are first starting. You can set different campaign budgets and bid amounts based on your business goals. Within your account, you can balance picking a bid to get the desirable ranking to your ad.Choose the keywords- While picking keywords, the goal is to choose terms that people can be searched by people when searching online for what you offer. Your keywords should be relevant to the ad they trigger, along with the landing page where people arrive at when they click that ad.Landing Pages- The place where potential customers arrive after clicking on the ad is known as a landing page. The page that is relevant to your ad and keywords can help people quickly search for what they are looking for.Write the ads- The first impression many people will have of your business is through the ad. Make sure your ad should be able to communicate the potential customers' requirements, which will help increase the quality score. In your ad, you can include a “call to action” and a clear, concise message that guides the reader on what to do after seeing the ad.Summing UpActivate your campaigns and see how they perform. Pay attention to which ads are bringing the maximum clicks and conversions. With time, you start seeing which strategies are helping in meeting the goals.You can even set a budget that works for your business. The Google ads can work for any advertising budget. With Google Ads, you can drive website visits, get more phone calls, and increase shop visits.
If you wish to reach new customers online, then Google ads can help you out. You can grow your business with the help of Google ads. These Google ads enable you to get in front of the customers whenever they search for businesses on Google Search and Maps.
Make your website approved to run Google ads by following steps:
Basic terms – You can focus on basic terms like keywords, bid, quality score, Ad rank, CPC (cost-per-click), and conversion.
Keywords- In Google search, people type words or phrases that help trigger the ad to appear. You will pick up the list of keywords while setting up an ad campaign. People might search for these keywords as per their requirements.
Bid- When someone clicks on your ad, then you pay the maximum amount.
Quality Score- With this metric, you can come to know how relevant your keywords are to your ad and your landing page.
CPC (Cost-per-click)- If someone clicks on your ad, then the total amount you pay comes in CPC.
Conversion – If someone has clicked your ad and then goes to another vital action like making a purchase, making a call, and signing up for a newsletter.
Organize your account- Within a Google Ads account, there are two organization levels- campaigns (the higher level) and ad groups (the lower level). If you represent larger categories in your business, then go for campaigns, and for smaller ones, go for ad groups.
Set your budget- You can control how much you spend by using two different settings – the daily budget and the bids. The amount you spend on each campaign per day is termed as budget, and the amount spends on a keyword if someone searches for that term and then clicks the ad is known as bid. Across your campaigns, you can spread your overall budget in case you are first starting. You can set different campaign budgets and bid amounts based on your business goals. Within your account, you can balance picking a bid to get the desirable ranking to your ad.
Choose the keywords- While picking keywords, the goal is to choose terms that people can be searched by people when searching online for what you offer. Your keywords should be relevant to the ad they trigger, along with the landing page where people arrive at when they click that ad.
Landing Pages- The place where potential customers arrive after clicking on the ad is known as a landing page. The page that is relevant to your ad and keywords can help people quickly search for what they are looking for.
Write the ads- The first impression many people will have of your business is through the ad. Make sure your ad should be able to communicate the potential customers' requirements, which will help increase the quality score. In your ad, you can include a “call to action” and a clear, concise message that guides the reader on what to do after seeing the ad.
Summing Up
Activate your campaigns and see how they perform. Pay attention to which ads are bringing the maximum clicks and conversions. With time, you start seeing which strategies are helping in meeting the goals.
You can even set a budget that works for your business. The Google ads can work for any advertising budget. With Google Ads, you can drive website visits, get more phone calls, and increase shop visits.
