doppiozero s.r.l.

A NEW IDENTITY FOR THE FUTURE OF SUSTAINABLE FASHION
Le Signe, a young and visionary brand, chose our agency to bring its new digital identity to life. Designer and entrepreneur Federico, after acquiring the brand and moving production to Turin, wanted to introduce an innovative and revolutionary concept to the fashion world: Limited Edition shoes, created entirely with recycled materials. With a strong focus on sustainability, Le Signe represents an example of eco-friendly luxury and unconventional creativity.

To accompany this transformation, we developed an innovative e-commerce platform that perfectly reflects the brand's philosophy. The site, designed to be unique and cutting-edge, debuted with the launch of the first Le Signe shoe collection. The site design breaks away from classic industry standards, offering an immersive and original experience capable of capturing visitors' attention from the very first click.

In addition to creating the site, we managed the entire digital communication strategy. The highly creative advertising campaigns on TikTok and Meta contributed to consolidating the brand's distinctive image and reaching an increasingly vast audience of sustainable fashion enthusiasts. Our team was able to capture the essence of the project, translating it into engaging messages and effective social media content, building a direct and authentic dialogue with the Le Signe community.

Messersì Packaging, a leader for over thirty years in the packaging solutions and industrial end-of-line automation systems sector, needed to revamp its digital image with a portal capable of communicating the brand's authority and international values. For the page design, we chose a mix of colored lines and technical drawingsevoking strapping bands, their signature productcreating combinations of elements through which the user navigates with simplicity and speed, discovering industrial sectors and the technologies used.

For content management, we developed a completely dynamic platform editable by the client, where every text, image, document, and video can be arranged at will and customized to compose the site's various pages in a unique and varied way. It is also possible to manage a news area, the careers section, and develop small ad hoc landing pages with a visual editor

THE INSTITUTION SERVING THE LAND
Quaderni Agricoltura is the editorial voice of the Piedmont Region dedicated to the primary sector. An institutional reference point that gathers research, regulations, and insights to support the territory's agricultural development, connecting public administration and sector operators.

INFORMATION ARCHITECTURE: GIVING FORM TO CULTURE
Doppiozero handled the entire web design and platform development, responding to an ambitious challenge: digitizing and making accessible a vast wealth of information that risked remaining fragmented or inaccessible. Our work began with a careful analysis of information architecture, necessary to organize thousands of heterogeneous data points into a coherent and scalable system.

We transformed database complexity into a fluid and intuitive navigation experience. Through a targeted study of User Experience (UX) and User Interface (UI), we designed reading paths capable of guiding the user effortlessly, ensuring content accessibility on two levels: in-depth and technical for industry professionals, immediate and visual for the general public.

The result is a portal that combines the institutional rigor required by the client with the freshness of contemporary digital language. Officially presented during the international "Cheese" event in Bra, the project proved to be not only a consultation tool but a true digital ecosystem capable of enhancing the culture of the sector.

A NEW ONLINE MAGAZINE
A galaxy of unexpected content where Art, Culture, Lifestyle, and Current Affairs revolve around Food & Beverage. We don't focus on elitist technicalities, but rather the passion that pervades this world. A totally unexplored new horizon is what Tuorlo narrates.

THE PROJECT: IRREVERENCE, FRESHNESS, NOVELTY
Our task was to design and subsequently develop a platform where the many ideas of the Tuorlo editorial team could find their best expression online, in a young, fresh, and modern way. The work process began as a close collaboration between us and the client right from the start, defining graphic languages and user experiences capable of communicating the content written by the editorial team in an innovative and irreverent way.

THE RESULT
A webzine with a young and fresh flavor that speaks to its readers through various types of content, from articles to video reportage, from biographies to podcasts. All this features a dashboard conceived and designed entirely based on the client's requests, allowing them to manage every piece of site content with complete autonomy and extreme ease.

For a major international entity like the LAPS Foundation, it was necessary to produce a site that could, on one hand, communicate the importance of the Foundation's initiativesalways attentive to the needs of the least fortunate and childrenand on the other, have a modern look in line with the extensive research of the implemented projects and the character of Lapo Elkann, the Foundation's president.

WHERE WE STARTED
After in-depth research on the latest trends in design and user experience, and close contact with the Foundation's main Governance members, we decided first and foremost to immerse ourselves in the spirit of LAPS Onlus, the goals of the individual projects, and the enthusiasm of those who work daily to help people in difficulty. Only in this way could we truly feel part of the project and begin developing a visual and functional structure tailored to the diverse graphic and content facets present.

FROM DESIGN TO CONSTRUCTION
Having entered the spirit of the foundation, we designed a structure capable of focusing primarily on the numerous ongoing initiatives, the most important or recent ones, and those from past years. For this reason, the homepage allows for 3-4 sections of interest of varying weight, so as to present projects based on the LAPS Foundation's current actions. Through images, videos, quotes, and stories, everything happening in the LapsOnlus world is always just a click away. The side menu, on the other hand, provides access to the other more institutional sections, which present the Governance, the foundation's organizational chart, contacts, and, above all, the faces of the team members. Finally, particular attention was paid to the "Donate" function, present on the homepage and in a dedicated section.

WHEN DATA GUIDES DESIGN CHOICES
Corte Molassi is a residential project developed by Primula Costruzioni following a process of analysis and market research. The choices underlying the development housing types, positioning, and presentation methods were defined thanks in part to the results of the digital real estate survey designed and conducted by Doppiozero.

A DIGITAL SYSTEM FOR PRESENTATION AND PROMOTION
Doppiozero developed the Corte Molassi landing page with the goal of telling the story of the project in a clear and structured way, highlighting the context, the architectural layout, and the new homes. The landing page was conceived as a central tool for presentation and contact, designed to guide the user in understanding the development and the housing opportunities.

INTEGRATED COMMUNICATION AND PROMOTION
The design of the landing page was accompanied by Google Ads and Meta Ads campaigns dedicated to promoting the properties. Marketing activities were built in continuity with the previously conducted analysis work, transforming data and strategic insights into messages, visuals, and conversion paths consistent with the project.

A project that demonstrates how market analysis, digital design, and promotion can work together, reducing uncertainty and concretely supporting real estate sales.

NARRATING LIVING
Doppiozero designed and developed the website for Palazzo Pacioli, a residential building project located in the center of Turin, and managed web marketing activities to support the sale of new housing units, crafting a clear, measured online narrative consistent with the urban context. The main challenge was communicating not only the technical features of the properties but also the overall value of the project: the architectural quality, the historical context, and the proposed concept of living. At the same time, the site needed to integrate with digital marketing activities supporting home sales, becoming an effective landing point for campaigns.

A DIGITAL NARRATIVE AT THE SERVICE OF THE PROJECT
The solution involved creating a website with an essential and organized visual layout, capable of highlighting images and content, combined with an information structure designed to guide the user in discovering the project and the individual units. In parallel, Doppiozero developed and managed Meta Ads and Google Ads campaigns dedicated to the promotion and sale of the properties, working on the integration of visual communication, messages, and conversion paths. The site was conceived as the core of the entire digital ecosystem, supporting the generation of qualified leads.

A project that combined the presentation of the building development with digital marketing activities, transforming the site into a concrete tool for sales support.

THE REBIRTH OF THE MUSEUM
The Regional Museum of Natural Sciences needed a modern and functional website in view of its reopening after over 10 years of closure. Our task was to create a website that reflected the museum's renewed vitality, highlighting its rich content and bringing the public closer to natural sciences.

In collaboration with WaMe, we began with a careful analysis and an in-depth study of the site design. Following AGID guidelines, we designed and developed an intuitive and accessible platform that highlights the museum's exhibitions and activities. The new site offers visitors an engaging experience, allowing them to easily explore the different sections of the museum, book guided tours, and stay updated on ongoing events and initiatives.

The clean and intuitive design ensures excellent navigation, making the site a valuable resource for the museum and its audience. The site launch coincided with the reopening of the museum, underscoring the new chapter in its history and its desire to be at the forefront of digital communication. We are proud to have contributed to this important cultural project, delivering a website that lives up to the reputation of the Regional Museum of Natural Sciences of Turin.