What IF Web

The Challenge

Orana Car and Truck Rental, a leading Australian vehicle hire company, has built a reputation for reliability and flexibility. However, their outdated website and booking system were holding them back.

As the heart of their business, Orana’s online booking system needed to be more than just functional - it had to be fast, seamless, and fully integrated with RCM’s booking platform. A clunky or frustrating process meant lost bookings and missed opportunities. They needed a future-proof solution that would not only meet their current needs but also support long-term growth.

Recognising the need for change, they reached out to What IF Web to get the job done. With designs in hand, we took the wheel to bring Orana’s new web application to life.

What We Did

• Conducted a thorough UX audit of the provided designs, identifying areas to improve usability and streamline the booking process to ensure a smooth and intuitive experience for end users. Drawing inspiration from leading platforms, we crafted a competitive, user-friendly experience that aligns with industry best practices and meets modern customer expectations.
• Transformed Orana’s designs into a fully functional web application, hosted on AWS for maximum reliability, scalability, and uptime, so the platform can grow with the business without interruptions. Built with a trusted tech stack including Vue.js, TypeScript, Laravel, TailwindCSS, Cypress, Cloudflare, and Sentry, the app delivers security, speed, and efficiency while meeting modern web standards. 
• Recognising that most users booked via their phones, we implemented a mobile-first development approach, making reservations effortless on any device.
• Developed a self-hosted booking system integrated with RCM, making it easier and faster for customers to book vehicles while reducing manual workload for Orana’s team.
  • Unavailable vehicles are clearly displayed, so users don’t waste time selecting options that aren’t available.
  • Booking progress is saved, allowing users to return later without starting over, reducing drop-offs and frustration.
  • Blacklisted users are blocked from making reservations, protecting Orana from misuse and ensuring a safer, more controlled booking environment.
• Implemented an advanced filtering system, so users can quickly find vehicles that match their needs, improving the decision-making process and increasing conversion rates.
• Optimized performance for speed and efficiency, ensuring the web app is always fast and responsive:
  • Lazy loading means page content load only when needed, keeping everything lightweight and smooth.
  • Image optimization prevents slow load times without sacrificing visual quality, ensuring a fast and visually appealing experience.
  • Laravel queues handle background tasks efficiently, so users never experience unnecessary delays.
• Implemented secure credential storage, keeping sensitive data protected by storing it in a local environment rather than the database, to reduce security risks.
• Set up a blogging system for SEO, helping Orana increase organic search visibility, attract new customers, and establish itself as an authority in the rental space.
• Integrated an easy-to-use CMS with Laravel Nova, allowing Orana’s team to update content effortlessly, saving time and reducing dependency on developers.
• Provided training and documentation, so Orana’s team can manage the website confidently, make updates without external support, and maintain long-term control over their platform.

The object

Medenterprises, a leading NZ innovator in the healthcare industry, sought to elevate their online presence with a sophisticated website that reflected the advancements of its subsidiaries, Medworld & Medrecruit. Their vision was clear, they wanted a clean, yet high tech platform that accurately captured the essence of their evolving business. Upon referral, they entrusted our team at What IF Web to bring their designs to life.

What we did

• Developed Medenterprises’ designs into a fully functional website, complete with a custom preloader, unique interactions and page scroll animations that make the website more engaging and elevated.
• Set up a CMS, with staff training, for team members and blogs, facilitating seamless content updates and additions as Medenterprises expands. 
• Integrated advanced functionality, including filtering and load more features with FinSweet Attributes to enhance user experience and navigation within the blog system.

Ryan Judd
Head of Product Marketing, Medenterprises

"Isaac and team are exceptional. They nailed our brief and seamlessly collaborated with our in-house team to produce the content and visual assets required. Their expertise, dedication, and excellent communication made our website transformation effortless.   I've worked with many developers over the years; these guys were one of the easiest and communicated better than anyone I've ever seen."

The result

Medenterprises now presents a fully-revamped website that truly reflects their identity as a pioneering force in the healthcare industry. they have attained a digital platform that not only showcases their extensive offerings in the most compelling light but also ensures effortless management for their team, both now and in the future. This transformation equips Medenterprises to forge deeper connections with their audience, propel their mission forward, and continue to lead innovation in medicine.

The challenge

The Medworld Institute, a doctor-led non-profit organisation, exists to support the current generation of doctors while forging a better future for the next. After successfully rebuilding the website for Medworld's parent organisation, Medenterprises, and establishing a strong partnership, Medworld returned to us as their trusted partner to develop a new online platform for The Medworld Institute.

What we did

• Developed Medworld Institute’s designs into a fully functional website, bringing it to life with sleek GSAP animations and interactive elements that captivate visitors while effectively communicating core messaging.
• Implemented an advanced CMS, empowering the Medworld Institute team to effortlessly manage and update their extensive library of educational resources.
• Built a Scholarships Nominee form where medical students can nominate deserving peers. The new form features a user-friendly, multistep layout to encourage submissions and integrates into Mailchimp via Webflow Logic for efficient backend management.
• Integrated advanced filtering functionality with Finsweet Attributes, enabling visitors to quickly and easily locate the resources they need.

Mathilde Henry
Designer, Medenterprises

"I worked with What IF Web to turn my design into reality, and I’m so happy with how it turned out! They really took my ideas and added their own magic, especially with some great animations that make the site feel alive.The team was super easy to work with, always responsive, and made sure everything looked and worked just right. Their expertise really shone through, and they went above and beyond to make sure we were happy with the end result.I highly recommend What IF Web. They’ve been a huge help! Thank's again for your amazing work :-)"

The result

The Medworld Institute now has a voice online to share valuable resources and support future doctors. Their new visually stunning and robust website enhances growth and impact, giving The Medworld Institute a platform to unite medical professionals and forge a better future in medicine.

The challenge

Connect Financial, a Fintech startup simplifying modern money by bridging the gap between crypto and cash, reached out to us via referral to bring their newly designed marketing site to life. With designs already in Figma, they sought a reliable partner who could transform their vision into a dynamic, fully functional website with lively animations and polished details, all within a tight timeline.

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What we did

• Developed Connect Financial’s sleek designs into a fully functional website.
• Integrated subtle animations and micro-interactions to enrich the user experience, reflecting Connect Financial’s brand identity while maintaining simplicity and a premium feel.
• Built a robust CMS system tailored to their needs, enabling effortless content management and scalability as they grow.

Christo Brown
Head of Product, Connect Financial

"What If Web were first-rate partners in our recent website redesign. When we were looking for a development studio, we wanted a team that were able to work within the constraints of an overall design brief, but also be able to use their experience to add the right polish and bells and whistles to really make the site stand out. What If Web were the right choice!Jacob and Isaac delivered a great site, on time and on budget. They were highly responsive and were very accommodating with the few occasions that we took the development a little off-piste.I can confidently recommend the What If Web team to any business looking to stand up a modern, great looking and well crafted site."

The result

Connect Financial now boasts a sleek, professional marketing site that positions them as a rising leader in Fintech. Built with both immediate and long-term goals in mind, the website showcases their innovative solutions, reflects the company’s modern, forward-thinking brand, while also being easy for their team to manage and update as they grow. Brought to life with thoughtful animations and interactions, the new website ensures a premium user experience gearing Connect Financial for a successful launch and future growth.

The challenge

Quarter20, a SaaS startup re-imagining documentation to help manufacturers build better hardware faster, was gearing up for their first private Beta launch. They realized their existing website was outdated and lacked the interactivity and sleek design they envisioned. Eager to create a modern and engaging experience that would better showcase their innovative solution and excite their audience, they reached out to our team at What IF Web to bring their visions to life.

What we did

• Designed a modern website that better aligned with Quarter20's branding while creating a cohesive and engaging user experience.
• Created interactive 3D Spline animations for the header, footer, and product features, allowing users to click and explore each feature in detail. This removed the need for excess text while providing a clear, visually appealing demonstration of Quarter20's offerings.
• Transformed the designs into a robust website, complete with animations and Spline interactions.
• Set up a CMS, for team members, blogs and research, facilitating seamless content updates and additions as Quarter20 launches & expands.

Addy First
COO, Quarter20

"The What IF Web team is awesome. I'm fairly picky about who I work with, and I was really blown away by their output and professionalism. Tom is a really talented designer who takes feedback really well, and is a joy to work with. Isaac builds out the website and project manages, he makes the whole process seamless. You can really tell this team prioritizes customer satisfaction. I will be referring them to others who need websites and my company will definitely be using them for all of our website updates."

The result

Quarter20’s new website makes it easier to capture interest and grow their waitlist. The site effectively communicates their features and values, setting the stage for a successful Private Beta launch. With a dynamic, and user-friendly CMS system in place, Quarter20 can now effortlessly manage the site themselves. This scalable platform ensures seamless updates and additions, allowing the website to grow and expand alongside Quarter20.

The challenge

In the hands-on industry of parks and recreation, professionals often find themselves juggling many roles. Drawing from over a decade of hands-on experience in the field, Zach Houvener understands this challenge first-hand. Seeing the need for a unique solution, Zach envisioned Parks & Recipes, a curated library of resources purpose-built for the modern professional. 

With a clear vision and Webflow aspirations, Zach reached out to our team at What IF Web. Together, we embarked on a journey to redefine the digital landscape for parks and recreation professionals, bringing Parks & Recipes to life.

What we did

• Designed a bespoke website prioritising exceptional user experience. Building upon a foundation of Relume Library components, we crafted a dynamic and interactive design that not only ensures an engaging user experience but also maintains a cohesive visual appeal, perfectly encapsulating the vibrant brand personality of Parks and Recipes.
• Crafted a multi-step form system using Formly, integrated with AWS, ensuring a user-friendly design that encourages engagement, setting it apart from boring generic forms.
• Brought the designs to life in Webflow complete with playful interactions and animations.

Zach Houvener
Owner, Parks & Recipes

"Isaac and Tom with What IF Web were phenomenal to work with, point blank. The website they designed, and developed through Webflow was more than I could've imagined and they used a variety of tools to make communication easy (Slack, Markup.io, Figma, etc.) and over communicated which was a great experience for me, the end user. Will work with them again, and highly recommend them to anyone needing dev/design work. Thanks Isaac/Tom!"

The result

With a shiny new website, Parks & Recipes is set to redefine the landscape for Parks & Recreational professionals. Beyond a website, it’s a hub for fostering community connections, empowering professionals, and enriching overall community experiences.

The challenge

Spover, an end-to-end data solution empowering GTM (Go-To-Market) teams, approached our team at What IF Web to redefine their online presence. They sought a website that not only effectively communicated their offerings but also resonated with their target audience on a deeper level. Their vision was to have a platform that seamlessly guides visitors through their journey, identifying their pain points, and positioning Spover as the definitive solution.

What we did

• Utilised Relume’s site builder tool to create a content structure to assist Spover in writing content that would effectively showcase their solutions, resonate with customers and solve painpoints.
• Designed Spover a Neo-Brutalism inspired website guided by their vibrant brand and product. Infusing it with unique assets and updated branding, we ensured that every pixel reflected Spover's essence and ethos.
• Brought the designs to life, integrating custom interactions and lottie animations that transform the site into a captivating journey for visitors, seamlessly blending product education and skillfully steering them towards conversions.

Derek Wang
COO, Spover Inc.

"Our company's online presence has been transformed into a visually stunning and highly functional website. Tom's design expertise shines through in the website's aesthetics, capturing our brand identity perfectly. Isaac's technical skills and knowledge of Webflow ensured a seamless user experience with responsive and efficient functionality. The What IF team's dedication and proficiency in utilizing Webflow have truly exceeded our expectations, making them a top choice for website development services."

The result

Spover’s new website not only showcases their cutting-edge solutions but also educates and guides visitors towards conversion, all while reflecting their unique brand personality. We've not only helped Spover redefine their online presence but also empowered them to forge stronger connections with their audience.

The Challenge

No Code Creations is an Australian app development studio specialising in building MVPs and full products using no-code platforms like Bubble. 

Founder Kane knew his team’s work was high quality, but without a strong brand or professional web presence, No Code Creations was often mistaken for a freelancer, not a serious tech partner.

He needed more than just a good-looking website. He needed a brand and platform that positioned No Code Creations as a credible, capable tech partner, plus a designer who understood how to build smart, scalable systems that made development faster and easier. 

Impressed by our previous work together, Kane reached out to What IF Web to craft a bold new brand and website that positioned No Code Creations as a confident, credible agency ready for bigger opportunities.

What We Did

• Conducted competitive analysis, identifying opportunities to position No Code Creations as a standout while keeping the user experience intuitive and conversion focused.
• Crafted a bold, sporty brand identity featuring an electric green palette inspired by Kane’s fitness tech roots
• Designed a clean, modern website with a tech-forward aesthetic that stayed approachable and intuitive, making it easy for No Code Creations to implement internally and drive conversions.
• Built a scalable design system with reusable components, style guides, and workflows to streamline their build process, while laying strong SEO foundations for future growth.

Kane Patterson
Director, No Code Creation

"Working with Tom at What IF Web has been transformative for my business. His exceptional communication, meticulous attention to detail, and extensive knowledge have significantly enhanced the quality of our client deliverables. The website and application design services provided by What IF Web are outstanding. The level of professionalism and expertise ensures a finished product that not only meets but exceeds expectations. I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."

The Result

The new brand and website gave Kane the launchpad he needed to level up No Code Creations' digital presence and attract bigger, better leads. No Code Creations now stands out as a confident, credible team ready to take on serious projects. The brand feels polished, professional, and built for real growth, no longer mistaken for a freelancer.

The challenge

Rec Technologies is a modern SaaS company on a mission to reimagine how parks and recreation departments connect with their communities. Rec Tech approached What IF Web looking to stand out in an industry often dominated by outdated, uninspired platforms. Their goal was to create a homepage that captured their brand’s energy, resonated with municipalities and educational institutions, and positioned them as a bold alternative to legacy systems.

What we did

• Designed an engaging homepage that introduces Rec Tech’s innovative software through a clean, structured layout.
• Crafted Lottie animations, UI mockups of the application and an interactive CTA to breathe life into the design, while also demonstrating the application’s capabilities in action. 
• Transformed the designs into a functional home page complete with advanced animations and interactions that enhance the user experience and create a memorable first impression.
• Developed a new blog system with filtration providing Rec Tech a space to share case studies and feature launches with their users.

The result

Rec Tech now has a sleek website that reflects their brand’s mission to innovate and activate space. The website’s advanced animations, interactive elements, and bold design make it a standout in the industry, helping Rec Tech capture the attention of parks and recreation professionals across the country.

The Challenge

Uinvest is a Melbourne-based concierge property investment service empowering Australians on their investment journeys. As a new player in the space, they needed a bold, distinctive brand and an online presence that would establish trust and set them apart from competitors. With an industry filled with uninspired, outdated branding, we saw an opportunity to craft something fresh for Uinvest.

What We Did

• Researched and dove deep into Uinvest’s vision, audience, and industry landscape, laying the foundation for a strong, future-forward brand identity that would resonate with Uinvest’s future clientele.
• Established a bold and modern brand identity with purple and green as primary colors. Purple conveys luxury and sophistication, while green represents growth and balance. To further enhance this palette, we introduced a neutral tan accent, adding warmth and grounding the design with a sense of balance and approachability.
• Designed the logo, featuring a shield emblem,  a symbol of protection and trust. This element was central to the brand’s ethos, reinforcing their role as a reliable partner in property investment.
• Brought the brand to life online, with a bespoke website design. Incorporating home imagery, pill-shaped elements, and window-like frames, the site invites users to envision their future in a luxury space. There was also a focus on illustrating services for the website.

Kane Patterson
Director, No Code Creation

"Working with Tom at What IF Web has been transformative for my business. His exceptional communication, meticulous attention to detail, and extensive knowledge have significantly enhanced the quality of our client deliverables. The website and application design services provided by What IF Web are outstanding. The level of professionalism and expertise ensures a finished product that not only meets but exceeds expectations. I highly recommend What IF Web to anyone seeking a professional service and a finished product that effectively attracts the right users to your platform."

The Result
Uinvest now boasts a distinct, high-impact brand and website that positions them as a leader in the Australian property investment market. Their new identity not only builds trust with potential investors but also elevates the standard in an industry known for outdated branding.