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Japan was in a recession. Finding a job was challenging enough, let alone starting a business. Despite these difficulties, Kazuaki Meguro and his wife rented out a 400 square foot office, and started a customer service business centered around what he believed the global service industry would want and need—omotenashiinspired customer service.

Fast forward two decades, and tele-net now operates from four different countries and has worked with over 700 companies. While the scale has grown tremendously, the focus is still on providing the best, omotenashi-filled service possible. tele-net is, by definition, a company that outsources customer service, but since the beginning, Kazuaki has constantly emphasized that “we are in the service industry, not the outsourcing industry.”