Digital transformation for Beckerbillett, one of Europe's largest Ticket distributors
Next time you buy a ticket to a zoo, cinema, or museum in Germany, you might have us to thank for it going smoothly.
Client: Beckerbillett
Industry: Event Ticketing
Services: Agile Management, Custom Software, Discovery Phase, IT Consulting, QA, Staff Augmentation, UI/UX
Technologies: .NET, .NET Core, .NET Framework, .NET MAUI, Blazor, C#, CSS, Event Sourcing, HTML, XAML
01. Beckerbillett is one of the largest ticket distributors in Europe
With decades of experience in the German ticketing market, they provide events & venues with complete ticketing solutions. The company offers everything from printed tickets, and access control hardware, to ticketing and visitor management software.
They were going through a digital transformation, with a small in-house team of developers. However, they faced a lot of pressure from growing customer expectations. When online sales skyrocketed during the pandemic, it put even more strain on the team and their systems. To solve this problem, our client reached out for external help and expertise.
A complete digital journey that saw sales increase by 167%
Starting from 2021 we have worked with Beckerbillett to help drive their digital journey in three key phases. First, we migrated their legacy system to the cloud. This cut expensive on-site hosting costs and built a scalable foundation for growth. Next, we built a ticketing portal and API. This streamlined ticket management, expanded sales channels, and sped up client onboarding. Finally, we created a multiplatform solution using Blazor for custom access gates. This delivers real-time ticket validation and better user experiences on all devices.
Discover more about each step in this transformation.
02. A modular transformation that lowered costs and set the framework for growth
The first major challenge was to modernize Beckerbillett’s legacy system to meet rising demand and cut high operating costs. Beckerbillett’s current system was expensive to host as it used physical servers. The solution was to migrate to the cloud. The decision to initially redesign the system as a modular monolith was to get to market faster & lower overheads.
However, this migration was the first step in a longer growth plan. The next was to design a solution that could easily scale to meet increasing demand. By shifting to scalable architecture, our team helped Beckerbillett to adapt to changing market needs. Where each part of the system could scale independently. And, at the same time lower long-term costs further.
The result is a scalable ticketing system that aligns with Beckerbillett’s long-term goals.
03. Developing a personalized, adaptable ticketing experience
Central to the transformation was a ticketing portal that serves as the core of the entire system. This platform unifies the new microservices architecture. It delivers an intuitive, personalized interface for creating and managing ticket offers.
Built as a flexible solution, it starts with a basic module covering essential ticketing and visitor features. It can then expand with optional modules. This ranges from online shops and access control gates to dynamic pricing. The goal was to offer more flexibility. A modular approach means better customization and allows features to be developed independently. This helps lower costs for expanding the platform.
Key benefits of the portal include:
- Enhanced Flexibility: can add more modules and features to clients’ needs.
- Reduces production time & costs: each component is built on its own. This reduces the time and cost associated with system-wide changes.
- Future-Proofing: a modular approach minimizes disruption. It lets Beckerbillett adapt to market demands without overhauling its entire solution.
04. Onboarding 10 new partners with 66% fewer developers
To help Beckerbillett increase its reach, the new portal also supports an API-based ticket sales system. Partners can sell tickets directly from their platforms & onboard new clients faster than before.
A key challenge was ensuring real-time ticket availability across multiple sales channels. Our team developed a solution that synchronizes ticket inventory. It prevents overbookings and means that all partners have accurate up-to-date data.
In addition, we took on the task of integrating with a larger ticketing marketplace(BookingKit). This has significantly expanded Beckerbillett’s sales reach.
05. Gate access solutions to deliver more value for clients
One of our main goals was to help Beckerbillett offer more to their clients. We worked with its team to develop software for access control systems.
This includes handheld devices, standing gate terminals, and an EPOS system. The solution needed to integrate with their legacy cash registers.