Global IQ Services

When Marin One, a leader in digital marketing automation, needed to unify its disjointed workflows and elevate its user experience, they turned to Global IQ Services. Their platform was powerful—but burdened with inefficiencies, outdated UX, and data silos that limited growth and user retention.

Our goal? Reimagine their platform from the ground up—focusing on integration, analytics, scalability, and intuitive design—without disrupting ongoing operations.

The Challenges:
Marin One faced a series of tough hurdles:

• Disconnected tools and manual workflows slowed down operations.

• Marketing data was scattered across platforms, preventing real-time insights.

• The system couldn’t scale with growing demand.

• Clunky UX made it hard for users to get value fast.

Our Solution:
We tackled this with a 360° transformation plan:

• 🔗 Custom API Integration: We built APIs that stitched together various marketing tools, enabling real-time sync and eliminating redundant tasks.

• 📊 Advanced Analytics Engine: Real-time dashboards and predictive models gave users deep campaign insights and trend forecasts.

• ☁️ Scalable Cloud Architecture: We migrated the entire system to AWS using microservices—making it fast, flexible, and resilient.

• 🎯 User-Centric Redesign: Our team redesigned the UI/UX with simplified workflows, responsive design, and drag-and-drop functionality—making complex tasks feel effortless.

Results That Mattered:

• ✅ 40% Faster Workflow Processing: Automation and integration slashed manual work.

• 📈 30% Boost in Productivity: Teams could focus more on strategy, not maintenance.

• 🙌 35% Increase in User Retention: A sleek, easy-to-use interface brought users back.

• 🌍 25% Growth in New Users: A modern look and smarter tools attracted more customers.

• 🚀 Zero Downtime + 99.9% Uptime: The platform became more reliable than ever.

Shift Technologies, a growing force in the online car retail industry, was grappling with serious growing pains—lagging performance, clunky logistics, and chaotic vendor coordination. They needed to scale fast and smart. That’s where Global IQ Services stepped in, partnering with Decodermind to help Shift evolve from a struggling monolith to a well-oiled, intelligent e-commerce machine.

The Challenge
Shift’s platform couldn’t keep up with the rising demand. The tech stack was outdated, logistics were inefficient, and vendor coordination was mostly manual—leading to delays, extra costs, and missed opportunities.

Our Solution
We reimagined Shift’s infrastructure from the ground up using:

• Microservices Architecture – We broke down the monolith into scalable, independently deployable services, improving uptime and flexibility.

• AI-Powered Logistics Optimization – Machine learning models were trained to find the most efficient vehicle delivery routes, slashing delivery times and fuel use.

• Vendor Communication Microservice – We built an automated system for seamless integration with third-party vendors, eliminating errors and speeding up coordination.

• UX Overhaul – We redesigned the entire user interface for clarity, speed, and ease, while integrating ML-driven vehicle recommendations.

• Cloud Migration & DevOps – Migrated to AWS with auto-scaling and serverless functions, ensuring the platform performed under pressure.

Impact & Results

• 📈 300% increase in platform scalability

• 🚚 25% reduction in delivery times

• 💰 20% cost savings in transportation

• 🤝 40% drop in vendor-related manual tasks

• 👥 35% boost in user retention + 30% growth in new user

When JustAds, a fast-growing AdTech platform, found themselves drowning in fragmented workflows, manual processes, and siloed data, they turned to Global IQ Services for a tech-driven rescue. Their goal? To centralize campaign management, improve analytics, and supercharge their advertising performance across channels like Google, Facebook, and Bing—all without overwhelming their users.

We partnered with them to build a powerful, user-friendly SaaS solution that would not just streamline operations but also drive measurable growth. The result: a $2 million revenue increase within a year, 40% faster campaign management, and 35% higher user retention.

Key Challenges

• Manual Overload: Too much reliance on manual processes for ad creation, optimization, and reporting.

• Fragmented Data: Performance insights were scattered across multiple tools, making it hard to optimize.

• Clunky UX: The platform’s outdated interface slowed teams down and frustrated users.

Our Solution
We completely rebuilt their platform from the ground up as a centralized, AI-powered AdTech engine:

🔹 Unified Campaign Management
A single dashboard to create, manage, and monitor campaigns across multiple channels—no more tab juggling.

🔹 Automation at Scale
From bid adjustments to ad scheduling and reporting, we automated repetitive tasks to save time and reduce human error.

🔹 Predictive Analytics
We built custom ML models that optimized bidding strategies, forecasted campaign performance, and uncovered hidden ROI opportunities.

🔹 Real-Time Dashboards
Dynamic, data-rich dashboards offered deep insights into campaign behavior and helped users act fast.

🔹 UX Revamp
We redesigned the platform UI with drag-and-drop tools, customizable layouts, and frictionless navigation that users actually enjoy.

Results That Matter
✅ $2M revenue growth in the first year post-launch
✅ 40% reduction in campaign management time
✅ 35% increase in user retention
✅ 30% growth in new user acquisition

When Vitalis Nutraceuticals, a U.S.-based leader in health supplements since the 1990s, reached out to Global IQ Services, their goal was simple but ambitious—completely revamp their outdated e-commerce platform to match their global reputation. Their existing system was clunky, slow, and not built to scale—especially for an older demographic that needed simplicity without sacrificing performance.

After a few deep-dive discovery sessions, our team mapped out a custom plan to not just modernize the platform, but future-proof it.

Key Challenges We Tackled:

• Outdated UX that confused users and limited conversions.
• Performance issues during high-traffic sales periods.
• A rigid backend that didn’t play nicely with ERP tools.
• Poor global experience no localization, no multi-currency support.
• Slow, ineffective product search with limited filtering options.

Our Approach & Solutions:

We rebuilt the platform from the ground up using Magento 2, focusing on scalability, performance, and ease of use. Here's how:

• UX Redesign: We redesigned the entire interface with older users in mind, using real behavior data from Hotjar & Google Analytics to shape the layout and interactions.
• Scalable Backend: Built to handle growth using AWS, with caching and CDN for smooth performance even during spikes.
• Global Experience: Added multi-currency support and geo-targeted content for international users.
• Smarter Search: Integrated Algolia and Elasticsearch to deliver lightning-fast, accurate product discovery.
• ERP Integration: Seamless connection with their internal ERP system streamlined inventory, orders, and reporting.

Impact & Results:

• 📈 30% increase in mobile traffic and longer session times
• ⚡ 40% faster search experience, boosting product discovery
• 💪 80K+ monthly users supported effortlessly, even at 2K+ concurrent sessions
• 🧾 25% reduction in manual operations post-ERP integration
• 👍 Improved accessibility and satisfaction reported by older customers

Snugify approached Global IQ Services with a bold vision: to reinvent the outdated and frustrating home rental experience into a seamless, digital-first journey for both landlords and renters. The real estate market was long overdue for disruption, and Snugify aimed to become the platform that sets the new standard.

Their core challenge? Build an all-in-one, scalable platform that handles everything from property listings and virtual tours to AI-powered recommendations and real-time tenant-landlord communication — all while staying secure, intuitive, and efficient.

Our Approach:
We kicked off with deep user research and mapped out a clean, intuitive user experience. Our team designed a responsive frontend using React.js and architected a powerful backend with Python (Django REST + FastAPI) to support robust operations and secure transactions.

Snugify’s most transformative features include:

• Virtual Property Tours for immersive exploration

• AI-driven Recommendations tailored to user behavior and budget

• Secure Lease & Payment Processing with role-based permissions

• Live Chat & Notifications to streamline communication

• Analytics Dashboard for landlords and admins

We built everything on a microservices architecture, deployed via AWS EC2, Lambda, and backed by PostgreSQL and Redis for high performance and scalability.

The Impact:
Within just three months of launch, Snugify saw a 30% boost in user engagement and a 40% reduction in manual rental processing. Landlords loved the ease of managing listings and applications, while renters appreciated the fast, transparent experience.

The platform scaled to 1.8 million+ renters and 70,000+ property managers in its first year — all with zero downtime and no security breaches, thanks to two-factor authentication, SSL encryption, and GDPR-compliant data handling.

Global IQ Services partnered with Warenest Solutions, a Swiss logistics startup, to develop SpaceFlexo — a modern warehouse leasing and management platform designed to revolutionize how individuals and businesses rent, manage, and monetize storage space.

The vision? A sleek, intuitive web app that simplifies everything from inventory management to payments and booking — serving both B2C customers and B2B storage operators.

We kicked off with a focused product design workshop to define MVP goals and rapidly moved into design and development. Using React and Next.js on the frontend and Python/Django REST on the backend, our team built a scalable, secure solution packed with features like:

• Real-time inventory tracking

• Custom dashboards for users and operators

• Stripe-based recurring payments

• Operator branding tools and promotional assets

• Role-based admin panel

• Aggregated storage listings with advanced filters

Despite a tight 16-week deadline, we delivered a full-featured MVP on schedule. We hosted the platform on AWS with Nginx for performance optimization and used PostgreSQL with Redis for scalable data handling.

The impact was immediate:

• A 25% boost in operator sign-ups in the first month

• 30% increase in customer satisfaction and retention

• 40% reduction in manual inventory work for operators

Our agile, collaborative approach ensured that we could adapt to feedback in real-time, laying the groundwork for future enhancements like mobile apps and AI-driven analytics.

SpaceFlexo stands as a prime example of Global IQ Services’ ability to execute fast-moving, complex digital solutions that create real-world business impact.