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Nugno is a Branding & Digital Design studio. Founded and run by strategic branding & digital design experts that shares a love of innovation, design and digital connection.
We create strategy and design with production across all platforms. We’re masters of brand identity and on point with websites and apps. Our skills extend to designing books people want to read and environments they feel comfortable in. We also create engaging motion design and much more.
We want to create the kind of work that reflects our dedication, care and joy in solving business problems through design. The type of work that inspires our community. That changes the game for our clients. And stands out because it has a unique point of view.
Our Processing
First, we want to know all about you and your project, brand or idea. We’ll ask a lot of questions – what motivates you and your target audience, what you want and really need.
Research, Strategic & Creative Concept Development
Next, we review everything we’ve discovered and add to it through research and drawing on our experience. Then we root your project in sound business strategy and a creative concept.
Design Process
Now we flex our design muscles, translating the strategy and creative concept into a living, breathing design. This is our favourite part of the process – creating relevant and powerful work to drive your business.
Presentation & Production
When we share our proposals with you, we listen, discuss and work with you to develop our designs. Once you’re happy, we work with external partners to produce the final output.
Finalising the Project
Our job doesn’t end once everything is produced and signed off. Because you’re now ‘Nugno’, we’d love to continue working closely with you to build your brand’s success.
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Learn more at Nugno services or follow us on Linkedin, Facebook, Instagram, Twitter, #bynugno.
Start a conversation
Luca Amoriello, Director
Email: [email protected]
BRANDING - TALK TO US WHEN
WEB DESIGN & DIGITAL PLATFORMS - TALK TO US WHEN
EDITORIAL - TALK TO US WHEN
PACKAGING DESIGN - TALK TO US WHEN
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Brand development brief
Nugno was engaged to develop a distinct brand to create stand out in a crowded market. This included creating a brand identity, owned imagery and building an online presence that presented the brand in a powerful and relevant way.
Defining the target audience
To build the brand strategy, we first needed to define client’s target audience, objectives and areas of concern. Persona workshops helped identify clear target audiences and this guided development of accurate and appropriate messaging. We built the brand personality to express their particular point of view.
What we’ve done:
Web Design - Branding - Logo Design
Visual strategy
The visual identity strategy focused on developing a distinctive brand visual combined graphic that representations of the phases of the moon, delivered with a tech edge. This represented the constant change and orbit of the moon and the ever-evolving ideas behind a creative agency.
Building the visual identity
Once these ideas were in place, we created and developed visual concepts, colour palettes, custom typography and brand images to form the new brand identity.
Custom typography
We customised a font based on the Swiss design style used in the logo. This is repeated throughout the brand identity, across print to digital. It offers a powerful, bold look and feel across the brand, along with dynamic image compositions.
Website
The entire site has a responsive design that adaptats to the user journey on all platforms and devices, from mobile and tablet to desktop devices. We chose a mobile specific navigation, a simplified filtering system and replaced carousel clicks with swipe gestures. This mobile-first approach allowed us to streamline the browsing experience and increase usability on mobile phones.