Masu Business Software Solutions

Digital Transformation, IT Consultancy
Sigorta Birimi, “Your Future is Safe with Us.”
Industry: Insurance

Sigorta Birimi is an insurance agency specializing in health insurance, serving over 20,000 customers for the past 10 years. With a customer satisfaction-focused approach and experienced teams, they provide reliable and comprehensive insurance services.
sigortabirimi.com

Challenge

Sigorta Birimi needed to update its outdated and insecure software to better manage processes and facilitate growth. Disorganized and scattered data negatively affected operational efficiency. The company had no prior experience working with a software firm, resulting in insufficient technology literacy among its staff. Customer tracking and reporting systems were ineffective, and the CRM system was not functioning efficiently. Additionally, there was a lack of a customer portal and support system. The inadequacy of remote working and communication tools also posed a significant issue. Sigorta Birimi required a comprehensive software solution to address these challenges and achieve its digital transformation goals.

Solution
Masu provided a comprehensive solution to all the challenges faced by Sigorta Birimi. Firstly, the outdated WordPress-based system was upgraded with a modern user interface and enhanced security measures, improving customer experience and data security.

Disorganized and uncategorized data was organized and secured. Training modules and videos were provided to help staff understand the new system. A new CRM system was developed, enhancing customer communication and staff efficiency. Additionally, a portal was created where customers could view their information and submit support requests.

Reporting processes were automated, customer data was made compliant with KVKK (Personal Data Protection Law), and necessary tools for transitioning to a remote work system were provided.

IT Consultancy, Web Development
Tamay Energy Consulting, “Powerful Energy, Sustainable Future.”
Industry: Renewable Energy

Tamay Energy Consulting, founded by Kutlu Tamay in 2020, is a firm that leverages years of experience in the energy sector to provide the most economical and sustainable solutions for its clients. The company offers comprehensive services in the acquisition and sale of Solar Power Plants (GES), Wind Power Plants (RES), and Hydroelectric Power Plants (HES), as well as in discounted electricity procurement and energy efficiency consulting. With a commitment to 24/7 support and solution-oriented service, Tamay Energy Consulting prioritizes customer satisfaction.
Tamay Enerji Danışmanlık

Challenge
Tamay Energy Consulting needed a modern and integrated software infrastructure to effectively manage energy projects and customer services. Efficient management of processes such as the acquisition and sale of energy plants, discounted electricity procurement, and energy efficiency consulting required a robust digital platform. To address these needs, we collaborated to upgrade their IT infrastructure and integrate their systems.

Solution
Following detailed analyses and needs assessments with Tamay Energy Consulting, we developed customized solutions for the firm. We optimized the management of energy projects with modern software solutions. By enhancing digital platforms, we integrated customer relationship management (CRM) and data analytics systems. Additionally, we digitized the processes for energy efficiency consulting and discounted electricity procurement, ensuring all services were managed efficiently and seamlessly. These solutions enabled Tamay Energy Consulting to provide more efficient and effective services to their clients.

Results

• Increased efficiency in customer sadisfaction
• Noticeable increase in site traffic
• Significant improvements in user journey
• Overall improvements and integration in service processes

IT Consultancy, Web Development
E-Mentorship “Erasmus+ Online Learning Platform”
Industry: EU Funded, Non Profit Organization

E-Mentorship needed a modern and integrated software infrastructure to effectively manage mentor-mentee relationships, deliver training modules on a digital platform, and create an efficient monitoring and evaluation process. Accordingly, we collaborated to update the IT infrastructure and digitize all processes.
E-Mentorship

Challenge
E-Mentorship needed a modern and integrated software infrastructure to effectively manage mentor-mentee relationships, deliver training modules on a digital platform, and create an efficient monitoring and evaluation process. Accordingly, we collaborated to update the IT infrastructure and digitize all processes.

Solution
As a result of detailed analyses and needs assessments conducted with E-Mentorship, we developed customized solutions for the organization. We provided modern software solutions with features such as approval mechanisms, internship and trainership modules, assessment tests, Zoom integration, training calendar, reporting, and analysis to manage mentor-mentee relationships. By adding course upload and messaging functions through Moodle integration, we digitized the training processes and created an effective learning platform.

Results

• Moodle Integrated Content Management
• Mentor-Mentee Interaction Management
• Zoom Integration for Training Automation
• Interest Based Assessment Tests
• Training Calendar
• Reporting and Analysis

Business Association, Custom Software
Attendance Tracking & Automated Badge Printing
Industry: R&D

GGYD is one of Turkey’s most well-known associations, based in Ankara, that has been bringing entrepreneurs together for twenty-three years. With over one thousand members, it aims to increase trade among businesspeople by facilitating networking opportunities.

GGYD

Challenge
At GGE’s large-scale events, distributing name badges to participants was a manual and time-consuming process. Each badge had to be selected individually from a pool of a thousand, which was inefficient and frustrating for attendees.

Solution
We automated the name badge distribution process. By compiling a list of all participants, we enabled attendees to quickly retrieve their badges by simply stating their names. In addition, we provided users with the ability to create automated digital business profiles.

Results

• Event Based Attendance Tracking
• Reduced Event Wait Time by 75%
• Attendance Analytics Reports
• Event Calendar

Custom Software, Mobile Development
Rental Transformation Services
Industry: Rental

Buskirala.com, established in 1989, provides reliable transfer and public transportation services across Turkey. With decades of experience and a wide service network, the company has built a strong reputation for supporting its customers and delivering excellence in the transportation sector.
Buskirala

Challenge
Buskirala.com, a renowned Turkish provider of transfer and public transportation services since 1989, recognized the need to modernize its mobile application. The existing app struggled to meet user expectations, with an outdated design and infrastructure that could not keep pace with current technologies. Modernizing the app’s design and ensuring a scalable infrastructure became top priorities.

Solution
To address the challenges, we conducted an in-depth analysis to understand Buskirala.com’s specific needs and experienced the issues faced by users firsthand. Following this process, we revamped both the app’s design and infrastructure. A user-friendly and modern interface was created to enhance the app’s accessibility and fluidity. We integrated the latest technologies to improve performance and scalability. Finally, the updated app was successfully launched on the Apple Store, offering users broader access to its services.

Results

• Enhanced performance through the integration of cutting-edge technologies
• A modernized, user-friendly design
• Scalable, modular infrastructure for future adaptability
• Successful deployment of the app on both the App Store and Play Store, ensuring widespread user access