Under Reality

Budweiser, a subsidiary of AB-InBev, decided to expand its global supremacy as one of the world's largest firms. Budweiser has been aggressively gaining market share in Europe since 2019, in addition to their 50% market share in the United States.

Under Reality was selected as one of the EU's essential production partners. We created a personalized bottle configurator where you may enter your own product image, dream, and name. Then you complete the checkout process in the webshop, and your bottle will be sent to your house, with the possibility of finding them in the supermarket.

In 2021, Saic Motor, MG Motor's parent company, was ranked 60th on the Fortune 500 list. For the world's largest vehicle manufacturer, SAIC's design labs provide flawless designs.

When creating new internal platforms, they need structure and safety as one of the world's largest organizations. Numerous hurdles had to be overcome prior to the planning for a European expansion. One of the challenges was sending data to vehicle repairers and dealers in a systematic manner while keeping this important group informed.

We utilized Django, one of the most secure frameworks available, to keep this data safe. Combining this with exquisite UX design to generate a top-notch solution that matched our client's expectations.

Jibe is one of the biggest B2B customs LED manufacturers in the Netherlands. The company is expanding rapidly through the Pan European market, gaining increasing recognition for its high-quality services. The company is constantly experimenting and innovating with the newest techniques, outweighing its competitors.

Although the company is one of the leaders in the industry, it faced challenges breaking into the European market, experiencing issues with outdated software tools. Additionally, they maintained a small team, based in the Netherlands, contracting and finance became increasingly time-consuming as they were not using the right resources. To enter the market successfully, Under Reality needed to offer solutions to reach the next Pan European milestone.

To understand what Jibe needed to succeed in the market, Under Reality carried out an in-depth analysis of the current European market and the position they wanted to achieve. Through this investigation, we found that utilising native advertising was essential for their growth, which would result in stronger campaigns. Working together with Jibe, we provided our expertise on how to adapt to the new systems and ultimately the steps to implement more effective campaigns. In addition, we automated their payment and contracting flow using the blockchain and smart contract. These tools saved their valuable time and money, allowing the resources previously spent on the finance to be more effective in their expansion.