Overview

About Goodface Agency

Goodface is a 🧠 product design & engineering agency helping growth-stage tech companies turn digital experience into scaling advantage

Since 2016, we shape product apps, websites, and the brands behind them — across 💳 fintech, 🧘‍♂️ health & wellness, 🎮 eSports, and other emerging tech.


OUR ACHIEVEMENTS IN NUMBERS

- 5M+ users across products 🌐

- 10 years in business

- 100+ projects delivered

- 4.9★ rating by Clutch

- 79% of clients recommend us

- 15 international awards 🏆

WE BUILD OUR PRACTICE AROUND THESE STRATEGIC TIERS

💳 Solutions for fintech

We help financial companies reach the next growth milestone. New products, new markets, new regulations, and new customer expectations all impact how financial companies build digital products. We design fintech websites, product apps, and brands that support those changes without forcing teams to start over.

⚡️Product experience

We design products people want to return to. You know every corner of your product. Your users don't — and that gap only widens with each release. We connect research, design, and code into product experience to close it before it costs you a customer.

💫 Brand experience

We connect products with brands behind them. Products evolve faster than websites, messaging, and visual identity. We rethink positioning, craft full-fledged brand systems, and redesign digital touchpoints so every interaction reflects the company you're building today.

🖥 Websites for tech

Your website has one shot to explain a complex product and convince the right person to reply. We partner with teams across positioning, messaging, design & development to make that shot count.

☄️ Let’s turn digital experience into your next unfair advantage

📩 [email protected]

What clients say

Review Analytics of Goodface Agency

Every review is verified through Goodfirms before it's published.

5.035 Verified Reviews
Quality5.0
Schedule & Timing5.0
Communication5.0
Overall5.0
Review Summary
Summarized from 30 verified reviews · Updated August 2026
Clients consistently highlight Goodface Agency's deep understanding of business needs and proactive problem-solving approach, offering strategic guidance alongside executing client direction. The team is praised for reliable communication, responsive project management, and delivering professional design and development work on time and within budget. Reviewers emphasize the personalized, attentive service that makes clients feel prioritized, with particular appreciation for technical expertise across various industries and willingness to educate clients on project deliverables.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Goodface Agency
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What reviewers mention most

AnonymousVerified Review
Posted on Sep 10, 2026

The collaboration felt easy from the beginning.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Design

Goodface agency has been redesigning our web application, restructuring the product and developing a comprehensive design system along with user flows, wireframes, prototypes, and high-fidelity designs. Their work has made the platform more navigable and the workflows more straightforward. They have also answered most implementation questions upfront, allowing our developers to spend less time clarifying design details. Throughout the engagement, the team has remained collaborative, responsive, and adaptive.

Sophiia Zadachina, Customer Success Manager at EvaCodesVerified Review
Posted on Sep 10, 2026

Goodface agency came into the project with a solid understanding of fintech products.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)

Goodface agency provided UX/UI design services for our blockchain development company, delivering user flows, wireframes, a design system, and high-fidelity screens. They also reviewed the implementation and helped resolve issues throughout the project. Their work facilitated a smooth transition to development, supported consistent feature implementation, and contributed to an on-schedule launch with minimal visual adjustments. Their fast communication and collaborative approach helped keep the project on track and made the overall process efficient.

Dmytro Semonov, CEO & Co-Founder at Aiter.ioVerified Review
Posted on Sep 10, 2026

Their approach using AI orchestration across the SDLC helped maintain alignment.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)Artificial Intelligence

Goodface agency supports the development of our AI-powered marketing platform, covering campaign generation workflows, AI-assisted content creation systems, marketing asset management, and other development requirements. Their work has increased the pace of product delivery while maintaining a predictable release schedule. Their process is structured and easy to follow, with clear visibility into priorities, active workstreams, dependencies, and upcoming releases. Overall, their approach has helped us stay aligned and move the product forward efficiently.

Sergio Shanin, CEO at PluspointVerified Review
Posted on Sep 10, 2026

We always knew what was being worked on, what was blocked, and what was coming next.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)Artificial Intelligence

Goodface agency provided software development services for our AI-powered marketing platform, building a SaaS solution and implementing features such as AI-assisted response functionality. Their work helped us launch new functionalities faster and reduce the number of clarification cycles between planning and implementation. The team followed a structured process and provided clear visibility into priorities, active workstreams, and upcoming releases, making the development process organized and easy to follow.

Olegs Kravcenko, CEO at Emerald24Verified Review
Posted on Sep 10, 2026

It felt like a partnership—they brought their own thinking and pushed back when it made sense.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web DevelopmentApp Designing (UI/UX)

Goodface agency redesigned our fintech product and website, focusing on improving the onboarding process, aligning the web and mobile versions of the product, and rebuilding our corporate website. The new onboarding process is more efficient, and the unified product experience has created greater consistency across platforms. The rebuilt website also represents our product more effectively. Throughout the engagement, Goodface agency demonstrated a strong understanding of the fintech industry and provided reliable, adaptive project management.

Maksim Boronenko, CBDO at bill_lineVerified Review
Posted on Jun 2, 2023

Goodface made an exceptionally effective working scope to make this project done.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

Goodface agency was highly recommended by our well-trusted partner. We checked their previous works and made a decision to work with them. bill_line had short terms to finish this project and “blind spots” in branding issues. Goodface made an exceptionally effective working scope to make this project done. This includes weekly checkpoint calls, real-time management in chats. We know our result is a website with up-to-date design, a personal account with convenient UX solutions and new branding, which represents our general business strategy.

Gleb Chernik, Marketing Manager at OmniLinkVerified Review
Posted on Jun 2, 2023

Probably, I would highlight the depth of immersion in the essence of the client's business and the task that the site should solve as a result.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

Despite the fact that the company already had a website, it was outdated. Therefore, we needed the contractor to first develop a visual style for us, including refreshing the key elements of the identity. The main goal of the site was to refresh the external image of the company and make a convenient tool for finding complex technological solutions for our customers. Based on the feedback we received in the first few months after launch, this is exactly what we were able to achieve. We consider this a merit of the Goodface team. We received the result within the agreed time frame, with high-quality implementations, sometimes exceeding our expectations.

Osvaldas Rinkevičius, CEO at NeuromodusVerified Review
Posted on Jun 2, 2023

Easy to work and perfect job quality.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)

It was very efficient. 10 out of 10. As a result of the engagement, we received a detailed user flow, compiled according to our expectations, layouts of the future application with a system set of components, a deployed UI-kit and design instructions for developers to provide them with comfortable and fast work.

Katia Gorobets, CMO at 4billVerified Review
Posted on Jun 2, 2023

The Goodface team worked for the result.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

After launching the site, we achieved the result we expected. A site with full information, correct ux solutions, positive feedback from partners. We had a plan for getting the job done in stages. Every week call and explanation of the project. Reports on the minute of the work done.

Denys Kyrychenko, CEO at CorefyVerified Review
Posted on Jun 2, 2023

Goodface agency is a team of high professionals.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

Goodface agency is a team of high professionals. We were always in touch with our project manager and the whole team, they promptly answered all our questions, so we are pretty satisfied with the management process. We were using tools such as Figma, Confluence. Our project manager compiled planning graphs and provided us with hourly reports from Time Doctor.

Igor Chernovskyi, CEO at UvitmeVerified Review
Posted on Jun 2, 2023

Everything was at the highest level! These guys are real professionals in marketing, design, and development

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

The Goodface agency team was constantly in touch. We held several personal meetings - strategic sessions, and also communicated via Telegram. They made a convenient presentation of the design, showed design inFigmaa, and also prepared special documents with explanations of details. All stages of work were completed on time, which made us very happy. We plan to cooperate with Goodface agency on the principles of design thinking: to track results, to improve the approach and the site so that the feedback from advertising grows all the time.

Vitalii Valkov, CEO at CREOVerified Review
Posted on Jun 2, 2023

They are the professional experts in the development industry.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Software Development

Since we have expertise in design, we created the design of the platform on our own, however, a lack of understanding of the technical implementation was a problem for us. The Goodface team helped us with art-direction, creation of the project documentation and the full technical implementation, as well as advising us on the best ways to develop the product, it was very valuable. At the moment, we have completed the MVP+ version and continue to actively develop the product. Now we are considering additional implementations of the business model and are looking for additional ways to scale the product. We work with scrum system which created a very clear understanding of the state of the project. It also felt like the product manager — Dima wanted to develop the product by bringing in new ideas and best implementation strategies.

Zofiia Koltun, Partner Network Manager at PayAtlasVerified Review
Posted on Jun 2, 2023

Goodface agency is a team of high professionals and it was easy and pleasant to work with them.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

We applied for logo development first and it turned into the development of presentation site, complex catalogue interfaces and design systems. We needed the total concept, strategy, design for this project. The communication was mostly through Skype and Telegram chats. We are satisfied with the process from a management perspective as we were always in touch and they promptly answered all our questions. Everything was done through specialized software, it was convenient to control the process. We still keep improving the project, but we are happy with the results so far.

AnonymousVerified Review
Posted on Jun 2, 2023

I am impressed with their personalized approach.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

Goodface helped develop the design system and individual style of the brand and created a full-fledged design with the development of all types of content and animations. The project was done in the agreed time frame and in accordance with the requirements, all communications were agile and all issues were resolved with the maximum priority. We had key steps meeting with the participation of CEO and our project manager, in the design phase also Lead Designer was included, during some stages i.e design creation we were maintaining daily catchups with the project manager.

Oleg Shkuropat, COO at AdaptiqVerified Review
Posted on Jun 2, 2023

I was impressed with their empathy and human attitude, listening to us, understanding our goals and desires.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

Our new website is the best proof of key deliverables as it looks unconventional, cool and very informative, moreover, it carries a very important message for our customers. It was very efficient and responsive, we had many calls and workshops, and we reviewed and discussed solutions, consulted, and got better solutions in the end. It was very efficient and responsive, we had many calls and workshops, and we reviewed and discussed solutions, consulted, and got better solutions in the end. The team responded to our questions promptly.

Focus

Service Focus of Goodface Agency

How the team's effort is distributed across services.

35%35%30%

Industries Focus

50%25%10%10%5%

Client Focus

Small Business50%
Medium Business50%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

Claude
Prototyping & wireframing
ChatGPT
Animation ideas testing
Gemini
Discovery & Researching
Selected Work

Client Portfolio of Goodface Agency

Where their work concentrates - by industry, budget, and timeline.

Project Industry

Fintech50%
Telecommunications6%
Healthcare13%
Business Services6%
Startups6%
Travel6%
Education6%
Gaming6%
Major industry focus
Fintech

Project Cost

$10001 to $5000050%
$50001 to $10000044%
Not Disclosed6%
Common project cost
$10001 to $50000

Project Timeline

Not Disclosed6%
Ongoing6%
1 to 25 Weeks75%
26 to 50 Weeks13%
Typical timeline
1 to 25 Weeks

Clients: 3

KARL STORZEcosphereMagnetiq Bank

Portfolios: 16

Executive Interview

Executive Interview of Goodface Agency

Max Yakubovych
Max Yakubovych
CEO
Visit Profile

Kindly share your feedback on how Goodfirms has been doing so far in increasing your visibility among potential clients.

Goodfirms is a great square for such ambitious companies like ours. It greatly helps us to be more visible and increases our presence in a competitive environment.

Please introduce your company and give a brief about your role within the organization.

Goodface is an expert design & development team. We were founded in 2016. Since that time we've created 80+ projects for startups & businesses from all over the world. They have international awards and are loved by a hundred thousand audience.
Our approach blends three key components: business analysis, design thinking, & technological know-how to achieve outstanding results.

I’m the founder and CEO of the company. I look out for business growth and create Goodface’s vision. Our main goal is to turn product usage into the best experience through digital solutions.

What is the story behind starting this company?

I worked a lot in the field of marketing. While teaming up with various companies, I noticed a recurring trend that was prevalent among many of them. More often than not, the outward appearance didn't correspond to the quality level of the company's service or product. Basically, even a genius product can be presented in a lackluster way.

So, I got this crazy idea: Why not create a company that specializes in crafting top-notch visual brands for other businesses? I mean websites, design, and all the stuff that helps you connect with your audience.

We’ve been successfully making websites for different companies from completely different industries. Then we realized that we wanted to do more than just polish up the marketing side (website, design, etc.)  We decided to dive headfirst into building digital products for our current clients, essentially becoming their business architects.

For the past few years, we’ve been concentrating on full-cycle product development. Here we completely solve everything from business analysis and planning to design and full-on digital product development.

What are your company’s business model–in house team or third party vendors/ outsourcing?

We have an in-house team, including a few units and departments. They are the software development, web development, and UX/UI design departments.

Sometimes we we might bring in some outside specialists for narrow tasks, like 3D design or illustration. But mostly our workflow is based on in-house workers.

How does your company differentiate itself from the competition?

Speaking about the IT market, we are distinguished by powerful design expertise and product thinking, which means orientation on solving specific user problems through digital solutions. So, it isn’t just about coding and design, it’s all about creating the best experience for the end-users.

What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?

We're not limited to just one industry. We work in such domains: as finTech edTech eSports SaaS Mental health, and healthcare and we're not stopping there.

Eight out of ten of our clients come through word-of-mouth recommendations. We’ve been working with most of them for years.

Please share some of the services that you offer for which clients approach you the most for?

Most of our clients come to us for full-cycle product development, software development, web development, and also UX/UI design.

What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?

We conduct regular surveys about сlient's level of satisfaction, based on the NPS system. We are honest, attentive listeners. We always try to understand clients' fears and desires. Since we have detailed feedback we implement changes and improve our processes.

Also, at the end of every project, we receive reviews, that speak for themselves.

What kind of support system do you offer to your clients for catering to their queries and issues?

After each project, we offer such kinds of support services:
  • Growth support, (scale). When the main work on the project is done, but the project is still developing smoothly, then we allocate a small amount of time, developers, and designers per month to help the client systematically introduce new features or content. This is most relevant for those who are working on a blog or small features after the main release. 
  • Status support (maintenance). It’s a monthly package, and it includes our development team looking at the status of the project, updating the necessary plugins, and making sure that the project is up to date and that there are no force majeure events.
  • Package support. Here we agree with the client that he can come up with a package of edits of a certain volume. We work on such a "patch" to implement a package of updates to a project, which is already ongoing. 
It all depends on the type of the project. But we, of course, are all about long-term cooperation.

What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)

We have a few formats of interaction. The first is Time & Material together with Scrum as the model of cooperation. That means payment for the completed sprint (two weeks) is based on the actual hours spent.

The second one is the Dedicated team. In such cases, the client has full access to the team and pays bills once a month.

Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?

All cases are individual, a lot depends on the type of the project. But mostly the minimal requirement is about 10 thousand dollars.

Where do you see your company in the next 10 years?

Our working field is very dynamic, so there are plenty of ways for the company's growth. But what I know for sure, is that we're gonna keep churning out tons of new products for our clients that'll have become landmarks, raking in those international awards, and boasting millions of satisfied users with the best experience.

In addition, we’ll definitely launch some top-notch products partnering with our clients.

Trust & Safety

Verified business

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Business verified by Goodfirms
Verified on Sep 3, 2026 · Goodfirms Trust & Safety

Registered entity

Legal nameGoodface company OÜ
Entity typePVT
Incorporated2026
LocationTallinn, Harju maakond, Estonia
CountryEstonia

What Goodfirms verified

Goodface company OÜ
Company registration confirmed against public records
Registered business address
Address verified with supporting documents
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Ownership disclosed and reviewed
Authorized representative
Representative's identity confirmed
Supporting documents
Incorporation and ID documents checked

Ownership and identity documents were reviewed privately by Goodfirms and are not published. Personal details of owners and representatives are kept confidential.

Where we are

Locations (2)

Offices where Goodface Agency operates.

Headquarter
Ukraine

Ukraine

Velika Vasylkivska, 132
Kyiv, kyiv 03150
+380638504272
United Kingdom

United Kingdom

32 Cumberland Road
Bromley, Kent BR2 0PQ