“What IF Web feel like an extension of our own team, they also explain complicated topics clearly”
What IF Web felt less like an external agency and more like an extension of our marketing team. AI search is confusing right now—plenty of agencies throw around GEO/AEO jargon without substance—but this team consistently explained what they were doing and why in plain terms. We always understood the work rather than trusting a black box. The project went well beyond surface-level tweaks. They restructured our site's content and technical foundations, built our authority signals so our brand is properly represented beyond our own site, and set up tracking so we could measure results rather than guess. We've already seen an early AI-attributed sale come through, which shows the approach translates into real commercial results. They're straightforward to work with, and any brand serious about showing up in AI search should consider them.
