Millions of business enterprises daily connect to their client base or customers over the internet. Each day they work hard to make their online presence more prominent and ensures they don’t lose their customer base in the whirlpool of stiff competition, rival’s active marketing strategy, or identical business models. All their hopes gleam over one term called “SEO” or “Search Engine Optimization.” What is Search Engine Optimization? SEO or Search engine optimization is a process to optimize your website pages and their content so that it becomes easily discoverable for users searching for terms relevant to your website. In SEO, you can make small modifications to your website content so that the search engine (Google, Bing) will display your website as a top result on the search engine results page. The strategy is applicable for any website that wants to improve their page rank and generate website traffic. Easier said than done. When Google is doing 63,000 searches per second, your content is on a marathon run to get picked by the end-user query. A robust SEO can only manage to keep up with the pace of these fast-process search results. It is a bitter truth, but SEO is an ongoing process and consumes considerable time to top the Google chart or any search engine. However, by monitoring and optimizing 200 Google ranking factors together can bring justice to your SEO effort, that’s what Openxcell has observed while handling many of their client’s SEO work. Types of SEO Generally, SEO is classified into three categories ( Image Source: infidigit.com) White hat SEO: It is a legitimate way of conducting SEO. White hat SEO is done with the terms and conditions of the major search engines, including Google. Black hat SEO: Black hat SEO is a disapproved practice. These practices are against the search engine's terms of service and can result in the site being banned from the search engine and affiliate sites. Grey hat SEO: Gray Hat SEO is not something between White Hat and Black Hat, but rather it is a practice that remains undefined by published material coming out of Bing or Google. On-site optimization and Off-site optimization On-site optimization and off-site optimization, they are both SEO techniques. They have a common objective that is to rank websites higher on search engines. However, their approaches are different. Onsite SEO is the process of making your website search engine friendly Offsite SEO is the process of making your website an authority ( image source: quora.com) SEO best practices The foundation of the SEO strategy is built on SEO guidelines or SEO best practices. Any SEO professionals who follow these sets of instructions are less prone to deviate from their SEO objectives. ( Source: blog.defactosoftware.com) SEO Audit SEO Audit is an integral part of your overall SEO strategy; overlooking an SEO audit could be catastrophic. Here we have listed out few checkpoints for your SEO. Check search engine for indexation issues Check for a duplicate or less valuable content Make sure only ONE version of your site is browseable Perform a site crawl to identify issues Check if enough images and videos are added Check the website loading time Check structured data error Analyze competitor’s keywords Compare SEO of weak webpages against the well-ranked pages Analyze your backlinks and fix the broken links Conduct a full content audit
Millions of business enterprises daily connect to their client base or customers over the internet. Each day they work hard to make their online presence more prominent and ensures they don’t lose their customer base in the whirlpool of stiff competition, rival’s active marketing strategy, or identical business models. All their hopes gleam over one term called “SEO” or “Search Engine Optimization.” What is Search Engine Optimization? SEO or Search engine optimization is a process to optimize your website pages and their content so that it becomes easily discoverable for users searching for terms relevant to your website. In SEO, you can make small modifications to your website content so that the search engine (Google, Bing) will display your website as a top result on the search engine results page. The strategy is applicable for any website that wants to improve their page rank and generate website traffic. Easier said than done. When Google is doing 63,000 searches per second, your content is on a marathon run to get picked by the end-user query. A robust SEO can only manage to keep up with the pace of these fast-process search results. It is a bitter truth, but SEO is an ongoing process and consumes considerable time to top the Google chart or any search engine. However, by monitoring and optimizing 200 Google ranking factors together can bring justice to your SEO effort, that’s what Openxcell has observed while handling many of their client’s SEO work. Types of SEO Generally, SEO is classified into three categories ( Image Source: infidigit.com) White hat SEO: It is a legitimate way of conducting SEO. White hat SEO is done with the terms and conditions of the major search engines, including Google. Black hat SEO: Black hat SEO is a disapproved practice. These practices are against the search engine's terms of service and can result in the site being banned from the search engine and affiliate sites. Grey hat SEO: Gray Hat SEO is not something between White Hat and Black Hat, but rather it is a practice that remains undefined by published material coming out of Bing or Google. On-site optimization and Off-site optimization On-site optimization and off-site optimization, they are both SEO techniques. They have a common objective that is to rank websites higher on search engines. However, their approaches are different. Onsite SEO is the process of making your website search engine friendly Offsite SEO is the process of making your website an authority ( image source: quora.com) SEO best practices The foundation of the SEO strategy is built on SEO guidelines or SEO best practices. Any SEO professionals who follow these sets of instructions are less prone to deviate from their SEO objectives. ( Source: blog.defactosoftware.com) SEO Audit SEO Audit is an integral part of your overall SEO strategy; overlooking an SEO audit could be catastrophic. Here we have listed out few checkpoints for your SEO. Check search engine for indexation issues Check for a duplicate or less valuable content Make sure only ONE version of your site is browseable Perform a site crawl to identify issues Check if enough images and videos are added Check the website loading time Check structured data error Analyze competitor’s keywords Compare SEO of weak webpages against the well-ranked pages Analyze your backlinks and fix the broken links Conduct a full content audit
Millions of business enterprises daily connect to their client base or customers over the internet. Each day they work hard to make their online presence more prominent and ensures they don’t lose their customer base in the whirlpool of stiff competition, rival’s active marketing strategy, or identical business models. All their hopes gleam over one term called “SEO” or “Search Engine Optimization.”
What is Search Engine Optimization?
SEO or Search engine optimization is a process to optimize your website pages and their content so that it becomes easily discoverable for users searching for terms relevant to your website. In SEO, you can make small modifications to your website content so that the search engine (Google, Bing) will display your website as a top result on the search engine results page. The strategy is applicable for any website that wants to improve their page rank and generate website traffic.
Easier said than done. When Google is doing 63,000 searches per second, your content is on a marathon run to get picked by the end-user query. A robust SEO can only manage to keep up with the pace of these fast-process search results.
It is a bitter truth, but SEO is an ongoing process and consumes considerable time to top the Google chart or any search engine. However, by monitoring and optimizing 200 Google ranking factors together can bring justice to your SEO effort, that’s what Openxcell has observed while handling many of their client’s SEO work.
Types of SEO
Generally, SEO is classified into three categories
( Image Source: infidigit.com)
- White hat SEO: It is a legitimate way of conducting SEO. White hat SEO is done with the terms and conditions of the major search engines, including Google.
- Black hat SEO: Black hat SEO is a disapproved practice. These practices are against the search engine's terms of service and can result in the site being banned from the search engine and affiliate sites.
- Grey hat SEO: Gray Hat SEO is not something between White Hat and Black Hat, but rather it is a practice that remains undefined by published material coming out of Bing or Google.
On-site optimization and Off-site optimization
On-site optimization and off-site optimization, they are both SEO techniques. They have a common objective that is to rank websites higher on search engines. However, their approaches are different.
- Onsite SEO is the process of making your website search engine friendly
- Offsite SEO is the process of making your website an authority
( image source: quora.com)
SEO best practices
The foundation of the SEO strategy is built on SEO guidelines or SEO best practices. Any SEO professionals who follow these sets of instructions are less prone to deviate from their SEO objectives.
( Source: blog.defactosoftware.com)
SEO Audit
SEO Audit is an integral part of your overall SEO strategy; overlooking an SEO audit could be catastrophic. Here we have listed out few checkpoints for your SEO.
- Check search engine for indexation issues
- Check for a duplicate or less valuable content
- Make sure only ONE version of your site is browseable
- Perform a site crawl to identify issues
- Check if enough images and videos are added
- Check the website loading time
- Check structured data error
- Analyze competitor’s keywords
- Compare SEO of weak webpages against the well-ranked pages
- Analyze your backlinks and fix the broken links
- Conduct a full content audit
