“Good data science experts, smooth cooperation, great results, great management”
We hired InData Labs to develop a custom solution for Cookie Stuffing fraud detection. We have collaborated with them earlier, and they proved to be a reliable data science partner with deep expertise in Machine Learning and understanding of the marketing domain. The tasks included: (1) Implementation of MVP of an unsupervised solution for Cookie Stuffing fraud detection (2) Research and proof-of-concept implementations of a supevised solution for Cookie Stuffing fraud detection; approaches to Context on Brand fraud detection; approaches to Incent Traffic fraud detection (3) Support in integrating a Cookie Stuffing solution into our system. They’ve also developed a user-friendly aggregative fraudulence scores composition. As a result, we have got an internal solution for Cookie Stuffing fraud detection, which allows us to reduce our marketing costs via substitution of proprietary third-party fraud detection solutions and improved filtering of marketing partners.
