SolveIt

SolveIt team has prepared a complete redesign of the website for Family Dental Center. We took into account all the features of the field of activity, corporate style, and focus on the target audience. SolveIt team focused on optimizing and simplifying user interactions with the website. 

Realized opportunities

Dentists personal 

Trust is one of the most important client retention features in the dentistry. Together with the MedExpert team, we worked out each dentist's personal profile on the site. This profile contains portfolio items with examples of previous works, customer reviews, and the ability to schedule consultation or treatment with this particular specialist.

Real photos instead of stock 

Usually, healthcare industry sites are visualized by images from photo stocks. In our project, we used only real clinic photos and photos of the clinic's staff to ensure the additional level of their client's trust.

Call-to-action 

As the website is one of the main touchpoints with the potential clients, it was necessary to pay attention to lead collection elements. Our team worked out several “collection” options for different types of content and pages to make each form be unique, not be duplicated on the pages, and fit the page content.

Treatment price calculator

During reworking the “Services” page, we decided to implement an online calculator. A user has the ability to highlight directly on the site one or more teeth that need to be cured to immediately get the approximate price for its treatment.