Goodface Agency

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goodface

Expert design & development team, turning product usage into the best experience 💫

Since 2016 we've created 80+ projects for startups & businesses from all over the world. They have international 🏆 awards and are ‍❤️‍🔥 loved by a hundred thousand audience. Our professional interests are #finTech #edTech#eSports #SaaS #Mental health, but are not limited to them.

We blend three key components: business ideas, design thinking, & technological know-how to achieve top-notch ⚡️ results. This is how we turn ambitious ideas into successful projects.

Ukraine

Velika Vasylkivska, 132, Kyiv, kyiv 03150

+380638504272

Service Focus

Focus of Web Development

Wordpress - 50%
HTML - 50%

Industry Focus

Financial & Payments - 40%
Education - 30%
Gaming - 10%
Healthcare & Medical - 10%
Startups - 10%

Client Focus

50% Medium Business

50% Small Business

Review Analytics of Goodface Agency

30
Total Reviews

5.0/5
Overall Rating

0
Recent Reviews

What Users Say

Goodface made an exceptionally effective working scope to make this project done.

Maksim Boronenko , CBDO at bill_line

Probably, I would highlight the depth of immersion in the essence of the client's business and the task that the site should solve as a result.

Gleb Chernik , Marketing Manager at OmniLink

Easy to work and perfect job quality.

Osvaldas Rinkevičius , CEO at Neuromodus

The Goodface team worked for the result.

Katia Gorobets , CMO at 4bill

Goodface agency is a team of high professionals.

Denys Kyrychenko , CEO at Corefy

What Users Like The Most

We were impressed by the professionalism of the team and the way they treated every detail. It is easy to work with them. Even when we did not have a clear idea of what we want, they came up with different offers and gave us exactly what we need.
They truly tried to understand what business goals we faced and how it could be achieved using our website. They didn't hesitate to discuss different points of view and implemented the best practices in design and UX.
They really worried about our project, they were involved in it completely, and gave us reasonable solutions. Like it was their own web-site.

What Users Like The Least

No. They’re affordable, flexible, and great at what they do. You’ll feel like you’re their single client.
I did not notice any.
When we first launched, there were some minor bugs on the contact form. We let them know, and they were quick to fix the issues.

Detailed Reviews of Goodface Agency

5.0 30 Reviews

Maksim Boronenko, CBDO at bill_line

Posted on Jun 02, 2023

Goodface made an exceptionally effective working scope to make this project done.

Goodface agency was highly recommended by our well-trusted partner. We checked their previous works and made a decision to work with them.
bill_line had short terms to finish this project and “blind spots” in branding issues. Goodface made an exceptionally effective working scope to make this project done. This includes weekly checkpoint calls, real-time management in chats. We know our result is a website with up-to-date design, a personal account with convenient UX solutions and new branding, which represents our general business strategy.

What was the project name that you have worked with Goodface Agency?

bill_line Fintech Company

What service was provided as part of the project?

Web Development

Describe your project in brief

bill_line â€“ Ukrainian-based fintech company with focus on payment service provision. We provide an extensive payment solution for online stores, marketplaces, banks, gaming services and other companies with online payment transactions. I am CBDO at bill_line. We hired Goodface agency for basic rebranding, website/personal account redesign and frontend development.

What is it about the company that you appreciate the most?

A deep expertise in fintech. It’s a very narrow market niche with a large number of features that needs a deep understanding.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
In Progress
Financial & Payments

Gleb Chernik, Marketing Manager at OmniLink

Posted on Jun 02, 2023

Probably, I would highlight the depth of immersion in the essence of the client's business and the task that the site should solve as a result.

Despite the fact that the company already had a website, it was outdated. Therefore, we needed the contractor to first develop a visual style for us, including refreshing the key elements of the identity. The main goal of the site was to refresh the external image of the company and make a convenient tool for finding complex technological solutions for our customers. Based on the feedback we received in the first few months after launch, this is exactly what we were able to achieve. We consider this a merit of the Goodface team. We received the result within the agreed time frame, with high-quality implementations, sometimes exceeding our expectations.

What was the project name that you have worked with Goodface Agency?

OmniLink

What service was provided as part of the project?

Web Development

Describe your project in brief

I'm marketing manager in Omnilink, wich is a specialization provider of telecoms possession and high-tech solutions for operators of communication and Internet providers in Ukraine. OMNILINK has been operating in the telecommunication network equipment market since 2009. The main customers are telecom operators and Internet service providers. The company has grown from a supplier of goods (equipment) to a supplier of solutions. At the same time, the need arose to transform the site, placing a key emphasis on the company's services, which today consist in a qualified selection of ""hardware"" (completeness of the order; selection of the most optimal positions in terms of price and functionality), which allows customers not only to purchase a pool of goods, but to get a thoughtful and planned combination devices for a particular task. And the task is to transform the catalog in its pure form into a related equipment pick-up site based on the user's task.

What is it about the company that you appreciate the most?

Probably, I would highlight the depth of immersion in the essence of the client's business and the task that the site should solve as a result. Goodface agency's speed was outstanding.

What was it about the company that you didn't like which they should do better?

No, everything was great!

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

In Progress
Business Services

Osvaldas Rinkevičius, CEO at Neuromodus

Posted on Jun 02, 2023

Easy to work and perfect job quality.

It was very efficient. 10 out of 10.
As a result of the engagement, we received a detailed user flow, compiled according to our expectations, layouts of the future application with a system set of components, a deployed UI-kit and design instructions for developers to provide them with comfortable and fast work.

What was the project name that you have worked with Goodface Agency?

Neuromodus, Digital Health Company

What service was provided as part of the project?

App Designing (UI/UX)

Describe your project in brief

We are a team which sells digital health programs to customers. Want to improve our customers' experience. That is why I decided to create an app - so users could have a more friendly environment to use our program. Then we found Goodface - Their comprehensive advice and deep understanding of the process of creating such products helped me figure out the project plan and make it reality. First of all Goodface agency made a discovery phase (research and improvements), later on, we made a simple follow wire frame and finally made a custom design for an app.

What is it about the company that you appreciate the most?

Easy to work and perfect job quality. I was completely happy with their work from start to finish.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

In Progress
Healthcare & Medical

Katia Gorobets, CMO at 4bill

Posted on Jun 02, 2023

The Goodface team worked for the result.

After launching the site, we achieved the result we expected. A site with full information, correct ux solutions, positive feedback from partners.
We had a plan for getting the job done in stages. Every week call and explanation of the project. Reports on the minute of the work done.

What was the project name that you have worked with Goodface Agency?

4bill

What service was provided as part of the project?

Web Development

Describe your project in brief

I am the marketing director. Full project support. We made analytics of 28 companies. For us, the full support of the project, creative ideas, and operational skills were important. End we hire Goodface agency for complete redesign and development of a new website. The first stage was getting to know the project. Full analytics of competitors, obtaining an action plan, support in all matters of design and development.

What is it about the company that you appreciate the most?

The team worked for the result. They pointed out our mistakes and shared their experience.

What was it about the company that you didn't like which they should do better?

We are pleased with the result. Absolutely unique and thoughtful website.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

In Progress
Business Services

Denys Kyrychenko, CEO at Corefy

Posted on Jun 02, 2023

Goodface agency is a team of high professionals.

Goodface agency is a team of high professionals. We were always in touch with our project manager and the whole team, they promptly answered all our questions, so we are pretty satisfied with the management process. We were using tools such as Figma, Confluence. Our project manager compiled planning graphs and provided us with hourly reports from Time Doctor.

What was the project name that you have worked with Goodface Agency?

Corefy

What service was provided as part of the project?

Web Development

Describe your project in brief

Corefy â€” is a payment platform and payments hub for online businesses and payment institutions. We integrate payment providers and acquirers all around the world to bring a unified communication, control, and management interface. I am co-founder and CEO at Corefy.
We hired Goodface agency to develop the design and front-end of a multi-page presentation website for Corefy company.
We had a goal to create a website in order to increase traffic, get new clients and represent our company.

What is it about the company that you appreciate the most?

They convinced us to change our opinion on some questions towards more modern solutions. It was easy and interesting to work and hear their vision on our complex project presentation.

What was it about the company that you didn't like which they should do better?

Growing their team in order to be able to take multiple complex projects at the same time, would be a huge plus.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
Completed
Business Services

Igor Chernovskyi, CEO at Uvitme

Posted on Jun 02, 2023

Everything was at the highest level! These guys are real professionals in marketing, design, and development

The Goodface agency team was constantly in touch. We held several personal meetings - strategic sessions, and also communicated via Telegram. They made a convenient presentation of the design, showed design inFigmaa, and also prepared special documents with explanations of details. All stages of work were completed on time, which made us very happy. We plan to cooperate with Goodface agency on the principles of design thinking: to track results, to improve the approach and the site so that the feedback from advertising grows all the time.

What was the project name that you have worked with Goodface Agency?

Uvitme

What service was provided as part of the project?

Web Development

Describe your project in brief

Iâ€™m CEO of Uvitme company Igor Chernovsky. We are the official representative of the Hepart AG company. Our team selects individual vitamin complexes from Switzerland based on the blood tests and health goals of our clients.
The main aim for Goodface agency was to complete a full redesign of our brand: logo, visual identity, website, packaging. We needed to top up our visual communication (brand new level). We knew that Goodface agency was perfect for this task.

What is it about the company that you appreciate the most?

Their approach to work, attentive attitude towards consumers, and engagement were impressive. They made sure that the brand and the site were clear and user-friendly. Their designs were in-tune with what our readers and users wanted to experience. They even made technical specifications for our photo sessions so that the design turned out to be of high quality. They consulted us a lot and also invited a consultant from our field who helped rethink our business model.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

Completed
Healthcare & Medical

Vitalii Valkov, CEO at CREO

Posted on Jun 02, 2023

They are the professional experts in the development industry.

Since we have expertise in design, we created the design of the platform on our own, however, a lack of understanding of the technical implementation was a problem for us. The Goodface team helped us with art-direction, creation of the project documentation and the full technical implementation, as well as advising us on the best ways to develop the product, it was very valuable. At the moment, we have completed the MVP+ version and continue to actively develop the product. Now we are considering additional implementations of the business model and are looking for additional ways to scale the product. We work with scrum system which created a very clear understanding of the state of the project. It also felt like the product manager — Dima wanted to develop the product by bringing in new ideas and best implementation strategies.

What was the project name that you have worked with Goodface Agency?

CREO EdTech Platform

What service was provided as part of the project?

Software Development

Describe your project in brief

We have been educate people from Ukraine in digital professions for over 4 years and helping them to work on freelance. Not so long ago, I decided that I want to create my own E-learning platform in order to develop the design community. So I came to create a startup and a platform.
We started looking for a team with experience in developing platforms in Edtech domain and found Goodface. Previously, I spoke to 5 other teams, but all of them gave ambiguous figures and no specific terms of reference. But Goodface immediately appealed to me. Their comprehensive advice and deep understanding of the process of creating such products helped me figure out the project plan.
When choosing a company, I felt that the Goodface team was imbued with my idea and was able to easily get involved in negotiations and discuss specific plans - I liked their approach and involvement, so I chose them.

What is it about the company that you appreciate the most?

They are the professional experts in the development industry.

What was it about the company that you didn't like which they should do better?

I would like to have more communication with the whole team in order to understand the processes more, but I understand that this is superfluous in outsourcing. Everything else was just great.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
Completed
Education

Zofiia Koltun, Partner Network Manager at PayAtlas

Posted on Jun 02, 2023

Goodface agency is a team of high professionals and it was easy and pleasant to work with them.

We applied for logo development first and it turned into the development of presentation site, complex catalogue interfaces and design systems. We needed the total concept, strategy, design for this project.
The communication was mostly through Skype and Telegram chats. We are satisfied with the process from a management perspective as we were always in touch and they promptly answered all our questions. Everything was done through specialized software, it was convenient to control the process.
We still keep improving the project, but we are happy with the results so far.

What was the project name that you have worked with Goodface Agency?

PayAtlas

What service was provided as part of the project?

Web Designing (UI/UX)

Describe your project in brief

PayAtlas - global database of payment service providers. I'm working as a Partner Network Manager.
We hired Goodface agency for website design and frontend development. It's a second project we work on with Goodface agency.
We needed a logo development and small one-pager landing for the beginning and a full website with a directory and multiple pages later. Our goal was creating a website-presentation of our new product.May 2020 - Ongoing

What is it about the company that you appreciate the most?

Goodface agency is a team of high professionals and it was easy and pleasant to work with them. They convinced us to change our opinion on some question towards more modern solutions.

What was it about the company that you didn't like which they should do better?

We would like to wish them to grow their team to be able to take multiple complex projects at the same time.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
Completed
Financial & Payments

Anonymous

Posted on Jun 02, 2023

I am impressed with their personalized approach.

Goodface helped develop the design system and individual style of the brand and created a full-fledged design with the development of all types of content and animations. The project was done in the agreed time frame and in accordance with the requirements, all communications were agile and all issues were resolved with the maximum priority. We had key steps meeting with the participation of CEO and our project manager, in the design phase also Lead Designer was included, during some stages i.e design creation we were maintaining daily catchups with the project manager.

What was the project name that you have worked with Goodface Agency?

Financial Services Provider

What service was provided as part of the project?

Web Development

Describe your project in brief

We are a Financial services provider and my role is head of sales and account operations. For this project, I was also the Project Manager
The project was creation a new version of the corporate website with the expanded structure, refreshed design and better prepared for the inbound marketing. The goals were create fast, multilingual website, SEO friendly but dynamic and interactive.

What is it about the company that you appreciate the most?

I am impressed with their personalized approach.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
In Progress
Financial & Payments

Oleg Shkuropat, COO at Adaptiq

Posted on Jun 02, 2023

I was impressed with their empathy and human attitude, listening to us, understanding our goals and desires.

Our new website is the best proof of key deliverables as it looks unconventional, cool and very informative, moreover, it carries a very important message for our customers. It was very efficient and responsive, we had many calls and workshops, and we reviewed and discussed solutions, consulted, and got better solutions in the end. It was very efficient and responsive, we had many calls and workshops, and we reviewed and discussed solutions, consulted, and got better solutions in the end. The team responded to our questions promptly.

What was the project name that you have worked with Goodface Agency?

Adaptiq

What service was provided as part of the project?

Web Development

Describe your project in brief

I am the COO of Adaptiq. We're a company with years of experience in creating R&D centers for the world's best companies.
We did hire Goodface agency to create a new corporate website, help with website migration, and new SOLUTIONS.

What is it about the company that you appreciate the most?

I was impressed with their empathy and human attitude, listening to us, understanding our goals and desires and trying to implement them as well as possible, which is very important for us to get exactly what we want.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
Completed
Business Services

Vitaliy Shvachka, Country Manager at Karl Storz Ukraine Ltd.

Posted on Jun 02, 2023

They have an easy understanding of the topic, resulting in a large number of options.

This project has had a significant impact on our business. Now we have additional service support attended clients and easily understandable of our products of them. Difference specialty surgeons got possibility to make live operations on air for education and take recommendations of the right solutions operation providing. Online chat is available.

What was the project name that you have worked with Goodface Agency?

Karl Storz Ukraine Ltd.

What service was provided as part of the project?

Software Development

Describe your project in brief

I am the Country Manager of Karl Storz Ukraine. We hired Goodface agency for Marketing tools, Telemedicine, and live operations for all Ukrainian surgeries.
Our goal for this project was to unite and share experience around whole of Ukraine surgeons.

What is it about the company that you appreciate the most?

They have an easy understanding of the topic, resulting in a large number of options. Goodface have enough skills to work with different business topics.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

Completed
Healthcare & Medical

Alexandra Tkachuk, BDM at EKABEAUTY

Posted on Jun 02, 2023

Flexible approach: The guys did their best, were fast in solutions

Goodface has made all stages from design to web-development and launch with our database.
Website creation was divided into stages: Briefing Technical requirements creation Design creation Site development QA and Testing Website launch Using technologies: Design Washington created in Figma, web-development - Wordpress

What was the project name that you have worked with Goodface Agency?

EKABEAUTY

What service was provided as part of the project?

Web Development

Describe your project in brief

We hired Goodface agency to develop new web-site, including all our necessities, web design trends and e-commerce solutions. In process, Goodface advised to make restyling and we approve it, so that we have received more outstanding web-site than we expected.

What is it about the company that you appreciate the most?

They really worried about our project, they were involved in it completely, and gave us reasonable solutions. Like it was their own web-site.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

Completed
E-commerce

Anatoly Popel, CMO at Odrex

Posted on Jun 02, 2023

In our case it was a perfect timing and fitting in the budget.

We needed to get website at certain date to be able to communicate our events. And we've got what we asked for.
We've got great experience with time management, engagement, and sociability.

What was the project name that you have worked with Goodface Agency?

Odrex

What service was provided as part of the project?

Web Development

Describe your project in brief

At the time of the project development I used to be CMO at Odrex Medical Home.
Goodface developed website for Odrex Medical Hub, a special location for Healthcare events.
The website was developed on the WordPress. Goodface covered all the project development stages from design development to programming and website deployment.

What is it about the company that you appreciate the most?

In our case it was a perfect timing and fitting in the budget.

What was it about the company that you didn't like which they should do better?

Nothing particular.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
In Progress
Healthcare & Medical

Natalie Likhenko, Outsourced Marketing Manager at SilverStem

Posted on Jun 02, 2023

They truly tried to understand what business goals we faced and how it could be achieved using our website.

We have increasing our organic traffic of 65% compared to the same previous year period. We implemented all Google recommendations and updated, simplified User Experience for that. Our design is much better for customers and admin tools allow to manage website more quick and easy. We talked through Skype using webcams. We regularly worked on files via Gdrive. Design has been uploaded in Figma software - easy to review, compare versions and comment. Our Account Manager was impressively calm and responsible with terms and replies.

What was the project name that you have worked with Goodface Agency?

SilverStem

What service was provided as part of the project?

Web Designing (UI/UX)

Describe your project in brief

I am a head of outsourced internet marketing team for Silver Stem
We have updated corporates website. We hired a Goodface team and used their recommendation for IT production.
We wanted to create easy a new website which would be easy to use to customers (we are a retailer) and business partners (we are a producer).

What is it about the company that you appreciate the most?

They truly tried to understand what business goals we faced and how it could be achieved using our website. They didn't hesitate to discuss different points of view and implemented the best practices in design and UX.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
Completed
Business Services

Andrii Tryfonov, Product Owner, at Payplace Ukraine

Posted on Jun 02, 2023

Their teamwork was most impressive, they have a fantastic team.

In common words - we have opened new page in our business model. And we successfully use it from 2018 till now
We had our personal project manager from Goodface agency. The main communication was with him. He resolved all our requests.

What was the project name that you have worked with Goodface Agency?

Payplace Ukraine

What service was provided as part of the project?

Web Development

Describe your project in brief

PayPlace â€” is an financial supermarket, which gives you an opportunity to buy financial services on PayPlace.ua using Visa or Mastercard, Privat24 Internet banking, as well as other alternative payment methods I'm a Product owner in Payplace Ukraine. We had hire Goodface agency for create design, UX, product conception and brand book of our product from scratch. Our goal is to create a financial supermarket model and gain scalability for millions of customers.

What is it about the company that you appreciate the most?

Their teamwork was most impressive; they have a fantastic team.

What was it about the company that you didn't like which they should do better?

There is no limit to perfection.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
Completed
Banking

Client Portfolio of Goodface Agency

Project Industry

Financial & Payments - 42.9%
Gaming - 7.1%
Education - 7.1%
Startups - 7.1%
Healthcare & Medical - 14.3%
Business Services - 7.1%
Travel & Lifestyle - 7.1%
Telecommunication - 7.1%

Major Industry Focus

Financial & Payments

Project Cost

Not Disclosed - 7.1%
$50001 to $100000 - 35.7%
$10001 to $50000 - 57.1%

Common Project Cost

$10001 to $50000

Project Timeline

Not Disclosed - 7.1%
1 to 25 Weeks - 78.6%
26 to 50 Weeks - 14.3%

Project Timeline

1 to 25 Weeks

Portfolios: 14

Magnetiq Bank – Brand identity design and website development for European B2B bank

BRAND IDENTITY REDESIGN AND WEBSITE DEVELOPMENT FOR THE BANK

Magnetiq is a European B2B bank specializing in eCommerce and FinTech

📑TASK

Our task was to create a brand design, a design system, and a new website.

💪 CHALLENGE

Magnetic Bank sought to expand into new markets with innovative, accessible products, aiming to elevate their status in the FinTech sphere. Hence, a rebranding was essential to mirror these aspirations.

💼 SOLUTION

We took charge of revamping the logo, crafting a new brand identity and brand book, and reimagining the digital landscape — from the website to select product interfaces.

Once the client gave the green light to the new brand name, it was our turn to step in.

✅ LOGO & BRAND IDENTITY

In designing the logo, we aimed for something eloquent yet instantly recognizable, capturing the essence of the new positioning: to get a better collaboration experience.

We symbolized magnetism through the logo's two shapes — a circle and a square — signifying enhanced interaction between the bank and its clients, reflecting the bank's slogan: "Power in Collaboration."

Next, we laid the groundwork for a new visual identity — new colors, fonts, and graphic methods and elements.

We built a comprehensive design system for the bank and developed a clear design system, ensuring ease of adaptation and customization across all digital and offline materials.

✅ WEBSITE DEVELOPMENT

Our team at Goodface has already crafted a new UX/UI design for the bank, developed the Frontend, and launched the main page. Currently, we're working on completing the full website and some interfaces for the company's products.

🏆 RESULT

Thus far, we've delivered a new logo and an extensive design system for the bank, complete with a exhaustive brand book. Additionally, we've launched a state-of-the-art website and developed user-friendly web interfaces.

🔗 Read more: https://goodface.agency/case/magnetiq-bank/

Web App

365games – development of an eSports platform and marketing website

About

365games is an eSports platform for online gaming enthusiasts. Its goal is to unite gaming fans and diversify
the gameplay. With the help of this platform, one can create a team, complete tasks, participate in partners' tournaments, and receive prizes. In addition, players could convert their points for completed tasks to cash rewards according to the platform's competitive rating.
_____

Implementation

Platform's MVP was developed to analyze the audience, understand the basic needs, and develop hypotheses at the early stages of product development. We've divided all the functions into two versions:

MVP with main features (5-6 months to launch).
The second platform version with regard to new features and tested theories.

_____

Results

The client received a ready-made MVP of the platform in 6 months. The final project included detailed server logic, essential functions, and a marketing website.

In addition, we added the in-platform and e-mail user notification system according
to the client's request. The platform is being tested by esports players,
gaming bloggers, and streamers.

According to the plan, the next version of the product will have the following elements:

In-game store to exchange points for gaming merch.
Chat for players inside the platform.
Mobile application based on the ready-made server logic from the web application.
It'll allow using the platform without folding the game on the PC.
Micro-management opportunities for gaming teams. For example,
communication and fan events.

Web App

Corefy – redesign, development of corporate website and brand identity

About the client
Corefy — is a universal multifunctional payment platform for online businesses and financial establishments. It unites over 650 providers and 400 payment methods.

The task
Initially, Corefy appealed to us for their website redesign. The Corefy company was growing fast, and despite the website being relatively new, it could not reflect the client's real scale and capabilities. The old website missed lots of the Corefy products and was stylistically obsolete.

In the meantime, the company planned a range of marketing activities, a substantial part of which was connected with digital communications. And a new website is supposed to be an important part of this process.

The result
The result of this project was a large presentation site with 30+ pages. Graphics, animation, and infographics were used to present a very complex fintech product.

The site loads quickly, despite a large number of graphics and animations. The average page load speed according to Google Search Speed is 85 points for mobile, and 90+ points for desktop, with some pages ranging from 98-99 points.

In 2020, this project took 1st place at the Web Awards in the "Banking, Finance, Insurance" category.

Web App

Creo – custom software development for online education platform for designers

About the project
CREO is an educational platform for designers. The company develops its own courses in graphic design, motion design, and web design, and also helps students to get their first freelance jobs and consult them about freelance platforms workflow.

The task
CREO has been functioning for a few years, and they used to publish their courses on one of their existing platforms. But it had many disadvantages, such as limited functionality, not very convenient interface, and outdated design. Users also complained about it.

Sometime later, the CREO team had a vision of what a learning platform should be and decided to develop their own product. And with this task, they applied to Goodface.

Development process
First stage - its development of MVP. This is a simple version of the system, which includes only the most important features. We helped the client to determine the scope of the required functions, form the structure, develop a project plan and estimate the terms. Everything was drawn up as a technical assignment. The client accepted our proposals and we started the development of the MVP.

The basic version of the CREO platform includes the following features:

the system of users, administrators, and curators;
course store;
user’s personal account;
managers’ admin panel;
course completion system;
home tasks;
video lessons and various content for students.

Participation in the accelerator
After the launch of the MVP, the CREO team applied for participation in the accelerator StartUp Academy 2.0 with Meta. The first stage was successful: CREO was shortlisted from 100 startups selected from among 3,000 participants. Then, from these 100, 40 finalists will be chosen who will be able to undergo training. And afterward, the top 10 will receive funding.

Web App

4BILL – design & development of a large corporate website, logo and brand identity redesign

Project
Design & development of a large corporate website, logo and brand identity redesign for fintech company.

Servises:

UX/UI design
Web development
Brand identity design
Motion design

Web App

KETO diet – Design and development of Foodtech platform

About the project

Keto.diet is a food tech platform. It's based on the concept of "Keto" — a diet with low carbohydrates and high protein, and healthy fats. A person starts losing weight through diet, carbohydrate deficiency, and minimal physical activity such as walking or doing simple exercises. It's a stress-free diet with enough healthy fats, proteins, and vegetables for balanced nutrition.

The platform allows users to create a diet based on their needs: whether they want to lose weight or build muscle mass. All you need to do is pass a test of several questions. Then, the algorithm will do the rest.

The results

We've been improving the platform for two years in a row. This is how the platform moved from MVP to a full-fledged product.

Through Goodface and Keto.diet's marketing tandem, the platform reaches $1 million in revenue and 100,000 monthly users. The result took a year and a half: six months to test hypotheses and a year to develop a marketing strategy.

Results of the MVP

After three months of work, the client received a ready-to-launch platform. The Keto.diet team launched the first advertisement. After another three months of research and testing, the project took off and brought in its first revenue.

The client covered the cost of the MVP in the first year of the project's existence.

Read full case study: https://goodface.agency/case/keto-diet

Web App

KARL STORZ – EdTech platform, presentation website, mobile application

About Client

German company KARL STORZ is one of the biggest endoscopes and medical equipment manufacturer for medical and veterinary purposes in the world. In the 1950s, the company was among the first who produced endoscopes. Nowadays, it’s a large corporation with affiliates in more than 40 countries all over the globe.

In the early 2000s, KARL STORZ opened a Ukraine branch and began providing its systems to our country. One of the Ukraine branch directions was education: A training center was established in Kyiv in order to perform educational events for medics and display the company’s products.

The task

Develop a digital complex for a medical equipment brand, which included:

Presentation website for the educational center
An online platform for broadcasting medical events
Design of a mobile app for a service center.

The results

At the moment, we have implemented the basic functionality of an online telemedicine platform. And, nevertheless, this is a full-fledged working product - broadcasts are regularly held on the platform and new users are getting registered. Moreover, it is used by KARL STORZ branches not only from Ukraine but also from other countries worldwide.

Read full case study – https://goodface.agency/case/karlstorz

App Store Web App

Adaptiq – UX/UI design and development of a corporate website

Project
UX/UI design and development of a corporate website for international IT company

Services we provided:

UX/UI design
Web development (Frontend, Backend, QA)
Motion design

Web App

Bill_line – personal account redesign, website development and brand identity design

Bill_line — is a payment system for online businesses. The team serves online stores, banks, gaming platforms, and other sites with online payments. The company provides a personal user account with analytics on payments, currencies, and products to its clients. Based on this, the client forms a report.

The task

The Bill_line website has not been updated for a long time, and the logo and visuals are outdated. And personal account settings were difficult even for regular customers. We were given the task of bringing the site up to the level of modern payment systems and simplifying the user account.

The results

The result of this project was an updated presentation website and a convenient user's account. The product is adapted to the needs of users and trends of the fintech industry.

1. Modern logo and brand identity

The brand identity and styling of the site correspond to modern ideas about the quality of the payment system. We focused on the convenience, customer orientation, and security level of working with Bill_line.

2. Updated corporate website
The new site is simple and easy to use. Interactive hints and instructions have been thought out on every page so that new users can work without technical support or with minimal consultation.

3. User`s personal account
Regular users talk about positive changes: it is easy to monitor analytics in the account, and generate reports for the business. This was also noticed by new clients who were not familiar with the Bill_line product before. And now they use the site every day.

Web App

SilverStem – UX/UI design for online store of medical cannabis in the USA

Project

UX/UI design of online store of medical cannabis in the USA.
We designed the online store to improve the user experience and modernize the visual style.

Services we provided:

UX/UI design
Design QA

Web App

PayAtlas – Platform interface design, website development and logo creation

Project
Platform interface design, website development and logo creation for fintech company.

Services we provided:

UX/UI design
Web development (Frontend, Backend, QA)
Motion design
3D design

Web App

GumBallPay – Redesign and development of fintech corporate website

Project
Redesign and development of corporate website for global fintech company.

Services we provided:

UX/UI design
Web development (Frontend, Backend, QA)
3D design
Motion design

Web App

BinGo tours – UX/UI design for online booking service

Project

UX/UI design of an online booking service for travelers.
We designed the web platform to improve the user experience and best visual style.

Services we provided:

Research
UX/UI design
Design QA

Web App

Omnilink – design and development, logo redesign and creation of an brand identity

Project
Design and development, logo redesign and creation of an brand identity for telecom company.

Services we provided:

UX/UI design
Web development (Frontend, Backend, QA)
Brand identity design

Web App

Executive Interview of Goodface Agency

Max Yakubovych

CEO

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Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.

GoodFirms is a great square for such ambitious companies like ours. It greatly helps us to be more visible and increases our presence in a competitive environment.

Please introduce your company and give a brief about your role within the organization.

Goodface is an expert design & development team. We were founded in 2016. Since that time we've created 80+ projects for startups & businesses from all over the world. They have international awards and are loved by a hundred thousand audience.
Our approach blends three key components: business analysis, design thinking, & technological know-how to achieve outstanding results.

I’m the founder and CEO of the company. I look out for business growth and create Goodface’s vision. Our main goal is to turn product usage into the best experience through digital solutions.

What is the story behind starting this company?

I worked a lot in the field of marketing. While teaming up with various companies, I noticed a recurring trend that was prevalent among many of them. More often than not, the outward appearance didn't correspond to the quality level of the company's service or product. Basically, even a genius product can be presented in a lackluster way.

So, I got this crazy idea: Why not create a company that specializes in crafting top-notch visual brands for other businesses? I mean websites, design, and all the stuff that helps you connect with your audience.

We’ve been successfully making websites for different companies from completely different industries. Then we realized that we wanted to do more than just polish up the marketing side (website, design, etc.) We decided to dive headfirst into building digital products for our current clients, essentially becoming their business architects.

For the past few years, we’ve been concentrating on full-cycle product development. Here we completely solve everything from business analysis and planning to design and full-on digital product development.

What are your company’s business model–in house team or third party vendors/ outsourcing?

We have an in-house team, including a few units and departments. They are the software development, web development, and UX/UI design departments.

Sometimes we we might bring in some outside specialists for narrow tasks, like 3D design or illustration. But mostly our workflow is based on in-house workers.

How does your company differentiate itself from the competition?

Speaking about the IT market, we are distinguished by powerful design expertise and product thinking, which means orientation on solving specific user problems through digital solutions. So, it isn’t just about coding and design, it’s all about creating the best experience for the end-users.

What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?

We're not limited to just one industry. We work in such domains: as finTech edTech eSports SaaS Mental health, and healthcare and we're not stopping there.

Eight out of ten of our clients come through word-of-mouth recommendations. We’ve been working with most of them for years.

Please share some of the services that you offer for which clients approach you the most for?

Most of our clients come to us for full-cycle product development, software development, web development, and also UX/UI design.

What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?

We conduct regular surveys about сlient's level of satisfaction, based on the NPS system. We are honest, attentive listeners. We always try to understand clients' fears and desires. Since we have detailed feedback we implement changes and improve our processes.

Also, at the end of every project, we receive reviews, that speak for themselves.

What kind of support system do you offer to your clients for catering to their queries and issues?

After each project, we offer such kinds of support services:

Growth support, (scale). When the main work on the project is done, but the project is still developing smoothly, then we allocate a small amount of time, developers, and designers per month to help the client systematically introduce new features or content. This is most relevant for those who are working on a blog or small features after the main release.
Status support (maintenance). It’s a monthly package, and it includes our development team looking at the status of the project, updating the necessary plugins, and making sure that the project is up to date and that there are no force majeure events.
Package support. Here we agree with the client that he can come up with a package of edits of a certain volume. We work on such a "patch" to implement a package of updates to a project, which is already ongoing.

It all depends on the type of the project. But we, of course, are all about long-term cooperation.

What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)

We have a few formats of interaction. The first is Time & Material together with Scrum as the model of cooperation. That means payment for the completed sprint (two weeks) is based on the actual hours spent.

The second one is the Dedicated team. In such cases, the client has full access to the team and pays bills once a month.

Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?

All cases are individual, a lot depends on the type of the project. But mostly the minimal requirement is about 10 thousand dollars.

Where do you see your company in the next 10 years?

Our working field is very dynamic, so there are plenty of ways for the company's growth. But what I know for sure, is that we're gonna keep churning out tons of new products for our clients that'll have become landmarks, raking in those international awards, and boasting millions of satisfied users with the best experience.

In addition, we’ll definitely launch some top-notch products partnering with our clients.