Web Bull India

Overview:

Hidden Hype is an online platform for individuals who love wear fashion with a twist. A premium store for streetwear, hip-hop, and urban clothing, it is considered as one of the finest streetwear boutiques that focuses on selling good quality clothing styles across San Jose and Daly City in California. The varieties range from men, women, to kids and shoppers can pick from a huge selection of graphic tees, hoodies, headwear, accessories, sweat suits, and more.

In the run to emerge as the ruling online platform for premium streetwears, and hip-hop clothing’s, Hidden Hype has recently migrated from Wix to Woocomerce platform to include interactive sections for customers and make the website more user-friendly for both the seller and the shoppers.

Challenges:

Migration from Wix platform to one of the famous online platforms, Woocommerce has thrown numerous technical SEO challenges that includes URLs fixing, HTML tag fixing, Image tag fixing, and correct mapping of meta title and meta descriptions on different category pages.

The newly launched website should be able to meet the varied functional and visual needs of different categories of audiences including men, women, and kids, thus increasing the overall organic traffic.

The content on the website should be mapped with the top searched keywords especially in two important cities of California; San Jose and Daly City to help the website perform in top rank of the first page of Google.

The website content should be able to adhere with the Google guidelines to make the website SEO friendly.

Deliverables:

We designed extensive technical SEO fixing solutions to cater the challenge created by migration to Woocommerce platform by performing fixing of the technical SEO of the website that includes HTML tag fixing, image tag fixing, and correct mapping of meta descriptions on categories and sub-categories pages of the products.

Performed an all-encompassing keyword research and competitor’s research to segregate top searched keywords by different categories of audiences particularly in San Jose and Daly City of California.

Created high quality and reliable backlinks on following standard guidelines of white-hat SEO on different websites having high PA and DA.

Optimized the content on the website by proper use of high quality and most searched keywords to make the content SEO friendly for Google ranking.

Fixed the H1 and H2 tag issues by optimizing use of appropriate and top keywords to increase the overall PA and DA of the website.

Ranking:

The overall keywords ranking report of Hidden Hype suggests a significant progress as shown below.

The above report suggests that initially almost all the keyword’s ranks were not available. However, until October 2020, all the keywords are ranking in top three positions of Google’s first page.

TThe growth in new users visiting this website is drastically showing an overall increase of 121.51 % with an appreciable ecommerce conversion rate of 155.35 %. This has not only helped Hidden Hype to emerge as the newest popular online platform of premium streetwear and hip-hop clothings for audiences but has also helped the website in achieving a major expansion in terms of Google’ ranking.

Introduction:

Nowadays, medical bills are so expensive that not everyone can afford this. In most cases, they pay the hefty amount charged by doctors either by credit card or take loans from others. To help those people who can’t afford the expensive medical bills charged by diagnostic centers, labs, and clinics, Labuncle comes with the rescue with lots of discounts on medical bills.Labuncle is an online platform for everyone who can’t afford the expensive medical bills raised by diagnostic centers and labs. Tie up with more than 1000+ certified pathology and radiology labs, Labuncle is considered as the best platform which offers the maximum possible discounts on medical bills to relieve the burden from you. Labuncle offers blood tests, CT scans, PET scans, MRI scans, Ultra Sound, X-Ray, and other Medical tests. Apart from this Labuncle offers various full body checkup plans at discount rates from the most famous and certified labs near you.

Challenges:

Listing on the top results of Google my Business and building the brand reputation was the major challenge that we have faced. When we take this project, there was no google listing and very less traffic on this website. As the main motive of Labuncle is to be visible to a large number of needy people to provide the best medical services at a discount rate. Thus, increasing traffic, sales, and revenues have thrown numerous technical SEO challenges that include URL fixing, HTML tag fixing, Image tag fixing, and correct mapping of meta titles and meta descriptions on different category pages. The website content should be able to adhere to the Google guidelines to make the website SEO friendly.

Deliverables:

We designed extensive technical SEO fixing solutions to cater to the challenges created by listing the services to Google my business.

We implement the latest and updated SEO techniques and strategies to increase the ranking of the website on Google search result pages.

We gave our 100% effort in improving the technical SEO of the website that includes HTML tag fixing, image tag fixing, and correct mapping of meta descriptions on categories and sub-categories pages of the products. Now you can see the result, at most of the keywords, we are on the top rankings of Google.

Performed all-encompassing keyword research and competitor’s research to segregate top searched keywords by different categories of audiences. Created high quality and reliable backlinks following standard guidelines of white-hat SEO on different websites having high PA and DA.Optimized the content on the website by proper use of high quality and most searched keywords to make the content SEO friendly for Google ranking. Fixed the H1 and H2 tag issues by optimizing the use of appropriate and top keywords to increase the overall PA and DA of the website.

Ranking:

The overall keywords ranking report of Labuncle suggests significant progress as shown.

The report suggests that initially, almost all the keyword’s ranks were not available. Now, you can see that all the keywords are ranking in the top three positions of Google’s first page.

Achievement:

With our overall focus and optimized SEO strategies, we have achieved the goal of making Labuncle a top-ranked website on Google. We have placed all the keywords on the top ranking of Google result page. As you can see all the keywords are placed on the top 3 ranking of Google.

The results from the year 2020 ( When we sign the project) to the current year (2021) till the present date, are remarkable. The sales and overall organic traffic growth increase significantly thus enhancing the overall PA and DA of the website. The data suggests the overall growth in Total Sales and Net Sales of the website within a span of one year (2020-2021): The screenshots clearly show the relevant growth in Total Sales of the Labuncle from May 2021 v/s May 2020. Also, the overall Net Sales has increased considerably in the same time period.