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World of Immersive Experiences

Imvizar is at the forefront of transforming real-world spaces into spatial storytelling experiences through innovative location-based Augmented Reality (AR) experiences. With a collection of over 80 immersive storytelling experiences available in 8 countries and growing, Imvizar is redefining how people interact with their surroundings. The company's technology, accessible via smartphones, seamlessly integrates digital content with physical spaces, allowing users to explore and engage with historical landmarks, urban landscapes, sports venues, and more—without the need for additional devices or hardware.

Imvizar’s offerings cater to a wide range of sectors, including tourism, employee engagement, and sustainability, providing tailored solutions that deeply resonate with users. Their clients include prominent organisations such as Salesforce, Grant Thornton, North Carolina State University, Spike Island, and many more, demonstrating the significant impact Imvizar has in delivering captivating experiences. Whether through self-guided tours, scavenger hunts, or interactive adventures, Imvizar’s work brings locations to life, offering users a unique and engaging way to connect with the world around them.

Lureo, Imvizar’s innovative no-code AR creation tool, represents a significant leap forward in the digital storytelling landscape. Traditionally, creating AR content has been a complex process, requiring specialised skills in coding and development. Lureo disrupts this paradigm by offering an intuitive, user-friendly interface that allows anyone—regardless of technical expertise—to craft high-quality AR experiences. This tool is poised to empower a diverse range of creators, from filmmakers and educators to marketers and brand strategists, to bring their stories to life in augmented reality.

Ireland Ireland
11-15 Tara Street, Dublin, Leinster D02 RY83
NA
10 - 49
2021

Service Focus

Focus of Web Design
  • Website - 25%
  • Logo Design - 25%
  • Graphic Design - 25%
  • Product Design - 25%
Focus of Low Code/No Code
  • No Code App Development - 100%

Industry Focus

  • Education - 50%
  • Information Technology - 30%
  • Other Industries - 20%

Client Focus

90% Small Business
10% Medium Business

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Client Portfolio of Imvizar

Project Industry

  • Art, Entertainment & Music - 100.0%

Major Industry Focus

Art, Entertainment & Music

Project Cost

  • Not Disclosed - 100.0%

Common Project Cost

Not Disclosed

Project Timeline

  • Not Disclosed - 100.0%

Project Timeline

Not Disclosed

Portfolios: 1

Employee Engagement with AR

Employee Engagement with AR

  • Employee Engagement with AR screenshot 1
Not Disclosed
Not Disclosed
Art, Entertainment & Music

The Challenge:

Salesforce, a company known for pushing boundaries in every aspect, was facing a common challenge: a post-COVID hangover of WFH (work from home) and an underutilised office space. They wanted to turn this challenge into an opportunity by creating a unique, engaging experience for employees and visitors. Traditional onboarding tools like videos and PowerPoint presentations weren’t cutting it anymore. Salesforce sought a solution that would not only showcase their innovative culture but also make their physical spaces come alive.

The Solution:

Imvizar partnered with Salesforce to develop an immersive augmented reality (AR) experience within their Salesforce Tower in Dublin. With expertise in transforming physical spaces into engaging, interactive experiences, we were uniquely suited to turn the Salesforce Tower into a vibrant environment to better connect employees and visitors to the space. Our goal was to create a dynamic, interactive journey that employees, customers, and community groups could explore at their own pace.The solution involved placing 10 augmented reality trigger points throughout the building, each linked to a unique AR experience. These stories, accessible via QR codes, were designed to be easily viewed on any mobile device, ensuring broad accessibility. Each story, narrated by a Salesforce employee, highlighted different aspects of the building and the company’s culture, from the sustainable design elements to the vibrant history of the tower.

The Benefits:

The AR experience delivered by Imvizar transformed how employees and visitors interacted with the Salesforce Tower:

  • Enhanced Engagement: The AR tour turned a routine office visit into an adventure, making the Salesforce Tower a must-see destination for employees and guests.
  • Social Sharing Moments: The ability to capture and share AR moments with colleagues and on social media platforms created a buzz and strengthened the Salesforce community.
  • Innovative Culture Showcase: The project perfectly aligned with Salesforce’s brand, reinforcing their image as an innovative leader in technology and culture.
  • Scalability: The project’s success in Dublin has paved the way for expansion to other Salesforce offices globally, offering a consistent, engaging experience across locations.
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