Crossway Consulting

Website Development

Crossway Consulting team provided a comprehensive solution combining custom website development along with the advanced SEO strategy development and execution. The new website was visually appealing and highlighted the natural and wellness-oriented theme of Spring To Health. Apart from that, it also gave a user-friendly e-commerce experience for its users. The new website provided a secure platform for browsing, searching and buying herbal products offered by the brand. We also optimized the website for mobile devices, ensuring efficiency across different mediums.

We also deployed an easy-to-use content-management system (CMS) to empower the Spring To Health team to add, remove, update and manage their products and content independently.

SEO Services

On the SEO front, we started by conducting an in-depth keywords research in order to identify search terms and words that had high traffic volumes along with lesser competition and applied to the apothecary and wellness audience niche. We also created the meta tags, meta descriptions, headlines and product descriptions with the keywords targeted, enhancing the overall website speed and resolving other minor technical issues that could hinder the website and SEO performance. 

A strategic content plan was developed, featuring engaging blog posts on wellness topics to attract and keep users while improving domain authority. Finally, our local SEO efforts ensured Spring To Health’s visibility in specific regional searches, connecting the brand with its local audience effectively.

Website Development:

To address the project’s requirements, we developed a sleek, responsive website tailored to Vape 'N Vapor’s target audience of vape enthusiasts and first-time users. Key features included:

• A clean and intuitive interface highlighting the brand’s offerings and promotions.

• The e-commerce platform offers secure payment processing, real-time inventory updates, and product categorization to enhance the shopping experience.

• An interactive map shows the locations of our four retail outlets, providing details, directions, and hours of operation.

• Comply with advertising guidelines by clearly communicating age restrictions.

• Ensured optimal performance across all devices, catering to on-the-go users.

SEO Strategy:

We implemented a data-driven SEO strategy to boost Vape 'N Vapor’s online visibility:

• Keyword Optimization: Targeted high-intent keywords like “vape accessories in Dallas” and “vape stores near me.”

• Local SEO: Claimed and optimized Google My Business profiles for each retail location to attract local customers.

• Content Marketing: Created engaging blog posts and product descriptions, incorporating relevant keywords and addressing common customer queries.

• Link Building: Collaborated with niche vape industry websites and local directories to secure backlinks and increase domain authority.

• Analytics Integration:Deployed Google Analytics and Search Console to monitor traffic, user behavior and campaign effectiveness.

Website Solution for Kwik Kar

In just two months, the Crossway Consulting team developed the complete website following competitive research, industry standards and content tailored to the target audience. The website appealed to a younger demographic by creating distinct landing pages for each major service offered, including the most important and recurring services such as oil changes, tuning and maintenance scheduling.

The website included an easy-to-use service booking appointment feature, allowing users to book appointments directly. There was also a help/consultation section in the "Contact Us" area, where individuals could submit queries regarding any mechanical issues with their vehicles. The Kwik Kar team would then respond with a vehicle problem diagnosis and recommended solutions.

SEO Services for Kwik Kar

The Crossway Consulting team started devising the SEO strategy for the business even before the website launched. The first goal was to create content for the website, incorporating shortlisted keywords relevant to the business and industry.

After completing the homepage and all landing page content, the team listed the business on all major platforms and began guest posting and gaining backlinks for the website.

The creation of distinct service landing pages also benefited the SEO strategy, as these pages helped improve local search rankings in the SERPs

Within a few months of the website's launch and implementing SEO efforts, the website began generating more traffic than all the business service centers combined. As a result, the business successfully attracted a younger audience alongside its loyal and established customers.

The business saw a thirty percent increase in leads and a fifteen percent boost in monthly sales within just six months. Top 10 SERP rankings for targeted long-tail and short-tail keywords on each individual service page drove this success.

Website Revamp
Website Revamp Crossway Consulting began the website revamp by updating the content, design and structure of the homepage. This included additional design elements, improved layout and the addition of a footer section. Following the homepage, the Crossway Consulting team then focused on service pages, case studies and company information pages. 

Keyword Research, Fine-Tuning Existing Content And GAP Analysis
We started by conducting extensive keyword research to identify high-volume and high-intent keywords, followed by long-tail and variation keywords. We examined the top keywords that the competitors were ranking for in the SERPs. By performing a GAP analysis using keyword gap tools, Crossway Consulting identified missing keywords on the website, unique keywords and high-contributing keywords that competitors were using to drive organic traffic—keywords that Texas Truck Repair had not yet incorporated.

Fine-Tuning and Adjusting Existing Content to the Identified Keywords The Crossway Consulting team, with a review from the client, carefully crafted content for the key pages of the website. The content avoided unnecessary keyword stuffing while ensuring that it was valuable for the business.

Site Audit and Technical Improvements

As the business gained traction through backlinks and keyword optimization, the Crossway team conducted a technical SEO audit to address issues related to website speed, headings, broken links and other technical elements.

Impact

The Crossway team's strategic actions placed the Texas Truck Repairs' website in the top 12 SERP results for the selected keywords. Also, the business saw a massive sixty-five percent increase in new incoming leads and eventually a forty percent increase in overall revenue volumes only through the website and other social channels. 

Tech Stack

WordPress

HTML

JS

CSS

PHP

Website Development

After extensive research and analysis of the trucking and logistics industry, the Crossway Consulting team developed design concepts and wireframes for the website. After receiving client feedback and making minor adjustments, the team began the development and testing phase. The website provided a detailed understanding of the various services, such as dispatching, trucking and services for owner-operators, helping to generate strong brand awareness for the client.

The site allowed the target audience across the USA to connect with the client, addressing their trucking and logistical needs, which was a significant value addition to the client's business.After internal testing and further client feedback, we completed, deployed and launched the website for the target audience, providing full maintenance and support services.

SEO and Social Media Management Services

In the second phase of this comprehensive project, our team shifted focus from development to search engine optimization and digital marketing tasks. We started by implementing on-page SEO, producing content that incorporated well-researched keywords.

Simultaneously, we launched social media promotions and campaigns for the brand, posting fresh and brand-awareness-driven content to validate the already strong offline presence of the business. With the content strategy in full swing, we began off-page SEO, including generating authoritative and relevant backlinks for the website. We also started guest posting and conducting keyword analysis to track performance in the SERP rankings.

After just five months of running parallel SEO and social media tasks, the business began gaining traction and prominence on both the website and the social media channels, as envisioned in the strategic plan.

Tech Stack

WordPress

HTML

JS, CSS

PHP

We developed the ShipSearch mobile and web application after detailed communication and feedback with subject experts and the client. ShipSearch application introduced features such as:

1. Comprehensive Listings:

   • Advanced filters for precise cargo and charter matches.

   • Dedicated marketplace for global vessel trading.

2. Global Events Page:
   Explore and take part in worldwide maritime events.

3. Integrated Tools:

   • Weather Forecasting, Voyage Estimator, and Route Planner for efficient operations.

4. Private Messenger:
   Secure platform for direct communication and deal-making.

5. Mobile App (Cross Platform):
   Bringing the full suite of ShipSearch features to smartphones, ensuring professionals can access the platform anytime, anywhere.

User-Friendly Interface:
Simplified navigation for maritime professionals.
 

Tech Stack

React Native
Kotlin
Swift