The Mad Brains - UI UX Design

behno
Shopify Development

Behno - Redefining Luxury in Ethical Fashion
Embarking on a transformative journey with Behno, a trailblazer in ethical luxury fashion, MadBrains set out to elevate the digital presence of this esteemed brand. The project aimed to not only showcase Behno’s exquisite collection of luxury bags but also mirror its unwavering commitment to sustainability, craftsmanship, and timeless elegance.

Navigating Complexity with Behno Case study

1. Preserving Elegance in Digital Transition: Adapting Behno’s essence of tactile elegance to the digital realm presented a unique challenge. Ensuring that the website maintained the same level of refinement and sophistication was a delicate balance.
2. Communicating Ethical Practices: Effectively communicating Behno’s commitment to sustainability, ethical manufacturing, and community impact was a multifaceted challenge. Conveying these values without overwhelming the user was a delicate task.
3. Global Accessibility: Extending Behno’s reach globally while maintaining site performance and adhering to various international regulations presented a challenge. Ensuring a consistent experience across different regions required strategic planning.
4. Implementing Seamless Customization: The implementation of a seamless and user-friendly customization feature posed technical and design challenges. Balancing a high level of personalization without compromising the site’s performance required careful consideration.
5. User Education on Customization: Introducing a customization feature meant educating users on its benefits and functionality. Ensuring users felt confident in creating their unique bags was crucial for the success of the personalization feature.
6. Balancing Sustainability with Aesthetics: Integrating sustainable messaging while maintaining a visually pleasing aesthetic presented a creative challenge. Striking a balance between the brand’s commitment to sustainability and its luxury image required thoughtful design decisions.

Tech Stack Overview

• Veu.js
• Html
• CSS
• JavaScript
• Shopify

Solutions

1. Immersive Visual Design: Our design team meticulously curated an immersive visual experience that conveyed Behno’s commitment to craftsmanship and sustainability. Clean lines, high-quality visuals, and a harmonious color palette were employed to showcase each bag as a work of art.
2. Sustainable Storytelling: To resonate with Behno’s eco-conscious clientele, we integrated a storytelling component that highlighted the brand’s sustainable practices. Information about ethically sourced materials, artisan collaborations, and the brand’s impact on the community added depth to the product pages.
3. Customization and Personalization: Understanding the desire for a personalized touch, we implemented customization features allowing customers to select materials, finishes, and monogramming options. This not only enhanced the shopping experience but also catered to Behno’s clientele who seek unique, one-of-a-kind pieces.
4. Effortless Navigation: A user-centric navigation system was implemented, ensuring an effortless journey for customers to explore the curated collections, learn about the brand’s ethos, and make informed purchasing decisions. Intuitive filtering options facilitated seamless browsing. 

Visual Design: A Symphony of Elegance and Functionality
Home Page:
Overview: The Home Page serves as the digital entrance to the world of Behno. It welcomes visitors with a visually striking hero section, featuring rotating high-resolution images of Behno’s signature bags. The clean and intuitive layout immediately sets the tone for a sophisticated and engaging user experience.
Key Features:

• Carousel of Featured Products
• Latest Arrivals Showcase
• Quick Access to Product Categories

Category Page:
Overview: The heart of luxury at Behno, where Collection invites you to explore an exquisite array of meticulously crafted bags. Each piece within this curated category embodies the essence of sophistication, artistry, and ethical fashion.
Key Features:

• Visual Showcase
• Filter and Sort
• Featured Highlights
• Customization Options 

Shop Page:
Overview: The Shop page is the heart of the Behno platform, where users can explore the curated collection of luxury bags. The clean grid layout allows for easy navigation, and each product is presented with stunning visuals, detailed descriptions, and customization options.
Key Features:

• Filter Options for Categories, Colors, and Materials
• Quick View for Efficient Product Browsing
• Seamless Integration of Customization Feature 

About Us Page:
Overview: The About Us page provides a narrative behind Behno’s ethos, craftsmanship, and commitment to sustainability. Through a combination of compelling storytelling and visual elements, users gain insight into the brand’s values and the journey of creating each bag.
Key Features:

• Brand Storytelling with Rich Visuals
• Highlights of Ethical Practices and Artisan Collaborations
• Team Introduction and Behind-the-Scenes Imagery 

UI Design: Bringing the Vision to Life with Visual Appeal

500apps
UX - Audit & UI Redesign

Transformative UX Design for 500apps SaaS Suite
In a dynamic collaboration with 500apps, a trailblazing technology company, our design team embarked on a journey to redefine the user experience across five distinct SaaS products.

Products we have Designed: Elevating User Experience Across the 500apps SaaS Suite
Stark.AI: Transforming Job Discovery with AI Precision
Overview: Stark.ai helps users in job hunting is redefined through the power of artificial intelligence. Stark.ai is not just a job finder; it’s your personalized career companion, leveraging cutting-edge AI technology to seamlessly connect you with opportunities tailored to your skills and aspirations.
Key Features:

• Intelligent Job Recommendations
• Smart Application Assistance
• Real-time Market Insights
• Skill Enhancement Recommendations
• Seamless Integration with Employers

Finder.io: Your Gateway to Seamless Networking and Connections
Overview: Introducing Finder.io, the ultimate solution for professionals seeking to expand their network and connect with key individuals in the business world. Say goodbye to the challenge of finding the right contact information – Finder.io simplifies the process, providing you with accurate and verified business emails at your fingertips.
Key Features:

• Effortless Email Discovery
• Advanced Search Filters
• Verified Email Database
• Seamless Integration
• Privacy and Compliance

CRM.io: Elevate Your User Management Experience
Overview: CRM.io is a comprehensive solution for collecting and managing all user-related information in one centralized platform. Designed to simplify and optimize your user management processes, CRM.io empowers businesses to build meaningful relationships, enhance customer interactions, and drive overall success.
Key Features:

• Unified User Profiles
• Seamless Data Collection
• Customizable Fields and Tags
• Activity Tracking and Analytics 

EMC2: Unleash Seamless Collaboration Through Calls, Messages, and Video Conferencing
Overview: EMC2 is a all-in-one platform for seamless collaboration. EMC2 redefines the way teams connect, communicate, and collaborate, bringing together calls, messages, and video conferencing in a unified and intuitive interface. Elevate your teamwork, boost productivity, and foster meaningful connections with EMC2.
Key Features:

• Unified Communication Hub
• Crystal-Clear Calls
• Instant Messaging Excellence
• Dynamic Video Conferencing 

Challenges: Navigating the Roadblocks Toward Success
Harmonizing Diverse Use Cases:
Challenges:
500apps caters to a diverse user base spanning multiple industries and roles. Harmonizing the user experience to meet the distinct needs of various users presented a formidable challenge. Ensuring a seamless and cohesive design that resonated with users across different domains required a deep understanding of each industry’s nuances.
Solution:
In-depth user research played a pivotal role in addressing this challenge. By conducting targeted interviews, surveys, and feedback sessions Read More with users from various sectors, we gained insights that informed a design approach accommodating the diversity of use cases. The iterative

Maintaining Consistency Across Products:
Challenges:
While each SaaS product within the 500apps suite had its unique identity, maintaining a consistent design language across the entire suite without compromising individuality posed a significant challenge. Striking a balance between uniformity and product-specific characteristics required a meticulous approach.
Solution:
We developed a comprehensive design system that served as the foundation for consistency. This design system incorporated reusable components, standardized UI elements, and a consistent color palette. It provided a framework that allowed for cohesive branding while accommodating unique design elements for each product.

Optimizing for Scalability
Challenges:
As 500apps continued to evolve and expand its suite of business tools, ensuring that the redesigned interfaces could scale seamlessly was a multifaceted challenge. The design needed to be future-proof, accommodating new features, products, and technological advancements.
Solution:
An agile design methodology was adopted to ensure scalability. The design and development teams collaborated closely, implementing modular and scalable components that could adapt to future changes. Regular updates and maintenance protocols were established to accommodate ongoing scalability requirements and evolving industry standards.

Harmonizing Diverse Use Cases:
Challenges:
500apps caters to a diverse user base spanning multiple industries and roles. Harmonizing the user experience to meet the distinct needs of various users presented a formidable challenge. Ensuring a seamless and cohesive design that resonated with users across different domains required a deep understanding of each industry’s nuances.
Solution:
In-depth user research played a pivotal role in addressing this challenge. By conducting targeted interviews, surveys, and feedback sessions Read More with users from various sectors, we gained insights that informed a design approach accommodating the diversity of use cases. The iterative design process allowed for continuous refinement based on user feedback.

Our Design Process: Crafting Exceptional Experiences, Pixel by Pixel.

1. Discovery: Unveiling the Essence
2. Brainstorming and Collaborative Sessions
3. Prototyping: Bringing Ideas to Life
4. Design Development: Precision in Detail
5. Launch and Beyond: Bringing Designs to Life

Creatiosoft
UX - Audit & UI Redesign

CreatioSoft: Crafting Dreams, Forging Excellence.
creatiosoft is more than just a game development company. We are a passionate team of creators, dreamers, and innovators who have made it our mission to shape the future of interactive entertainment. Our journey is one of relentless pursuit of excellence and a commitment to delivering captivating gaming experiences to players around the world.

In the ever-evolving gaming industry, CreatioSoft faced several challenges.

1. Market Saturation: The gaming market is highly competitive, making it essential to stand out among the myriad of gaming titles.
2. Player Expectations: Players have high expectations for graphics, gameplay, and storytelling, demanding excellence in every aspect of a game.
3. Technological Advancements: Staying current with the latest technologies and platforms was crucial to delivering next-generation gaming experiences.

Bounce Rate: Bounce rate is 72% and it should lay between 30 – 50%
Session Duration: Session Duration 1m 11 sec not good. Avg should be 4 – 8 minute
Page/Session: Our page/session is 1.79 is not good enough.

UI/UX Design Process: Crafting Exceptional User Experiences

1. Research and Discovery: We begin by immersing ourselves in your project, understanding your goals, target audience, and business objectives.
2. Wireframing and Prototyping: With insights from the research phase, we move on to wireframing and prototyping. This stage involves creating low-fidelity wireframes
3. Visual Design and User Interface: Our design team takes the wireframes to the next level by infusing them with stunning visuals and a captivating user interface (UI).
4. Usability Testing and Iteration: We believe in the power of feedback. Our team conducts usability testing with real users, allowing us to observe how they interact with the design.
5. Development Collaboration: Our design process is closely integrated with the development phase. We collaborate with the development team to ensure that the design is faithfully translated into a functional.

Client Project

• UX -Audit
• Just Wravel

Introduction:
In an era where travel has become an integral part of our lives, “JustWravel” stands out as a revolutionary travel website dedicated to delivering unique, hassle-free, and memorable travel experiences. This case study delves into the journey of “JustWravel,” exploring how it has redefined the travel industry and enriched the lives of travelers worldwide.

JustWravel faced several challenges in the competitive travel industry, including

1. Fierce Competition: The travel industry was already saturated with established players and niche providers.
2. User Trust: Building trust among users for a relatively new platform was a significant hurdle.
3. Complex User Journey: Simplifying the travel planning process and making it user-friendly was crucial.

Issues in UI Design of Site
Issue - No proper use of search bar on homepage.
As per views on hotspots most of the users looking for a search bar, they think they can easily access what they are looking for on the website. The search bar is a critical element in a travel booking website, as it serves as the primary tool for users to find and book their desired travel options. It significantly impacts the user experience and plays a crucial role in the success of the website.

No showcasing Domestic & International Packages on homepage.
The homepage of a travel website serves as the gateway and the virtual storefront for the entire platform. Its purpose is to capture visitors’ attention, provide a compelling introduction to the website, and encourage users to explore further.
Thrillophilia showcasing almost whole categories of packages (International, Domestic) through cards

Including Travel Videos
It allows viewers to envision themselves in the experience, fostering a deeper emotional connection to the travel package. By showcasing the destination’s beauty, activities, accommodations, and unique selling points, the video effectively communicates the value of the package and builds credibility and trust with potential customers. The video’s dynamic nature keeps visitors engaged and encourages them to spend more time on the page, increasing the likelihood of them seriously considering the offer.

Color Style Guide
Need to improve the color style guide where we are using most of the primary color throughout the whole page, like the same for the banners, headings and cta’s. Where we need to highlight all these with differentiation. Using color theory makes a significant impact on customers’ minds and emotions, as they can evoke certain feelings, influence perceptions, and shape behavior. It helps to increase user engagement with the website.

Solutions

• Unique Experiences: Curating distinctive travel experiences, such as offbeat destinations, adventure trips, and cultural immersions, to differentiate itself from competitors.
• Transparent Information: Providing detailed information on every aspect of the travel journey, from itinerary and accommodations to packing tips and safety guidelines.
• Community Engagement: Creating an active online community where travelers could share their experiences, ask questions, and offer recommendations.
• Diverse Experiences: JustWravel introduced travelers to a world of unique experiences that went beyond traditional tourist destinations.