“SaaS product redesign, including UX design and rethinking product functionality design”
We pivoted our product over the last year and a half. We hired Northell in September of 2021 and worked with them over several months to completely redesign our product from the ground up. They helped take often not fully thought through feature / functionality ideas and craft those into a cohesive product. The Northell team helped us build out our user personals and map their flow through the application, they conducted user interviews with some of our clients to further help define and scope the product we are building. The quality of the work they provided for us was extremely high. They were extremely professional and very easy to work with. We were able to have regular meetings during the mornings when our schedules overlapped. We were extremely satisfied with their work. The designs were beautifully rendered to the point we felt confident using them in sales presentations to tease the future to our clients and prospects.
