Digiadlab

Each client and each project is different. The objective or the parameters which are critical may vary when fine-tuned but can broadly be clubbed into the following five categories -

The proportion of weightage to each of the above five parameters differs in every single project, even if of the same client.

The uniqueness of the company comes from my personal foundations of right and wrong and parameters of success. For us at Digiadlab, customer satisfaction begins before Pre-Sales and ends much after Project Delivery & Handover. Customer retention is an aim that is constantly strived for. Another point of difference is that while acquiring new customers is a priority from a business perspective, it is not above ensuring present and past customers feel fulfilled by the services offered. The main goal, as I see it, is that no customer should feel the need to go to another service provider for similar demands in the future.

Digiadlab is mostly catering to the E-Commerce, Entertainment, and E-Learning industries. However, we are looking to expand and provide services in all relevant industries as and when needed. Long-term project customers have become repetitive customers over time. As mentioned earlier, this is one of the goals we aim for. If we talk of clients and not projects, approximately 50% are repetitive. Of the remaining 50%, some clients are such that their project requirements have ended completely for the time being.

Digiadlab is offering the following services to its global clientele:

While Digital Marketing has left its footprint in the last decade, the boon that was seen during the Covid-19 pandemic is unprecedented by many accounts. For an agency to be successful in the field of digital marketing, there are a few ground rules that need to be kept in mind.

There are two key components/factors that are looked into when quoting a cost to the client.

Any bill that is generated for a client for a project or part thereof consists of a few elements. The payment structure for each element is different and defined. 
Pure from the digital marketing aspect of the bill, the payment is always upfront and the client is informed in detail of how the funds will be utilized. Any payments needed to be made to the team have a minimum of half the cost being paid up-front. This proportion depends on the project risk and timeline. The last component is the service cost incurred by the agency and is split half for before and after project delivery.

Within the calendar year 2020, we have catered to projects in the range of US $1000-10,000. This being said, most of these projects come from repeat clients and therefore are an indication of the growth potential which Digiadlab shows. While the aforementioned is a range, I feel that it is important to mention here that the mean and median project cost is in the upper 25% percentile of this range.

If we talk of activities instead of metrics that provide the best ROI for benefit/impact, the list is pretty comprehensive. First and foremost, what cannot be missed, is goal identification and metric (KPI) definition. The next major activity must be the choice of platform and medium, along with option testing for best results. Finally not to be forgotten, is continuous evaluation, optimization, and unhindered marketing of the products/services.