DigiTrends

Dialogue and prompt action on pneumonia prevention are more than necessary now!

Pneumonia is an infection of the lungs that impacts people of all ages, especially the elderly, i.e., people over 65. Vaccines are key to preventing this from happening, and our job was to raise awareness about it.

The Problem

The client was looking for a public service campaign that went beyond newspaper and radio station offerings. With a multi-channel digital marketing strategy, the public must be made aware of pneumonia vaccination. Anyone who sells vaccines will attest to the fact that there are certain inherent challenges to convincing people to vaccinate. 

The Solution

We realized early on that someone who has seen a relevant video or visited a website may be more receptive and inclined to hear the news about pneumonia risks and vaccines. Conversations between risks and benefits of the vaccine are further validated between the doctor and the patient.

Social Media Campaign

We have launched events and awareness-raising activities at the city level through social media. We have targeted MENAPi via the following platforms.

Dedicated Website

We have created a clean, simple and state-of-the-art landing site to enhance the brand and product image of Pfizer vaccines. The goal was to minimize distractions and entice the visitor to register for the vaccination.

Targeted Marketing

We deployed Eskimi, a modern AdTech platform that helped us find and target unique audiences based on their location, devices, interests, and more. This aided our reach to people who visited specific areas.

The Result

The 3-month long campaign delivered spectacularly on all counts. The social media campaign alone logged 10 million unique impressions. The 'Tum Jiyo Hazaaro Saal' website continues to dispel myths about Pneumonia vaccinations, while the digital and social media campaign supports conversations with followers about the myths and facts of pneumococcal Pneumonia. 

Usually, the collaboration or round table discussions among doctors and sales representatives are boring.

We have changed this for the long term by introducing quizzes during RTD. Professionals can happily engage by answering questions and receiving rewards. It brings around 5000 doctors from all over the place. Ultimately, making sessions fun and engaging.

This platform serves the purpose of collaboration among sales representatives and doctors through smooth interaction.

The Problem

Abbott has always played a vital role in scientific knowledge and practices in medicines. Being the largest healthcare institute, Abbott constantly strives to engage doctors and bring out the best in the industry.

However, this time, it was a bit challenging as the activities carried out were turning out to be boring with poor results. This was a challenging phase for the company. To gather doctors on a single table for discussions while getting them engaged wasn't going so great.

The main challenge was to ease the engagement among sales representatives and the doctors from the fields of Pain, Gastro, and CNS. Every day, these representatives struggle with having doctors sit around and talk. They were now looking for a solution to reduce the awkwardness and increase engagement.

The Solution

We aced up the game by introducing the fun game. We brought the idea to develop a platform for both Abbott’s main management and sales representatives. 

However, this time, it was a bit challenging as the activities carried out were turning out to be boring with poor results. This was a challenging phase for the company. To gather doctors on a single table for discussions while getting them engaged wasn't going so great.

The main challenge was to ease the engagement among sales representatives and the doctors from the fields of Pain, Gastro, and CNS. Every day, these representatives struggle with having doctors sit around and talk.

The Footprint is a US-based company for your tailor-made shoes. Footprint has a complete setup in their warehouse to prepare the shoes as per your feet size and structure. We provided the online web portal for the e-commerce platform along with the content management system.  It has a smooth ordering process with a high-security payment system. 

The web portal is easy to navigate and allows customers to go through the previous catalogs smoothly. Clients can take their time to look into the catalog and make a decision easily. 

The Problem

People go through tough times or end up damaging their heels severely because of wearing uneven shoes or the ones with wrong measurements. Imagine having an important meeting to attend, but your feet are hurting while you are walking to the meeting room. This inconvenience can ruin your whole day. 

Footprint decided to take away the problem by offering tailor-made solutions for comfortable footwear.

As a result, the lack of a web and app solution to promote a business is a major issue. However, if DigiTrends is your technology partner, you can sit back and relax while we work on the solution.

The Solution

DigiTrends is already popular for its amazing work in technology solutions for various companies and industries. For the footprint company, we offered web and e-commerce solutions that also cater to content management needs. 

The complete solution provides audiences with the information and Footprint with the online management system. Customers will get access to the full view of all types of catalogs of shoes and their accessories.

How we did it?

Our team read the system and took notes on e-commerce businesses. They jotted down the needs for online security, content management, and customer feasibility to meet the ends. Then, they developed the ultimate web solution for people to check out the catalog, even before visiting the shop or talking to the consultants.

MUBER - COMMUNITY | WEB PORTAL |  MARKETPLACE

Finding a platform that gives you academic facilities, clinical opportunities, work during the lockdown, and no headaches for the payment is quite hard. Muber is giving away these facilities through its intelligent and smart features. 

Log in as a doctor, create a profile, set up your specialty, check out the latest content, and also avail of the courses. One can also connect with other doctors for a thoughtful discussion on different case studies. Read, learn, market yourself as a doctor and have a secure payment process too.

As a patient, you get to have a choice of doctors. Check out the specialties, connect, talk, get online consultancy services and also learn anything you need to about your ongoing health issues anytime. 

Healthcare is available at a Single Tap with Muber

Doctors have a purpose of serving, and we have observed our heroes even in times of pandemics. Muber is here to facilitate their services, especially for tough times like COVID. Besides, reaching out to every patient when most needed is a necessary part of any healthcare system. 

DigiTrends had a great challenge in completing this portal. However, the team worked with an open mind and provided all the needed features from the HCP portal to the secure payment system in it.

Technology used
We used smart logic to keep content display unique for every profile. Rest, many different frameworks and high-tech are used to offer feasibility and convenience to both parties. The major benefit is that the web portal and app works on all desktop and mobile devices. 

How we did it?
We had a team over for a discussion on the issues that doctors or patients face when they need to connect or find any relevant information without going through the bulk of other studies. The team worked on the plan, design and decided on a roadmap to follow. Finally, we had our app and portal serving the best. 

Medical VR, training, and quiz solutions have always been messy, tedious, and out-of-date.

DigiTrends lifted the standard by giving over 5000 present, and aspiring medical professionals access to a cutting-edge virtual reality game. 

This game was a huge hit for our client, and it improved the quality of physician engagement initiatives in MENAP.

The Problem

It's difficult for pharmaceutical corporations to keep track of and communicate with skilled doctors. Every day, they seek to find new ways and approaches to guarantee that pharmaceutical corporations are as engaged with doctors as possible.

For marketing purposes, involving doctors and getting them on board is critical. However, completing this task is a significant undertaking. On the other hand, companies like our client are not allowed to force doctors to promote their products openly. As a result, our client required new activities to ensure that doctors were present and engaged to the fullest extent possible.

The Gastro Premier League came up with the idea for this knowledge-based virtual reality game, which consisted of three levels. The first level, Sawal Ki Talash, requires the doctors to wear a virtual reality headset and play the game. They needed to locate a box containing a question. The player would next pose the question to his or her teammates.

The second round involves hitting the dart on the board using a joystick.

DigiTrends and Novartis Pharma partnered to find a way to keep in touch with healthcare communities around the globe to respond to the after-effect of the Novel Covid’19.

We created a MedHub solution to strengthen the Pharma-physician relationship giving them an HCP portal that also supports quick access to the clients.

Novartis serves areas of great medical need by supplying medicines as well as health and safety-related products to people and professionals.

The Problem

There is a growing need to build a community of physicians and healthcare providers that can be accessed online.

• 63% of pulmonologists want pharmaceutical companies to provide science-based education resources.
• Research indicates correlation between non-promotional demand and and pharmaceutical products is very low.
• 61% of gastroenterologists believe that professional, informative videos can guide their clinical decisions.

The Solution

We set out to create Medhub as a powerful portal that offers unbridled effectiveness in providing information well beyond what has been delivered beyond pharmaceutical reps so far. 

The aim was to provide content and services beyond mere promotion and offer value using a dedicated HCP portal. This included specialized content that is easily accessible for physicians.