Divami Design Labs

Humanising Technology with Impactful Experiences

4.8 11 Reviews
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Divami Design Labs is a UI/UX Design Agency, building successful clientele since 2008. Through our expertise, we've enabled pixel-perfect designs to come to life and empower countless users along the way.Divami's key service offerings: UX Strategy, UX & UI Design, User Research, and Design-led Development.Our Customer Profile: B2B SaaS platforms, Technology Software products, Enterprise Digital Transformation projects, and eCommerce marketplaces.

$50 - $99/hr
50 - 249
2008
Locations
India
3rd Floor, Indiqube Pearl, Beside Rolling Hills and Ramky Towers, Mindspace Rd, P Janardhan Reddy Nagar, Gachibowli, Hyderabad, Telangana 500032
09989924134

Focus Areas

Service Focus

35%
35%
20%
10%
  • App Designing (UI/UX)
  • Web Designing (UI/UX)
  • Mobile App Development
  • Web Development

Client Focus

50%
30%
20%
  • Medium Business
  • Large Business
  • Small Business

Industry Focus

25%
10%
10%
10%
45%
  • Enterprise
  • Consumer Products
  • Healthcare & Medical

Divami Design Labs Executive Interview

Naveen Puttagunta
Naveen Puttagunta
CEO & Co-Founder
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Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
GoodFirms is a reliable source for our prospective clients to gauge our potential on being their design and development partner. We were part of the GFit’20 and it really helped us create some strategic partners and helped boost our market presence.
Please introduce your company and give a brief about your role within the organization.
Divami Design Labs is a specialized UX UI Design firm. We have been in UI/UX Design space since 2008 with a focus on delivering UX Strategy, User Research, UX & UI Design, and UI Development services for a diverse set of customers. We collaborate with clients not only on the design aspect but also aid them in converting those designs into pixel-perfect screens and develop applications for mobile, web, smart TV, and wearables. With 150+ clients across the world and 12 years of industry experience, we are considered one of the top 10 UX agencies.
What is the story behind starting this company?
Initially, we started as a company building a consumer platform in the social media space. While designing and building the platform, we noticed how difficult it was to mold a decent UX UI. When the platform did not succeed, we decided to fill the gap we observed in the market by pivoting into a services company providing UX UI design and development. That’s how we started in the industry.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We do 100% of our design and UI development work with in-house team members. Some of our clients occasionally look to us to go beyond the UI as they prefer to work with a single partner for all their requirements – at such times, we involve one of our handful of partners that we rely on to provide the needed expertise but take care of overall project management and delivery.
How does your company differentiate itself from the competition?
With 12 years of industry expertise, we have established a framework that delivers fantastic results as it focuses on user research and delivering on the expectations of our clients. We ensure the high-quality design that we deliver is not solely based on the designers’ opinion. Our designs take into account every aspect of the industry, users, and stakeholders. Furthermore, with our exceptional development capacity, we differentiate ourselves from the competition.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We cater to many industries like Healthcare, EdTech, Fintech, Travel & Tourism, Logistics & Transportation. But, importantly, we cater to our customer needs with a focused approach to these categories- B2B SaaS Products & Software, Consumer Apps & Ecommerce, and Digital Transformation for big corporates. Furthermore, 80% of our business is either from our existing customers or their referrals.
Please share some of the services that you offer for which clients approach you the most for?
Naturally, as a design firm, most clients reach out to us for their UX UI Design & Development projects. We also provide UX strategy and consulting to them as we consider them our partners and want their business to succeed and grow.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
In terms of customer satisfaction, we are rated 4.5 out of 5 stars. Our focus is always on delivering perfection and ensuring full customer satisfaction. Our value comes from the fact that we understand our customers’ requirements and partner with them to deliver the best for their platform. For us, it is not only about assigning designers to the project; the entire team is involved from planning to execution. That is how we ensure customer satisfaction, and our numbers speak for it. We firmly believe that their success is our success.
What kind of support system do you offer to your clients for catering to their queries and issues?
Design is not a process completed in a vacuum. With regular meetings and discussions, we keep the feedback loop open and keep our clients updated on every little change. In these meetings, we share the work progress through wireframes and screens, provide clarity on their concerns, answer their questions, and explain every little iteration.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We have three models of payment; they are- project-based model (pay per milestone), retainer model (fixed cost), and dedicated designer model which is basically for clients looking for long-term association.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
We value the long-term potential of the project more than the budget associated with it. Having said that, we do look forward to showcasing the value we bring to every UX UI design and development project we undertake. Generally, our projects range around $10,000 and go up.
What is the price range (min and max) of the projects that you catered to in 2020?
The lowest was $8,000, and the highest has been over $100,000 across multiple projects for the same client for the year.
Where do you see your company in the next 10 years?
We have already garnered a fair amount of recognition in India as a top UX UI design firm. Naturally, we are looking forward to expanding our footprint even though we have significant business from the USA and a few European countries. Over the next few years, we want to be seen as the leaders by making an impact on the world of design.

Divami Design Labs Clients & Portfolios

Key Clients

  • HCL
  • Collins Aerospace
  • Tata Capital
  • Tata Communications
  • Blue Yonder
  • Uniphore
  • Airtel
  • RightData
  • Zenoti
  • DarwinBox
  • Google
  • Piramal
  • EXL
  • Transworld Avana
  • The Times Group

Blue Yonder - World's #1 Supply Chain Management Platform
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Blue Yonder - World's #1 Supply Chain Management Platform
  • Blue Yonder - World's #1 Supply Chain Management Platform screenshot 1
$10001 to $50000
2 weeks
Transportation & Logistics

Blue Yonder (formerly JDA Software Group) is a software and consultancy company (owned by New Mountain Capital and The Blackstone Group), providing supply chain management, manufacturing planning, retail planning, store operations, and collaborative category management solutions headquartered in Scottsdale, Arizona. The company has more than 4,000 corporate customers in the manufacturing, distribution, transportation, retail, and service industry.

Blue Yonder aims to be the world's #1 digital fulfillment platform. Divami helped redesign their legacy enterprise application to enable their journey towards achieving this goal. 

Appedo
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Appedo
  • Appedo screenshot 1
Not Disclosed
12 weeks
Information Technology

Appedo is an Application Performance Management Platform that caters to various customers across the globe with a focus on quick and efficient identification of performance bottlenecks. Their solution includes pre-production performance testing/tuning and post-production monitoring. Their platform works on-premise and also on the cloud.

Divami was approached to enhance the overall user experience of their platform and also to ensure that the experience is responsive across all form-factors. Our goal was to support the USP of Appedo to make it "Easy to use and intuitive responsive interface".

Airtel
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Airtel
  • Airtel screenshot 1
  • Airtel screenshot 2
  • Airtel screenshot 3
  • Airtel screenshot 4
Not Disclosed
8 weeks
Telecommunication

Airtel Limited is an Indian global telecommunications services company based in New Delhi, India. It operates in 20 countries across South Asia and Africa. Airtel provides GSM, 3G, 4G LTE mobile services, fixed-line broadband and voice services depending upon the country of operation.

Divami was responsible for the complete User Experience (UX & UI) of the Airtel telecom services mobile app (Android & iOS) for Bangladesh, and it is live on both Google Play & App stores.

Transworld - Avana
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Transworld - Avana
  • Transworld - Avana screenshot 1
  • Transworld - Avana screenshot 2
Not Disclosed
8 weeks
Transportation & Logistics

Transworld Group started as a shipping agency in India 40 years ago and is now a global leader in providing integrated and innovative logistics around the world. Avana, a Transworld Group subsidiary, provides integrated logistics solutions across Coastal Shipping, Liner Services, Refrigerated Logistics, Warehousing, Distribution and other customized logistic services. Avana aims to create a unique operational model, that uses technology to make accurate predictions, ensure high levels of efficiency, focus on automated operations, and simplify logistics across the Indian sub-continent and the Middle East.

Divami played a key role in the design and development of Avana’s customer-facing flagship portal. We were responsible for the complete User Experience of the platform, as well as development of the UI with involvement right from the ideation all the way through post-rollout support. The mobile app on Google Play store and App Store and the customer portal are both live.

AP Govt - CORE Dashboard
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AP Govt - CORE Dashboard
  • AP Govt - CORE Dashboard screenshot 1
Not Disclosed
12 weeks
Government

CORE (CM Office Real-time Executive) Dashboard, an e-governance initiative of Government of Andhra Pradesh is a visual display of the individual department’s KPIs (Key Performance Indicators), consolidated and arranged in a single frame so that the information can be monitored effectively by Honorable Chief Minister at a glance. The Dashboard, into which 33 State Government Departments are integrated is also available to the public, thus providing transparency in Governance. The Vision for completion of the Dashboard includes a Predictive Analytics interface for various personas to understand and analyze the KPIs.

Divami has completely revamped the User Experience for the next generation Dashboard and also helped build the UI completing the project in record time to be launched by Hon’ble President of India.

Wurkr.io
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Wurkr.io
  • Wurkr.io screenshot 1
Not Disclosed
8 weeks
Consumer Products

Wurkr – is the only always-on “Working Together From Anywhere” RTC (real-time-collaboration) digital video platform for remotely connected workforce, especially focusing on remote sales teams. With Wurkr, businesses have complete control and visibility of their remote/flexible sales teams, which leads to better performance and retention, while sales people save wasted time in commuting, yet be part of the office environment and culture.

It was a pioneer platform which prepared us for the new normal we all face today. Wurkr’s vision was that the app should “feel and work as if people are communicating in the real world”. So, at every stage, our designs had to address “how it would have been done if people were in front of each other”. We brought features such as quick conference and impromptu conversions which were well received by both stakeholders and users. We made use of subtle animations to bring interactivity and engagement to the app.

Semantify
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Semantify
  • Semantify screenshot 1
Not Disclosed
12 weeks
Information Technology

Semantify is a pioneer in democratizing cognitive search and knowledge discovery to end users and frontline staff at all levels and functions in an enterprise. The core technology layer integrates advanced analytics, natural language and machine learning to derive, in real time, hidden insights from across a broad spectrum of information and data sources. It is a powerful, big data discovery and analytics platform. It automates the grunt work of prepping, coding and extracting relevant data, freeing up the bandwidth of data experts for critical business analyses. We helped define the User Experience and delivered responsive designs for Semantify’s next-generation platform and also developed the complete UI.

Duke. ai
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Duke. ai
  • Duke. ai screenshot 1
Not Disclosed
8 weeks
Transportation & Logistics

Duke.ai is an AI driven platform that helps long-haul truck drivers manage their trucking finances. The AI engine eliminates the need for drivers to enter trip details and expenses by relying on scanned documents and emails and automatically itemizes payments, bills and expenses thereby greatly reducing paperwork effort.

We defined the User Experience and designed the UI for the entire platform from the concept stage and helped build the mobile applications for both iOS and Android platforms. The app is currently live in App Store and Google Playstore.

pSolv - Metric Center
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pSolv - Metric Center
  • pSolv - Metric Center screenshot 1
Not Disclosed
16 weeks
Enterprise

Metric Centre is a “single pane of glass” tool for infrastructure/cluster monitoring, integrated with custom Key Performance Indicators (KPI), custom data Direct Acyclic Graphs (DAGs), and custom data collection connectors with embedded performance analytics. The tool is focused on analytics from a business perspective and allows for data analysis for specific and ad-hoc needs using BI tools such as Tableau.

Metic Centre is a tool that allows you to go beyond looking at just the infrastructure and jobs in a tabular manner, but allows determination of business impact, SLA monitoring, relative performances etc. pSolv approached Divami to define the overall UX and design and help with UI Development.

Divami Design Labs Reviews

4.8 11 Reviews
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  • App Designing (UI/UX)
  • Web Designing (UI/UX)
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Dhanashree Waikar

Divami was goal oriented and delivered results as they promised

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
Completed

Review Summary

Divami helped us in designing one of the web application. They had a structured way to understand the business problems, learn the personas and the user stories. Divami made sure they understood the coverage and our expectations to achieve the results. Team listened to our feedback and incorporated all the required changes within the timeline. I am pleased with the designs. Divami is a company I would recommend to anyone looking for expert UI/UX designs.

What was the project name that you have worked with Divami Design Labs?

UI / UX - Web Application

What service was provided as part of the project?

Web Designing (UI/UX)

What is it about the company that you appreciate the most?

The Divami team is the best at what they do with effective communication and project handling.

What was it about the company that you didn't like which they should do better?

Our team did not have any complaints. They delivered on their promise.

Ashish Pedaprolu

working with Divami Labs helped us immensely in bringing out a cleaner, better structured UI/UX. Couldn't have done it without them

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
Completed

Review Summary

We engaged with Divami Labs in multiple areas for our product suite. For an already released product, Divami Labs helped us redesign the UI for web and mobile. As this was an existing App, with active users and a UI that users were already comfortable with, it was a challenging project for all of us to find the balance of user adoption vs UI refresh. Overall, it worked out well.

Another project was for an under development product, where Divami Labs worked with us on user research for arriving at framework for a future UI/UX build.

Divami has a structured project planning, execution team structure, weekly reviews, overall thought and effort behind understanding the requirement and coming up with the layouts etc. This helped us in understanding the nuances of how to approach UI/UX. It also helped us plan project deliverables better with our development teams and set proper expectations with our clients.

Overall - it has been a great experience working with Divami Labs

What was the project name that you have worked with Divami Design Labs?

UI Refresh (for existing project) + User Research (for new project)

What service was provided as part of the project?

App Designing (UI/UX), Web Designing (UI/UX)

Describe your project in brief

We engaged with Divami Labs in multiple areas for our product suite. For an already released product, Divami Labs helped us redesign the UI for web and mobile. As this was an existing App, with active users and a UI that users were already comfortable with, it was a challenging project for all of us to find the balance of user adoption vs UI refresh. Overall, it worked out well.

What is it about the company that you appreciate the most?

The design team has strong opinion on the visual structuring of elements, backed up with their experience and rationale.

Project tracking, scheduling and reviews are done as per plan

The team puts in a lot of time and effort in understanding the user personas, the apps and the company (us) to find the right approach

What was it about the company that you didn't like which they should do better?

some creative compromise and flexibility may be needed, especially when old UI is being replaced with new. Just an area of iteration and improvement

Nishant Sharma

Good sincere team. Good fundamentals. It was useful for exploring non standard ideas.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Review Summary

Good sincere team. Good fundamentals. It was useful for exploring non standard ideas. Apprecieate hard work put in by the team. Thank you. Too many words.

What service was provided as part of the project?

App Designing (UI/UX)

What is it about the company that you appreciate the most?

Good fundamentals. It was useful for exploring non standard ideas. lorem lorem lorem

What was it about the company that you didn't like which they should do better?

Little expensive for my budget. I didn't reaized it then.

Sruthi Chekuri

Divami provided high quality designs which demonstrated a good understanding of our business which we were able to convert to product features.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
Completed

Review Summary

My overall experience with Divami was very positive. They helped us design analytical dashboards that our customers look at to understand how their business is doing. Divami understood our customers' needs and provided designs accordingly. They were very good at taking feedback from us and coming back quickly with revisions. Work with them was done in a very timely and responsive manner. The designs were also practical and easy to convert to reality.

What was the project name that you have worked with Divami Design Labs?

Analytics Dashboards for Senior Leaders

What service was provided as part of the project?

Web Designing (UI/UX)

Describe your project in brief

We engaged with Divami to design analytics dashboards in our product. These dashboards help senior leaders in our client businesses understand their own business and make strategic decisions such as- What is causing sales increase/ decrease? Which employees are the best performers? How are my marketing campaigns doing? etc..

What is it about the company that you appreciate the most?

Internalized feedback well and came back with revisions after incorporating it.

Provided their point of view and reasoning strongly even when it differed from our views.

What was it about the company that you didn't like which they should do better?

Divami should spend more time evaluating competitor/ similar products. This will help provide better designs.

Martin Spritzer

UI / UX redesign for a B2B Software Platform

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000

Review Summary

We hired Divami for a complete redesign of our B2B software's UI / UX. They were professional and highly skilled. Even better, they finished the project ahead of schedule. I would highly recommend their services.

What service was provided as part of the project?

App Designing (UI/UX)

What is it about the company that you appreciate the most?

Professionalism and attention to detail.

What was it about the company that you didn't like which they should do better?

Nothing comes to mind.

Company Response
Divami Design Labs
Divami Design Labs

Thank you, Martin. It was a pleasure for us to work with you and your team as well.

Posted on Jul 23, 2021
Arun Poojari

UX UI path to premiumness

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000

Review Summary

Divami is among India top 10 UX UI Design Company. Totally committed team with focus on Customer requirement. Idea generation is the forte of this design delivery team . We are super happy with the product rollout , handholding during implementation .

What service was provided as part of the project?

App Designing (UI/UX), Web Designing (UI/UX)

What is it about the company that you appreciate the most?

Design Team, Project management Team , the way they managed our project was pretty impressive . From Ideation to Implementation is wad excellent across.

What was it about the company that you didn't like which they should do better?

We are a happy Customer.

Akash Satapathy

Divami Design Labs understood how we wanted the products to look and they delivered.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000

Review Summary

The project has gone live and the company was able to mentor approximately 3000 people through the platform. The company was most impressed with the team’s commitment and ownership over the project.

What service was provided as part of the project?

Web Designing (UI/UX)

Anand Pathiran

Good guys to work with

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Review Summary

Friendly folks, very much capable of doing things with a clear understanding of business and the goals

What service was provided as part of the project?

Web Designing (UI/UX)

Company Response
Divami Design Labs
Divami Design Labs

Thank you for the positive review. Looking forward to collaborating with you in future.

Posted on Aug 24, 2020
Nidhi Sharma

Experience with Divami as our Technology Partner

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000

Review Summary

Divami helps us with Design & Development. Naveen and Prathima's leadership shines. Good experience working with engineers, designers, system admins and project managers. Swift responses, Ownership and understanding critical deadlines from the Divami Team makes for easy synergy. At Design, Divami understands the fine balance between Aesthetics and Functionality and has helped keep Yuyiii very interesting and unique for all travellers. Would be my pleasure to recommend Divami to businesses who don't want to build a large engineering/design team and are looking for capable and reliable partners.

What service was provided as part of the project?

Web Designing (UI/UX)

What is it about the company that you appreciate the most?

Prompt Responses Ownership Understanding of Critical Deadlines and showing up Capability in executing tasks which may be different Ability to grasp Business nuances and use cases Keeping Design Thinking up - Simple, Functional and Attractive

Gareth Raab

Great quality work and team

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Review Summary

Divami was retained to design the customer experience for our digital transformation project. Their design team was talented, professional and exceeded expectations in many areas.

What service was provided as part of the project?

App Designing (UI/UX), Web Designing (UI/UX)

Faisal Ahmed

Professional organisation with adaptability and positive mindset

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000

Review Summary

I worked with Divami team for a UI/UX project, entire team was so professional to understand customer requirements, empathetic and most importantly they works untill it's perfect.

What service was provided as part of the project?

App Designing (UI/UX)

What is it about the company that you appreciate the most?

People of Divami

What was it about the company that you didn't like which they should do better?

Nothing much but maybe it would be better if they create a link sothat they can continue working with us.