RedSquare Software

Help government and businesses to scale with tech.
4.3 (3 Reviews) Write a Review
Overview
$200 - $300/hr
10 - 49
2017
At RedSquare, we help government and enterprises scale people, processes, and products through our impact-driven development. We are specialized in FinTech, EdTech, and GovTech.

At RedSquare, we help government and enterprises scale people, processes, and products through our impact-driven development. We are specialized in FinTech, EdTech, and GovTech.

Key Clients

Boost digital e-wallet by Axiata; Impact Government Agency under the Malaysia Minister of Youth and Sport (KBS); Malaysia Future Leadership School (MFLS).  

my
Malaysia
RedSquare Software
3, Jalan Bangsar, Kampung Haji Abdullah Hukum,, Kuala Lumpur, Kuala Lumpur 59200
60167320163
my
Malaysia
RedSquare Software
37- 2, Jalan Bukit Beruang Utama 2, Taman Bukit Beruang Utama, Malacca, Melaka 75450
60167320163
Focus Area
Service Focus
  • Mobile App Development
  • Web Development
  • Software Development
50%
30%
20%
Client Focus
  • Medium Business($10M - $1B)
  • Small Business(< $10M)
60%
40%
Industries Focus
  • Government
  • Financial & Payments
  • Education
  • E-commerce
45%
30%
20%
5%
Customer Reviews
4.3 (3 Reviews)

UndiLapanBelas and I-MFLS

Ahmed Faris Amir
posted on 14/10/20
RedSquare Technologies was a key component in coming up with the strategy to garner public support to lower the voting age from 21 to 18. In conjunction with that, a website was successfully developed, tested and deployed within 4 days. RedSquare managed to collect 25,000 opinions through objective questions during the UndiLanpanBelas campaign. Finally, Dewan Rakyat agreed to reduce the voting age to 18 years old.


The Ministry of Youth and Sports (KBS) aims to ensure ministries, state governments and governmen agencies under JPA provide allowances and benefits to interns, housemanship or equivalent roles. In conjunction with that, RedSquare Technologies has developed a platform in a week known as paidinternship.my for the unpaid interns to lodge reports on any employers, companies and institutions. The website has successfully collected 1,006 reports involving 698 employers and 630 institutions.
Project Details
Software Development
posted on 14/10/20
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Funnel queries efficiently

Connect @Impact
posted on 14/10/20
If you are just putting up your first website, Redsquare Software can help you develop a clean and easy to navigate starter site that funnels queries efficiently, adding forms to accommodate program registration etc as required. They are able to distil those asks into action points.
Project Details
Web Development
posted on 14/10/20
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Great Partner on GovTech Solutions

Fadzli Rahim
posted on 21/10/20
When we first started working with Redsquare Technologies, they helped us with the handover of the old Picksum website, from retrieving the data from the previous vendor, setting up the architecture necessary for hosting, and maintaining the current stack. In addition to that, RedSquare has helped us revamp our website by providing us a complimentary service as an upgrade to our current system, which is technologically more advanced and more user-friendly than the previous version. They have also provided us with valuable recommendations on analytics and advice on strategy.
Project Details
Software Development
$50001 to $200000
posted on 21/10/20
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings
Executive Interview
Naven Prasad Rajasegaran
Naven Prasad Rajasegaran
Co-Founder & CEO, RedSquare Software
Please introduce your company and give a brief about your role within the organization.
RedSquare helps businesses by consulting, building, and measuring systems critical to modern organizations. These include services like consulting, design, software developments, and performance analysis. Our clients include government agencies, enterprises, SMEs, and startups. As the CEO, my day to day involves: 
  • Business development and sales.
  • Process Engineering to make our service delivery faster and more efficient.
  • Running internal workshops in design, project management, and software engineering.
  • R&D for new products and services.
  • Relationship management with clients and partners.
What is the story behind starting this company?
One of my cofounders (Justin Wong) and I were rivals in University in the Malaysian Student Startup scene, often bringing our competitiveness up to national-level competitions. In 2018, we decided to join forces upon graduation when we realized we were better as a team. A few months later, another one of our mutual friends (Wei-Ming Thor) decided to join us as the agency he worked at got acquired by McKinsey & Co. and the prospect of wearing suits and ties to work every day wasn’t his cup of tea. Our first client was a now-defunct financial education company that paid us MYR 30,000 (~USD 7,430) for 4 months of work.
 Fast forward to 2020, RedSquare’s highlight over the last  3 years includes:
  • Helping an MNC accelerate an e-wallet and reach a 7-figure user base. (Axiata)
  • Running a digital campaign for The Minister of Youth and Sports to lower the Malaysian voting age from 21 to 18. (Undi18)
  • Helped a government agency create a national impact assessment platform to monitor the socio-economic progress in Malaysia. (Impact Malaysia)
  • Creating a social network to motivate and monitor the progress of Malaysia’s best young talents (Malaysia Future Leaders’ School)
  • Increased our services offering from just web and mobile application development to SDKs, enterprise-grade on-premise solutions, business analytics, and public policy research.
What are your company’s business model–in house team or third party vendors/ outsourcing?
Both. We have an internal team of 14 people. When required, we have a vetted list of partner agencies that assist us by providing manpower.
How does your company differentiate itself from the competition?
Two major differences between RedSquare and other software development agencies in our weight class:
  • In the public sector, GovTech. Servicing government projects used to be in the realm of giant public sector cronies. The software development methodologies, design, and research offered by these complacent giants have not changed much since the 1990s. RedSquare provides a fresh breath of air by balancing modern processes and bureaucratic nonsense.
  • In the private sector, Joint Ventures. We want our clients to be successful and we want them to grow. We often form relationships beyond the standard vendor-client mold. We advise, we provide CTOs and we develop long-lasting business structures to help them sustain their digitalization efforts. One such partnership is with Impact Malaysia. They managed to deliver over MYR 1 Million (~USD 250k) worth of digital solutions without having an internal tech team in 2020 alone.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
For the government, we help create digital solutions to either conduct research, run campaigns or create custom social networks. In the private sector, we focus on fintech, e-commerce, and media.

Most enterprise and government sector clients are repeat customers. Roughly 80% of our 2020 revenue was through repeat customers or referrals. The remaining 20% were new customers.
Please share some of the services that you offer for which clients approach you the most for?
Digital strategy consultation, mobile & web application development, analytics, and hardware infrastructure setup.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
We measure our customer satisfaction rate by how much they spend in the next round of service. Our average revenue growth per client has been around 180% over the last 3 years.
What kind of support system do you offer to your clients for catering to their queries and issues?
We offer on-site consulting, we represent our clients in meetings with their customers and we offer concise month reports every month. We have dedicated account managers for individual clients to resolve any urgent issues that might arise.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
Mostly pay per Milestone. For digital consulting we charge monthly, for custom software development it is based on phases. For premade solutions, it’s Fixed Cost with maintenance fees.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
We have premade products such as our eCommerce solutions that go for MYR 35,000 (USD 8,669) but we also have custom enterprise solutions that go for MYR 850k (~USD 210k). A good client for us is someone who has a budget around MYR 150k-250k (USD 37k - 62k).
What is the price range (min and max) of the projects that you catered to in 2020?
  • Premade ecommerce - MYR 35,000 (USD 8,669)
  • Custom enterprise solutions for the Malaysian Government - MYR 850k (~USD 210k).
Where do you see your company in the next 10 years?
In 10 years I hope RedSquare will have 3 major wings:
  • A GovTech wing will help Malaysia modernize with data-driven governance, on par with Estonia and China.
  • A group of joint venture private companies driven by human-centric technology as its core in multiple industries.
  • An education arm to help feed the ecosystem with the digital talent that it will need.