Eunoia Ltd.

Operating at global scale, NetRefer needed a clear data strategy to guide how the platform evolves and to make sure investment in analytics and AI delivered measurable outcomes. Eunoia partnered with NetRefer’s leadership team to align technical delivery with business priorities.

Challenge
Without a defined roadmap, there was a risk of committing too much investment too early or scaling solutions before value was clear. NetRefer required a phased approach that balanced pace, governance, and long-term scalability.

Solution
Eunoia worked closely with NetRefer to define a staged data strategy. Early use cases were selected to demonstrate value quickly, with controlled expansion as adoption increased. Clear milestones supported the move from pilot initiatives to enterprise-grade production.

Results
The strategy aligned technical teams and leadership, reduced delivery risk, and ensured each phase contributed to long-term scale. NetRefer now has a clear direction for extending analytics and AI capabilities as the platform develops.

What Netrefer says about Eunoia?
"We believe we have found a partner we can rely on. Eunoias team is always available when we need to discuss matters, and we collaborate effectively to move projects forward. We are impressed with the calibre of talent they have working on our initiatives."
Benjamin Briffa, Chief Finance and Operations Officer at NetRefer

NetRefer is a global affiliate marketing platform aiming to give clients quicker and more intuitive access to performance data. After updating its data platform, NetRefer partnered with Eunoia to bring AI-based analytics directly into the product experience.

Challenge
Clients depended on standard dashboards and manual analysis to understand performance trends. Extracting value from the data often required technical skills, which slowed decision-making and limited how effectively the platform could be used.

Solution
Eunoia introduced a performance data model supported by GPT-based natural language querying. Users could ask questions in plain English and receive immediate, data-backed answers without needing support from analysts or engineers.

Results
Clients gained quicker access to information and could review performance independently. The AI capability removed friction, encouraged wider use of data, and positioned NetRefer as the first affiliate marketing platform to offer conversational analytics at scale.

What Netrefer says about Eunoia?
"Eunoia has been instrumental in helping us modernise our infrastructure and introduce cutting-edge AI capabilities. This strategic transformation has allowed NetRefer to stay at the forefront of AI-driven innovation in affiliate marketing."
Benjamin Briffa, Chief Finance and Operations Officer at NetRefer

NetRefer is a global affiliate marketing platform supporting large volumes of performance data across multiple markets. To support growth and reduce rising cloud costs, NetRefer partnered with Eunoia to modernise its data foundation and remove architectural constraints that were limiting scalability and reliability.

Challenge
NetRefers existing data environment was built on legacy systems that struggled with performance and scale. Infrastructure inefficiencies increased operational cost, while tight coupling between systems made future innovation difficult. A more flexible and cost-aware data platform was required.

Solution
Eunoia designed and delivered a cloud-native data management platform using Databricks and a Medallion-style architecture. Data was migrated from SQL Server to a scalable cloud environment, legacy dependencies were decoupled, and infrastructure efficiency was improved to reduce cost and support long-term growth.

Results
The new platform improved performance, reduced operational overhead, and provided a stable foundation for advanced analytics and AI. NetRefer gained a scalable data backbone that supports future use cases without rework.
 
What Netrefer say about Eunoia?
"We believe we have found a partner we can rely on. Eunoias team is always available when we need to discuss matters, and we collaborate effectively to move projects forward. We are impressed with the calibre of talent they have working on our initiatives. Eunoia has been instrumental in helping us modernise our infrastructure. They have supported us in our journey to improve operational efficiency and have been key in optimising our data architecture, which is crucial for future growth."
Benjamin Briffa, Chief Finance and Operations Officer at NetRefer

Gordian Holdings is a market-leading investor in Cyprus focused on secured debt and real estate portfolios, including the Helix and Tide acquisitions.

Challenge
Data sat across several disconnected systems, making it hard to produce consistent management and regulatory reports. The business needed detailed performance reporting and a consolidated view of its assets to meet strict regulatory requirements.

Solution
We built a centralised data warehouse that brought all portfolio data into a single platform. This supported automated regulatory reporting and near real-time reporting through Power BI, giving teams a reliable single source of truth.

Results

20% increase in operational efficiency.
30% faster decision-making.
Move from manual processes to daily automated regulatory reporting.

What Gordian Holdings says about Eunoia?
"From the initial consultation to the final deployment, the team demonstrated exceptional expertise and professionalism. The implementation process was very smooth, and the data warehouse has significantly improved the preparation of our regulatory reports as well as the data management capabilities. We now have faster access to critical business insights, which has enhanced our decision-making process and overall efficiency."
- Gordian Holdings

Hudson Holdings Group is a retail and distribution leader operating 97 stores across Africa and Southern Europe for brands including Nike and Calvin Klein.

Challenge
Hudson encountered data quality problems, performance constraints, and limited scalability caused by an ageing legacy system. This placed pressure on the BI environment and made timely reporting and user self-sufficiency difficult.

Solutions
Partnering with Eunoia, Hudson moved to a modern data architecture built on Databricks. The work included redesigning the data model, centralising D365 ERP and footfall data, and putting dependable data pipelines in place.

Results

Improved data accuracy and lower operational overhead.
Scalability to support future business needs.
Greater user autonomy through a self-service analytics environment, reducing reliance on IT.

What Hudson Holdings says about Eunoia?
“Eunoia helped us rebuild our entire data infrastructure for BI from the ground up. Their code quality, report quality, and documentation quality are outstanding, especially when compared to other suppliers and consultants.”
Reinhardt Barkley, BI Manager at Hudson Holdings