Kindly share your feedback on how Goodfirms has been doing so far in increasing your visibility among potential clients.
Goodfirms has been a valuable PR source for our company and we hope for an extension of our cooperation in the future.
Please introduce your company and give a brief about your role within the organization.
Daxx is a Netherlands-based software development company with 22 years on the market. Our mission is to help midsize plus companies develop high-quality products and services with cutting-edge technology and bright engineering talent from Ukraine.
As the General Manager, my role is to lead the company and set a successful strategy for our future on a global scale.
What is the story behind starting this company?
The story is simple. Two Dutch entrepreneurs decided to start an IT company. Initially, it was a pretty standard project outsourcing company but they wanted to expand their business on a larger scale. At some point, the founders met another tech entrepreneur who told them that Ukraine was the high-potential destination for project outsourcing companies. So they decided to move the company to Ukraine. Step by step, they started developing and expanding the business, and today we have more than 500 employees.
What is your company’s business model–in-house team or third party vendors/ outsourcing?
We are a third-party vendor for companies and startups worldwide. Over the years, Daxx’s business model has changed from project outsourcing to outstaffing, which allows for a deep level of integration between teams and client organizations.
In 2020, Daxx became part of Grid Dynamics, a public (Nasdaq: GDYN) technology consulting and engineering services company for Fortune 500 corporations undergoing digital transformation. With this new partnership, we will be unveiling even more exciting new business models in the near future.
How does your company differentiate itself from the competition?
It depends on the context because market competition exists at several levels: between countries, business models, and companies themselves.
Ukraine is culturally and geographically approximate to Western European countries. Increasingly midsize plus companies worldwide understand the benefits of working with Ukrainian engineers.
As I previously mentioned, Daxx is a people-oriented business. Our company is small enough to build long-term relationships with our clients but large enough to offer them the services that they need. It’s also relatively easy for us to help clients upsize or downsize their teams when necessary. Flexibility is key. We are also a Microsoft partner and ISO certified, with the understanding that trust and reliability are part of building a long-term business relationship.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
Our business model by nature is long-term. Some of our key customers have been with us for 10 years or more. For the last three years, our revenue retention matrix was more than 80%.
In regards to industries, our current focus is on cyber security, eCommerce, healthcare, edtech fintech, and telecommunication. However, we are more than happy to work with companies that don’t belong in these particular industries.
Please share some of the services that you offer for which clients approach you the most for?
We offer clients an extension of their delivery capabilities, either adding more resources to help them deliver products faster, or looking for specific expertise that they don’t have in the house. Quite often it’s a combination of both of these services. Clients can choose from a cross-functional team, extended team, or remote office. They rely on us, handing over business-critical applications to our teams, such as data migration and core development.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
It goes without saying that customer satisfaction is a core pillar of our business model. Our HR managers are in touch with clients on a regular basis, and every client can escalate an issue if it is not easily resolved at the account manager level. We also run a customer satisfaction survey from time to time.
Where do you see your company in the next 10 years?
Daxx and Grid Dynamics are stronger together and we are able to provide our clients with even more skilled engineers and technical expertise than before.
Daxx’s brand and client portfolio will continue to develop while still being fully aligned with Grid Dynamic’s global strategy and vision. Our services portfolio will be diversified, adjusting to the realities of new customer requests. I firmly believe that in the next 10 years we will become the top provider of IT services in the US and especially in Europe for mid-size-plus companies.
