WeAreBrain

Our client and partner, FireFinch, realised the need for a wellness platform specifically catered to people aged 50 and above. With so many fitness and wellness apps out there targeted to young adults, older generations struggle to find wellness solutions which cater to their specific needs.

 

Solution

FireFinch collaborated closely with WeAreBrain since 2018 to provide innovative tech solutions focused on functional fitness and wellness for the body, mind and spirit. Using Drupal 8, iOS and Android technology, TheOptimal.me gives users expert advice, the latest information and guidance on how to make the best of the best years of your life.

TheOptimal.me is an easy to use, intuitive platform (web and app) which uses videos, articles and how-to’s to share valuable information regarding health and wellness. The team created a series of fitness workouts, stretches and technique instructional videos and carefully curated nutrition plans to help matures lead a holistic lifestyle.

Result

• Reduced content upload and publishing time by more than 40%
• Launched with more than 400 unique courses and content items
• Reduced streaming cost by more than 90%

In 2012, a group of former college athletes realised how difficult it was to find high-quality used sports gear online with no dedicated e-commerce platforms available. This created the desire to create SidelineSwap - an e-commerce platform that supported the sports community by making previously owned sports gear more affordable and available. They also wanted to connect athletes with each other via this platform. Their key challenge was they had a great idea but they lacked the know-how to realise their dream.

We needed to create a digital platform devoted to all things DIY, where an online community of customers were able to get access to articles, find inspiration and share ideas with like-minded DIY enthusiasts. We needed to show that DIY furniture is fun and easy to assemble using the products from Maxeda’s stores, which cost less than already assembled furniture. The platform needed to drive traffic and increase sales to Maxeda’s webshop, including in-store retail customer visits.

We created 3 services to meet these challenges:
1. Voordemakers
The community platform aimed to show customers the various DIY possibilities they could create using Maxeda products. It inspired customers to share their experiences and ask questions about their own creations and ideas. This created real content which can be easily found in Google, so when people are trying to find the answer to a DIY problem, our results pop up which prompts people to visit Maxeda stores and purchase items.

2. Workshop
Workshop is a service which allows customers to be trained by an expert in store on how to build furniture and do repairs. Customers are urged to buy products in store in order to build the same DIY projects at home.

3. Afspraak
Afspraak is a calendar service where customers are able to book an appointment with a Maxeda DIY expert in store to ask for expertise, advice and skill sharing. At the same time the expert can sell products to the customer to help them with their next DIY project.

WeAreBrain has teamed up with HEINEKEN Netherlands to create an exciting new Voice skill functionality to their Heineken Drinkies beer ordering app. Now you can order beer anywhere, anytime through a sophisticated Voice application using Google Assistant via mobile or smart home devices. Smart Speakers boom
Currently, the Smart Home market share in the Netherlands is estimated at $900m and is expected to grow to $1.7 billion by 2023. With Heineken Drinkies being available on Google Assistant and Smart Speakers it has opened up a new market, allowing for larger distribution with reduced marketing spend. Added to this, there is little competition in this new area yet. It is therefore easier to promote, as opposed to traditional app and online channels.

Challenge

Organising an event is hard work. It’s like a jigsaw puzzle that you need to put together to ensure that everything goes perfectly and when you get all the pieces in place you are likely to have an incredible event but sometimes things don’t go according to plan. Imagine you could get help with communicating your event to a wide audience, and managing ticket sales and finding venues which allow for a specific number of attendees? Wouldn’t that make putting an event together so much easier?

Solution

WeAreBrain created an exciting Event Bot - a powerful and dynamic solution that addresses all of this and much more, through a super smart Facebook Messenger chatbot.
Our Event Bot can organise and manage your guest list and let you know who is attending and who has to cancel last minute via signups.
You can get into the party spirit by listening to Spotify playlists, and you can also pre-book a taxi and plan your route to and from the event - we don’t want you drinking and driving! You can even organise your own event with our Event Bot. Just tell the bot your party requirements, including food, drinks, decorations and more, and the bot, through the Heineken NOW service, will deliver your order right to your house in just 30 minutes! With an efficient and user-friendly registration via a mobile webapp, event hosts are able to register visitors easily. And with transparent event reporting in a custom webportal powered by Tur.ai, event organisers are able to witness the effectiveness of their event and venue in real time.

Result

In the first year, 50-55% of event registrations happen through Facebook messenger, without any additional marketing of this channel. We also noticed a slighter higher 'show' percentage for the customers who registered via the chatbot, comparing to the online web form.

Despite ongoing digitisation in Retail Marketing, cashback campaigns have remained stubbornly analogue. From creation, to distribution, validation and the actual cashback payment processing, cashback campaigns traditionally require a lot of manual handling which makes them expensive and prone to human error. If you run cashback campaigns with affiliates or third party marketplaces, companies often have to pay additional commissions or processing fees to the partners without actually getting relevant data from it. Summarizing the main goals and objectives: direct contact with consumers; reduction of operational hassles and costs linked to rewards and cashback campaigns; internationally scalable and automated platform.

Solution

1. A multi-purpose application that allows to configure consumer-facing loyalty campaign initiatives, including but not limited to rewards and cash refund campaigns. In collaboration with Triple (wearetriple.nl).

2. An innovative and multi-purpose Image Processing and Optical Character and Image Recognition solution that extracts the data from images of both rolled and A4 receipts. This is accomplished with proprietary AI technology and a matching algorithm using a neural network. We have carefully created an algorithm to calculate the cashback per consumer based on the various campaign rules and the actual price of the purchased product.

3. A customised web portal has been developed to manage campaign rules and view the results of the image processing, with the ability to manually correct the system.

The platform also helps brand managers, marketers and business stakeholders to collect relevant consumer data, understand purchasing behaviour, promote new and existing Heineken products directly to consumers, and ultimately ensures purchases.

This intuitive, user-friendly platform transforms a manual and therefore slow process into one that is nimble and simple to use while closing the gap between consumers’ expectations and company marketing intentions by applying the latest Artificial Intelligence technology and sophisticated OCR and image processing capabilities. Since the launch of the product, 30.000+ receipts were successfully processed over the first 3 campaigns, boasting an automatic correct recognition judgment rate around 80%.

Considerable cost-savings were also made at Heineken, by reducing internal handling and processing costs by more than 90%, as well as external third party commissions for affiliate marketplaces.

Heineken is 100% in control of all campaign-related data all the while staying fully compliant with European GDPR regulations.

Heineken Rewards and more specifically the Heineken Image Processing solution is a game-changing, efficient and intuitive solution that solves the hassle involved in reward, cashback, and loyalty campaigns. It is a case where state-of-the-art technology powered by AI is used to truly improve on an activity that would otherwise be time-consuming, costly and potentially subject to human errors.

Based on the backbone of Tur.ai middleware solution and with the help of artificial intelligence, sophisticated image processing, and optical character recognition, the software can read, analyse and process receipts from the majority of retailers and supermarkets in your region.

This is truly a first. Not only in the Netherlands but across Europe.

Result

• 30.000+ receipts successfully processed over the first 3 campaigns
• Automatic correct recognition judgement rate around 80%
• Reduced internal handling and processing costs by more than 90%
• Reduced external third party commissions for affiliate marketplaces