Innovify

Digital products for the businesses of the future.

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We are a London-based digital product design and software development studio, proudly providing the very best in new product development for the businesses of the future.

Over last 15 years, we’ve helped our clients from various sectors and backgrounds build a wide range of award-winning digital products including BBCARMPayZilchVonageLandBayGener8ARMD, and more. 

Why choose us:

  • End to end execution from user research, product design, MVP development, enterprise scaling and maintenance
  • Startup speed with enterprise scalability
  • Top 1% tech talent hired across multiple regions
  • Dedicated client delivery manager onshore
  • Experience of building MVP and scaling tech for $Bn unicorn startups from day 1
  • Experienced of building enterprise tech for top brands like ARM, Vonage, BBC and more. 

As a company, we pride ourselves on delivering innovative projects and love seeing simple ideas develop into successful businesses. 

Whether you’re at the early stages of idea development or further along in your product journey, we’re the cost-effective solution for expert-built digital products.

$25 - $49/hr
50 - 249
2011
Locations
United Kingdom
Rainmaking Loft London, International House, 1 St Katharine’s Way,, London, London E1W 1UN
+442035145388
India
105-108, Shivalik Abaise, Opp. Anand Nagar Flats, Prahlad Nagar, Ahmedabad, Gujarat 380015
+917948000038

Focus Areas

Service Focus

25%
20%
15%
10%
10%
10%
10%
  • Web Development
  • Mobile App Development
  • Software Development
  • App Designing (UI/UX)
  • Web Designing (UI/UX)

Client Focus

50%
30%
20%
  • Medium Business
  • Small Business
  • Large Business

Industry Focus

10%
90%
  • Information Technology
  • Other

Innovify Executive Interview

Maulik Sailor
Maulik Sailor
CEO
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Please introduce your company and give a brief about your role within the company?
Innovify is a digital product studio for enterprises & start-ups, demanding the very best in new product development and business transformation by harnessing the power of disruptive technologies. With a lean and agile mindset, we go beyond traditional enterprise application development to provide a full range of digital services to not only build user-centered products, but we also disrupt markets for our clients to grow and transform; an ideal intersection of the user, technology and commerce.

With a diverse team of highly competent talent, we have become a trusted partner of our clients to manage the entire product development life-cycle across the full spectrum of internet-enabled smart devices, including web and mobile.

Maulik is the founder and CEO of the company.
What was the idea behind starting this organization?
Maulik worked as a Product manager for many large-sized multinational companies before founding Innovify. Through his experience, he found that many companies are slow to innovate and are not as lean and agile as they would want to be. Additionally, many start-ups, although successful, don’t manage their products well. Such startups may have started with the founder being the product manager, but then often struggle to scale the team and hand over the responsibilities. Hence, Maulik spotted a gap in the market where smaller companies need well-organized product delivery teams, which are not only lean & agile but can also scale fast.
What is your company’s business model–in house team or third-party vendors/ outsourcing?
We have multiple business models:
1. Product Lifecycle Management: We deliver products from idea to market. We work with our clients to ensure the views are worth pursuing and if they are, then we design and develop them as a product. We also support Growth-hacking and finding product-market fit. We define success KPIs for the product and base our pricing based on such KPIs.

2. Fixed Price Project: We provide fixed price delivery models to clients who have obvious defined needs and needs on time - on budget deliveries.

3. Time & Material projects: We provide flexible product developments on T&M basis for clients who need agile based delivery models with variable scope and timelines.
How is your business model beneficial from a value-added perspective to the clients compared to other companies' models?
We are very different from our competitors. We work with our clients as their delivery partner, responsible for executing the entire product strategy. Often our clients are at a very early stage and need a lot of hand-holding to ensure they properly develop the right idea. For this, you need to get the concept itself right, identify the right users, define the right problem and solution, develop the right UX, identify suitable technologies, design proper infrastructures, define the product backlog & roadmap to deliver the most value at minimal efforts. Software development is only a tiny part of the overall engagement we have with our clients. We provide them with a unified team that can help them navigate through this entire process with ease, enabling them to make the right business decisions.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
1. FinTech
2. PropTech
3. Retail, eCommerce & Marketplaces
4. Media & Publishing

Yes, our customer does come back to us due to the value addition that we provide. Interesting statistic, our clients stay with us on average for 30 months.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
The time required to develop a mobile app depends on 2 main factors: 1) Team Size and 2) Scope of work and then the level of UI/UX, levels of complexities involved. You can increase the size of the team (which increases the cost) to deliver a given scope faster. Alternatively, you can reduce/expand the range of the work to achieve the apps at the required time and budget. I would consider quality and non-functional requirements for the App as part of the scope.
How much effort in terms of time goes into developing the front end and back end of a mobile app?
It depends on what kind of mobile app you are developing. E.g., an app like Uber has very simple front-end with only a few screens. So, the time to create front-end would be minimal, whereas the back-end would take a long time to develop, especially if you also looking for all kind of AI, ML, and other features.

Alternatively, if you are developing a mobile app with mainly front-end functionality with very little backend functionalities then naturally front-end would take more time for example, offline mobile games with purely on-device gameplay.
What are the key parameters to be considered before selecting the right platform for a mobile application?
There are many platforms in the market to develop mobile applications. The key parameters to select one are as follows:
1. The kind of functionalities to be developed.
2. The on-device interaction required
3. The commonality of features between iOS and Android
4. The cost of maintaining two code-bases
5. The cost of employing teams
6. The support available for a given platform
7. The longevity of the App
Which platform do you suggest your clients begin with when they approach you with an idea (Android or iOS) and why?
It depends on what kind of idea they want to develop. If the concept is well designed with a need to have in-app purchases, then we recommend iOS as its users are more like to pay than Android. However, we would support Android, when the idea is not well articulated and needs some experimentation mainly because it's easy and quicker to release the apps on Android than on iOS. Otherwise, both the platforms are matured and offer like for like features. TG geography also plays a part in deciding the platform, e.g., if it’s the US focused then iOS and if Asia, then Android. However, this again is a thing of the past as there are so many users for both platforms and businesses should go for both platforms.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
As I said above, it all depends on the kind of app you want to build and the factors listed in question 8. As a rule of thumb:
1. iOS: Well developed ideas, needing a lot of native interactions and in-app purchases
2. Android: When you want to experiment more
3. Xamarin: When you want to maintain a single code-base and especially you back-end is in .NET stack.
4. ReactNative: When you want to develop a hybrid app, with not many native interactions
5. Angular: Similar to ReactNative, but we would select Angular if the libraries required for developing the apps are better in Angular than ReactNative.
What are the key factors that you consider before deciding the cost of a mobile application?
1. Number of features
2. The quality of work
3. The non-functional requirements
4. Native VS Hybrid
5. Speed of delivery
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions, etc.)?
We follow Agile based delivery models with either Scrum or Kanban methodologies. If we follow Scrum, then we will invoice per Sprint delivered. If we follow Kanban, then we will use feature-based pricing, which could be in phases.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
Our minimum budget for development is £25,000. If the UX is required, then £40,000.
What is the price range (min and max) of the projects that you catered to in 2018?
£25,000 - £250,000 is the price range we catered in 2018.
Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
This is not an easy answer and needs us to know a lot about the client business before we can recommend one. As a general rule of thumb – identify the core value created by the App for its user, determine how this value is consumed, define a parameter to measure the consumption of this value and monetize this value based on this parameter. I know this is very abstract, but we have an open framework to define this.

Innovify Clients & Portfolios

Brahmin Solutions
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Brahmin Solutions
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$100001 to $500000
35 weeks
Information Technology

Brahmin Solutions is an inventory management software that provides a Full Range of cloud-based software solutions for manufacturers, wholesale distributors, e-commerce companies and all other businesses to maximize their growth and profits.

ONE WAY CAB
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ONE WAY CAB
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$100001 to $500000
38 weeks
Transportation & Logistics

Innovify joins hands with Oneway.cab as their technology partner. Oneway.cab provides one-way inter-city AC Taxi at discounted rate as compare to normal two-way fare. Oneway.cab provides services in 15+ cities across 80+ routes. Oneway.cab provides users with various services such as Instant Booking & Confirmation, Automatic Bill / Invoice, 24×7 IT enabled Call Center, Pick and drop from desired destination and Online Booking & Multiple Payment Option.

AT MAY FAIR
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AT MAY FAIR
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$100001 to $500000
25 weeks
Retail

In this day & age when there are hundreds of ecommerce platforms available for shopping, how would you like to have an ecommerce platform that’s specifically catered to your shopping needs? That’s exactly what AtMayfair is all about; an ecommerce platform that is your ultimate destination for independent luxury style. AtMayfair is tailored keeping your lifestyle in mind. They have products that suit the taste of style conscious consumers and are the finest creativity available in the market. They give you cutting edge designs that set you apart in a room full of people.

Model Village
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Model Village
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$100001 to $500000
40 weeks
Advertising & Marketing

Model Village is the 1st community-based influencer marketplace enabling fashion models to instantly connect with thousands of brands to promote brand content via social recommendation.

KWANJI
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KWANJI
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$500000+
100 weeks
Financial & Payments

Trade efficiencies are a deal breaker in the practice of International Trade. Document based quotes, invoicing, shooting emails to and fro and the unending fax exchange; all of these make the entire trade experience a cumbersome process. Kwanji, founded by Leslie Onyesoh is an integrated platform that aims at providing every business; irrespective of size or location, an unrestrained access to efficient business tools that enhance your business & business relations. Whether you are an SME, a start-up or an established corporate; you can compare money transfers & avail the best exchange rate for money transfers. Quotes are available for 200+ currencies in 80+ countries, round the clock.

LANDBAY
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LANDBAY
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$100001 to $500000
90 weeks
Financial & Payments

Where financial innovation is the key to success, Landbay has successfully re-structured the path to attaining financial growth & stability. Their path breaking method of Peer-to-peer or P2P lending service allows you to lend your money to unrelated individuals or businesses; all without traditional financial intermediaries such as banks. All of your loans are secured by top class mortgages over tenanted residential properties across England & Wales. Lenders stand to benefit greatly as you tend to get above market returns & borrowers get a great deal with the banks out of the picture.

N-XS Next Generation Fitness
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N-XS Next Generation Fitness
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$100001 to $500000
30 weeks
Utilities

The most complete fitness-based app based on your heart monitor, which will allow you to reach the best shape in less time. You will have an App for functional training, martial arts, cardio, racing, bike and water; A website where you can see your progress, participate in the FitBattles and join the N-XS Events. All for free and without advertising.
N-XS FitApp, with the introduction of the GYM ID, can become one with your gym and through our indoor system you can see on your FitCon both gym workouts and in App.

Instantt-Life's too short to queue
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Instantt-Life's too short to queue
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$100001 to $500000
40 weeks
Consumer Products

Instantt is a free mobile app that allows you to order ahead from cafes & restaurants nearby and skip the queues. Life's too short to queue or wait!

Currently available in London (UK) only.
 

Flok - Ride sharing Solution
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Flok - Ride sharing Solution
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$50001 to $100000
25 weeks
Transportation & Logistics

Flok is the friend with wheels, or the friend with gas money, that you always wished you had. We are building custom ridesharing communities for music lovers and sports fans just like yourself – connecting drivers who have extra seats with passengers who need a lift. Instead of jumping on the bus, train, or plane, meet others from your city or school who are heading to the same event or destination as you. You can share the cost of travel and start the party early along the way. Win win.

How it works:
▪We create custom ridesharing communities for your favourite music festivals and pro sports teams across North America, as well as for students at select college campuses
▪Drivers can sell the extra seats in their cars to other attendees who need a lift to the same event or destination
▪Passengers book the seats and only pay their fair share of the travel expenses
▪The more Passengers who join a ride, the less everyone has to pay

Some awesome features:

▪In-app payment system- Funds transfer directly from the Passengers to the Driver as soon as the trip completes, allowing increased security for all parties
▪In-app messaging system (one-on-one & group chat) - Message your Driver and other Passengers before the travels begin!
▪Review system - Every Passenger & Driver gets reviewed by their peers after the trip is complete #DontBeABadFlok
▪Mobile verification for every user
▪Facebook login and verification
▪User profiles (including photos) for every user

Innovify Reviews

5.0 4 Reviews
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  • Mobile App Development
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Ricardo Gomez-Ulmke

Trusted partner to pitch the solution to clients and ensure that their requirements are duly met by the solution developed

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

Completed
Other Industries

Review Summary

From the get-go, I was deeply involved in shaping the product and its strategy. I enjoyed the process of understanding what the market needed and ensuring that our product met those needs. It was incredibly satisfying to see everything come together and know that we delivered something valuable to the market.

What was the project name that you have worked with Innovify?

Mobile App Development

What service was provided as part of the project?

Mobile App Development, App Designing (UI/UX)

Describe your project in brief

I was really engaged in defining the product and the product strategy, making sure that it met the market's expectations and got delivered properly.

What is it about the company that you appreciate the most?

I really appreciated the company’s commitment to understanding and meeting market expectations. They truly valued delivering a product that resonated with the audience.

What was it about the company that you didn't like which they should do better?

Nothing

Magesh Manoharan

Project for Easymovr

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Review Summary

Well informed team and a process driven approach. Looking forward to future assignments as well.

What service was provided as part of the project?

Mobile App Development

Vivek Kejriwal

Project for Oneway.cab

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

Completed

Review Summary

What was the project name that you have worked with Innovify?

Mobile App Development

What service was provided as part of the project?

Mobile App Development

Manuj Aggarwal

Timely delivery with high quality deliverables

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Review Summary

Innovify has been a trusted partner and has enabled us to deliver world class products in record time.

What service was provided as part of the project?

Mobile App Development, Software Development