WeUno

About:

Fresh Catch is a fish delivery service that functions along the line of providing fresh fish on the exact same day, preserving the freshness and taste. Delivering primarily in Karachi, they have expanded aiming to provide across Pakistan. 

Challenges:

WeUno was approached by Fresh Catch to create their entire brand from ground zero, while also creating an e-commerce website and managing their social media handles. To create a brand language that communicates both elegance and the semi-casual, reflecting the target audience. Since the brand was new, WeUno had to create visuals that would attract customers and make the brand memorable.  

Solution:

With clean serif fonts complimenting the navy blue, white and yellow color scheme, the brand was positioned itself as refreshing and energetic. The website largely catered to the buyers, where they were offered the products in bulk or smaller quantities, appealing to both small scale businesses and individuals. 

The Result

The general reaction to the brand proved to be extremely successful as the clients were able to generate revenue instantly in its initial months, with minimum losses.