Calm and Confident is another mobile application our company has built for Mark Grant, a clinical psychologist with 20 years of experience in the treatment of stress, trauma, and pain.
This mobile app is designed to help the users to feel calm and balanced by listenin...
Calm and Confident is another mobile application our company has built for Mark Grant, a clinical psychologist with 20 years of experience in the treatment of stress, trauma, and pain.
This mobile app is designed to help the users to feel calm and balanced by listening to audio tracks with the BLS (bilateral brain stimulation) effect which is a vital part of EMDR (Eye Movement Desensitization & Reprocessing) treatment. It can be used with mobile devices and PC tablets.
Challenges:
1) In this app we wanted to try a more personalized approach for user listening experience because different tracks work better for different people and we had to provide them with a beeline to the most helpful tracks whenever they need it. At the same time, we didn’t want to make the app more complex than it is necessary for its main goal.
2) It was very important for us to synchronize our animation with the frequency of metronome used for the BLS effect. Otherwise, the visuals won’t amplify the original stimulating effect.
Solutions:
1) For that, we have built-in a Personal compilation gallery where the most frequently listening tracks are collected. It can have both audio tracks and tracks with animation since they all belong to the same playlist.
2) Since the metronome frequency was not consistent due to BSL effect requirements and the customer couldn’t provide us with accurate calculations for the correct frequency within different timeframes we had to calculate it by ourselves. Because of that the animation was generated automatically via coding means instead of putting together a single animated file manually.
Results:
As a result, the mobile app was published on all iOS and Android markets. At first, our customer has tried this app among his colleagues but now it is available for anyone who has access to the Australian markets. So far we didn’t get any global additional requests regarding the app.
Business value:
The main goal of the app was turning a music album that Mark Grant recorded a while ago into something more modern, mobile and personalized. Since the tracks themselves have proved to be efficient on their own record it was only logical to give them a new life in the form of a mobile application with a few unique features.
