Overview
$25 - $49/hr
50 - 249
2011
For over 12 years we have been developing flagship mobile applications - native and with Flutter - for market leaders and startups. We're trusted by KFC, Mars, The Home Depot, Burger King, Raiffeisen Bank, SAP, and many more. We are the right team if: - you have already tested your MVP and plan to create a large-scale product; - you want to be the first in your industry to leverage the successful experience of other industries; - you create a large-scale

For over 12 years we have been developing flagship mobile applications - native and with Flutter - for market leaders and startups. We're trusted by KFC, Mars, The Home Depot, Burger King, Raiffeisen Bank, SAP, and many more.

We are the right team if:

- you have already tested your MVP and plan to create a large-scale product;

- you want to be the first in your industry to leverage the successful experience of other industries;

- you create a large-scale product that changes people's lives for the better.

We do not work on projects that relate to the distribution of alcohol-related or tobacco products,  microcredits, gambling, or do not match our moral and ethical principles.

us
United States
Surf
1201 Orange Street, Suite 600, Wilmington, Delaware 394036
+19177281789
Focus Area
Service Focus
  • Mobile App Development
  • App Designing (UI/UX)
82%
18%
Client Focus
  • Large Business(> $1B)
  • Medium Business($10M - $1B)
  • Small Business(< $10M)
61%
26%
13%
Industries Focus
  • Retail
  • Information Technology
  • Manufacturing
  • Financial & Payments
45%
20%
20%
15%
Customer Reviews
5.0 (8 Reviews)

Mobile App Development For Retail Loyalty Program

Юлия Алеманова
posted on 1/7/21
We needed to develop a convenient native information application in which the user can track discounts and promotions, and integrate it with the retail chain's loyalty system.

Users can now see discounts and promotions in a convenient store, make shopping lists. Fast feedback from users through the app allows us to solve their problems on-line.

With the launch of the loyalty program, the frequency of using the application has tripled. In 2019, more than 60% of purchases were made using the loyalty system.

Our cooperation with Surf is long and very productive. We started by developing an application that would be easy to use. During the project, many other new interesting features were added. Many of them were realised due to active participation of Surf. The team was always invariably interested in cooperation, effectively built communications and implemented all our wishes at a high technical level.

What is it about the company that you appreciate the most?

Surf has a great experience of cooperation with large companies and understands the needs and requirements of organizations of this size. In addition, they keep an eye on all new technologies and regularly suggest new flagship solutions that can improve the app.

What was it about the company that you didn't like which they should do better?

High technical competence, properly built communications, the desire to understand the needs of the client - I can only wish to save all these qualities and show them in other projects.

Project Details
Mobile App Development
$200000+
posted on 1/7/21
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Mobile App Development for Video Streaming Platform

Roman Kolesnikov
posted on 27/7/21
We wanted to develop our own mobile video platform that would make it easier for subscribers to access our content, make us less dependent on YouTube as a content distributor, and would also allow us to monetize views and publish new content formats.

Surf is the first and only company we have partnered with in mobile development. As soon as we started discussing the project, it became clear that Surf is the best choice in terms of resources and process management. The company had everything we needed: designers and expertise in both front-end and back-end development.

In addition, we quickly came to a complete understanding of how the final product was supposed to look and function. Therefore, we had no need to look for other contractors.

Surf has provided us with a video streaming service, giving our users access to more than 40 shows.

We have implemented many additional features for users: they can subscribe to their favorite actors and comedians, get access to exclusive content or paid previews of the shows a week before their official premiere.

The mobile app is developed with the Flutter framework. This helped us shorten the time to market and launch the product as quickly as possible. With its help, it was possible to reduce the development time by 30%.

Surf has developed a platform with all the infrastructure: backend, CDN, and admin web interface to help manage content and monitor statistics.

We have successfully launched the MVP. Users like the UX and quality as well as how fast the player responds and downloads the videos. The definition is adjusted to the Internet speed, the videos are cached. The videos can also be streamed to a TV screen. The mobile application has a user-friendly interface.

Now we are actively upgrading our product together with Surf: we are working on user engagement and expanding our audience.

What is it about the company that you appreciate the most?

What surprised me was that Surf has deep expertise in everything related to mobile development, is dedicated to their projects, and able to constantly improve the product. Even after the release, we continue to work on the application together, updating and improving it.

What was it about the company that you didn't like which they should do better?

We continue to cooperate with Surf and we are completely satisfied with the level of competence and the way processes are perfectly aligned within the team.

Project Details
App Designing (UI/UX)
$200000+
posted on 27/7/21
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Mobile App Development for FoodTech Startup

posted on 27/7/21
We needed to develop a mobile application with a modern user-friendly UI that would help improve the level of service for our premium brand customers.

We chose Surf because this company has a lot of experience in developing foodtech applications. We were confident that Surf would be able to develop a convenient and effective mobile application for us.

Surf has developed a great mobile app for us. It has significantly improved the quality of service for our premium customers.

Customers can now manage deliveries and resolve support issues right in the mobile app. Thanks to this, the average bill and LTV increased and new customers came.

The application has predictive analytics, enabling the client to determine which of the users is losing interest in the service so as to retain them before they leave. Based on analytical data, the application puts together personal offers for each user: from discounts and promos to changing the menu. This feature has also boosted Lifetime Value.

What is it about the company that you appreciate the most?

Surf has vast experience in mobile development in a wide variety of areas. Therefore, their level of expertise in technical matters and communication is very high. In addition, the way Surf regards clients is very similar to the way we do — they strive to provide their clients with a product of the highest possible quality.

What was it about the company that you didn't like which they should do better?

The collaboration was productive and very effective, and it’s hard to tell what needs to be improved.

Project Details
App Designing (UI/UX)
$200000+
posted on 27/7/21
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

UI/UX design for Retail Chain Mobile App

Oksana Yaroslavtseva
posted on 27/7/21
We needed to design a user interface for our mobile app. The app was going to have a loyalty program for customers of our supermarket chain.
Together with Surf we have been working on this app for over 5 years, constantly upgrading it.
At first it was a simple app the main goal of which was to digitize the loyalty program. Basically, it meant that instead of plastic cards customers would be able to use a virtual loyalty card in their app.
Then we kept adding new features to the app: personal coupons and offers, quick search for promos and sales at nearest supermarkets.
Recently we’ve added a valuable function — a payment service Magnit Pay. Now the users can add funds to their accounts in the app and then use it to pay for the goods getting more bonuses and discounts.
What we’re striving to do is expand the capabilities of the loyalty program and gradually turn the app into a super app.

What is it about the company that you appreciate the most?

Surf is highly experienced in everything to do with UX/UI design of mobile apps. I was happy about the way they can engage with the user audience, the close attention they pay to user analytics and user interviews — all of that helped us continuously improve user experience of our app and deliver great results.

What was it about the company that you didn't like which they should do better?

We’re very pleased with our collaboration with Surf. I can’t really tell what could be improved.

Project Details
App Designing (UI/UX)
posted on 27/7/21
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Mobile App Dev For Business Process Automation

Alexander Polukhin
posted on 30/7/21
It’s a corporate application our employees install on their mobile devices.
Our operations staff can fill out checklists or write reports and submit them for review straight away. They don’t even need to be on a computer — all of it can be done on their phone right in the workshop.
Heads of different functions can review reports and create summary sheets based on that data. They can also allocate tasks manually or automatically and keep an eye on the progress. Whenever a new task appears, an employee receives a push notification.
The app is powered by a cross-platform technology — Flutter — so it works on both Android and iOS devices.
Our collaboration has been very efficient and fruitful. Surf has an excellent way of interacting with clients: no matter what stage it was — development or rollout to production — we were always aware of what was going on and what to expect. The team took all of our comments into account and was ready for discussion whenever we needed it.
The company kept proving they have extensive technical expertise. For instance, they suggested we use Flutter, which saved us roughly 30% of the budget.

What is it about the company that you appreciate the most?

Proactivity and enormous technical skills. Surf often anticipated our questions and suggested improvements to the project even before the idea hit us. Moreover, Surf has got extremely savvy experts and a huge experience. They don't just develop an app — they suggest ways to improve or optimize the whole process. For one, they suggested introducing a BYOD (bring your own device) concept — employees installed the app on their own smartphones which saved us the trouble of buying corporate mobile devices.

What was it about the company that you didn't like which they should do better?

I hope Surf remains as skillful as they are because IT technologies seem to evolve in quantum leaps. Right now it’s a great pleasure to collaborate with Surf. It’s been very efficient, and I can only wish the team to keep up the good work!

Project Details
App Designing (UI/UX)
$200000+
posted on 30/7/21
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Мobile App Development For Fintech Startup

Nikita Evgenov
posted on 30/7/21
We were looking for a mobile app developer with experience in fintech development. Surf turned out to be just the candidate we needed. We were impressed by their successful cases: several apps built for banks and investment platforms.

Our platform offers customer journey analytics & omnichannel communications for banking products.
We already had the backend and the API and had also launched a desktop web interface. All Surf had to do was build a mobile app.
First, the design and functionality of our platform had to be adjusted to fit a mobile app.
Then, a cross-platform mobile app had to be built with Flutter.

We’ve successfully launched the first version of the app and tested it out on a few of our clients. The clients were actually very pleased with the functionality and usability of the app. Now we’re scaling the app up to accommodate all of our users.
Project Details
App Designing (UI/UX)
posted on 30/7/21
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

UI/UX design for food delivery app

Александр Аксенов
posted on 27/7/21
We’ve been developing a mobile app for our meal kit & recipes delivery service. We are pleased with the interaction with the Surf team. It was nice that during the design process, the designer himself proposed changes different from the initial prototypes and correctly argued, he used his experience - this is a big plus.

What is it about the company that you appreciate the most?

Surf's deep expertise in UX/UI design of mobile applications is surprising. I am pleased with the ability to work for the result and constantly improve the product.

What was it about the company that you didn't like which they should do better?

We have nothing to complain about.

Project Details
App Designing (UI/UX)
$10001 to $50000
posted on 27/7/21
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Would definitely recommend

SMART MASTERS
posted on 2/4/21
This is the most comfortable collaboration in the development of mobile applications. I say this because I have something to compare with (I tried to work with 5 teams).

What is it about the company that you appreciate the most?

Precise process control

What was it about the company that you didn't like which they should do better?

To extend web development capabilities

Project Details
App Designing (UI/UX)
$10001 to $50000
posted on 2/4/21
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings
Executive Interview
Vadim Mazin
Vadim Mazin
Chief Commercial Officer, Surf
Please introduce your company and give a brief about your role within the organization.
Surf has been in the international app development market since 2011. Our company acts as a technology partner for both global enterprises and Y Combinator startups. We have already built productive and trust-based relationships with KFC, UniCredit, Mars, SAP, and many other companies. Surf’s main principle is to create apps that will be used and loved by millions of people.

As Chief Commercial Officer, I am responsible for several areas. I am in charge of planning, implementing, and developing commercial strategies in line with the goals and objectives we set for the further growth of the company. My task is to manage and monitor commercial activities and KPIs achieved, and report to our top executives. My responsibilities also include market research and analysis, acquiring new clients, and maintaining partnership relations with our current clients. Another area covers the coordination of our sales, marketing, and production teams’ activities which is crucial for reaching the goals set and delivering high-quality results.
What is the story behind starting this company?
Surf began as a story of three enthusiasts who were full of ideas and energy and ready to change the world for the best. Having started mainly as an Android development team, Surf has grown to a global-scale web and mobile development company that offers a wide range of services covering UI/UX design, system and business analysis, front-end and back-end development, native and cross-platform mobile apps development, QA, and SLA support.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We have 200+ in-house experts, including web and mobile developers, designers, QA, DevOps engineers, PMs, and business and system analysts. Our clients get at their disposal stable development teams with relevant experience based on the future project tech stack and industry-specific tasks.
How does your company differentiate itself from the competition?
Our first difference lies in the strong engineering culture based on the profound technical background of our experts, high motivation, and engagement. Surf is a family of like-minded people. This allows us to take up the most challenging and pioneering projects to bring them to success. We are the first to introduce technologies announced at WWDC conferences and Google I/O, and as Google Certified Agency was one of the first three companies to gain early access to Google technologies.

A good example of early technology adoption by Surf is Flutter, a cross-platform development framework. Having started developing with Flutter as early as it appeared, we have built a strong Flutter team. They created the first Flutter-powered bank in Europe, a custom YouTube-like video streaming platform, and other solutions. Surf actively contributes to the Flutter community development: our SurfGear open-source repository shares a set of libraries and tools to enhance Flutter development, and our Elementary library offers a new approach to Flutter apps architecture.

The next competitive advantage is our rich cross-industry experience and the polished processes and practices that we bring to every new project. We know from practical experience, how to create a brand new UX on the industry scale, how to grow a startup to a market leader, how to create a custom digital ERP system that can be easily scaled for 600+ company branches or affiliates, or how to make app users buy three times more often.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
Our focus industries are fintech (b2c apps for global banks, fast-growing crypto trading platforms, investment solutions), e-commerce (pharmacy, bookstores, pet shops, fashion, B2B hardware stores), and food tech (food delivery, custom RMS, corporate apps for employees, loyalty programs). The average client lifetime is about three years. We offer the full product development cycle, never give up projects halfway through, and take care of SLA support or seamless transfer to an in-house team including clear-written and complete documentation, processes, and new team onboarding, if required. Some of our clients come back with their new projects. The ratio of the repetitive clients is 1:5.
Please share some of the services that you offer for which clients approach you the most for?
I would highlight our pre-development services including the design sprint, creating the customer journey map, and system analysis, as they allow us to lay the foundation for future product success and synchronize all project stakeholders in the general vision and details.

The web and mobile app development services are most wanted by our new clients. 
The QA services are much in demand, especially for large-scale projects where reliability, availability, and security are of vital importance such as finance apps or corporate apps. Test automation is an often-requested service provided by our QA team.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
I would say 5 of 5. What makes me so sure? 1 of 3 of our clients comes from referrals. 
From the very start of our communication with a potential client, we dive into the client’s business and start contributing suggestions. This may refer to reducing development costs (for example, Futter allows saving up to 40%), industry-specific UX solutions that can boost conversion rates, or proven DevOps practices that can speed up releases. Our analysts collect all business requirements to form the project specification as a guide for the whole team. In the course of the project, we provide our clients with a stable team and PM as the main point of contact. We communicate the project progress and prospects on a regular basis, provide the client with access to all project-related resources, and document all approaches and updates. In short, we care for maximum transparency and comfort for the client. After release, we can either continue with the product support and further development (including handing users’ feedback and star ratings in the stores), or transfer it to the client’s team.
What kind of support system do you offer to your clients for catering to their queries and issues?
In the course of the project, any clients’ queries and issues are solved by the project manager. PM is involved throughout the whole project lifecycle, makes sure that every project task is complete within time and budget, and addresses any additional or emergency issues. When the project is complete, we can offer our clients a Service Level Agreement implying app support and monitoring 7 days a week within working hours with timely analysis, monthly reports, and optimization proposals.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
To bill our client we follow the time & material model.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
As for our expectations from potential projects, there are two aspects we consider. We do not take on projects that relate to the distribution of alcohol or tobacco products,  microcredit, gambling, or do not match our moral and ethical principles.
What is the price range (min and max) of the projects that you catered to in 2021?
In 2021, our projects ranged from $100K (min) to $820K (max).
Where do you see your company in the next 10 years?
Our goal for the next 10 years is to keep growing while still retaining our people-first and bureaucracy-free corporate culture. We strive to build even better products and keep increasing our cultural diversity by opening new offices around the globe. Our early growth is 65% at the moment and it feels like a comfortable pace for us.
Clients & Portfolios
Key Clients
  • SAP
  • KFC
  • Societe Generale
  • Mars
  • UniCredit
  • The Home Depot
  • Raiffeisen Bank
  • Burger King
  • USmall
  • ArcPay