Custom Mobile & Web Apps, at the speed of white label

Technology should enhance lives, not complicate them. That’s why Shockoe was built on the belief that digital innovation must be human-centered. From mobile solutions to emerging tech, we bridge the gap between brands and their users, ensuring scalable, intuitive, and engaging experiences that are true to your heritage.

We Modernize Heritage Brands Without Compromising Their Legacy
Partnering with the likes of AWS, Microsoft, and Shopify, we craft digital solutions that honor tradition while driving growth. With 15+ years of experience, Shockoe has helped 10% of Fortune 500 companies bring 100+ custom mobile apps to life for the world’s most iconic companies.

United States United States
805 Glenburnie rd. #18220, Richmond, Virginia 23226
1 877 696 7001
$150 - $199/hr
10 - 49
2010

Service Focus

Focus of Mobile App Development
  • iOS - iPhone - 25%
  • Android - 15%
  • iOS - iPad - 10%
  • Enterprise Apps - 20%
  • Wearable Apps - 10%
  • Hybrid - 10%
  • React Native - 10%
Focus of Web Design
  • Website - 100%
Focus of Software Development
  • Java - 20%
  • PHP - 10%
  • Javascript - 10%
  • AngularJS - 10%
  • C# - 10%
  • Python - 10%
  • Ajax - 10%
  • Node.js - 10%
  • ReactJS - 10%
Focus of Big Data & BI
  • Data Analytics - 100%

Industry Focus

  • Advertising & Marketing - 20%
  • Business Services - 20%
  • Financial & Payments - 20%
  • Healthcare & Medical - 20%
  • Information Technology - 20%

Client Focus

55% Large Business
35% Medium Business
10% Small Business

Detailed Reviews of Shockoe

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Tom Mulvaney
Tom Mulvaney
Posted on Aug 16, 2017

shockoe.com review

They build an iPad app that uploads data to a backend database. They have worked great with us for several years

What was the project name that you have worked with Shockoe?

Mobile app & design project

What service was provided as part of the project?

Mobile App Development, App Designing (UI/UX)

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • Completed
George Clyde
George Clyde, IT Manager at Valacta
Posted on May 02, 2017

Shockoe Delivers!

Shockoe helped our team build our first mobile app, used by our dairy clients across Canada. From initial development and deployment to subsequent versions and future enhancements Shockoe has been there and will be there for us. Their skill sets include all the phases, project management, design, development, testing and deployment. They have been a pleasure to work with throughout this process and are highly recommended for any of your mobile projects!

What service was provided as part of the project?

Mobile App Development, App Designing (UI/UX)

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Client Portfolio of Shockoe

Project Industry

  • Utilities - 6.3%
  • Advertising & Marketing - 6.3%
  • Retail - 25.0%
  • Productivity - 6.3%
  • Other Industries - 18.8%
  • Healthcare & Medical - 6.3%
  • Financial & Payments - 12.5%
  • Automotive - 6.3%
  • Transportation & Logistics - 6.3%
  • Information Technology - 6.3%

Major Industry Focus

Retail

Project Cost

  • $500000+ - 31.3%
  • $10001 to $50000 - 18.8%
  • $50001 to $100000 - 12.5%
  • $100001 to $500000 - 37.5%

Common Project Cost

$100001 to $500000

Project Timeline

  • 1 to 25 Weeks - 25.0%
  • 26 to 50 Weeks - 43.8%
  • 51 to 100 Weeks - 31.3%

Project Timeline

26 to 50 Weeks

Portfolios: 16

Dominion Energy | Customer Mobile App

Dominion Energy | Customer Mobile App

  • Dominion Energy | Customer Mobile App screenshot 1
  • Dominion Energy | Customer Mobile App screenshot 2
  • Dominion Energy | Customer Mobile App screenshot 3
  • Dominion Energy | Customer Mobile App screenshot 4
  • Dominion Energy | Customer Mobile App screenshot 5
$500000+
20 weeks
Utilities

Dominion Energy, 36% Increase YoY of Monthly Active Users

Dominion Energy asked a dozen mobile service design companies to submit big ideas for their first customer mobile app with a simple brief: “What If?” Shockoe turned the brief on its head, asking, “What’s Next?”

Making the Best of a Bad Situation​
“Getting updates would be nice. I don’t want a call. I don’t usually pick up numbers I don’t recognize anyway.”
– Amber, Residential Customer.

We found that Dominion customers desired answers to four main questions during an outage:

Am I prepared?
Do I need to call?
Who else is impacted?
Where can I go?

Instantly Answering Your Most Pressing Questions​

  • Am I Prepared? Do you know what to do now that you’re out of power? How long are you prepared to go without power in your home until you need more supplies?
  • Do I Need to Call? The times of waiting on hold are over. Customers can now reach into their pockets and report an outage with just a few taps.
  • Who else is impacted? Knowing how many people in your area are without power can help predict how long an outage will last.
  • Where Can I Go? For the first time in a utility app, users can quickly find the nearest restaurants, gas stations, and lodging that still have power.
  • Is My Power Restored? When users report an outage, they can choose to receive notifications when their power is expected to be restored and/or when it is fully restored.

Did We Have to Blow Up the Back to Build a Beautiful Front?​

Nope. Dominion Energy clarified that we had to rely on their current web services and architecture, which wasn’t a problem. We used various tools to ensure seamless integration and an elegant user experience.​

Brand Innovators | Enhanced Event Experiences, Driven by AI

Brand Innovators | Enhanced Event Experiences, Driven by AI

  • Brand Innovators | Enhanced Event Experiences, Driven by AI screenshot 1
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  • Brand Innovators | Enhanced Event Experiences, Driven by AI screenshot 5
$500000+
2 weeks
Advertising & Marketing

The Challenge: Enhancing Attendee Experiences for 400+ Annual Events​

What if every attendee could build their event experience tailored to their professional roles, work projects, interests, and time availability?

Brand Innovators organizes and hosts over 400 engaging and exciting events and experiences annually. These range from smaller regional conferences to events span several days across multiple locations. Historically, they utilized their website and printed programs for attendees to reference as they planned their event participation. However, as the number of events and attendees grew, this approach became inefficient, and the staff had to spend more time on-site answering questions.

The Brand Innovators team knew it was time to reimagine their event management strategy to ensure attendees maximized their time and engagement and got the most value from these events.

The Vision: Personalized Event Experiences, Driven by AI​

What if every attendee could build their event experience tailored to their professional roles, work projects, interests, and time availability? Shockoe embraced this vision and, working closely with Brand Innovators, set out to develop a mobile app that lets the attendees focus on the content and networking opportunities. While event agendas and speaker and sponsor information were basic requirements, Shockoe’s team impacted the mobile experience by using advanced AI to generate tailored schedules for speakers and conference tracks for the attendees.

The Execution: Rapid and More Intuitive Development​

Shockoe’s team took this opportunity to integrate cutting-edge AI for in-app personalization and streamline and optimize the app development process itself, pushing the limits of speed and efficiency. Using a new development strategy and framework that combines the power of AI with modular components, Shockoe cut the app development process by nearly half while maintaining its high-quality standards.

American Woodmark | (Virtual) Quality Assurance

American Woodmark | (Virtual) Quality Assurance

  • American Woodmark | (Virtual) Quality Assurance screenshot 1
  • American Woodmark | (Virtual) Quality Assurance screenshot 2
  • American Woodmark | (Virtual) Quality Assurance screenshot 3
$500000+
8 weeks
Retail

(Virtual) Quality Assurance​

Flagging manufacturer defects can range from chips and dents to sap and staining. Existing procedures required installers to carry a stack of labeled transparencies to document the defect, making AR an enticing solution for both manufacturers and installers.

Pioneering a Tool​

Shockoe developers pushed the limits of a powerful new technology, ARKit. Our designers left no stone unturned, shadowing installers to understand better how the app would be used and ensure it would drive operational efficiencies. ​

End-to-End Solution​

AR now grants installers greater precision and efficiency in assessing ‘out of spec’ defects. Information is immediately relayed to the manufacturer to help improve production, assembly, transportation, and installation processes. ​

American Express | Mobile Workforce App

American Express | Mobile Workforce App

  • American Express | Mobile Workforce App screenshot 1
  • American Express | Mobile Workforce App screenshot 2
  • American Express | Mobile Workforce App screenshot 3
  • American Express | Mobile Workforce App screenshot 4
  • American Express | Mobile Workforce App screenshot 5
$500000+
6 weeks
Productivity

Shockoe conducted a current-state mobile assessment while also doing rounds of consumer interviews to understand Amex’s productivity issues.​
Internal stakeholders at American Express were requesting a large number of custom productivity apps, which resulted in a significant production backlog. They turned to Shockoe to meet existing app demands while also planning for the production of future apps and emerging technologies (voice, connected devices, and others).​

The resulting documentation identified key design and dev areas to target for improvement while also outlining how we planned to inform/educate the organization on the changes.

Building the Plane While Flying It​

For an initiative of this size, we had to tackle the production backlog while setting up new processes to improve mobile delivery. The result was a set of standards that have been adopted up and down the entire organization:

A Mobile Playbook to consolidate and communicate standards, procedures, and best practices
An App Roadmap for developing critical, secure apps required by the business
An Idea Generator to spur innovation and evolve Amex from a reactive to a proactive developmental state
Reserve a Room (or Desk) in Arizona. From Japan.

It sounds simple enough, but helping employees jetting across a dozen time zones book rooms and desks can be a bear. One of a number of Shockoe’s outputs, the AMEX Reserve gives a very mobile workforce the utility they needed to get their work done more efficiently. It remains the most-used internal app at AMEX.

Anheuser-Busch

Anheuser-Busch

  • Anheuser-Busch screenshot 1
  • Anheuser-Busch screenshot 2
$10001 to $50000
60 weeks
Other Industries

Shockoe created a cross platform mobile app for world’s largest brewing company that provided a richer tour experience, drove higher attendance at the St. Louis Biergarten, integrated with Beacons for Tour Specific Augmentation and included food and beer pairing suggestions for post tour information.

Philips Lifeline

Philips Lifeline

  • Philips Lifeline screenshot 1
  • Philips Lifeline screenshot 2
$10001 to $50000
100 weeks
Healthcare & Medical

Shockoe utilized Appcelerator to create a cross-platform response app that provides quick access to help at the press of a button for Philips Lifeline.

Valacta & CanWest DHI

Valacta & CanWest DHI

  • Valacta & CanWest DHI screenshot 1
$10001 to $50000
100 weeks
Other Industries

Shockoe worked with the technology team at Valacta and CanWest DHI to build a cross platform solution deployed on Android and iOS that allows online and offline access to herd and cow analytics as well as dairy specific data points allowing staff to better manage on-site decisions.

21st Century Insurance

21st Century Insurance

  • 21st Century Insurance screenshot 1
  • 21st Century Insurance screenshot 2
$50001 to $100000
100 weeks
Financial & Payments

Shockoe worked with 21st Century (part of the Farmers Insurance Group) to create a mobile app that gives 21st Century Insurance customers easy access to managing their account and paying their bills.

Volkswagen

Volkswagen

  • Volkswagen screenshot 1
  • Volkswagen screenshot 2
  • Volkswagen screenshot 3
$50001 to $100000
36 weeks
Automotive

SmileDrive is a seamless social driving app that operates in the background when you drive. When Bluetooth is enabled, SmileDrive will automatically detect when your drives begin and end, and record your entire trip. This app has the ability to share details about your trip, including photos taken, within your social network and Google+. Shockoe created an app that can work as the group historian while everyone else in the car has fun on the open road.

Southeastern Grocers

Southeastern Grocers

  • Southeastern Grocers screenshot 1
  • Southeastern Grocers screenshot 2
  • Southeastern Grocers screenshot 3
$100001 to $500000
100 weeks
Retail

Shockoe solved customer’s growing digital expectations for one of the largest grocers in the US by creating an app that allows them quickly find stores, apply offers/discounts, create shopping lists, as well as track receipts, Store Rewards, and Fuel Perks.

J. B. Hunt

J. B. Hunt

  • J. B. Hunt screenshot 1
  • J. B. Hunt screenshot 2
  • J. B. Hunt screenshot 3
$100001 to $500000
30 weeks
Transportation & Logistics

J.B. Hunt turned to Shockoe to use our Appcelerator Platform and UX/UI expertise and help with their intuitive transportation management system. Shippers and carriers have access to business critical information in an easy-to-use interface.

Arrow Electronics

Arrow Electronics

  • Arrow Electronics screenshot 1
  • Arrow Electronics screenshot 2
$100001 to $500000
40 weeks
Information Technology

Shockoe shaped the connected enterprise vision by setting up a central API Management solution we have been able to connect apps and move into Watches, Wearables, IOT, and data collection devices. Shockoe created solutions that support all areas of the Warehouse Management Process. 

Virginia Credit Union

Virginia Credit Union

  • Virginia Credit Union screenshot 1
  • Virginia Credit Union screenshot 2
$100001 to $500000
30 weeks
Financial & Payments

Shockoe enabled VACU's users to manage their credit cards in the application.

ONEOK

ONEOK

  • ONEOK screenshot 1
  • ONEOK screenshot 2
$100001 to $500000
26 weeks
Other Industries

Shockoe delivered ONEOK’s OpsWork application which allows employees to manage work orders at various plant locations, in real time. We revised the design to be user-friendly and made data handling more robust and less prone to human error. This iPad app streamlined ONEOK’s workflow, minimizing time and money spent inputting information.

Caribou Coffee

Caribou Coffee

  • Caribou Coffee screenshot 1
  • Caribou Coffee screenshot 2
$500000+
48 weeks
Retail

Caribou was looking to strengthen its customer digital experience without impacting the atmosphere customers came to expect at their stores. Shockoe is working with the coffee shop to continue to evolve its mobile and digital presence. Shockoe continuously rebuilds and releases new enhancements resulting in increased user ratings and usage of the app. This has set the stage for other digital solutions innovations that increase the customer’s engagement with the brand and overall coffee shop experience. As a result of this partnership, we have managed to take the app from a 1-2 star app to a 4.5 star app - Customers are more satisfied with the performance and utility of the application inside and outside the store.

A.C. Moore

A.C. Moore

  • A.C. Moore screenshot 1
  • A.C. Moore screenshot 2
$100001 to $500000
26 weeks
Retail

Shockoe created a mobile web application for A.C. Moore employees who previously relied on scanning guns to manage inventory and stock stores. The application is for Android or iOS devices offering increased flexibility along with an intuitive interface that functions quickly on a much lighter device improving employee's efficiency when performing key in-store functions. 

Executive Interview of Shockoe

Edwin Huertas
Edwin Huertas
President & CTO
Visit Profile
Please introduce your company and give a brief about your role within the company?
Shockoe acts as a digital consultancy, providing customized strategy, design, and development solutions for external clients regarding their mobile technology. I’m the CEO and Technical Lead.
What was the idea behind starting this organization?
Back in 2008, when Apple started giving developers the opportunity to create their own apps, I figured we could provide services to companies and individuals to make their lives easier, faster, and better with mobile technology. So, I went ahead and started to learn how to design and develop mobile apps.
What is your company’s business model–in house team or third party vendors/outsourcing?
As a consulting services company, we produce all of the work that’s required to provide our client with the best solutions possible in-house. We don’t outsource our work.
How is your business model beneficial from a value addition perspective to the clients compared to other companies models?
Most companies have their teams and could potentially create their own apps, but technology changes really fast and some of them stay behind. This is where we provide the most value. Our teams have the experience of moving old products/tools to new technologies and frameworks. We provide a training budget, allocate practice development time, and prioritize our Research & Development program for each employee every year so they can constantly stay up to date with the newest technologies.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We focus on 3 different verticals: Brand & Customer Loyalty, Inventory & Asset Management, and Mobile Workforce, that allow us to work with different clients and even different verticals within these clients We’ve retained almost 90% of our clientele and have only lost the remaining 10% because we’ve provided training to their internal teams in order to continue their roadmap.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
When you are trying to get your user base to be more efficient while on-the-go, at home, or at the office, then you need to find “mobile” solutions. These can be, mobile web, mobile app, AR - VR, and even voice. Anything that can help your employees or users to do things easier, faster, and better.
How much effort in terms of time goes into developing the front end and back end of a mobile app?
The usual answer is “It depends.” We have been working on mobile solutions for over 10 years and it is still hard to determine at simple view of how long it will take to create an app.

We have seen a range of efforts falling anywhere between 3 weeks to 1 year.
What are the key parameters to be considered before selecting the right platform for a mobile application?
There are a few ways to determine when to use one technology or other. We try to get as much info as possible from the beginning. How/when/who/where are the initial questions that will help determine if a client really needs a Mobile solution, then other parameters such as hardware integrations (bluetooth, headsets, etc) are determined.

Remember, anything that will make the user’s work/life easier, faster, and better is the ultimate goal.
Which platform do you suggest your clients to begin with when they approach you with an idea (Android or iOS) and why?
The question is not iOS or Android. If you want your idea/service to be successful, you need to incorporate both. There are certain variables that are constantly changing, usually in enterprises.

The best way to start is by understanding the goal and knowing the actual business objectives, understanding what’s scalable and what isn’t, and going from there.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
All of them. There are caveats to both. Developing a cross-platform solution is more time-efficient and cost-effective because you’re only writing one code vs. two dedicated native teams, but native has its perks as well. It’s more customizable, quicker to adapt updates, and can integrate more advanced features. It just depends on what you’re looking for.
What are the key factors that you consider before deciding the cost of a mobile application?
Infrastructure, number of users, integrations (APIs), back-end development, user experience capabilities, or platforms.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
Usually time & materials, but sometimes a client can go the route of a fixed cost, which would also be based on phases. For maintenance, we bill at a monthly rate and if it becomes something long-term, we bill by the number of resources needed.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
We usually look for a few other things aside from budget. If a start-up comes to us, we usually research the team, who is funding them, the business idea, etc. You certainly can’t create a business with $20k.
What is the price range (min and max) of the projects that you catered to in 2019?
The range is between $50K to $2M.
Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
You can’t truly profit from a mobile app by selling the app itself. Providing subscription services or loyalty programs is the smarter way to go.