fram^

fram^ services: purpose-built for your requirements.

fram^ is not just another offshoring solution.

Rather than fulfilling individual briefs, we provide international partners with their own, dedicated team of full-time software engineers. We call these fram^ Standing Teams™.

And with the fram^ Engineering Hub and Build, Operate, Transfer teams also on hand, we provide a faster, more flexible, more capable service than the most business could achieve with their own in-house engineers.

fram^’s complete agency service spans every area of software engineering, particularly E-commerce development, Web application development, Mobile development, Blockchain & Digital marketing. Your fram^ Standing Team puts top talent at your fingertips: immediate access to the capabilities needed to deliver on your business goals.

fram^ today is a publicly-traded company on the Stockholm stock exchange, with a team of >150 software engineers across two offices in Ho Chi Minh City and Danang, Vietnam.

fram^ Chairman - Christopher Beselin had previously built and managed market leading online businesses both in Europe and Southeast Asia. This included building Lazada.vn from scratch and growing it to become Vietnam’s leading online retailer.

The team grew to include partners with extensive experience of online business and has now expanded from its original e-commerce specialism to span all five core pillars of software engineering.

Our Scandinavian-styled offices in central Saigon serve as an energizing and inspiring base from which to support business across Southeast Asia and Northern Europe.

We serve clients of all sizes, and we are proud to count the likes of Samsung, Bubbleroom, Hansoft and Publicis Group amongst our partners.

LOTTE

An efficient, scalable e-commerce marketplace for global brands

With millions of Vietnamese flocking to the site every day, it’s critical that LOTTE maintains market-leading functionality and performance for participating merchants.

fram^ was brought in to create an easy and efficient experience for merchandisers, marketers, sellers and customer service reps operating on LOTTE.vn.

We started by securing and stabilizing the site on marketing and sales systems, built on Magento and Front Office.

The changes made a measurable impact on KPIs, and we continued to restructure the whole system architecture and make other improvements on server, database, and front-end; laying the foundations for future growth and ensuring slicker user experience for LOTTE’s client brands.

LOTTE’s 13-person fram^ team has so far:

• converted the site front-end to AngularJS, generating a 5.7x improvement in page loading
• enabled a 5x increase in transactions-per-second, compared to the old site
• created and optimized APIs to interact with the front-end, back-end, and third-party systems

Lotte is very satisfied with our service and sign long term maintenance contract as well as expand the service scope to other segments of the Lotte group - Lotte homepage shopping.