Appomate

In this hyper-competitive digital ecosystem, managing workflows and processes manually to reach your customers has become a daunting task. The market is flooded with brands and customers, companies need the right blend of software with strategy. That is where marketing automation comes to the rescue, it takes care of all the repetitive tasks such as email marketing campaigns, ad campaigns, social media scheduling, posting, reporting and a lot more. 

It eliminates the one-size-fits-all approach and offers highly personalized solutions that advance your qualified leads in the sales funnel and get your desired outcomes. It mitigates the traditional marketing approaches that reap lower ROI and engagement. Not only that, but it also lets marketing teams design workflows to optimize and simplify the marketing processes. 

Let’s look at the processes that can be fully automated with effective software implementation;

Lead generation and nurturing

Every lead can be your loyal customer, to qualify and nurture leads organizations can deploy Customer Relationship Management (CRM) tools with social media and e-commerce integrations. CRM helps in identifying which leads have more potential and are likely to convert, directing the sales team to focus on them with targeted ads and personalized emails. It maps out the sales cycles of every team and discovers the touchpoints that can be used for follow-ups. Hubspot, Zoho, Salesforce, Sendloop and Pardot are some preferred choices of marketers in this regard. 

Social media marketing

Creating regular posts for social media and posting is a labour-intensive process with the management of conversation and community.  Marketing automation facilitates brands in content creation, scheduling and posting. It also keeps monitoring the mentions with social listening tools to make customers feel heard. It shifts marketers focus from repetitive work to high-value work.

Email marketing campaigns

For e-commerce businesses - email marketing is the main catalyst for growth. It helps them send leads newsletter, marketing offers personalized emails, and collect feedback. It aids in eliminating the cart abandonment rates and builds loyalty among prospects.

Content marketing

Tools like Feedly, BuzzSumo, Storify and Google Alerts can enable you to carry out tasks such as idea generation, research, content discovery and curation. Automation tools also assist in sending out a consistent brand message with exceptional content templates and design.

Audience identification and campaign delivery

AI-powered tools help in categorizing users based on their behaviour with your e-commerce website and social media channels. They send push notifications whenever the customers are active on their phones. It enhances the effectiveness and outcomes of the campaigns while also creating in-depth reports on the performance of each metrics set. 

Final words

Marketing automation will dominate the future of advertising and sales in the coming future, it is a must-have tool in your marketing arsenal to create a competitive edge.