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We bring together cutting edge tech and an individual approach to maximize your business results, ensure faster time to value and focus on your business solutions. We'll help you to launch and sustain your digital transformation long-term.

Company Overview

Our solution focus is:

- Sharing economy

- Development and integration of CRM & ERP

- Service industry

- Services on demand

Technologies and tools used to implement your ideas and projects:

-Backend: Python, PHP, Node.JS

-Frontend: React, Angular, HTML, CSS, JS

-Mobile development: Swift, Kotlin

-UI/UX Design: Sketch, Invision, Zeplin

Our primary goal is to transform your ideas into business. That's why we're always right up your street.


- UI/UX (interface design)

- Backend

- Frontend

- Mobile development

- MVP development

To connect:

Send e-mail to [email protected] for more information.

$25 - $49/hr
10 - 49
Leningradskaya st. 18, Minsk, Minsk 220006
+1 708 856 8465

Focus Areas

Service Focus

  • Web Development
  • Mobile App Development
  • Software Development
  • App Designing (UI/UX)
  • Web Designing (UI/UX)

Client Focus

  • Small Business
  • Large Business
  • Medium Business

Industry Focus

  • Business Services
  • Consumer Products
  • Enterprise

SoftVoya Clients & Portfolios

Optograd | Website
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Optograd | Website
  • Optograd | Website screenshot 1
$0 to $10000
10 weeks

“Optograd” is the detergent supplier company. The service helps to find an individual cleaning solution for everyone.


The customer needed a catalog of all the goods and services provided. A quick and user-friendly interface of personal accounts should help to make a wholesale order without delay. The revenue should be increased with a new site-catalog that boosts online sales.


Python development with the django-rest framework on the backend in a combination with ReactJS on the frontend provided an ideal fit for these requirements. The quick and straightforward download of the products supported by Python kept the simple workflow and made the catalog interactive and simple. 

The UI of the website provides the search functionality within the catalog, which in addition to being quick allows a user to pick item within a selected category and add product to the cart. User experience was also aided by helpfully categorizing individual segments of the catalog into their own downloadable parts.


The final solution is fully operational site-catalog with categories of detergents and cleaning equipment. The customer register in the system in two simple steps. A fully automated and transparent payment system makes the website convenient for users. The customer orders the needed goods and indicates the time of delivery. The user can leave the feedback and subscribe for mail-out.

Karzal | Marketplace
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Karzal | Marketplace
  • Karzal | Marketplace screenshot 1
$0 to $10000
22 weeks
Consumer Products

Karzal is a digital renting platform for machinery, equipment, household appliances, and other goods.

The task was to develop a user-friendly marketplace that allows users to place goods for rent and to rent goods. According to the specific requirements, the task faced several challenges:

  • signing in process should be available via social media,
  • the booking system has to be connected with the calendar,
  • each user should have rating points,
  • opportunity to rent both registered and non-registered users,
  • notifications connection via SMS.

Our developers streamlined the development process by selecting the most relevant technologies: Django, Angular Universal. Also we implemented Amazon Web Services:

  • S3 – for storing application static files, and Cloudformation templates,
  • ECR – for storing images of the application's server side,
  • ECS – for launching server side images and tasks,
  • ElasticCache AWS Redis, as message broker,
  • ElasticSearch – for application search,
  • RDS PostgreSQL – use as application’s relational database,
  • ALB (Load Balancer) – use as load balancer,
  • Certificate Manager – for issuing ssl certificates,
  • Route 53 – use as a hosted zone for routing,
  • Lambda – for clients’ authentifications through Cognito, as well as to run node js server,
  • Serverless – for client’s part of application deploying,
  • Cloudformation – to control the application stack.

Designed secure and scalable infrastructure for implementing the social login via AWS Cognito and user rating system via backend.

Developed communication tools to help lenders and borrowers interact with each other through comments and likes.

View Portfolio
  • LenderClose screenshot 1
$0 to $10000
6 weeks
Legal & Compliance


LenderClose is a platform that enables credit unions and community banks to streamline the lending process and shorten the lending cycle to generate a better borrower experience.


To develop a site that will inform the user about the platform and its features, the team, and company events.

Working stages:

Site redesign

We used a neutral color palette with branding logo colors. 

“Our company” page is made using the real 

photos of employees, creating an atmosphere of trust and team-building.

Mark up

The site is developed on the CMS Wordpress base, the technologies are PHP, HTML, CSS, Javascript.

We took into account SEO research, installed plugins, and made the necessary set up for optimization and promotion.

The site is launched on the client’s domain and supported by active technical support.

Renew Vitality | Website
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Renew Vitality | Website
  • Renew Vitality | Website screenshot 1
$0 to $10000
7 weeks
Healthcare & Medical

Renew Vitality is a network of health clinics in the United States offering hormone replacement therapy, recovery and lifestyle programs for men with low testosterone level.


Update the website to encourage users to contact representatives of the clinics and book an appointment / buy a program.

Working stages

  • website design and structure optimization

All the pages of the website were redesigned according to the corporate style, the website structure was optimized and landing pages were added.

  • website development

The website was developed using CMS WordPress and such techs as PHP, HTML, CSS, Javascript. During the development process all the requirements of SEO specialists were taken into account, required plugins were installed and all the settings were made, so that updated website is ready for successful promotion. To make the website more interactive users are offered to pass an automated questionnaire that shows minimal recommendations based on the answers given, and offers to make an appointment if necessary.

Besides treatment programs description, the website contains a blog full of useful thematic materials and answers to FAQ.

  • filling with content and launch

All the information from previous website was transferred to the new one and verified before launch. The website is launched and is being filled with the content by the client.

Fully Involved Life | Website
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Fully Involved Life | Website
  • Fully Involved Life | Website screenshot 1
$0 to $10000
6 weeks
Healthcare & Medical

The website is for Mynda Ohs, PhD who is a first responder psychologist and mental health provider. She helps fire fighters, police, and first responders deal with PTSD (post-tramautic stress disorder)is a speaker, writer, and author with her book being published in 2019.


To create a website promoting the book and services of supporting fire fighters and their families.

Working stages

  • Logo update

In the very beginning of the project the existing logo was redesigned to look minimalistic and clean while keeping the original idea

  • Design creation 

There’re brand colors and pictures from Mynda’s collection used as accents across the website. The design is completed in such a way to help users to find all the necessary info and sign up for the personal class.

KITtrade LLC | Website
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KITtrade LLC | Website
  • KITtrade LLC | Website screenshot 1
$0 to $10000
3 weeks
Financial & Payments

The company supplying goods for fixed price shops is looking for investors in order to expand distributing facilities. It’s necessary to provide investors with the information and attract their attention.


To create an investor engaging landing page.

Working stages

  • Development of prototypes
  • Design creation
  • Markup
  • Testing and bugfix
  • Filling the website with the content
  • Launch on client’s domain

Website contains the info about company’s activities, financial indicators and benefits of investing. Information about shops and the map where all of them are marked forms another section.

The website is designed in mild colors and fonts according to the target audience. In order to discuss the investment options users are about to fill in the contact form or make a call.

BelWEB | Website
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BelWEB | Website
  • BelWEB | Website screenshot 1
$0 to $10000
4 weeks
Financial & Payments

BelVEB Bank promotes 3 types of cards for different categories of customers. It’s necessary to showcase the opportunitites of each card, compare them and lead the user to the action – ordering a call or booking an appointment in the office to receive the card.


To create a one-page landing to promote travel-cards of BelVEB.

Working stages

  • Development of prototypes
  • Design creation
  • Markup
  • Testing and bugfix
  • Filling the website with the content
  • Launch

Is completed using corporate style of the bank, however brand colors are used only as accents and the general look is very clean. Such a solution helps to emphasize the main product – variously designed cards.

There’s a promo section with the list of the most significant advantages available for customers.

Next is the section with cards visualization and description. Users are able to compare the amount of cash-back for each card using the calculator.

Partners section includes the information about bonuses provided to the card holders.

The advantages which don’t depend on the type of the card and available for everyone having a travel-card are placed into the next block.

In the bottom section users can start ordering the card.

Is completed using corporate style of the bank, however brand colors are used only as accents and the general look is very clean. Such a solution helps to emphasize the main product – variously designed cards.

The Dirt Bike Shop | Website
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The Dirt Bike Shop | Website
  • The Dirt Bike Shop | Website screenshot 1
$0 to $10000
5 weeks
Travel & Lifestyle

The project was to create the logo and website for the shop servicing dual sport/adventure riding to off road and enduro bikes to enhance your two wheel adventures. 

The main idea was to make the website informative yet clean and simple, that’s why there’re only 2 pages baiting the user to contact the shop. The website is made in soft colors with a lot of pictures to make the user engaged in the process of riding and to

 lead him to further connection with the shop.

Completed by request of Kinseyco.

WDM Eat Week | Website
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WDM Eat Week | Website
  • WDM Eat Week | Website screenshot 1
$0 to $10000
8 weeks

Website devoted to the event called Eat Week in Iowa, US. This is the first event of such a theme and scale occurring in the state, and its participants are the largest and most famous restaurants. 

The task was to create a website that will simultaneously perform an informative and promotional function, as well as allow restaurants to register and pay fees for taking part in the event. 

The first step was

 selection of fonts and graphics that make the first impression about the whole project. Clean and light colors with bright accents taken from the logo are going along with the modern trends of web design. Detailed UX and UI form a holistic clear picture in the users’ minds. 

The site was developed using CMS Wordpress and such techs as PHP, HTML, CSS, Javascript. 

The project included integration with PayPal to make payments online, with Instagram using the hashtag #WDMeatweek, and also an interactive map functionality was implemented, so restaurants and their addresses are shown upon selected filters. 

The website is launched and is filling with the content by client.

Аренда.бел | Marketplace
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Аренда.бел | Marketplace
  • Аренда.бел | Marketplace screenshot 1
Not Disclosed
30 weeks
Consumer Products

Аренда.бел is a rent platform for technique, ecquipment and goods. 

The initial idea of this service was to provide people and companies with any type of goods they may need on occasional basis without buying it. 

The main task in this project was to make the prototype of user interaction and UI Kit, and then based on this complete further development of the platform.

While developing the following techs

 were used: HTML5, CSS3, jQuery, BEM. Backend of the website was created using CMS 1C-Bitrix.

The following features were implemented in the project

- a very easy and clear process to make a deal

- calendar with the option to select an appropriate time for rent

- system of guaranteed payments P2P, P2B with a two-factor payment confirmation, which guarantees the execution of the transaction and makes the calculations more secure.

Kinseyco | Website
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Kinseyco | Website
  • Kinseyco | Website screenshot 1
Not Disclosed
7 weeks
Information Technology

Kinseyco is a digital agency (Iowa, USA) focused on creating websites for small and medium businesses. 

To task was to create a website, describing the work process of a creative agency as a travel planning. 

Working stages were as follows: 
1. Website Redesign 
According to the new concept, the website was completely renewed — all the pages were thought out, rendered and filled with new unique

Tools: Figma, Adobe Illustrator, Invision 

2. Website development  
The website was implemented on CMS Wordpress, technologies — PHP, HTML, CSS, Javascript. 

Core features: 
- Dropdowns changing the content depending on the selected field 
- A form pulling up the selected fields and allowing to contact an agency representative for further discussion of collaboration 
- Customized map with pins 
- Horizontal scroll in the portfolio block  
- Integration with Dubsado service for contact and support 

The development was carried out according to the latest standards: 
- cross-browser adaptive, semantic layout (HTML5) 
- usage of preprocessors 
- GIT, GULP, SVG sprites  
- code review 
- QA, bugfix 

As a result, the website looks good on all types of devices. 

Upservice | CRM System
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Upservice | CRM System
  • Upservice | CRM System screenshot 1
Not Disclosed
50 weeks

The system for managing applications and deals, also aimed at improvement of business service quality. 

The project is available within a web-based solution (desktop and mobile version), as well as application for iOS and Android, which allows to manage everything everywhere. 

The application is implemented in material design style with soft shadows and large contrast typography. Unique illustrations are

 designed to create emphasis on important areas.  

Development was carried out as follows:
- API: Python (django) 
- Backend: Django, Django REST Framework, Celery, PostgreSQL, Docker, Nginx, RabbitMQ, Elasticsearch, Ansible 
- Frontend web: React, Redux, Reselect, SASS, antd 
- Frontend ios: Swift 
- Frontend Android: Kotlin 
- Database: Рostgresql 

 Already implemented features: 
- Application creation  
- Contractor selection  
- Management of a deal via chat 
- Deal closure 

Additional features: 
- Reports 
- Calendar 
- Adding employees 
- Management of Customer and Contractor Contacts 
- Management of all the companies under one account 

Upcoming updates: 
- Payment system integration
- Bonus system implementation 
- Creating a marketplace of service categories 
- Integration with system of electronic invoices counting VAT and 1С. 

SoftVoya Reviews

5.0 1 Reviews
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Alina Streltsova

Appservice is a really fantastic company

Rating Breakdown

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Project Detail

$0 to $10000

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Review Summary

Appservice company helped us to bring our ideas in creating website into reality. Our site is
The communication and collaboration between both teams has been extremely successful from the very beginning. The new platform has brought forth a higher level of operational efficiency as well as significant improvements to customer service processes. Appservice’s team worked quickly and efficiently. Our company produces high-tech equipment and wide range of scales: from desktop to the large-scale Space Simulators. They were attentive and took the time to understand our business first. There was never a meeting where they couldn't answer a particular question. In addition to issues related to the project, the appservice team also conducted additional consultations on related issues, for example, SEO, Google Adwords, social media etc. Of course, we look forward to fruitful cooperation in the future, namely on SEO issues.

What service was provided as part of the project?

Web Designing (UI/UX), Web Development

What is it about the company that you appreciate the most?

Appservice agency focuses on increasing the buisness value of a client's project. The company has assembled a professional team that clearly and effectively thinks through every step: from web design to web programming. If we had wishes and additions in the process of work, then the performer immediately worked them out and implemented them. In our case, there were additions for order forms, animations, as well as QR-codes. There was always someone on the team giving us updates and ensuring that the project was on track.

What was it about the company that you didn't like which they should do better?

There were no comments and problems on our project. Their service was as good as it could be for the price range and complexity of the project.