Overview

About What IF Web

Christchurch-based creative studio building for businesses across New Zealand and globally. Websites, brands, and the work that gets you cited when someone asks an AI for a recommendation. We're a Verified Webflow Premium Partner and New Zealand's first Otterly.AI partner.

We work with founders, marketing leads, and product teams who've outgrown their current site, their current identity, or the assumption that Google is the only place people search. Rebuild, new build, or a brand built from nothing, all of it gets the same attention from the same two people.

You won't deal with an account manager or a chain of handoffs. You deal with Isaac and Tom, the founders of What IF Web, and the work happens here, locally, in Christchurch.

Good things happen when you don't do normal.

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Focus

Service Focus of What IF Web

How the team's effort is distributed across services.

50%30%20%

Industries Focus

24%12%8%8%8%8%8%8%8%8%

Client Focus

Small Business80%
Medium Business20%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

Claude
Automation, expidition
Selected Work

Client Portfolio of What IF Web

Where their work concentrates - by industry, budget, and timeline.

Project Industry

Automotive10%
Fintech10%
Real Estate10%
Social10%
Other40%
Healthcare20%
Major industry focus
Other

Project Cost

Not Disclosed10%
$10001 to $5000070%
$0 to $1000020%
Common project cost
$10001 to $50000

Project Timeline

Not Disclosed30%
1 to 25 Weeks70%
Typical timeline
1 to 25 Weeks

Portfolios: 10

Where we are

Locations (1)

Offices where What IF Web operates.

Headquarter
New Zealand

New Zealand

Unit 16 / 400 Saint Asaph Street
Christchurch, Canterbury 8011
02108396041