Softserve Digital Development

About Client

Applied Payments is an international company based in Kochi, India, that specializes in FinTech consultations and integrations for customers requiring financial technology solutions. Whether updating an old system or integrating it for the first time, Applied Payments ensures customers top quality in security and transparency. Their process strives to instill confidence and facilitate payment systems built for both Legacy and New-Gen integrations.

About Project

Brief

Applied Payments approached us with a need for a new website that would better express their dedication to improving people's lives through growth and connectedness. As experienced professionals in web design and development, we provided solution-driven support to create an aesthetic that would represent the brand's core values.

Key Features

Brand Identity

The brand identity for Applied Payments features a dual-tone color palette of gold and black. The gold conveys optimism and credibility, while the black exudes professionalism. The proposed sans-serif font, 'Brandon Grotesque', is sleek, neat, and easy to read, making it a perfect fit for the brand's identity. The logo is an abstract representation of the letters "a" and "p" in the shape of a hexagon, symbolizing truth, strength, and efficiency - all hallmarks of Applied Payments' brand.

Corporate Identity Design Package

Using the style guide and logo we created, we designed Applied Payments' business cards, letterheads, email signatures, and folders, creating a cohesive look that perpetuates their values no matter which platform their customers encounter.

Website

Our website design for Applied Payments is easy to navigate and use, containing all the necessary information in a way that makes sense and takes the user on a journey to find what they need and how to contact us. Sticking to the style guide ensures that the site's aesthetic stays on brand and perpetuates their values, no matter which page you're on.

About Client

Energy Journey is an online application aimed at preventing energy burnout, managing workloads, and guaranteeing the wellbeing of employees. It was initially built for Deloitte; multinational accounting firm and member of the “Big Four” professional services networks worldwide. Deloitte provides audit, tax, legal, and financial advisory services. Each year, hundreds of graduates join their trainee program.

About Project

We developed online application that would track and maintain the wellbeing of employees. The requirements included a responsive web application, a simple questionnaire to calculate emotional, physical, mental, and spiritual wellbeing, and a list of ways to improve their wellbeing.

Brief

Energy Journey is designed to prioritize the health and wellbeing of employees. By tracking energy levels, the application ensures that employees are not compromising their physical or mental health. The solution also prevents burnout and enables employees to invest their time in ways that are most beneficial to them, resulting in projects being completed faster.

Process

Energy Journey’s creation comprised web application development, data-driven development, portal development, UI design, and graphic design. The solution was built to exist on a remote server, enabling users to access it from any device using any internet browser.

The application works by prompting users to register for an account or sign in, after which they fill in a simple questionnaire that calculates their emotional, mental, physical, and spiritual wellbeing. The results are displayed on a scale ranging from 0 to 100%, and users are presented with various ways to improve their energy levels. The application also provides access to articles and insights that may be beneficial to the user.

Key Features

Energy Journey comes with a range of features designed to provide users with a seamless experience. The portal allows users to sign up or log in to their profiles, view their energy gauge, and find support based on customized suggestions. The UI design is easy to navigate, aesthetically pleasing, and supports multiple browsers. The solution is fully responsive and adaptable to any device being used. The calculated data is depicted in visually appealing graphs and illustrations, engaging users in the process.

Welcome to Accelerate: The Gamified Onboarding Application!

About Client

We designed and developed Accelerate for companies that need an effective onboarding solution that is both adaptable and engaging. Accelerate is a perfect tool to ensure that your employees are well-trained, knowledgeable about your company, and motivated to work hard.

About Project

Our online application is designed to help new employees get up to speed with their job duties and familiarize themselves with their new work environment. We accomplish this by incorporating gamification elements into our platform, which makes it engaging and exciting for trainees to complete various tasks and missions.

Brief

Accelerate is a gamification experience that allows new staff to sign up and login, with the ability to group employees by department. The platform drives engagement and participation while also saving time and money. Managers can edit and adjust information, and the application is adaptable to many different devices and any corporation in any industry.

Key Features

Our main objective was to build a flexible solution that can be tailored to the needs of any company. We incorporated gamification techniques to make the onboarding process more engaging and exciting for trainees. We accomplished this by introducing missions that users must complete to earn badges and points. These missions comprise various trials that test the user's knowledge about various aspects of the company, such as its internal systems, values, mission, and employees. The platform also includes a leaderboard that allows users to rank amongst their peers, which motivates them to complete more missions and earn more rewards.

Star Awards – Maldives

About Client

FMC Solutions specializes in implementing and managing Group Incentive Travel for outbound trips for companies wanting to take their employees on a “once in a lifetime experience”. They also provide inbound services for: overseas companies planning a company getaway in South Africa, local conferences, and themed events.

In 2020, FMC Solutions approached us to build a mobile application for Discovery’s upcoming trip to Brazil for their annual Star Awards. The most recent version of the application sets the scene for the heavenly 2021 Star Awards in the Maldives.

App Store Description

Escape into the infinite azure waters, pristine white sandy beaches and diverse culture. The Maldives is your dream destination, the sun awaits to embrace you just as warmly as the Maldivian hospitality. Your ultimate paradise and the sunny side of life.

Escape to Paradise:

Itinerary

The app features an itinerary for the trip, including flight times and hotel check-ins so that you don’t have to waste time in paradise worrying about those menial tasks.

Activities

Browse through the recommended nearby activities, specialty restaurants, and must-see tourist destinations.

Information

Easy access to all the important information you need, namely regarding your hotel, booked tours, events, and transport.

Medical Assistance

The app supplies contact details for emergency medical services, as well as live updates on COVID-19 protocols.

Contacts

Attendees were grouped into teams. Each team was listed on the app, along with their contact information to allow for easy communication. The contact details of supervisors and coordinators were also provided.

Key Features:

Mobile App:

The mobile application was available for IOS and Android. It was free to download and easy to access, providing users with the information they needed exactly when they needed it.

QR Code Scanner:

By implementing a QR Code scanner, organizers were able to monitor who attended events.

UI (User Interface) Design:

The app was easy to navigate and on-brand with Discovery’s Star Awards. Information was conveyed clearly, and the visual elements enhanced the experience of exploring paradise during the trip.

About Project

When Ótima approached us, they had three main requests: a fully responsive website, a redesign of their logo, and a full CIDP. Our team took on the challenge and created a website that showcases Ótima's products and provides an enjoyable experience for their customers.

Project Brief

The goal of this project was to create a fully responsive website that is easy to navigate and showcases Ótima's products in a visually appealing manner. We also aimed to redesign the logo and create a full CIDP that reflects Ótima's unique flair.

Process

To achieve our goals, we first focused on creating a simple and neat layout for the website, with a soft and subtle design that accentuates the photos of Ótima's products and the vivid range of colors that they produce. We custom-designed the loading animation to showcase Ótima's unique flair.

Users are able to browse through an in-depth portfolio of all available products, showcased through high-resolution images. They can also view and compare the colors and sizes of multiple items. Additionally, customers can view a comprehensive list of retailers that stock Ótima products, sorted by country.

We also created two separate content creation pages, one dedicated to social enrichment programs that Ótima runs, and another for a dedicated blog. To avoid errors, we added a custom 404 page with a friendly message guiding users back to the home page.

About Project

iTalk is a BPO solutions and inbound/outbound call centre provider. We worked with iTalk to improve their website's structure, copy, and design. We made it easy for users to find information on their services and how to make contact. Additionally, we added a popover linked to hellopeter, which allows users to see ratings and reviews of iTalk. We improved the SEO and ranking of the website, which has boosted their PR and brand identity.

Project Brief

The goal of the iTalk website redesign was to create a modern and user-friendly website that reflects their brand identity and offerings. We wanted to upgrade iTalk's website and improve their online presence.

Process

We began by conducting a thorough analysis of iTalk's old website and identifying areas for improvement. Our team then collaborated with iTalk to design a new layout that was sleek, professional, and easy to navigate. We utilized modern design elements, such as parallax scrolling and large images, to make the site more visually appealing.

Our team also focused on improving the website's functionality, ensuring that it was easy for users to find information on iTalk's services and make contact. We implemented a responsive design, which made the website mobile-friendly and accessible on any device.

To improve the website's SEO, we focused on optimizing the site's content and structure, as well as implementing a variety of technical SEO best practices. We also added a popover linked to hellopeter, which provides users with ratings and reviews of iTalk's services.

About Project:

Rossimoda, a fashion brand, approached our agency to create a user-friendly and visually appealing website for their upcoming Autumn/Winter Collection 22. The goal was to showcase their products in the best possible way and make it easy for users to navigate through the site. Our agency has a strong reputation for creating innovative and engaging websites that deliver high-quality user experiences. We understand the importance of user interface design and aim to exceed our clients' expectations with our work. In addition to creating a store locator, we also integrated a competition page to engage users and keep them interested in the site. We believe that our website design will align with Rossimoda's brand values and help them attract more customers.

Project Brief

The objective of this project was to develop a visually impressive website that would provide a seamless user experience, highlight Rossimoda's products in the most favorable light, and integrate a store locator and competition page. Our ultimate goal was to create a website that would attract more users and enhance the brand's online presence. We created a design that reflected Rossimoda's brand ethos while also delivering a user-friendly and captivating interface. By balancing aesthetics with functionality, we ensured that the website was easy to navigate and engaging.

Process

Our team began by researching the target audience and understanding their preferences. We then created wireframes and prototypes to visualize the design and functionality of the website. Once approved, we started working on the website using Webflow platform. We incorporated a store locator and a competition page using the latest web technologies and frameworks.

We chose a sleek and minimalist design that highlighted the products and their details. We used bold typography and simple color palettes to create a visual hierarchy that was easy to navigate. The store locator was integrated using Google Maps API, and the competition page was designed to engage and retain users.

About Project

LemonCo is a transformational organization that aims to guide people and organizations through change. The website is designed to take users on a journey, starting with an introduction to LemonCo's history and projects. Users are then guided towards the services page to learn about how LemonCo can help them and easily make contact. The style guide reflects LemonCo's mission of turning lemons into lemonade, featuring a spring color palette, simple and neat sans-serif font, and a balanced layout.

Project Brief

Our task was to create a brand identity, website, and social media pages for LemonCo. We began with a journey of discovery to identify the core values, mission, and vision of LemonCo and developed a consistent, unique, reliable, and efficient brand identity. We then tailored LemonCo's website to their needs, using their brand identity as a guide.

Process

We identified the project's goals and challenges, found solutions that aligned with LemonCo's brand identity, and utilized software/frameworks/languages that catered to their needs. We addressed the challenges and approach taken to overcome them with technical details and language used where necessary.

The website features a simple and elegant navigational bar that provides clear guidance to the user. The style is aligned with their brand identity, with information displayed clearly. Upon entering the website, the user is greeted by a customized animation of silhouettes assembling on the homepage, each in one of the five colors used in their style guide. This creates the impression that the user is about to embark on a journey of unity and growth. The result is a professional, creative, and fun brand identity and online presence that accurately represents LemonCo's mission.

Umdabu

About Project

Umdabu manufactures custom, high-quality wood furniture. Our task was to build a virtual storefront to showcase and sell their products online. The site is part-custom, part-Shopify; we built a custom showcase webpage and enabled them to use Shopify to sell their products through the site and on their Social Media pages.

Project Brief

Our goal with Umdabu's Shopify site was to create an e-commerce platform that would help them showcase some of their unique pieces and expand their reach. We wanted to create a minimalistic and user-friendly design that would allow users to easily browse and purchase their products.

Process

Our approach involved discovering the brand and creating a visual identity for Umdabu, which served as a basis for our website design. We conducted thorough research on the target audience, developed mood boards and mockups, and performed UX research. To showcase Umdabu's products, we built a bespoke static site, while utilizing Shopify as a virtual storefront to enable customers to easily make purchases and contact the company online.

About Client

Award-winning real estate agency, Century 21, offers a Global Referral Network that links all offices in South Africa and abroad.

Seeking an alternative to the sole real estate online admin system, Century 21 needed assurance that information about their listings and sales wouldn’t be shared with their competitors. They wanted exclusive ownership and access to their data without having to pay exorbitant fees.

About Project

We custom built Century 21 a cutting-edge, easy-to-use internal administration system tailored to streamline the buying/selling process and produce on-demand reports. MOON manages the entire buying/selling process – starting from posting the listing all the way through transfer of property ownership. All updates are posted live updates and it’s easy to access all information at any point during or after the sale.

Brief

Century 21 approached us with the challenge of creating an internal administration system that would streamline their buying and selling process while providing employees with easy access to data. Additionally, they wanted a system that would manage their Oyster Points system, rank employees, and provide a single sign-on security feature. Finally, they wanted the system to automatically publish listings to their Global Referral Network.

Key Features

The heart of MOON is an internal admin system that skips the hassle of involving senior management and delivers necessary data within a few clicks, all while maintaining the correct policies/procedures. MOON also integrates with Everlytic and Propdata and provides live feedback through email correspondence. The system features live dashboards with comparative information that makes it easy to navigate and access the data needed. MOON has a simple, efficient, and professional UI that communicates Century 21's corporate identity clearly and a single sign-on feature to protect data from competitors while keeping clients' personal information secure.

My Caddy: The Ultimate Solution for Hassle-free Golfing

About Client

My Caddy is a mobile app that simplifies the golfing experience by connecting golfers with caddies and enabling cashless payment and rating services. It was created to eliminate the stress and health risks associated with handling physical cash during the pandemic. With My Caddy, golfers can enjoy their game without having to worry about payment and rating services, and caddies receive instant, secure payments.

About Project

My Caddy is the perfect solution for hassle-free golfing. It's easy, convenient, and Covid-friendly, allowing golfers to save time and money by going cashless. Simply scan your My Caddy QR code to pay your caddy, and make a 3D secured payment directly to them. We continue to provide marketing insights, support, maintenance, and additional services to ensure that My Caddy remains the ultimate solution for hassle-free golfing.

Brief

My Caddy is for professionals engaging in a gentleman's game (golf) who celebrate with a beer at the 19th hole. They want their customers to feel as if they're driving off the showroom floor by providing an easy and convenient way to pay and tip their caddy.

The app had to be user-friendly, have an easy one-time setup, provide 3D secure payment, and incorporate a rating service that reflects the brand's values. The app had to offer payment security, tip and rate the caddy, and provide an easy payment system and we provided a whole range of services. Namely: Discovery, Corporate Identity, Mobile App Development (compatible with IOS and Android), FinTech, UI Design, and UX Design.

Process

We start all of our projects with a Discovery session to ensure alignment in bringing our clients’ ideas to life. We discussed the app's features and asked questions to find their "X Factor." We then did research and created Customer Personas to identify a target market.

Next, we established the brand's corporate identity and created a style guide that became the reference point for the app's visual layout and interface. We provided continuous updates to the client as worked, ensuring that the app worked exactly as they wanted it to, and the visual appeal matched their vision.

We helped My Caddy find their voice, creating a consistent, unique, reliable, and efficient brand identity.

Key Features

My Caddy's key features include a CMS Management System that pays out caddies and golf courses, a Mobile App that is available to download for both Android and IOS, and an easy-to-navigate UI that makes life simpler with cashless payments. The app is simple, convenient, and relaxed, allowing golfers to enjoy their game without any hassles.

About Client

Rolando, a division of Collies Group, specializes in manufacturing and supplying high-quality corporate clothing. We created an efficient, user-friendly website for Rolando that can track stock across all branches, provide images of the products, and allow for easy communication with customers.

About Project

Brief

Our team was tasked with creating a website that would be easy to use, track and manage stock across all branches, track and manage orders, show images of the products, and fix issues surrounding account creation and login. To accomplish this, we provided a range of services that included front-end development, back-end development (data-driven site, portal, e-commerce site), UI design, and UX design.

Key Features

ERP System

We integrated the website with the live ERP (Enterprise Resource Planning) system, enabling the website to access real-time data on the availability of products, their different colours and styles, and other relevant information.

User Interface/User Experience (UI/UX)

The site provides an intuitive and user-friendly experience for resellers, with high-resolution images of all products available for purchase. Resellers can easily search for a specific product or browse by brand, style, or collection. Additionally, a full product catalog is available for download from the navigation bar. The site also provides automatic email updates on the status of orders.

E-Commerce Site

The website features a comprehensive register and catalog of all available stock options that resellers can order. Each listed product is featured with a high-resolution image, which varies depending on size, colour, cut, and gender. The integration of a search system into the website streamlines the process of tracking and managing stock, providing live feedback on stock across all branches.

Portal

The portal provides an easy login and account creation process for resellers. They can browse through their selection of products, add items to their quote request, and monitor the status of their orders through automatic email updates. Resellers can also view their complete order history online, and an order is marked as completed with proof of delivery and correct shipment.

Earth 2 Mars is an Australian company that offers courses on change management to help individuals find their place in the world and create space for sustainable change. They are passionate about building an inclusive universe where humanity meets technology, and maximizing human potential to embrace AI and eventually bring Earth to Mars.

Brief

Build a quality website and corporate identity to reflect their values as change consultants.

We helped Earth 2 Mars build a sustainable future by building a quality website and corporate identity that reflects their values as change consultants. Their approach was professional, sleek, and minimalistic, with a simple and easy-to-read font.

Process

We began with a Discovery session to create alignment and establish Earth2Mars’ goals, values, and unique selling points. We then created Customer Personas and a style guide as a visual reference point for the website.

Once the corporate identity and style guide were established, we built their website, ensuring it was visually appealing, had a great user interface, and provided all the necessary information.

Earth 2 Mars' corporate identity reflects their authentic, passionate, enthusiastic, and fun nature. Their style guide uses dark blue, red, and white colors to convey wisdom, passion, and focus, while the clear and easy-to-read typeface shows professionalism without being too corporate. The circle shapes are reminiscent of planets, wholeness, and unity.

The website's design streamlined the user's journey, with a navigation bar at the top of the page, a search bar in the top right, and the logo in the top left. The layout is easy to follow, allowing users to browse the courses available easily. Softserve Digital Development also provided a detailed report of the site's analytics to track user engagement and grow leads.