Role: Senior Associate, Deal Advisory at KPMG
Role: Senior Associate, Deal Advisory at KPMG
I hired Brights to assist with the Design and Development of our entire platform (Website). Our Website is a C2C social based platform which facilitates the sharing of sports betting insights, predictions, and analyses.
Our overall goal for the project was to emerge as one of the first social based and all-inclusive sports handicapping platforms on the market. From a design and development standpoint, our goal was to create a unique platform that allows users to create an account, interact with one another (i.e. follow one another), and post and view sports betting predictions either for free or at a price, which was achieved with the help of Brights. Furthermore, our goal was to include transparent statistical tracking for all of our users.
From a technical perspective, achieving these goals included integrating Sports Betting APIs, payment processors, and other third-party companies. Achieving these goals also required the creation of our unique view picks and make picks flows, user profiles (which include a number of statistical calculations, graphs, etc.), two leaderboards (which include a number of statistical calculations and a complex ranking system), and suggested user algorithms.
Our project started with a one week planning phase in which I traveled to Brights’ office in Ukraine and worked directly with the team to explain our vision and the basic functionality of the platform. In this one week planning phase, with the guidance of the extremely knowledgeable Brights team, we were able to create a plan to overcome a number of anticipated obstacles that we immediately identified. The Brights team consisted of the CTO, project manager, team lead, designers, front end developers, back end developers, and QA specialists.
Following the planning phase, we jumped into the design phase, where the Brights designers were able to map out the flow and design of our create an account / login pages in just a couple of days. After we worked together to agree on final designs, the developers began coding the back end while the designers continued to design our Dashboard, Create Prediction Flow, View Prediction Flow, User Profile Page, Leaderboards, Manage Funds, and Notifications pages.
The process continued on in two week sprints, with weekly meetings to ensure that we were on track to meet our sprint timeline and to discuss questions and obstacles encountered in real time. When an obstacle was brought to the attention of our team, the Brights team always brought a number of solutions to the table, and a recommendation and supporting explanation for which solution they felt was the best.
As the development of our platform was an evolving process, there were a lot of ad hoc updates requested on the fly, which the Brights team was able to easily manage.
In addition to the design, development, and integration work provided by Brights, they also provided assistance with the setup of our Google Analytics account, SEO optimization advice, and a number of marketing and promotional recommendations, which were analyzed by our team, and some of which ultimately integrated into our platform.
What do you like most about the company?
The thing that I am most impressed with about Brights is how knowledgeable and involved the entire team is in my project. Every weekly meeting we have includes all team members and everyone always has something to bring to the table. Each member of the team seems to have their own specific skill sets, which are identified and utilized in order to make the project more efficient and effective as a whole. The project manager is doing an incredible job at ensuring that everything is organized, communications are constant and clear, and that the entire team is always on the same page.
Additionally, I am extremely pleased with how hands-on the CTO of Brights is. He attends almost every one of our weekly meetings and his technical and business skills are extremely apparent every time he contributes to our team discussions. Having someone of his expertise involved in our project on a daily basis has helped us to more quickly identify a number of effective solutions to obstacles that we encountered, in turn making our entire project that much more efficient.
We were also extremely impressed with how quickly the entire team was able to understand our platform and business model with extremely limited prior experience in the industry. The Brights team seems to enjoy working on our project, which has made this process that much more pleasurable.
What they should improve on?
There isn’t anything that we have been unhappy with thus far, and definitely no major improvement points or red flags.
Web Designing (UI/UX)
$10001 to $50000