Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
I have registered our electronics design firm on a number of directories, but over the years GoodFirms brings us the best leads.
Please introduce your company and give a brief about your role within the company?
Titoma stands for Time To Market, we help B2B companies with End-to-End Design & Manufacturing of their electronics in Taiwan & China. I started the firm 17 years ago and mostly work with new clients to find the best approach to their needs. If for some reason we’re not the best solution I refer them to friends here in Asia.
What was the idea behind starting this organization?
I led an Industrial Design firm in Taiwan for some 5 years, but got frustrated that as a consultant you have no control over how the design is eventually implemented. I started Titoma to have complete control, to assure our clients get exactly what they need, on time.
What are your company’s business model–in house team or third-party vendors/ outsourcing?
In the beginning we were outsourcing most of the work to ODM factories in Taiwan & China. It sorta worked, but we got frustrated by the long waits: for many factories a new project for a new client is just not a priority at all. We then decided to set up our own team of engineers, and are very happy having complete control over quality and lead-time.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
We sell the finished product, so we are very motivated to get into manufacturing quickly, unlike a design firms which charges by the hour: his financial interest is to drag it out. We also do not have fight over whether something is within scope or not, if it’s good for the project it’s good for everybody.
At the same time we are also responsible for product warranty/returns, so we do lots of testing to make doubly sure that our designs are reliable.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We focus on B2B companies with an established client base. For one client we have 7 electronic products in manufacturing, we continue to improve those and are working on the development of 3 more. For another client we designed and continue to manufacture 3 industrial products. We have quite a few clients which have been buying with us for more than 12 years. Around 70% of clients are repetitive.
Mention the parameters which are most important for you in developing an electronic device.
We focus on embedded electronics for B2B/industrial applications, usually wirelessly connected by wifi, Bluetooth, RFID, GPS, 4G, Custom RF.
What key aspects do you keep in mind while developing an electronic device in order to enhance its usability?k
Our industrial clients value designs which can last as long as 10 years, so maintainability of the firmware, OTA updates are very important.
What are the key parameters to be considered before selecting the right framework for electronic design?
For many product development projects Time To Market is very important, and in those cases the first generation will use as much Off The Shelf modules and components as possible, so we get to a steady product quickly.
Which framework do you suggest your clients to go for when they approach you with an idea? Why?
We generally prefer working with STM32 MCU’s because of their easy to use tools and availability and affordability when buying in China. And because we do the majority of our projects with STM we can reuse libraries etc.
What are your recommendations when it comes to developing embedded electronics? Which framework do you suggest on working with?
STM32 is our preferred platform for embedded products.
What are the key factors that you consider before deciding the cost of an embedded electronic?
Complexity of the product, size of the plastic parts, certifications needed.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We tend to work with a fixed NRE design budget. For existing clients we wave development fees on improvements which benefit us both.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
For companies with an established target market, we can do proof of Concept prototype for US$ 5,000.
What is the price range (min and max) of the projects that you catered to in 2019?