Vigor Launchpad

A dash to the finish line.

Chennai Runs continues to be a campaign close to our heart. Executed in partnership with the Madras Round Table 1, Chennai Runs was organised in aid of Pediatric Cancer Treatment. Leading up to the race day, the team at Vigor Launchpad delivered creatives for the multi touchpoint campaign spanning across Facebook, Whatsapp, Instagram, Email, Newspaper Inserts and On-ground activations. The campaign struck a chord with the runners who turned up in throngs on D-Day. Chennai Runs saw 5000+ registrations; a phenomenal turnup for the first edition.

A collaboration to watch out for

For the exclusive launch of LG OLED Pose 55 at Croma Retail, we devised an influencer tie-up to drive awareness and consideration. We carefully handpicked an influencer who’s followers synced with the brand’s TG & also had matched the content quality expectation. The result was phenomenal - close to 100 hrs of watch time (of a 60sec video🤩), over 61k reach and engagement rate of ~4%.

Launching the new Talk of the Town.

We embarked on an exciting journey for the campaign launch assets for Titan Talk S. We created a series of power-packed videos, with the product rendered in 3D to give a holistic view of the product. The videos aimed at building intrigue for the product and highlighting the product features cumulatively  garnered close to 2lac views organically with an engagement rate of ~3% - truly a talk of the town campaign in our books.

A well-crafted evening to remember.

We raised a toast to Oaksmith and brought alive the finest of Japanese Craftsmanship with Oaksmith Club Nights. A blend of well-curated artists, delectable food, and Japanese-themed decor; Oaksmith Club Nights was a resounding success in Hyderabad, Pune, and Goa. Conceptualised, planned & executed within 30 days, the gigs attracted over 3k+ attendees cumulatively.