NexGen Innovators IT Services Pvt Ltd

Overview

Srinagar and Haripur Hazara, a city in the North West Frontier Province of Pakistan. The Pakistan attack on 22nd October 1947 on Srinagar provoked his family’s migration to Delhi. He was 24 years old at the time. Growing up in Kashmir he had developed a basic understanding of shawl-making from his father. He followed his heart’s passion to create an emporium for the most exclusive Kashmiri shawls and craftsmanship in Delhi. With the assistance for migrants from the Government he established an emporium at 94 Main Market, Janpath New Delhi in 1950.

Challenges

• Preserving Heritage and Authenticity

  • Maintaining the traditional craftsmanship and authenticity of Kashmiri shawls.
  • Communicating the rich history and legacy of KCS Shop to a modern audience.
  • Ensuring high-quality representation of handcrafted products online.

• Digital Transformation

  • Transitioning from a physical emporium to a digital platform.
  • Creating a seamless online shopping experience for traditional and exclusive products.
  • Integrating inventory management for unique, handcrafted items.

• Market Competition

  • Standing out in a competitive market of luxury shawls and handicrafts.
  • Building a strong online presence to attract a global customer base.
  • Effectively showcasing the uniqueness and exclusivity of KCS Shop products.

Solutions

• Authentic and Rich Content Presentation

  • Developed detailed product pages highlighting the craftsmanship and history of each item.
  • Included storytelling elements about the brand's legacy and heritage.
  • High-quality images and descriptions to represent the exclusivity of the products.

• Seamless Digital Platform Development

  • Designed an intuitive and user-friendly eCommerce website.
  • Implemented a robust inventory management system for unique products.
  • Integrated secure payment gateways and streamlined the checkout process.

• Strategic Online Marketing

  • Developed a comprehensive digital marketing strategy to build brand awareness.
  • Utilized SEO and social media marketing to reach a global audience.
  • Highlighted customer testimonials and stories to build trust and authenticity.

The Brand

The word “Kinaya” basically means Sampoorna in Hindi or Holistic in English. So, our goal is not only to become a one stop solution for all your daily dietary needs but also to ensure that, what we provide is truly sampoorna in terms of it’s nutritional value, it’s authenicity and purity. So, right from doing the highest the quality dairy products to producing nutritionally super rich fresh organic fruits and veggies to provinding truly incredible skin care products we intend to nourish you from within and without.

Challenges

• Diverse Product Range Integration

  • Integration of varied product categories with unique attributes and information.
  • Real-time inventory management for perishable items.
  • Displaying nutritional information and authenticity details.

• High Traffic and Scalability

  • Building an infrastructure to support high traffic volumes.
  • Optimizing website load times and navigation.
  • Handling traffic spikes during promotions and special events.

• User Experience and Engagement

  • Designing an intuitive layout for diverse products.
  • Implementing effective search and filter functionalities.
  • Ensuring a smooth and efficient checkout process.

Solutions

• Customized Product Management System

  • Developed a system for detailed product descriptions and nutritional information.
  • Integrated advanced inventory management for perishables.
  • Enabled easy product updates and management by the client’s team.

• Scalable and Robust Infrastructure

  • Utilized cloud-based hosting solutions.
  • Implemented caching and CDN strategies.
  • Conducted performance testing and optimization.

• Enhanced User Experience Design

  • Designed a clean, intuitive layout.
  • Implemented advanced search and filtering.
  • Streamlined the checkout process with multiple payment options.

Overview

Starting on an exciting journey full of flavours, Chukde has become a top name in the spice industry. Their range includes a wide variety of whole spices, ground spices, spice blends, and ready-made mixes, all showcasing the best of Indian flavours. With their products now available in over 18 countries, Chukde’s success is a great example of high quality, traditional tastes, and new ideas. They stand out as a symbol of the richness of Indian cooking around the world.

Challange

Chukde faced numerous challenges in digital transformation, including establishing a solid online presence, streamlining supply chain management, ensuring data security, scaling for global expansion, and implementing real-time analytics. Additional hurdles included enhancing customer engagement, ensuring mobile accessibility, optimizing digital marketing, personalizing the user experience for a global audience, and upgrading customer support.

Solution

To tackle these, we developed a user-friendly e-commerce platform, optimized supply chain operations, and enhanced cybersecurity. A scalable IT infrastructure and real-time analytics tools were integrated for growth and decision-making. We also implemented a custom CRM for customer loyalty, a mobile-responsive design for broader reach, strategic digital marketing for visibility, personalized user experience features for international appeal, and an advanced customer support system for improved service.

About the client

Secure Connection Ltd has a rich legacy with 25+ years of experience in electronics & peripherals. They are brand licenses of Honeywell (Honeywell.com) across SouthEast Asia, South Asia and Middle East Asia and they are operating under brand Honeywell connection. Founded by professionals (Mohit Anand & Ketan C Patel) armed with extensive experience.

Challenges we faced

• Creating site network with common backend
• Giving seamless experience as current
• Zero downtime as the brand was already working in two countries with different time zones.
• Handling Big Data
• Keep SEO urls maintained

Our Approach

• Data was huge and migrating data into a complete new set could break the existing SEO urls. So, we set up a staging website parallel to the live website. And made that compatible with multi-network.
• We designed & developed a multi-network based theme and installed into existing created multi-network with additional country required.
• Till then and now our client Honeywell grew from 2 to 25+ countries.

Watch the video testimonials of client

Click here to read more about this project

About client

Fitness Cravers Academy or FCA based Head office in Saket, New Delhi, India. With aim of providing certifications in the Health & Fitness Industry. Our all programs are fully approved and recognised from top leading institutions. As everything is on digital today. FCA also required our digital presence but just creating your website isn’t a great solution for effective digital marketing.

Challenges

• ReDefine CX & optimise the website speed with keeping all customer touch points in mind.
• Understand fitness industry & targetted persona to catter the best UI & UX.
• Understand most of the business flow to digital transform & put automation stage for cost effective & increasing efficiency.
• Clearity in requirements was 50%. Which was initially a bigger challenge for us.

Solution

• We proposed our SOW audienting service and conducting a complete possible audienting and preparing the possible loophole and how we can transform.
• Our Business Analyst team came with lots of unique solutions with keeping in mind the customer values, existing business process. Risk assumptions and what jobs needs to be done.
• We defined our SOW & proposed a fresh cost.

For More visit case study of FCA

Omuni, powered by Arvind Internet is India’s leading omnichannel retail enablement platform built by retail practitioners. They are backed by Arvind Ltd., one of India’s most respected companies in fashion with divisions in textiles, retail, and brands.

Their clientele is highly professional, educated, and decision-makers who impact hundreds of lives.

Security is a significant concern when it comes to this level. It’s the reputation of a brand like Arvind Internet, which is handling the data of millions of its customers. We are complying with multiple country data guidelines like GDPR, CCPA etc.

 Our designing & development team had tremendous pressure to make the UX upto mark. 

It took 1 month of brainstorming to define the customer journey with ~20 team members, information architecture & the first layout based on brand guidelines.

We had to think about many factors e.g customer value proposition, business processes, data collection & CRM integration to make an intuitive customer experience.

We are thankful to Team Omuni for working so well with us specially Tapan from CRO, Arun from Head of Marketing, Hari from Graphics Designing & Santosh from DevOps.